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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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11.9M
Revenue
Aug 26
491.9K
Sessions
Aug 26
7.0-7.5%
Conv. rate
Aug 26
$325-350
AOV
Aug 26
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk Annual Revenue and Growth

viking-direct.co.uk's annual sales on its online store amounted to $139.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$139.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
viking-direct.co.uk revenue by year

viking-direct.co.uk's monthly revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced decline of 7.4%, compared to the preceding three months.

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viking-direct.co.uk revenue decline for last six months
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OVERVIEW
viking-direct.co.uk operates in the business and consumer services category and recorded impressive performance metrics for August 2026. It generated $11.9 million in online sales, significantly higher than the average store in the business and consumer services category, which earns around $218,000 monthly. With a conversion rate of 7.00-7.50%, viking-direct.co.uk exceeds the typical range of 1.31% to 5.6%. Its average order value of $325-350 is comfortably within the category's typical range of $129 to $586, while sessions reached 492,000, far surpassing the average store in the business and consumer services category, which sees about 32,000 sessions monthly.
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viking-direct.co.uk competitors

The competitive set includes viking-direct.co.uk, officestationery.co.uk, printerland.co.uk, cartridgeshop.co.uk, tonergiant.co.uk, and paperstone.co.uk. In August 2026, viking-direct.co.uk significantly outperformed its competitors, generating $11.9 million in revenue, with 36,100 transactions and 492,000 sessions. Its average order value (AOV) of $325-350 also leads the group. In comparison, officestationery.co.uk reported $146,000 in revenue from 710 transactions and 49,800 sessions, while printerland.co.uk achieved $1.6 million with 3,489 transactions and 185,000 sessions, but still trails viking-direct.co.uk in overall performance. Other competitors, like cartridgeshop.co.uk and tonergiant.co.uk, have lower revenues and sessions. Overall, viking-direct.co.uk stands out as the leader in this market segment.

officestationery.co.uk screenshot
#1 officestationery.co.uk
146K
Revenue
49.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
printerland.co.uk screenshot
#2 printerland.co.uk
1.6M
Revenue
185.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
cartridgeshop.co.uk screenshot
#3 cartridgeshop.co.uk
76.1K
Revenue
9.3K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
tonergiant.co.uk screenshot
#4 tonergiant.co.uk
205.2K
Revenue
84.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
paperstone.co.uk screenshot
#5 paperstone.co.uk
348.3K
Revenue
30.4K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In August large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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