roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
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roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $99.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 20%, compared to the preceding three months.
roller.de competitors
In August 2025, roller.de generated a revenue of €4,165,961 from 14,298 transactions and 1,833,663 sessions. With an average order value (AOV) ranging from €275-300, their conversion rate falls between 0.50-1.00%. Compared to its competitors, roller.de falls behind in terms of revenue and transactions. poco.de leads the pack with €10,187,774 in revenue from 41,455 transactions and 3,432,847 sessions, with a lower AOV of €225-250 but a higher conversion rate of 1.00-1.50%. hoeffner.de, home24.de, and xxxlutz.de also outperform roller.de in revenue, transactions, and sessions, with higher AOV and conversion rates. Even wayfair.de, with lower revenue and transactions than roller.de, boasts a higher conversion rate and a similar AOV. roller.de may need to explore strategies to increase revenue and improve conversion rates to compete more effectively in the market.
Revenue share by device at roller.de
In August large majority of sales on roller.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
