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Jun 2024
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Home/Insights/Retailers/roller.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

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5.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conversion rate
$350-375
Average order value
Online only revenue for roller.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

roller.de’s revenueOVER TIME
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Over the past three months, roller.de revenue has experienced decline of 32%, compared to the preceding three months.

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roller.de revenue decline for last six months
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OVERVIEW
In June 2024, roller.de in the FURNITURE industry had a revenue of $5,673,492 with a median revenue of $231,986. Their conversion rate ranged from 0.50-1.00%, while a high rate was 1.75% and a low rate was 0.3%. The AOV for roller.de was between $350-375, compared to a high AOV of $1,208 and a low AOV of $283 in the industry. They had 2,117,331 sessions, whereas the highest store had 178,849,151 sessions from ikea.com, and the median sessions were 48,913 for FURNITURE.
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roller.de competitors

When comparing roller.de to its competitors in the online furniture industry in June 2024, roller.de falls behind in terms of revenue, transactions, and sessions. roller.de generated a revenue of 5,673,492 euros from 15,981 transactions and 2,117,331 sessions. In contrast, competitors like xxxlutz.de outperformed roller.de with a revenue of 44,714,550 euros from 108,996 transactions and 6,609,952 sessions. Similarly, wayfair.de and home24.de also surpassed roller.de in revenue, transactions, and sessions. However, roller.de had a competitive average order value (AOV) ranging from 350 to 375 euros and a conversion rate of 0.50-1.00%. Overall, roller.de may need to focus on increasing its transactions and sessions to compete more effectively with its rivals in the online furniture market.

#1 poco.de
7.8M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
#2 hoeffner.de
22.9M
Revenue
3.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
#3 home24.de
23.8M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#4 xxxlutz.de
44.7M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#5 wayfair.de
30.5M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
Favicon for netto-online.denetto-online.de
Favicon for manomano.demanomano.de
Favicon for segmueller.desegmueller.de
Favicon for moemax.demoemax.de
Favicon for poco.depoco.de
Favicon for roller.deroller.de
$5.7M
Favicon for norma24.denorma24.de
Favicon for jysk.dejysk.de
Favicon for betten.debetten.de
Favicon for porta.deporta.de
Favicon for sconto.desconto.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$519.3M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for lidl.delidl.de
5
Favicon for xxxlutz.dexxxlutz.de
6
Favicon for maisonsdumonde.commaisonsdumonde.com
7
Favicon for obi.deobi.de
8
Favicon for hornbach.dehornbach.de
9
Favicon for wayfair.dewayfair.de
10
Favicon for baur.debaur.de
roller.de vs top market performers
roller.de
top retailers
conversion rate vs average order value for roller.de and its competitors
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roller.de brandsby revenue

1
Logo for online plusOnline Plus
2
Logo for grauer webstoffGrauer Webstoff
3
Logo for rauchRauch
Top retailers:otto.defurniturevillage.co.ukwayfair.de
4
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5
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roller.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.comwayfair.comwalmart.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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roller.de channels

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roller.de Google Ads spend

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roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roller.de top markets

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roller.de country & global rank

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