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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.8M
Revenue
Jan 26
311.3K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$1000-1100
AOV
Jan 26
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betten.de Annual Revenue and Growth

betten.de's annual sales on its online store amounted to $20.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
betten.de revenue by year

betten.de's monthly revenueOVER TIME
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Over the past three months, betten.de revenue has experienced growth of 36%, compared to the preceding three months.

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betten.de revenue growth for last six months
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OVERVIEW
In January 2026, betten.de generated $1,751,807 in online sales, significantly exceeding the home and garden/furniture median of $182,912, while the top competitor, ikea.com, reported $892,676,681. With a conversion rate between 0.50-1.00%, betten.de is below the industry high of 2.05% but above the low of 0.27%. The average order value (AOV) ranged from $1,075 to $1,100, close to the sector high of $1,213 and well above the low of $274. betten.de recorded 311,311 sessions, far surpassing the median of 40,858 but dwarfed by ikea.com's 286,062,444 sessions.
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betten.de competitors

In January 2026, betten.de generated a revenue of $1,751,807 with 1,625 transactions and 311,311 sessions, resulting in an average order value (AOV) of $1075-$1100 and a conversion rate of 0.50-1.00%. Compared to its competitors, betten.de outperforms allnatura.de and wohnen.de in terms of revenue, transactions, and sessions. However, betten.de falls behind swisssense.de in revenue and sessions but surpasses it in transactions. Additionally, betten.de's AOV is higher than boxspring-welt.de and home24.de, indicating a potential focus on higher-priced products. While betten.de's conversion rate falls within the middle range compared to its competitors, it is essential to consider the overall performance across all metrics to assess its competitive positioning in the market.

allnatura.de screenshot
#1 allnatura.de
575.7K
Revenue
237.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
wohnen.de screenshot
#2 wohnen.de
581.6K
Revenue
221.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
137.1K
Revenue
40.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
swisssense.de screenshot
#4 swisssense.de
1.1M
Revenue
348.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#5 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
betten.de vs top market performers
betten.de
top retailers
conversion rate vs average order value for betten.de and its competitors
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Revenue share by device at betten.de

In January large majority of sales on betten.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on betten.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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betten.de channels

Identify top traffic channels that drive growth for betten.deand discover how performance of traffic channels has changed over time.

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betten.de Google Ads spend

Evaluate betten.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betten.de devices

Review betten.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betten.de top markets

Explore betten.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betten.de country & global rank

Assess the ranking of betten.de among other retailers within its primary country and worldwide.

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