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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

depot-online.de

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989.9K

Revenue

Jul 26

611.8K

Sessions

Jul 26

1.0-1.5%

Conv. rate

Jul 26

$100-125

AOV

Jul 26

Main country of store: GERMANY
Website category: HOME AND GARDEN

Bringe frischen Wind in Deine Einrichtung! Von Dekoartikeln & Wohnaccessoires bis hin zu schönen Möbeln findest Du alles im DEPOT Online Shop.

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depot-online.de Annual Revenue and Growth

depot-online.de's annual sales on its online store amounted to $11M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$11M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

depot-online.de's monthly revenueOVER TIME
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Over the past three months, depot-online.de revenue has experienced growth of 21%, compared to the preceding three months.

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depot-online.de revenue growth for last six months

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OVERVIEW

In July 2026, depot-online.de achieved a conversion rate of 1.00-1.50%, which falls within the typical range of 0.64% to 3.35% for the home and garden category. The revenue from online sales reached $990,000, significantly higher than the approximately $118,000 typically generated by a typical store in the home and garden category. The average order value (AOV) was $100-125, also within the typical range of $99 to $687. With 612,000 sessions, depot-online.de's traffic far exceeds the average of around 33,500 sessions for a typical store in the home and garden category, highlighting its strong online presence.

depot-online.de competitors

The competitive set includes depot-online.de, home24.de, nanu-nana.de, lights4fun.de, floristik24.de, and solebich.de. In July 2026, depot-online.de generated $990,000 in revenue, placing it second among its peers, yet it trails home24.de by $23.2 million. While depot-online.de recorded 8,696 transactions, it again ranks second, falling short of home24.de by 84,600 transactions. With 612,000 sessions, depot-online.de maintains its second position, trailing home24.de by a significant 6.1 million sessions. Competitors like nanu-nana.de, with $459,000 in revenue and a conversion rate of 2.00-2.50%, also highlight depot-online.de’s solid performance, given its conversion rate of 1.00-1.50%. In terms of average order value, depot-online.de and lights4fun.de align at $100-125, further emphasizing the competitive landscape. Overall, while depot-online.de performs well, particularly in AOV, it remains considerably behind home24.de across key metrics.

#1 nanu-nana.de

459.2K

Revenue

261.5K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 lights4fun.de

169.2K

Revenue

84K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 weihnachtsdekoration.de

3.9K

Revenue

2.2K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 floristik24.de

35.2K

Revenue

24.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 solebich.de

36.3K

Revenue

39.4K

Sessions

0.0-0.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

depot-online.de vs top market performers

depot-online.de

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Revenue share by device at depot-online.de

In July large majority of sales on depot-online.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

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depot-online.de channels

Identify top traffic channels that drive growth for depot-online.deand discover how performance of traffic channels has changed over time.

depot-online.de Google Ads spend

Evaluate depot-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

depot-online.de devices

Review depot-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

depot-online.de top markets

Explore depot-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.