wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced growth of 31%, compared to the preceding three months.
wayfair.de competitors
In July 2026, wayfair.de significantly trails its competitors in revenue, generating only $220,000 compared to ikea.com’s staggering $836.6 million, a gap of $836.4 million. Additionally, wayfair.de ranks last in transactions, with only 816 compared to ikea.com’s 2.8 million. While its average order value (AOV) matches that of home24.de and is on par with its competitors at $250-275, wayfair.de's conversion rate of 1.00-1.50% is notably lower than manomano.de’s impressive 3.50-4.00%. Sessions also reveal a stark contrast, with wayfair.de attracting just 69,000 compared to ikea.com’s 261.1 million, trailing by 261 million. Overall, wayfair.de faces substantial challenges in key performance metrics when compared to its competitors.
Revenue share by device at wayfair.de
In July large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
