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Jul 2026

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Home/Insights/Retailers/schoener-wohnen.de

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

schoener-wohnen.de

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578.3K

Revenue

Jul 26

1.2M

Sessions

Jul 26

0.0-0.5%

Conv. rate

Jul 26

$500-600

AOV

Jul 26

Main country of store: GERMANY
Website category: FURNITURE

schoener-wohnen.de ist die Website der führenden deutschen Wohnzeitschrift SCHÖNER WOHNEN mit Themen rund um Wohnen, Einrichten, Bauen.

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schoener-wohnen.de Annual Revenue and Growth

schoener-wohnen.de's annual sales on its online store amounted to $3.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$3.7M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

schoener-wohnen.de's monthly revenueOVER TIME
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Over the past three months, schoener-wohnen.de revenue has experienced growth of 67%, compared to the preceding three months.

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schoener-wohnen.de revenue growth for last six months

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OVERVIEW

schoener-wohnen.de operates in the furniture category, holding a respectable position within it. In July 2026, the site generated $578,000 in online sales, significantly outperforming the average store in the furniture category, which earns around $144,000 monthly. With 1.2 million sessions, schoener-wohnen.de far exceeds the average store in the furniture category's 34,100 sessions. Its conversion rate ranged between 0.00-0.50%, falling below the typical range of 0.27% to 1.97%. The average order value (AOV) stood at $550-575, which is comfortably within the furniture category's typical range of $294 to $1,209. Overall, these metrics highlight schoener-wohnen.de's notable presence in the furniture category.

schoener-wohnen.de competitors

The most striking gap between schoener-wohnen.de and its competitor ikea.com is in revenue, where schoener-wohnen.de trails by an astounding $836 million. In July 2026, schoener-wohnen.de generated $578,000 from 1,010 transactions across 1.2 million sessions, resulting in an average order value (AOV) of $550-575 and a conversion rate of 0.00-0.50%. In stark contrast, ikea.com dominated with revenue of $836.6 million from 2.8 million transactions and 261.1 million sessions, boasting an AOV of $275-300 and a conversion rate of 1.00-1.50%. Other competitors like westwing.de and obi.de also significantly outperform schoener-wohnen.de, with revenues of $14.4 million and $38.7 million, respectively. While schoener-wohnen.de ranks 4th among the six sites, it clearly faces substantial challenges in capturing market share against these leading retailers.

#1 westwing.de

14.4M

Revenue

1.8M

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#2 solebich.de

36.3K

Revenue

39.4K

Sessions

0.0-0.5%

Conv. rate

$325-350

AOV

#3 ikea.com

836.6M

Revenue

261.1M

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#4 obi.de

38.7M

Revenue

15.8M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#5 wayfair.de

219.5K

Revenue

69K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

schoener-wohnen.de vs top market performers

schoener-wohnen.de

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Revenue share by device at schoener-wohnen.de

In July large majority of sales on schoener-wohnen.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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schoener-wohnen.de channels

Identify top traffic channels that drive growth for schoener-wohnen.deand discover how performance of traffic channels has changed over time.

schoener-wohnen.de Google Ads spend

Evaluate schoener-wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

schoener-wohnen.de devices

Review schoener-wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

schoener-wohnen.de top markets

Explore schoener-wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.