roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $99.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 12%, compared to the preceding three months.
roller.de competitors
In September 2025, roller.de generated a revenue of 3,820,365 with 13,174 transactions and 1,880,253 sessions. The average order value (AOV) ranged from 275-300, and the conversion rate was between 0.50-1.00. When compared to its competitors, roller.de falls behind in terms of revenue and transactions. poco.de outperformed roller.de with a revenue of 10,305,760 and 42,158 transactions, while hoeffner.de and home24.de both had significantly higher revenues and transactions as well. xxxlutz.de led the pack with a revenue of 47,875,885 and 130,169 transactions, indicating a stronger market presence. roller.de's conversion rate was lower than most competitors, suggesting room for improvement in converting sessions into transactions. Overall, roller.de has potential for growth by focusing on increasing revenue and improving conversion rates to compete more effectively in the market.
Revenue share by device at roller.de
In September large majority of sales on roller.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
