Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips
Dec 2024
All countries
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

Favicon for wayfair.dewayfair.de

Start benchmarking for free
Sign in with GoogleSign up with Google
22M
Revenue
3.8M
Sessions
2.0-2.5%
Conversion rate
$250-275
Average order value
Online only revenue for wayfair.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoTire Agent logoNorthwestern University logoColumbia University logo

wayfair.de’s revenueOVER TIME
View real-time data

Over the past three months, wayfair.de revenue has experienced growth of 7%, compared to the preceding three months.

View real-time data
wayfair.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2024, wayfair.de in the FURNITURE industry had online sales revenue of $21,983,797, a conversion rate of 2.00-2.50%, an AOV of $250-275, and 3,846,320 sessions. The median revenue in the category was $172,445, the largest store was ikea.com with $664,380,995 in revenue, the highest conversion rate was 2.03%, the lowest was 0.29%, the highest AOV was $1,192, the lowest was $288, and the highest number of sessions was 234,629,468 with a median of 36,375.
Read more

wayfair.de competitors

When comparing wayfair.de to its competitors in the online furniture retail industry, some key metrics stand out. ikea.com leads the pack with a significantly higher revenue of €664,380,995, driven by 2,144,297 transactions and 234,629,468 sessions. home24.de follows closely behind with €29,403,206 in revenue, 101,675 transactions, and 7,006,635 sessions. wayfair.de falls in the middle in terms of revenue with €21,983,797, 82,457 transactions, and 3,846,320 sessions. However, wayfair.de boasts a higher average order value (AOV) range of €250-275 compared to its competitors. Conversion rates also vary, with manomano.de leading at 3.50-4.00%, followed by wayfair.de at 2.00-2.50%. Overall, while wayfair.de may not have the highest revenue or transaction numbers, its competitive AOV and conversion rates make it a strong player in the online furniture retail market.

#1 manomano.de
9.8M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#2 home24.de
29.4M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#3 xxxlutz.de
49.2M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#4 ikea.com
664.4M
Revenue
234.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
#5 roller.de
7.7M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
wayfair.de vs top market performers
wayfair.de
top retailers
conversion rate vs average order value for wayfair.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

wayfair.de channels

Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

wayfair.de Google Ads spend

Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

wayfair.de devices

Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

wayfair.de top markets

Explore wayfair.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

wayfair.de country & global rank

Assess the ranking of wayfair.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard