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Mar 2024
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Home/Insights/Retailers/wayfair.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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34.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conversion rate
$300-325
Average order value
Online only revenue for wayfair.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

wayfair.de’s revenueOVER TIME
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Over the past three months, wayfair.de revenue has experienced decline of 1.8%, compared to the preceding three months.

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wayfair.de revenue decline for last six months
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OVERVIEW
In March 2024, wayfair.de, an online home and garden/furniture retailer, generated $34,617,546 in revenue with a conversion rate of 2.00-2.50% and an AOV of $300-325. This performance places it below ikea.com, the largest store in the category with $553,851,560 in revenue and 185,290,643 sessions. wayfair.de's 5,268,242 sessions exceed the median of 57,064, showcasing its strong online presence. Additionally, the very high AOV of $1,221 and low conversion rate of 0.3% highlight the wide range of performance metrics observed in the home and garden/furniture industry.
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wayfair.de competitors

When comparing wayfair.de to its competitors in the German online furniture market, several key metrics stand out. In terms of revenue, ikea.com leads the pack with €553,851,560, followed closely by wayfair.de at €34,617,546. However, wayfair.de has a higher conversion rate at 2.00-2.50% compared to ikea.com's 0.50-1.00%. home24.de and xxxlutz.de also boast impressive revenue numbers, but with slightly lower conversion rates than wayfair.de. On the other hand, manomano.de has a higher conversion rate but lower revenue compared to wayfair.de. Overall, wayfair.de holds its own in terms of revenue and conversion rate when compared to its competitors in the German online furniture market, showcasing its strength in the industry.

#1 manomano.de
21.2M
Revenue
4.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#2 home24.de
34.3M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#3 xxxlutz.de
53.4M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#4 ikea.com
553.9M
Revenue
185.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
#5 roller.de
9.1M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
Favicon for xxxlutz.dexxxlutz.de
Favicon for maisonsdumonde.commaisonsdumonde.com
Favicon for obi.deobi.de
Favicon for baur.debaur.de
Favicon for wayfair.dewayfair.de
$34.6M
Favicon for home24.dehome24.de
Favicon for hornbach.dehornbach.de
Favicon for hoeffner.dehoeffner.de
Favicon for bauhaus.infobauhaus.info
Favicon for manomano.demanomano.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ebay.deebay.de
$657.4M
2
Favicon for etsy.cometsy.com
3
Favicon for ikea.comikea.com
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for xxxlutz.dexxxlutz.de
7
Favicon for maisonsdumonde.commaisonsdumonde.com
8
Favicon for obi.deobi.de
9
Favicon for baur.debaur.de
10
Favicon for wayfair.dewayfair.de
wayfair.de vs top market performers
wayfair.de
top retailers
conversion rate vs average order value for wayfair.de and its competitors
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wayfair.de brandsby revenue

1
Logo for perspectionsPerspections
2
Logo for garten livingGarten Living
3
Logo for wekaWeka
Top retailers:hornbach.deholzprofi24.decasando.de
4
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5
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Top retailers:wayfair.comwayfair.co.uk

wayfair.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comamericanfreight.comwayfair.com
2
Saunas
Top retailers:walmart.comwayfair.comebay.co.uk
3
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
4
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Top retailers:wayfair.comcostco.comlowes.com
5
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Top retailers:ebay.commacys.comtarget.com
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brands overtime comparison

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wayfair.de channels

Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.

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wayfair.de Google Ads spend

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wayfair.de devices

Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.de top markets

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wayfair.de country & global rank

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