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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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16.2M
Revenue
Nov 25
614.3K
Sessions
Nov 25
6.5-7.0%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk Annual Revenue and Growth

viking-direct.co.uk's annual sales on its online store amounted to $170.6M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$170.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viking-direct.co.uk revenue by year

viking-direct.co.uk's monthly revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced growth of 39%, compared to the preceding three months.

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viking-direct.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, viking-direct.co.uk generated online sales of $16,249,046, significantly exceeding the median revenue of $226,409 in the business and consumer services sector. With a conversion rate of 6.50-7.00%, it outperformed the sector's high of 5.98%. The average order value (AOV) ranged between $375-400, below the sector's high of $548 but well above the low of $123. The website attracted 614,313 sessions, notably higher than the median of 31,755, but far below industry leader staples.com, which garnered 12,295,358 sessions.
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viking-direct.co.uk competitors

In November 2025, viking-direct.co.uk outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. viking-direct.co.uk generated a revenue of $16,249,046 from 42,669 transactions and 614,313 sessions, with an AOV of $375-$400 and a conversion rate of 6.50-7.00%. In comparison, officestationery.co.uk had a revenue of $457,632 from 2,072 transactions and 63,039 sessions, with an AOV of $200-$225 and a conversion rate of 3.00-3.50%. Similarly, printerland.co.uk, cartridgeshop.co.uk, tonergiant.co.uk, and paperstone.co.uk also lagged behind viking-direct.co.uk in terms of revenue, transactions, sessions, AOV, and conversion rate. viking-direct.co.uk emerged as the top performer in the office supplies and stationery market in November 2025, showcasing its dominance over its competitors.

officestationery.co.uk screenshot
#1 officestationery.co.uk
457.6K
Revenue
63K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
printerland.co.uk screenshot
#2 printerland.co.uk
2.8M
Revenue
188.4K
Sessions
3.0-3.5%
Conv. rate
$400-500
AOV
cartridgeshop.co.uk screenshot
#3 cartridgeshop.co.uk
126.9K
Revenue
21.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
tonergiant.co.uk screenshot
#4 tonergiant.co.uk
640.4K
Revenue
109.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
paperstone.co.uk screenshot
#5 paperstone.co.uk
405K
Revenue
28.2K
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In November large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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