wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced growth of 6.9%, compared to the preceding three months.
wayfair.de competitors
In September 2026, wayfair.de trails significantly behind its competitors in terms of revenue, generating $185,000 from 687 transactions and 59,900 sessions. In stark contrast, manomano.de achieved $12.2 million in revenue from 86,400 transactions across 2.2 million sessions, showcasing a substantial lead. Similarly, home24.de outperformed wayfair.de with $25 million in revenue from 92,100 transactions over 7.2 million sessions. The industry leader, ikea.com, far surpasses all with $816 million in revenue from 2.7 million transactions across an impressive 274.7 million sessions. roller.de, while smaller, still outperformed wayfair.de, generating $4.4 million from 13,100 transactions across 2 million sessions. While wayfair.de's average order value (AOV) of $250-275 matches home24.de, its overall performance metrics remain significantly lower compared to its competitors.
Revenue share by device at wayfair.de
In September large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
