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Sep 2025
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Home/Insights/Retailers/schoener-wohnen.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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245.2K
Revenue
Sep 25
592.7K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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schoener-wohnen.de ist die Website der führenden deutschen Wohnzeitschrift SCHÖNER WOHNEN mit Themen rund um Wohnen, Einrichten, Bauen.

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schoener-wohnen.de's monthly revenueOVER TIME
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Over the past three months, schoener-wohnen.de revenue has experienced decline of 15%, compared to the preceding three months.

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schoener-wohnen.de revenue decline for last six months
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OVERVIEW
In September 2025, schoener-wohnen.de generated $245,180 in online sales, significantly outperforming the median revenue of $128,623 in the FURNITURE industry, though it trails far behind the leading competitor, ikea.com, which achieved $948,741,774. The site's conversion rate fluctuated between 0.00-0.50%, underlining the challenges faced in customer conversion compared to the high industry benchmark of 1.96%. The average order value (AOV) ranged from $525 to $550, lower than the industry high of $1,213, despite its 592,670 sessions, which greatly surpass the median of 34,751 but remains overshadowed by ikea.com’s 238,090,084 sessions.
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schoener-wohnen.de competitors

In September 2025, schoener-wohnen.de generated a revenue of 245,180 euros from 449 transactions and 592,670 sessions, with an average order value (AOV) ranging from 525-550 euros and a conversion rate of 0.00-0.50%. In comparison, its competitors displayed varying performance metrics. westwing.de led in revenue with 15,083,879 euros from 32,623 transactions and 2,153,060 sessions, boasting an AOV of 450-475 euros and a conversion rate of 1.50-2.00%. ikea.com dominated in revenue with 948,741,774 euros from 2,810,996 transactions and 238,090,084 sessions, featuring an AOV of 325-350 euros and a conversion rate of 1.00-1.50%. schoener-wohnen.de's performance falls between the higher-performing competitors like westwing.de and ikea.com, indicating room for growth in revenue and transaction numbers.

westwing.de screenshot
#1 westwing.de
15.1M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
solebich.de screenshot
#2 solebich.de
59.2K
Revenue
70.8K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ikea.com screenshot
#3 ikea.com
948.7M
Revenue
238.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
obi.de screenshot
#4 obi.de
33.8M
Revenue
12.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wayfair.de screenshot
#5 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
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$245.2K
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TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$948.7M
2
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3
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4
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5
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6
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7
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8
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9
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10
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schoener-wohnen.de vs top market performers
schoener-wohnen.de
top retailers
conversion rate vs average order value for schoener-wohnen.de and its competitors
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Revenue share by device at schoener-wohnen.de

In September large majority of sales on schoener-wohnen.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on schoener-wohnen.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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schoener-wohnen.de channels

Identify top traffic channels that drive growth for schoener-wohnen.deand discover how performance of traffic channels has changed over time.

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schoener-wohnen.de Google Ads spend

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schoener-wohnen.de devices

Review schoener-wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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schoener-wohnen.de top markets

Explore schoener-wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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schoener-wohnen.de country & global rank

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