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May 2026
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Home/Insights/Retailers/marktkauf.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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928.9K
Revenue
May 26
294.4K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$250-275
AOV
May 26
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marktkauf.de Annual Revenue and Growth

marktkauf.de's annual sales on its online store amounted to $12.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$12.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
marktkauf.de revenue by year

marktkauf.de's monthly revenueOVER TIME
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Over the past three months, marktkauf.de revenue has experienced growth of 16%, compared to the preceding three months.

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marktkauf.de revenue growth for last six months
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OVERVIEW
In May 2026, marktkauf.de, operating in the food_and_drink sector, achieved online sales revenue of $928,853, significantly surpassing the median of $45,489, though trailing behind industry leader nespresso.com at $127,574,381. With a conversion rate of 1.00-1.50%, marktkauf.de is at the lower end of the spectrum, where rates range from 1.0% to a high of 5.0%. The average order value (AOV) was $250-275, which is below the high of $347, while the website attracted 294,427 sessions, far below nespresso.com's 16,708,877, yet above the median of 14,668 sessions in the category.
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marktkauf.de competitors

In May 2026, marktkauf.de reported revenue of $928,853 with 3,655 transactions and sessions totaling 294,427, leading to an average order value (AOV) between $250 and $275 and a conversion rate of 1.00-1.50%. In contrast, its competitor netto-online.de dominated the market with revenue reaching $32,651,650, supported by 169,898 transactions from 5,945,631 sessions, an AOV of $175-200, and a higher conversion rate of 2.50-3.00%. norma24.de also performed well, earning $6,757,882 with 35,281 transactions and sessions totaling 1,573,565, demonstrating a conversion rate of 2.00-2.50%. On the lower end, heute-wohnen.de achieved $388,082 in revenue with an AOV of $275-300 but maintained a conversion rate of 1.00-1.50%. Comparatively, marktkauf.de stands out with its AOV but lags significantly behind its larger competitors in both revenue and transactions.

norma24.de screenshot
#1 norma24.de
6.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
netto-online.de screenshot
#2 netto-online.de
32.7M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
heute-wohnen.de screenshot
#3 heute-wohnen.de
388.1K
Revenue
136.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
miweba.de screenshot
#4 miweba.de
315K
Revenue
90.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
costway.de screenshot
#5 costway.de
787.9K
Revenue
210.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
marktkauf.de vs top market performers
marktkauf.de
top retailers
conversion rate vs average order value for marktkauf.de and its competitors
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Revenue share by device at marktkauf.de

In May large majority of sales on marktkauf.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on marktkauf.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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marktkauf.de channels

Identify top traffic channels that drive growth for marktkauf.deand discover how performance of traffic channels has changed over time.

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marktkauf.de Google Ads spend

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marktkauf.de devices

Review marktkauf.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marktkauf.de top markets

Explore marktkauf.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marktkauf.de country & global rank

Assess the ranking of marktkauf.de among other retailers within its primary country and worldwide.

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