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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for wohnen.dewohnen.de

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671.4K
Revenue
Sep 26
220.7K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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wohnen.de Annual Revenue and Growth

wohnen.de's annual sales on its online store amounted to $8.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wohnen.de revenue by year

wohnen.de's monthly revenueOVER TIME
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Over the past three months, wohnen.de revenue has experienced growth of 37%, compared to the preceding three months.

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wohnen.de revenue growth for last six months
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OVERVIEW
In September 2026, wohnen.de achieved a conversion rate of 0.50-1.00% and an AOV of $550-575, both within the category's typical range. The site generated revenue of $671,000 from online sales, significantly surpassing a typical store in the furniture category, which generates around $137,000 monthly. Traffic levels reached 221,000 sessions, markedly higher than a typical store in the furniture category that sees around 28,700 sessions, while the most-visited, ikea.com, attracts 274.7 million sessions. Overall, wohnen.de demonstrates strong performance within the competitive landscape of the furniture category.
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wohnen.de competitors

wohnen.de trails home24.de significantly in revenue, generating $671,000 compared to home24.de's impressive $25 million. In September 2026, wohnen.de recorded 1,172 transactions from 221,000 sessions, yielding an average order value (AOV) of $550-575. In contrast, home24.de achieved a staggering 92,100 transactions from 7.2 million sessions, showcasing its dominance in both metrics. wohnen.de does outperform pharao24.de in transactions, with pharao24.de recording 1,047 transactions, despite its higher revenue of $835,000 and AOV of $775-800. Additionally, wohnen.de shares a similar conversion rate of 0.50-1.00% with lomado.de, while trailing behind competitors like wayfair.de and home24.de, both of which maintain conversion rates of 1.00-1.50%. Overall, wohnen.de ranks third in revenue and transactions among its competitors, indicating a competitive yet challenging market landscape.

pharao24.de screenshot
#1 pharao24.de
834.9K
Revenue
295.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
wayfair.de screenshot
#2 wayfair.de
185.3K
Revenue
59.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
25M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de screenshot
#4 betten.de
595.3K
Revenue
183.3K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
lomado.de screenshot
#5 lomado.de
405.3K
Revenue
77.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
wohnen.de vs top market performers
wohnen.de
top retailers
conversion rate vs average order value for wohnen.de and its competitors
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Revenue share by device at wohnen.de

In September large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on wohnen.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wohnen.de channels

Identify top traffic channels that drive growth for wohnen.deand discover how performance of traffic channels has changed over time.

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wohnen.de Google Ads spend

Evaluate wohnen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wohnen.de devices

Review wohnen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wohnen.de top markets

Explore wohnen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wohnen.de country & global rank

Assess the ranking of wohnen.de among other retailers within its primary country and worldwide.

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