wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 50%, compared to the preceding three months.
wayfair.de competitors
In May 2026, wayfair.de reported a revenue of $185,166 with 673 transactions and 73,405 sessions, translating to an average order value (AOV) of $250-275 and a conversion rate of 0.50-1.00%. In stark contrast, competitors like ikea.com achieved a staggering $507,166,476 in revenue, driven by 1,728,507 transactions over 220,716,222 sessions, maintaining an AOV of $275-300 and a similar conversion rate of 0.50-1.00%. home24.de generated $18,952,814 with an AOV in the same range, but with a higher conversion rate of 1.00-1.50%. Meanwhile, manomano.de and roller.de, while lower in revenue at $8,764,586 and $4,047,021 respectively, displayed higher conversion rates of 2.50-3.00% and consistent AOVs between $125-325. Overall, wayfair.de lags significantly behind its competitors in revenue and session metrics, despite a competitive AOV range.
Revenue share by device at wayfair.de
In May large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
