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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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13.4M
Revenue
Jun 26
480.6K
Sessions
Jun 26
7.5-8.0%
Conv. rate
Jun 26
$350-375
AOV
Jun 26
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk Annual Revenue and Growth

viking-direct.co.uk's annual sales on its online store amounted to $139.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$139.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
viking-direct.co.uk revenue by year

viking-direct.co.uk's monthly revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced decline of 17%, compared to the preceding three months.

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viking-direct.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, viking-direct.co.uk generated $13,403,711 in online sales, significantly surpassing the business and consumer services median of $157,105, but still trailing the industry leader, uline.com, at $223,394,933. With a robust conversion rate between 7.50-8.00%, it outperforms the high benchmark of 5.57%. The average order value (AOV) ranged from $350-375, below the high of $555 but well above the low of $128. The site attracted 480,623 sessions, far below staples.com’s leading 11,982,775 and the median of 22,310 in the sector, highlighting growth opportunities in traffic generation.
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viking-direct.co.uk competitors

In June 2026, viking-direct.co.uk significantly outperformed its competitors with a revenue of $13,403,711 from 36,395 transactions and 480,623 sessions, yielding an average order value (AOV) of $350-375 and a conversion rate of 7.50-8.00%. In stark contrast, officestationery.co.uk generated only $266,576 in revenue with 1,219 transactions, while printerland.co.uk achieved $1,447,231 but with a lower conversion rate of 1.50-2.00%. cartridgeshop.co.uk, tonergiant.co.uk, and paperstone.co.uk fared even worse, recording revenues of $91,457, $254,837, and $456,755, respectively. Notably, paperstone.co.uk had the highest conversion rate among these competitors at 5.50-6.00%. Overall, viking-direct.co.uk stands out as a leader in revenue generation, transaction volume, and conversion efficiency, marking a clear advantage over its market rivals.

officestationery.co.uk screenshot
#1 officestationery.co.uk
266.6K
Revenue
67.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
printerland.co.uk screenshot
#2 printerland.co.uk
1.4M
Revenue
167.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
cartridgeshop.co.uk screenshot
#3 cartridgeshop.co.uk
91.5K
Revenue
12.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
tonergiant.co.uk screenshot
#4 tonergiant.co.uk
254.8K
Revenue
82.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
paperstone.co.uk screenshot
#5 paperstone.co.uk
456.8K
Revenue
33.7K
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In June large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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