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May 2025

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Home/Insights/Retailers/roller.de

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

roller.de

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4.7M

Revenue

2.1M

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

Main country of store: GERMANY
Website category: FURNITURE

Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

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roller.de's revenueOVER TIME
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Over the past three months, roller.de revenue has experienced decline of 24%, compared to the preceding three months.

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roller.de revenue decline for last six months

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OVERVIEW

In May 2025, roller.de in the FURNITURE industry generated $4,716,095 in revenue with a conversion rate of 0.50-1.00% and an average order value (AOV) of $275-300. This online store had 2,052,604 sessions, while the largest competitor, ikea.com, had 212,449,318 sessions. The median revenue for this category is $138,154, with a very high conversion rate of 2.04% and a very high AOV of $1,216. roller.de falls within the industry norms for performance metrics, showcasing solid performance in both revenue and user engagement.

roller.de competitors

In May 2025, roller.de generated a revenue of €4,716,095 from 16,287 transactions with 2,052,604 sessions, boasting an average order value (AOV) of €275-€300 and a conversion rate of 0.50-1.00. Comparing this to its competitors, home24.de leads the pack with a revenue of €25,400,051 from 79,492 transactions and 5,930,625 sessions, featuring an AOV of €300-€325 and a conversion rate of 1.00-1.50. wayfair.de follows with €401,269 in revenue from 1,480 transactions and 139,597 sessions, having an AOV of €250-€275 and a conversion rate of 1.00-1.50. hoeffner.de, xxxlutz.de, and poco.de also perform well in terms of revenue, transactions, sessions, AOV, and conversion rates, showcasing a competitive landscape within the online furniture retail industry in May 2025.

#1 poco.de

13.8M

Revenue

4.6M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#2 hoeffner.de

16.7M

Revenue

2.1M

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#3 home24.de

25.4M

Revenue

5.9M

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#4 xxxlutz.de

48.3M

Revenue

7.9M

Sessions

1.5-2.0%

Conv. rate

$350-375

AOV

#5 wayfair.de

401.3K

Revenue

139.6K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

roller.de vs top market performers

roller.de

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Revenue share by device at roller.de

In May large majority of sales on roller.de, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

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roller.de channels

Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.

roller.de Google Ads spend

Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

roller.de top markets

Explore roller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.