roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
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roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $61.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 7.6%, compared to the preceding three months.
roller.de competitors
In May 2026, roller.de generated a revenue of $4,047,021 with 13,395 transactions and sessions totaling 1,577,637, resulting in an Average Order Value (AOV) between $300-325 and a conversion rate of 0.50-1.00%. In comparison, poco.de outperformed roller.de significantly with a revenue of $11,784,487 from 45,871 transactions across 4,774,469 sessions, achieving an AOV of $250-275. hoeffner.de dominated the sector with $26,866,831 in revenue and a higher AOV of $850-875, despite a lower transaction count of 31,550. home24.de also exceeded roller.de's figures with $18,952,814 in revenue and an AOV of $275-300, recording the highest transaction count of 68,688. In contrast, wayfair.de lagged considerably, earning only $185,166 with a minimal transaction count of 673. Overall, roller.de trails behind its main competitors in both revenue and transactions, despite competitive conversion rates.
Revenue share by device at roller.de
In May large majority of sales on roller.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
