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Apr 2025
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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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10.9M
Revenue
565.1K
Sessions
5.0-5.5%
Conv. rate
$350-375
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk's revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

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viking-direct.co.uk revenue decline for last six months
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OVERVIEW
In April 2025, viking-direct.co.uk, a BUSINESS AND CONSUMER SERVICES industry player, generated online sales revenue of $10,918,441 with a conversion rate of 5.00-5.50% and an average order value (AOV) of $350-375. The highest conversion rate in the category was 5.35% and the highest AOV was $592, while the lowest conversion rate was 1.47% and the lowest AOV was $121. The website had 565,140 sessions, significantly lower than the top player with 11,372,275 sessions. The median sessions in the industry were 25,930.
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viking-direct.co.uk competitors

When comparing viking-direct.co.uk to its competitors in the office supplies industry based on April 2025 data, Viking Direct stands out with a revenue of £10,918,441 from 29,766 transactions and 565,140 sessions. Their average order value (AOV) falls between £350-£375, with a conversion rate of 5.00-5.50%. In contrast, tonergiant.co.uk generates £324,141 revenue from 1,592 transactions and 107,092 sessions, with an AOV of £200-£225 and a conversion rate of 1.00-1.50%. cartridgeshop.co.uk follows with £93,459 revenue, 343 transactions, 12,925 sessions, an AOV of £250-£275, and a conversion rate of 2.50-3.00%. officestationery.co.uk and paperstone.co.uk also present strong competition with revenue figures of £283,854 and £376,827 respectively, along with varying transaction, session, AOV, and conversion rate metrics.

officestationery.co.uk screenshot
#1 officestationery.co.uk
283.9K
Revenue
65.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
cartridgeshop.co.uk screenshot
#2 cartridgeshop.co.uk
93.5K
Revenue
12.9K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
tonergiant.co.uk screenshot
#3 tonergiant.co.uk
324.1K
Revenue
107.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
paperstone.co.uk screenshot
#4 paperstone.co.uk
376.8K
Revenue
32.8K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
allcolourenvelopes.co.uk screenshot
#5 allcolourenvelopes.co.uk
87.2K
Revenue
16.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In April large majority of sales on viking-direct.co.uk, 93% was finalized on desktop devices, with 6.7% of sales coming from mobile devices.

In April large majority of sales on viking-direct.co.uk, 93% was finalized on desktop devices, with 6.7% of sales coming from mobile devices.
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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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