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May 2025
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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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9.6M
Revenue
547.1K
Sessions
4.5-5.0%
Conv. rate
$350-375
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk's revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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viking-direct.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, viking-direct.co.uk, a business_and_consumer_services e-commerce site, generated $9,608,746 in online sales with a conversion rate of 4.50-5.00% and an average order value (AOV) of $350-375. This performance places them in the top percentile of their industry, despite not reaching the highest revenue or conversion rate benchmarks set by uline.com and other competitors. With 547,058 sessions, viking-direct.co.uk falls below the median session count of 25,481 for the industry, suggesting potential growth opportunities in terms of website traffic.
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viking-direct.co.uk competitors

In May 2025, viking-direct.co.uk outperformed its competitors in terms of revenue, transactions, sessions, Average Order Value (AOV), and conversion rate. viking-direct.co.uk generated £9,608,746 in revenue from 26,390 transactions and 547,058 sessions, with an AOV ranging from £350-375 and a conversion rate of 4.50-5.00%. In comparison, tonergiant.co.uk had revenue of £270,457 from 1,238 transactions and 83,316 sessions, with an AOV of £200-225 and a conversion rate of 1.00-1.50%. printerland.co.uk performed better with revenue of £1,564,843 from 4,237 transactions and 220,012 sessions, a similar AOV to viking-direct.co.uk, and a conversion rate of 1.50-2.00%. cartridgeshop.co.uk, officestationery.co.uk, and paperstone.co.uk also fell behind viking-direct.co.uk in various metrics, highlighting viking-direct.co.uk's strong position in the market.

officestationery.co.uk screenshot
#1 officestationery.co.uk
271.9K
Revenue
65.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
printerland.co.uk screenshot
#2 printerland.co.uk
1.6M
Revenue
220K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
cartridgeshop.co.uk screenshot
#3 cartridgeshop.co.uk
92.5K
Revenue
13.6K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
tonergiant.co.uk screenshot
#4 tonergiant.co.uk
270.5K
Revenue
83.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
paperstone.co.uk screenshot
#5 paperstone.co.uk
357.1K
Revenue
31.1K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In May large majority of sales on viking-direct.co.uk, 94% was finalized on desktop devices, with 6.1% of sales coming from mobile devices.

In May large majority of sales on viking-direct.co.uk, 94% was finalized on desktop devices, with 6.1% of sales coming from mobile devices.
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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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