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Apr 2025

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TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

wayfair.de

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495.7K

Revenue

178.2K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

Main country of store: GERMANY
Website category: FURNITURE

Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

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wayfair.de's revenueOVER TIME
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Over the past three months, wayfair.de revenue has experienced decline of 96%, compared to the preceding three months.

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wayfair.de revenue decline for last six months

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OVERVIEW

In April 2025, wayfair.de in the FURNITURE industry had a revenue of $495,670, a conversion rate of 1.00-1.50%, an AOV of $250-275, and 178,161 sessions. The highest revenue in the category was $602,734,098 from ikea.com, the highest conversion rate was 1.96%, the highest AOV was $1,202, and the highest number of sessions was 214,256,915 from ikea.com. The median revenue was $134,704, the median conversion rate was 0.29%, the median AOV was $282, and the median number of sessions was 31,236.

wayfair.de competitors

When comparing wayfair.de to its competitors in April 2025, we can see that ikea.com leads in revenue with €602,734,098, followed by xxxlutz.de with €49,763,157. wayfair.de falls in the middle with €495,670 in revenue. In terms of transactions, ikea.com also leads with 1,680,833 transactions, while home24.de follows with 79,967. wayfair.de has 1,940 transactions. However, in terms of sessions, ikea.com dominates with 214,256,915 sessions, while wayfair.de has 178,161. In terms of Average Order Value (AOV), xxxlutz.de leads with €375-€400, followed by ikea.com with €350-€375, while wayfair.de falls in the range of €250-€275. When looking at conversion rates, manomano.de leads with 2.50-3.00%, followed by xxxlutz.de with 1.50-2.00%. wayfair.de, home24.de, and manomano.de fall in the range of 1.00-1.50%.

#1 manomano.de

8.9M

Revenue

2.3M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 home24.de

25.2M

Revenue

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#3 xxxlutz.de

49.8M

Revenue

7.6M

Sessions

1.5-2.0%

Conv. rate

$375-400

AOV

#4 ikea.com

602.7M

Revenue

214.3M

Sessions

0.5-1.0%

Conv. rate

$350-375

AOV

#5 roller.de

5.2M

Revenue

2.1M

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

wayfair.de vs top market performers

wayfair.de

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Revenue share by device at wayfair.de

In April large majority of sales on wayfair.de, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

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wayfair.de channels

Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.

wayfair.de Google Ads spend

Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wayfair.de devices

Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wayfair.de top markets

Explore wayfair.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.