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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for wohnen.dewohnen.de

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481K
Revenue
May 26
168.7K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$600-700
AOV
May 26
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Willkommen im Online Möbel Shop Wohnen.de ✓ Wir bieten Ihnen ein riesiges Sortiment an hochwertigen Möbeln an ✓ Versandkostenfrei

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wohnen.de Annual Revenue and Growth

wohnen.de's annual sales on its online store amounted to $8.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wohnen.de revenue by year

wohnen.de's monthly revenueOVER TIME
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Over the past three months, wohnen.de revenue has experienced decline of 7.1%, compared to the preceding three months.

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wohnen.de revenue decline for last six months
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OVERVIEW
In May 2026, wohnen.de generated $480,989 in online sales, significantly outperforming the FURNITURE median of $141,907, yet still far behind industry leader ikea.com, which reached $507,166,476. The site's conversion rate ranged from 0.00-0.50%, well below the high of 2.03% for the sector, while its average order value (AOV) of $600-625 remained lower than the industry high of $1,203. With 168,678 sessions, wohnen.de exceeded the median of 33,650, but was overshadowed by ikea.com, which attracted a staggering 220,716,222 sessions, highlighting significant competitive disparities.
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wohnen.de competitors

In May 2026, wohnen.de generated $480,989 in revenue from 801 transactions across 168,678 sessions, yielding an Average Order Value (AOV) between $600 and $625 with a conversion rate of 0.00-0.50%. In comparison, pharao24.de achieved higher revenue of $720,641 with 871 transactions, although its AOV of $825-850 reflects a different customer segment. wayfair.de reported significantly lower revenue at $185,166, but its higher conversion rate of 0.50-1.00% suggests more effective customer engagement. home24.de stands out with revenue at $18,952,814, driven by a staggering 6,204,561 sessions, resulting in an impressive conversion rate of 1.00-1.50%. betten.de and lomado.de also performed relatively well, with revenues of $539,284 and $317,193, respectively, but with lower AOVs. Overall, wohnen.de shows competitive performance, particularly in the higher AOV range, but faces stiff competition from larger players in terms of revenue and transaction volume.

pharao24.de screenshot
#1 pharao24.de
720.6K
Revenue
245.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
wayfair.de screenshot
#2 wayfair.de
185.2K
Revenue
73.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
19M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
betten.de screenshot
#4 betten.de
539.3K
Revenue
169.2K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
lomado.de screenshot
#5 lomado.de
317.2K
Revenue
70.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
wohnen.de vs top market performers
wohnen.de
top retailers
conversion rate vs average order value for wohnen.de and its competitors
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Revenue share by device at wohnen.de

In May large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wohnen.de channels

Identify top traffic channels that drive growth for wohnen.deand discover how performance of traffic channels has changed over time.

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wohnen.de Google Ads spend

Evaluate wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wohnen.de devices

Review wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wohnen.de top markets

Explore wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wohnen.de country & global rank

Assess the ranking of wohnen.de among other retailers within its primary country and worldwide.

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