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Jan 2026
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Home/Insights/Retailers/viking-direct.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for viking-direct.co.ukviking-direct.co.uk

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17.4M
Revenue
Jan 26
632.9K
Sessions
Jan 26
7.5-8.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Viking-Direct.co.uk is an online retail platform offering various products and services. The store provides an extensive range of office supplies, including stationery, furniture, technology equipment, ink & toner cartridges, cleaning chemicals, and more. They ensure quick and efficient delivery and cater to the needs of businesses and individuals alike.

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viking-direct.co.uk Annual Revenue and Growth

viking-direct.co.uk's annual sales on its online store amounted to $139.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$139.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
viking-direct.co.uk revenue by year

viking-direct.co.uk's monthly revenueOVER TIME
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Over the past three months, viking-direct.co.uk revenue has experienced growth of 32%, compared to the preceding three months.

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viking-direct.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, viking-direct.co.uk generated online sales revenue of $17,434,034, significantly exceeding the industry median of $215,728, with a conversion rate between 7.50-8.00%, surpassing the high industry average of 5.36%. Their average order value (AOV) ranged from $350-375, notably above the low industry benchmark of $116 but below the high of $564. With 632,917 sessions, they attracted considerably more traffic than the industry median of 33,727, although still far from the top competitor, staples.com, which recorded 12,966,755 sessions, demonstrating viking-direct.co.uk's strong performance in the business and consumer services sector.
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viking-direct.co.uk competitors

In January 2026, viking-direct.co.uk outperformed its competitors in terms of revenue, with $17,434,034 compared to officestationery.co.uk ($579,000), printerland.co.uk ($1,965,069), cartridgeshop.co.uk ($111,049), tonergiant.co.uk ($658,108), and paperstone.co.uk ($569,822). viking-direct.co.uk also had the highest number of transactions at 48,498, followed by printerland.co.uk with 4,064 transactions. In terms of sessions, viking-direct.co.uk had 632,917 sessions, while printerland.co.uk had 251,906 sessions. The average order value (AOV) for viking-direct.co.uk was between $350-$375, higher than most of its competitors. Additionally, viking-direct.co.uk had a conversion rate of 7.50-8.00%, which was also higher than its competitors. Overall, viking-direct.co.uk showed strong performance across all metrics compared to its competitors in the online office supplies industry.

officestationery.co.uk screenshot
#1 officestationery.co.uk
579K
Revenue
104.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
printerland.co.uk screenshot
#2 printerland.co.uk
2M
Revenue
251.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
cartridgeshop.co.uk screenshot
#3 cartridgeshop.co.uk
111K
Revenue
16.7K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
tonergiant.co.uk screenshot
#4 tonergiant.co.uk
658.1K
Revenue
109.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
paperstone.co.uk screenshot
#5 paperstone.co.uk
569.8K
Revenue
45.9K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
viking-direct.co.uk vs top market performers
viking-direct.co.uk
top retailers
conversion rate vs average order value for viking-direct.co.uk and its competitors
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Revenue share by device at viking-direct.co.uk

In January large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on viking-direct.co.uk, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking-direct.co.uk channels

Identify top traffic channels that drive growth for viking-direct.co.ukand discover how performance of traffic channels has changed over time.

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viking-direct.co.uk Google Ads spend

Evaluate viking-direct.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking-direct.co.uk devices

Review viking-direct.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking-direct.co.uk top markets

Explore viking-direct.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking-direct.co.uk country & global rank

Assess the ranking of viking-direct.co.uk among other retailers within its primary country and worldwide.

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