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Home/Insights/Retailers/schoener-wohnen.de

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

schoener-wohnen.de

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289K

Revenue

Oct 25

690.4K

Sessions

Oct 25

0.0-0.5%

Conv. rate

Oct 25

$500-600

AOV

Oct 25

Main country of store: GERMANY
Website category: FURNITURE

schoener-wohnen.de ist die Website der führenden deutschen Wohnzeitschrift SCHÖNER WOHNEN mit Themen rund um Wohnen, Einrichten, Bauen.

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schoener-wohnen.de's monthly revenueOVER TIME
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Over the past three months, schoener-wohnen.de revenue has experienced decline of 13%, compared to the preceding three months.

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schoener-wohnen.de revenue decline for last six months

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OVERVIEW

In October 2025, schoener-wohnen.de generated $289,047 in online sales, significantly exceeding the home and garden/furniture median of $150,687, yet far behind industry leader ikea.com at $725,591,313. With a conversion rate of 0.00-0.50%, schoener-wohnen.de falls below the industry average of 2.13%, while its average order value (AOV) ranges from $550 to $575, lower than the high of $1,221 but above the low of $280. The site attracted 690,381 sessions, markedly higher than the median of 35,438 in its category, but dwarfed by ikea.com's 238,858,819 sessions.

schoener-wohnen.de competitors

In October 2025, schoener-wohnen.de generated a revenue of 289,047 with 525 transactions and 690,381 sessions, resulting in an average order value (AOV) of 550-575 and a conversion rate of 0.00-0.50. In comparison, its competitors displayed varying levels of performance. westwing.de outperformed with a revenue of 18,611,823, 40,389 transactions, and 2,292,649 sessions, boasting an AOV of 450-475 and a conversion rate of 1.50-2.00. ikea.com had the highest revenue of 725,591,313 with 2,145,917 transactions and 238,858,819 sessions, showcasing a conversion rate of 0.50-1.00. solebich.de, obi.de, and wayfair.de showed different levels of revenue, transactions, sessions, AOV, and conversion rates, highlighting the diversity in the performance metrics of online home and living platforms in the market.

#1 westwing.de

18.6M

Revenue

2.3M

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#2 solebich.de

68.8K

Revenue

94.8K

Sessions

0.0-0.5%

Conv. rate

$325-350

AOV

#3 ikea.com

725.6M

Revenue

238.9M

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

#4 obi.de

28M

Revenue

10.8M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#5 wayfair.de

213.5K

Revenue

64K

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

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TOP MARKET PERFORMERSby revenue

schoener-wohnen.de vs top market performers

schoener-wohnen.de

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Revenue share by device at schoener-wohnen.de

In October large majority of sales on schoener-wohnen.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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schoener-wohnen.de channels

Identify top traffic channels that drive growth for schoener-wohnen.deand discover how performance of traffic channels has changed over time.

schoener-wohnen.de Google Ads spend

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schoener-wohnen.de devices

Review schoener-wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

schoener-wohnen.de top markets

Explore schoener-wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.