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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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24.7M
Revenue
4.2M
Sessions
2.0-2.5%
Conversion rate
$250-275
Average order value
Online only revenue for wayfair.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

wayfair.de’s revenueOVER TIME
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Over the past three months, wayfair.de revenue has experienced decline of 11%, compared to the preceding three months.

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wayfair.de revenue decline for last six months
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OVERVIEW
In August 2024, wayfair.de in the FURNITURE industry had a revenue of $24,665,401 with a median revenue of $197,977. The conversion rate ranged from 2.00-2.50%, while the highest was 1.94% and the lowest was 0.34%. The AOV was between $250-275, with the highest being $1,213 and the lowest $279. The total number of sessions was 4,214,967, compared to the highest at 235,287,670 from ikea.com, with a median of 40,429 sessions in the FURNITURE category.
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wayfair.de competitors

When comparing wayfair.de to its competitors in the home furnishing industry, it is evident that wayfair.de falls in the middle in terms of revenue. ikea.com leads the pack with a significant revenue of €740,052,099, followed by xxxlutz.de with €66,993,256, while wayfair.de sits at €24,665,401. However, wayfair.de outperforms competitors like roller.de and manomano.de in terms of revenue. In terms of transactions and sessions, ikea.com leads the way with 2,449,992 transactions and 235,287,670 sessions, followed by xxxlutz.de and home24.de. wayfair.de's transaction and session numbers are on par with manomano.de but lag behind the top competitors. When it comes to average order value (AOV), wayfair.de is competitive, falling in the range of €250-275, while xxxlutz.de has the highest AOV range of €375-400. In conversion rate, wayfair.de also holds its own with a range of 2.00-2.50%, outperforming some competitors like ikea.com and roller.de. Overall, wayfair.de showcases strong performance metrics within the industry despite facing tough competition from top players.

#1 manomano.de
11.8M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#2 home24.de
29M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#3 xxxlutz.de
67M
Revenue
10M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#4 ikea.com
740.1M
Revenue
235.3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#5 roller.de
8.2M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for obi.deobi.de
Favicon for home24.dehome24.de
Favicon for bauhaus.infobauhaus.info
Favicon for netto-online.denetto-online.de
Favicon for hoeffner.dehoeffner.de
Favicon for wayfair.dewayfair.de
$24.7M
Favicon for baur.debaur.de
Favicon for westwing.dewestwing.de
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
Favicon for jysk.dejysk.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$740.1M
2
Favicon for etsy.cometsy.com
3
Favicon for ebay.deebay.de
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for xxxlutz.dexxxlutz.de
7
Favicon for maisonsdumonde.commaisonsdumonde.com
8
Favicon for hornbach.dehornbach.de
9
Favicon for obi.deobi.de
10
Favicon for home24.dehome24.de
wayfair.de vs top market performers
wayfair.de
top retailers
conversion rate vs average order value for wayfair.de and its competitors
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wayfair.de brandsby revenue

1
Logo for perspectionsPerspections
2
Logo for garten livingGarten Living
3
Logo for modernmomentsModernmoments
4
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Top retailers:wayfair.co.uk
5
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wayfair.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Plumbing Fixture Hardware & Parts
Top retailers:amazon.comwayfair.comamazon.de
4
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Top retailers:wayfair.comamazon.comashleyfurniture.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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wayfair.de channels

Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.

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wayfair.de Google Ads spend

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wayfair.de devices

Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.de top markets

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wayfair.de country & global rank

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