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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for wohnen.dewohnen.de

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581.6K
Revenue
Jan 26
221.1K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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wohnen.de Annual Revenue and Growth

wohnen.de's annual sales on its online store amounted to $8.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wohnen.de revenue by year

wohnen.de's monthly revenueOVER TIME
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Over the past three months, wohnen.de revenue has experienced decline of 12%, compared to the preceding three months.

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wohnen.de revenue decline for last six months
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OVERVIEW
In January 2026, wohnen.de generated $581,570 in online sales, significantly outperforming the home and garden/furniture median of $182,912, though still far behind the category leader, ikea.com, at $892,676,681. The site's conversion rate ranged between 0.00-0.50%, notably lower than the industry high of 2.05% and above the low of 0.27%. With an average order value (AOV) of $600-625, wohnen.de is also below the high of $1,213 and above the low of $274. The site attracted 221,142 sessions, surpassing the median of 40,858 but still a fraction of ikea.com's impressive 286,062,444 sessions.
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wohnen.de competitors

In January 2026, wohnen.de generated $581,570 in revenue from 941 transactions with 221,142 sessions, boasting an average order value (AOV) of $600-625 and a conversion rate of 0.00-0.50%. Compared to its competitors, wohnen.de falls behind pharao24.de in revenue at $776,379 with 968 transactions and 343,515 sessions. However, wohnen.de outperforms wayfair.de in revenue, transactions, sessions, AOV, and conversion rate. In terms of revenue, wohnen.de lags significantly behind home24.de, which raked in an impressive $29,046,002 with 88,785 transactions and over 6 million sessions. While betten.de surpassed wohnen.de in revenue with $1,751,807, the latter had more transactions and sessions. Additionally, wohnen.de falls in between lomado.de and betten.de in terms of revenue, transactions, AOV, and conversion rate.

pharao24.de screenshot
#1 pharao24.de
776.4K
Revenue
343.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
wayfair.de screenshot
#2 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
betten.de screenshot
#4 betten.de
1.8M
Revenue
311.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
lomado.de screenshot
#5 lomado.de
686.3K
Revenue
150.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
wohnen.de vs top market performers
wohnen.de
top retailers
conversion rate vs average order value for wohnen.de and its competitors
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Revenue share by device at wohnen.de

In January large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wohnen.de channels

Identify top traffic channels that drive growth for wohnen.deand discover how performance of traffic channels has changed over time.

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wohnen.de Google Ads spend

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wohnen.de devices

Review wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wohnen.de top markets

Explore wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wohnen.de country & global rank

Assess the ranking of wohnen.de among other retailers within its primary country and worldwide.

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