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Dec 2025
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Home/Insights/Retailers/schoener-wohnen.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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268.5K
Revenue
Dec 25
598.5K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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schoener-wohnen.de ist die Website der führenden deutschen Wohnzeitschrift SCHÖNER WOHNEN mit Themen rund um Wohnen, Einrichten, Bauen.

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schoener-wohnen.de's monthly revenueOVER TIME
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Over the past three months, schoener-wohnen.de revenue has experienced growth of 1.9%, compared to the preceding three months.

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schoener-wohnen.de revenue growth for last six months
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OVERVIEW
In December 2025, schoener-wohnen.de generated $268,546 in online sales, surpassing the FURNITURE median of $156,465, yet significantly trailing behind the category leader, ikea.com, at $795,900,179. The site's conversion rate ranged from 0.00-0.50%, well below the industry high of 2.0% and slightly above the low of 0.26%. The average order value (AOV) was between $550-575, compared to a high of $1,208 and a low of $280 in the sector. With 598,522 sessions, schoener-wohnen.de performed notably better than the median of 37,321 but far less than ikea.com's 238,379,008 sessions.
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schoener-wohnen.de competitors

When comparing schoener-wohnen.de to its competitors in December 2025, it is clear that the site falls behind in terms of revenue. schoener-wohnen.de generated $268,546, while westwing.de led the pack with $17,988,431. In terms of transactions, schoener-wohnen.de had 485, while ikea.com had a staggering 2,353,477 transactions. schoener-wohnen.de had 598,522 sessions, which pales in comparison to ikea.com's 238,379,008 sessions. The Average Order Value (AOV) for schoener-wohnen.de was $550-575, slightly higher than most competitors, but still lower than the top performer, obi.de, with an AOV of $150-175. schoener-wohnen.de's conversion rate of 0.00-0.50% was on par with solebich.de, but significantly lower than wayfair.de's impressive 2.00-2.50% conversion rate.

westwing.de screenshot
#1 westwing.de
18M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
solebich.de screenshot
#2 solebich.de
58.4K
Revenue
78K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ikea.com screenshot
#3 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
obi.de screenshot
#4 obi.de
25.5M
Revenue
9.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wayfair.de screenshot
#5 wayfair.de
448.7K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
schoener-wohnen.de vs top market performers
schoener-wohnen.de
top retailers
conversion rate vs average order value for schoener-wohnen.de and its competitors
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Revenue share by device at schoener-wohnen.de

In December large majority of sales on schoener-wohnen.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on schoener-wohnen.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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schoener-wohnen.de channels

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schoener-wohnen.de Google Ads spend

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schoener-wohnen.de devices

Review schoener-wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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schoener-wohnen.de top markets

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schoener-wohnen.de country & global rank

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