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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for wohnen.dewohnen.de

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558.4K
Revenue
Dec 25
216.6K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Willkommen im Online Möbel Shop Wohnen.de ✓ Wir bieten Ihnen ein riesiges Sortiment an hochwertigen Möbeln an ✓ Versandkostenfrei

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wohnen.de Annual Revenue and Growth

wohnen.de's annual sales on its online store amounted to $9.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$9.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wohnen.de revenue by year

wohnen.de's monthly revenueOVER TIME
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Over the past three months, wohnen.de revenue has experienced decline of 14%, compared to the preceding three months.

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wohnen.de revenue decline for last six months
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OVERVIEW
In December 2025, wohnen.de generated $558,411 in online sales, significantly surpassing the FURNITURE median of $156,465, though still below industry leader ikea.com's $795,900,179. With a conversion rate ranging from 0.00-0.50%, wohnen.de lags behind the high benchmark of 2.0%, while its average order value (AOV) of $575-600 remains competitive, though below the high end of $1,208. The site recorded 216,595 sessions, which, while notable, falls short of ikea.com’s 238,379,008, but exceeds the median of 37,321 in the category, indicating a strong market presence relative to its peers.
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wohnen.de competitors

When comparing wohnen.de to its competitors in December 2025, we see that pharao24.de had a higher revenue of $711,396 compared to wohnen.de's $558,411. However, wohnen.de had more transactions at 947 compared to pharao24.de's 882. In terms of sessions, home24.de led the pack with a staggering 4,794,780 sessions, while wohnen.de had 216,595 sessions. The average order value (AOV) for wohnen.de ranged from $575 to $600, falling in between the competitors' AOV. Conversion rates for wohnen.de varied from 0.00% to 0.50%, similar to pharao24.de and betten.de, while wayfair.de and lomado.de had higher conversion rates ranging from 0.50% to 2.50%. Despite facing tough competition in revenue and sessions, wohnen.de maintains a solid performance in transactions and a competitive AOV.

pharao24.de screenshot
#1 pharao24.de
711.4K
Revenue
312K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
wayfair.de screenshot
#2 wayfair.de
448.7K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
22.5M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
betten.de screenshot
#4 betten.de
1.2M
Revenue
258.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
lomado.de screenshot
#5 lomado.de
479.8K
Revenue
105.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
wohnen.de vs top market performers
wohnen.de
top retailers
conversion rate vs average order value for wohnen.de and its competitors
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Revenue share by device at wohnen.de

In December large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wohnen.de channels

Identify top traffic channels that drive growth for wohnen.deand discover how performance of traffic channels has changed over time.

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wohnen.de Google Ads spend

Evaluate wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wohnen.de devices

Review wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wohnen.de top markets

Explore wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wohnen.de country & global rank

Assess the ranking of wohnen.de among other retailers within its primary country and worldwide.

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