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Jul 2025
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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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9.8M
Revenue
613K
Sessions
4.0-4.5%
Conv. rate
$350-375
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk's revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced decline of 5.3%, compared to the preceding three months.

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viking-direct.co.uk revenue decline for last six months
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OVERVIEW
In July 2025, viking-direct.co.uk in the business_and_consumer_services industry had online sales revenue of $9,788,848, with a conversion rate of 4.00-4.50% and an AOV of $350-375. The store had 612,963 sessions, compared to a median of 27,733 in the category. The highest revenue was $225,407,930 from uline.com, while the highest conversion rate was 5.12% and the highest AOV was $596. The lowest revenue was $184,133, the lowest conversion rate was 1.26%, and the lowest AOV was $121, all in the same industry category.
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viking-direct.co.uk competitors

In July 2025, viking-direct.co.uk outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. viking-direct.co.uk generated a revenue of £9,788,848 from 27,433 transactions and 612,963 sessions, with an AOV ranging from £350 to £375 and a conversion rate of 4.00% to 4.50%. In comparison, officestationery.co.uk had a revenue of £268,214 from 1,226 transactions and 79,492 sessions, with an AOV of £200 to £225 and a conversion rate of 1.50% to 2.00%. Other competitors like printerland.co.uk, cartridgeshop.co.uk, tonergiant.co.uk, and paperstone.co.uk also fell short in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to viking-direct.co.uk. This indicates that viking-direct.co.uk was the clear leader in the online office supplies market during July 2025.

officestationery.co.uk screenshot
#1 officestationery.co.uk
268.2K
Revenue
79.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
printerland.co.uk screenshot
#2 printerland.co.uk
2.2M
Revenue
219.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
cartridgeshop.co.uk screenshot
#3 cartridgeshop.co.uk
65.3K
Revenue
11.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
tonergiant.co.uk screenshot
#4 tonergiant.co.uk
283K
Revenue
123.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
paperstone.co.uk screenshot
#5 paperstone.co.uk
488.1K
Revenue
39K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In July large majority of sales on viking-direct.co.uk, 95% was finalized on desktop devices, with 4.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on viking-direct.co.uk, 95% was finalized on desktop devices, with 4.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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