roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $61.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 13%, compared to the preceding three months.
roller.de competitors
In June 2026, roller.de generated a revenue of $2,911,199 from 9,413 transactions over 1,345,520 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00%. In comparison, poco.de outperformed roller.de significantly, achieving $8,961,591 in revenue with a higher transaction count of 34,972 and similar conversion rates. hoeffner.de led the competitors with $22,512,130 in revenue and an impressive AOV of $850-875, boasting a conversion rate of 1.00-1.50%. home24.de followed closely behind with $18,487,381 in revenue and 69,948 transactions, also reflecting strong conversion rates. Lastly, wayfair.de lagged with only $232,270 in revenue despite a comparable conversion rate of 1.00-1.50%. Overall, roller.de's performance is modest against its more dominant competitors.
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roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
