roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $61.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced growth of 13%, compared to the preceding three months.
roller.de competitors
The competitive set for roller.de includes hoeffner.de, home24.de, poco.de, wayfair.de, and moemax.de. In September 2026, roller.de reported a revenue of $4.4 million from 13,100 transactions across 2 million sessions, with an AOV between $325-350 and a conversion rate of 0.50-1.00%. In comparison, hoeffner.de leads significantly with a revenue of $26.3 million and 31,000 transactions, while home24.de tops the transaction count with 92,100. roller.de trails behind its competitors in both revenue and transactions, ranking 5th among them. In terms of sessions, roller.de performs slightly better, ranking 4th with 2 million sessions. With an AOV lower than several competitors, including moemax.de at $425-450, roller.de faces challenges in enhancing its market position against these established rivals.
Gain even more insights with the Grips app
roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
