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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for wohnen.dewohnen.de

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583.3K
Revenue
Nov 25
248.5K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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Willkommen im Online Möbel Shop Wohnen.de ✓ Wir bieten Ihnen ein riesiges Sortiment an hochwertigen Möbeln an ✓ Versandkostenfrei

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wohnen.de Annual Revenue and Growth

wohnen.de's annual sales on its online store amounted to $9.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$9.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wohnen.de revenue by year

wohnen.de's monthly revenueOVER TIME
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Over the past three months, wohnen.de revenue has experienced decline of 8.5%, compared to the preceding three months.

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wohnen.de revenue decline for last six months
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OVERVIEW
In November 2025, wohnen.de generated $583,271 in online sales, significantly surpassing the FURNITURE median of $161,311, while IKEA led the category with $813,186,649. The site's conversion rate ranged from 0.00-0.50%, below the high of 2.15% and above the low of 0.26% for the industry. wohnen.de's average order value (AOV) was between $575-600, compared to a high of $1,216 and a low of $288 in the sector. Additionally, the platform recorded 248,450 sessions, far exceeding the median of 35,904 but still distant from IKEA's remarkable 239,654,083 sessions.
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wohnen.de competitors

When comparing wohnen.de to its competitors in November 2025, it is clear that wohnen.de falls behind in terms of revenue, with $583,271 compared to home24.de's impressive $30,759,702. However, wohnen.de shines in terms of transactions with 973, beating out wayfair.de with 774. The average order value (AOV) for wohnen.de falls within the mid-range at $575-$600, while betten.de boasts the highest AOV at $1050-$1075. In terms of sessions, wohnen.de sees a respectable 248,450, lagging behind home24.de's massive 6,230,094. Additionally, the conversion rate for wohnen.de ranges from 0.00% to 0.50%, comparable to pharao24.de. Overall, while wohnen.de may not be the revenue leader, it holds its own in terms of transactions and AOV among its competitors.

pharao24.de screenshot
#1 pharao24.de
885.4K
Revenue
390.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
wayfair.de screenshot
#2 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
betten.de screenshot
#4 betten.de
1.6M
Revenue
254.6K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
lomado.de screenshot
#5 lomado.de
530.3K
Revenue
88.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
wohnen.de vs top market performers
wohnen.de
top retailers
conversion rate vs average order value for wohnen.de and its competitors
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Revenue share by device at wohnen.de

In November large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wohnen.de channels

Identify top traffic channels that drive growth for wohnen.deand discover how performance of traffic channels has changed over time.

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wohnen.de Google Ads spend

Evaluate wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wohnen.de devices

Review wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wohnen.de top markets

Explore wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wohnen.de country & global rank

Assess the ranking of wohnen.de among other retailers within its primary country and worldwide.

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