wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 24%, compared to the preceding three months.
wayfair.de competitors
In June 2026, wayfair.de reported a revenue of $232,270 from 849 transactions over 71,677 sessions, with an Average Order Value (AOV) ranging from $250 to $275 and a conversion rate of 1.00-1.50%. In contrast, manomano.de outperformed with $11,622,635 in revenue from 84,089 transactions and 2,973,634 sessions, showcasing a higher conversion rate of 2.50-3.00%. home24.de also surpassed wayfair.de, generating $18,487,381 with similar AOV but fewer transactions at 69,948. Meanwhile, ikea.com led significantly with a staggering $518,601,471 in revenue and over 1.7 million transactions, despite a lower conversion rate of 0.50-1.00%. roller.de, while not as large, still achieved $2,911,199 with a higher AOV of $300-325. Overall, wayfair.de faces stiff competition, particularly from manomano.de and home24.de, in both revenue and conversion metrics.
Revenue share by device at wayfair.de
In June large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
