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Jun 2024
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Home/Insights/Retailers/wayfair.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

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30.5M
Revenue
5.1M
Sessions
2.0-2.5%
Conversion rate
$275-300
Average order value
Online only revenue for wayfair.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

wayfair.de’s revenueOVER TIME
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Over the past three months, wayfair.de revenue has experienced decline of 6.6%, compared to the preceding three months.

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wayfair.de revenue decline for last six months
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OVERVIEW
In June 2024, wayfair.de in the FURNITURE industry had a revenue of $30,468,235 with a median of $231,986, a conversion rate of 2.00-2.50%, and an AOV of $275-300. This is compared to the highest online store ikea.com with revenue of $519,259,020, a very high conversion rate of 1.75%, and a very high AOV of $1,208. wayfair.de had 5,136,072 sessions, while ikea.com had 178,849,151 sessions, and the median sessions in the industry were 48,913.
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wayfair.de competitors

wayfair.de, with a revenue of €30,468,235 from 105,316 transactions and 5,136,072 sessions, boasts an average order value (AOV) of €275-300 and a conversion rate of 2.00-2.50%. In comparison, ikea.com leads the pack with a revenue of €519,259,020 from 1,508,330 transactions and 178,849,151 sessions, featuring an AOV of €325-350 and a conversion rate of 0.50-1.00%. home24.de follows closely behind wayfair.de with a revenue of €23,828,674 from 77,355 transactions and 4,705,784 sessions, with an AOV of €300-325 and a conversion rate of 1.50-2.00%. xxxlutz.de showcases impressive figures as well, generating €44,714,550 in revenue from 108,996 transactions and 6,609,952 sessions, with an AOV of €400-425 and a conversion rate of 1.50-2.00%. roller.de and manomano.de also exhibit competitive performance metrics within the e-commerce furniture industry.

#1 manomano.de
14.7M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#2 home24.de
23.8M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#3 xxxlutz.de
44.7M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#4 ikea.com
519.3M
Revenue
178.8M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
#5 roller.de
5.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
Favicon for xxxlutz.dexxxlutz.de
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Favicon for obi.deobi.de
Favicon for hornbach.dehornbach.de
Favicon for wayfair.dewayfair.de
$30.5M
Favicon for baur.debaur.de
Favicon for bauhaus.infobauhaus.info
Favicon for home24.dehome24.de
Favicon for hoeffner.dehoeffner.de
Favicon for netto-online.denetto-online.de
TOP MARKET PERFORMERSby revenue
1
Favicon for etsy.cometsy.com
$592.5M
2
Favicon for ebay.deebay.de
3
Favicon for ikea.comikea.com
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for xxxlutz.dexxxlutz.de
7
Favicon for maisonsdumonde.commaisonsdumonde.com
8
Favicon for obi.deobi.de
9
Favicon for hornbach.dehornbach.de
10
Favicon for wayfair.dewayfair.de
wayfair.de vs top market performers
wayfair.de
top retailers
conversion rate vs average order value for wayfair.de and its competitors
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wayfair.de brandsby revenue

1
Logo for perspectionsPerspections
2
Logo for garten livingGarten Living
3
Logo for modernmomentsModernmoments
4
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Top retailers:wayfair.co.uk
5
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wayfair.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Plumbing Fixture Hardware & Parts
Top retailers:amazon.comwayfair.comamazon.de
4
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Top retailers:wayfair.comamazon.comashleyfurniture.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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wayfair.de channels

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wayfair.de Google Ads spend

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wayfair.de devices

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wayfair.de top markets

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wayfair.de country & global rank

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