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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for wayfair.dewayfair.de

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401.3K
Revenue
139.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

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wayfair.de's revenueOVER TIME
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Over the past three months, wayfair.de revenue has experienced decline of 95%, compared to the preceding three months.

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wayfair.de revenue decline for last six months
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OVERVIEW
wayfair.de in the FURNITURE industry had a revenue of $401,269, conversion rate of 1.00-1.50%, AOV of $250-275, and 139,597 sessions in May 2025. Compared to the median revenue of $138,154, wayfair.de performed well. However, ikea.com was the largest store with $586,811,843 in revenue and 212,449,318 sessions. The highest conversion rate was 2.04% and the highest AOV was $1,216. Overall, wayfair.de showed solid performance metrics in the competitive FURNITURE industry.
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wayfair.de competitors

In May 2025, wayfair.de had a revenue of 401,269 with 1,480 transactions and 139,597 sessions, boasting an AOV of 250-275 and a conversion rate of 1.00-1.50. Comparing this data to its competitors, ikea.com stands out with a significantly higher revenue of 586,811,843, 1,655,300 transactions, and 212,449,318 sessions, with an AOV of 350-375 and a conversion rate of 0.50-1.00. home24.de follows with a revenue of 25,400,051, 79,492 transactions, and 5,930,625 sessions, offering an AOV of 300-325 and a conversion rate of 1.00-1.50. xxxlutz.de and roller.de also surpass wayfair.de in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. manomano.de, on the other hand, lags behind in revenue but excels in conversion rate with 3.00-3.50.

manomano.de screenshot
#1 manomano.de
11.8M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
home24.de screenshot
#2 home24.de
25.4M
Revenue
5.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#3 xxxlutz.de
48.3M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
ikea.com screenshot
#4 ikea.com
586.8M
Revenue
212.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#5 roller.de
4.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
wayfair.de vs top market performers
wayfair.de
top retailers
conversion rate vs average order value for wayfair.de and its competitors
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Revenue share by device at wayfair.de

In May large majority of sales on wayfair.de, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.

In May large majority of sales on wayfair.de, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.
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wayfair.de channels

Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.

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wayfair.de Google Ads spend

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wayfair.de devices

Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.de top markets

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wayfair.de country & global rank

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