roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $61.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 47%, compared to the preceding three months.
roller.de competitors
When comparing roller.de to its competitors in March 2026, roller.de falls behind in terms of revenue, with $4,405,651 compared to the highest competitor, xxxlutz.de, which has $51,223,523 in revenue. In terms of transactions, roller.de also lags behind with 19,147 transactions compared to xxxlutz.de with 145,159 transactions. However, roller.de performs better in conversion rate, ranging from 0.50-1.00%, which is on par with wayfair.de. Additionally, roller.de has a lower average order value (AOV) ranging from $225-$250, while competitors like hoeffner.de have an AOV of $800-$825. Despite these differences, roller.de has a solid number of sessions with 2,060,451, although this is lower than xxxlutz.de with 10,165,535 sessions. Overall, roller.de may not lead in revenue or transactions, but it holds its own in conversion rate and AOV compared to competitors.
Revenue share by device at roller.de
In March large majority of sales on roller.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
