wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $333.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 38%, compared to the preceding three months.
wayfair.de competitors
In November 2025, when comparing wayfair.de to its competitors in the online furniture market, wayfair.de stands out for its lower revenue at 208,728 and fewer transactions at 774. However, it has a competitive AOV of 250-275 and a conversion rate of 1.00-1.50. In comparison, manomano.de leads in revenue with 14,897,606 and has the highest conversion rate at 4.50-5.00, while ikea.com dominates in revenue with 813,186,649 and has the highest number of transactions at 2,435,461. home24.de boasts a higher revenue at 30,759,702 and a larger number of transactions at 96,899, with a slightly higher AOV range of 300-325. Overall, wayfair.de may lag behind its competitors in terms of revenue and transactions, but its competitive AOV and conversion rate keep it in the race within the online furniture market.
Revenue share by device at wayfair.de
In November large majority of sales on wayfair.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
