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Mar 2024
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Home/Insights/Retailers/roller.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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9.1M
Revenue
3.2M
Sessions
0.5-1.0%
Conversion rate
$325-350
Average order value
Online only revenue for roller.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

roller.de’s revenueOVER TIME
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Over the past three months, roller.de revenue has experienced growth of 9.4%, compared to the preceding three months.

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roller.de revenue growth for last six months
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OVERVIEW
roller.de, in the FURNITURE industry, had online sales revenue of $9,122,349 in March 2024, with a conversion rate of 0.50-1.00% and an AOV of $325-350. Its total sessions were 3,248,762. The highest revenue store in the category is ikea.com at $553,851,560, with a conversion rate of 1.74% and an AOV of $1,221. The highest sessions recorded were 185,290,643, with a median of 57,064.roller.de's performance metrics showcase a strong online presence in the industry.
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roller.de competitors

When comparing roller.de to its competitors in the online furniture retail industry, roller.de falls behind in terms of revenue, transactions, and sessions. roller.de has a revenue of 9,122,349 euros, with 27,809 transactions and 3,248,762 sessions. In contrast, competitors like xxxlutz.de and wayfair.de have significantly higher revenues, transactions, and sessions, indicating a larger customer base and market presence. For example, xxxlutz.de has a revenue of 53,408,449 euros, 127,815 transactions, and 6,971,593 sessions, showcasing a much higher level of success in comparison. Additionally, competitors like home24.de and wayfair.de have higher average order values (AOV) and conversion rates, further highlighting roller.de's need to improve in these areas to stay competitive in the market.

#1 poco.de
11.8M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#2 hoeffner.de
28.1M
Revenue
3.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
#3 home24.de
34.3M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#4 xxxlutz.de
53.4M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#5 wayfair.de
34.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
Favicon for manomano.demanomano.de
Favicon for netto-online.denetto-online.de
Favicon for moemax.demoemax.de
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
Favicon for roller.deroller.de
$9.1M
Favicon for norma24.denorma24.de
Favicon for jysk.dejysk.de
Favicon for quelle.dequelle.de
Favicon for porta.deporta.de
Favicon for betten.debetten.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$553.9M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for xxxlutz.dexxxlutz.de
5
Favicon for lidl.delidl.de
6
Favicon for maisonsdumonde.commaisonsdumonde.com
7
Favicon for obi.deobi.de
8
Favicon for baur.debaur.de
9
Favicon for wayfair.dewayfair.de
10
Favicon for home24.dehome24.de
roller.de vs top market performers
roller.de
top retailers
conversion rate vs average order value for roller.de and its competitors
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roller.de brandsby revenue

1
Logo for online plusOnline Plus
2
Logo for made in germanyMade In Germany
Top retailers:baur.deotto.deemotion-24.de
3
Logo for hochflorHochflor
4
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5
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roller.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comamericanfreight.comwayfair.com
2
Outdoor Structures
Top retailers:wayfair.comcostco.comlowes.com
3
Sofas
Top retailers:wayfair.comashleyfurniture.combiglots.com
4
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Top retailers:ebay.comtemu.cometsy.com
5
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Top retailers:ebay.comikea.comxxxlutz.de
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brands overtime comparison

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roller.de channels

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roller.de Google Ads spend

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roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roller.de top markets

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roller.de country & global rank

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