wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $333.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 37%, compared to the preceding three months.
wayfair.de competitors
When comparing wayfair.de to its competitors in October 2025, we can see that manomano.de leads in terms of revenue with €12,651,653, followed by ikea.com with a substantial revenue of €725,591,313. However, wayfair.de holds its ground with a revenue of €213,537. In terms of transactions, ikea.com outperforms the rest with 2,145,917 transactions, while wayfair.de recorded 770 transactions. home24.de boasts the highest number of sessions with 5,530,601, compared to wayfair.de's 63,950 sessions. Despite having a lower conversion rate, wayfair.de remains competitive in the market with an average order value (AOV) of €275-300, which is on par with industry leaders like home24.de and roller.de. Overall, while wayfair.de may not lead in all metrics, it holds its own against its competitors in the online furniture retail industry.
Revenue share by device at wayfair.de
In October large majority of sales on wayfair.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
