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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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8.2M
Revenue
2.2M
Sessions
1.0-1.5%
Conversion rate
$325-350
Average order value
Online only revenue for roller.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

roller.de’s revenueOVER TIME
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Over the past three months, roller.de revenue has experienced growth of 2.1%, compared to the preceding three months.

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roller.de revenue growth for last six months
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OVERVIEW
In August 2024, roller.de in the FURNITURE industry had online sales revenue of $8,180,158, conversion rate of 1.00-1.50%, AOV of $325-350, and 2,242,167 sessions. The median revenue in the category was $197,977, while ikea.com led with $740,052,099. A very high conversion rate was 1.94% and a very low was 0.34%. A very high AOV was $1,213 and a very low was $279. The store with the highest sessions was ikea.com with 235,287,670, while the median sessions in the category were 40,429.
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roller.de competitors

When comparing roller.de to its competitors in the online furniture industry, roller.de falls behind in terms of revenue, transactions, and sessions. roller.de generated a revenue of €8,180,158 from 25,108 transactions and 2,242,167 sessions in August 2024, with an average order value (AOV) ranging from €325 to €350 and a conversion rate of 1.00-1.50%. In contrast, xxxlutz.de leads the pack with a revenue of €66,993,256, 169,874 transactions, and 9,955,346 sessions, boasting a higher AOV of €375-400 and a conversion rate of 1.50-2.00%. Similarly, wayfair.de and hoeffner.de outperform roller.de in various metrics such as revenue, transactions, and AOV. roller.de may need to reassess its strategies to remain competitive in the market and increase its market share.

#1 poco.de
13.3M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#2 hoeffner.de
24.9M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 home24.de
29M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#4 xxxlutz.de
67M
Revenue
10M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#5 wayfair.de
24.7M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
Favicon for jysk.dejysk.de
Favicon for moemax.demoemax.de
Favicon for manomano.demanomano.de
Favicon for roller.deroller.de
$8.2M
Favicon for norma24.denorma24.de
Favicon for betten.debetten.de
Favicon for porta.deporta.de
Favicon for quelle.dequelle.de
Favicon for sconto.desconto.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$740.1M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for xxxlutz.dexxxlutz.de
5
Favicon for lidl.delidl.de
6
Favicon for maisonsdumonde.commaisonsdumonde.com
7
Favicon for hornbach.dehornbach.de
8
Favicon for obi.deobi.de
9
Favicon for home24.dehome24.de
10
Favicon for bauhaus.infobauhaus.info
roller.de vs top market performers
roller.de
top retailers
conversion rate vs average order value for roller.de and its competitors
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roller.de brandsby revenue

1
Logo for online plusOnline Plus
2
Logo for grauer webstoffGrauer Webstoff
3
Logo for rauchRauch
Top retailers:otto.defurniturevillage.co.ukwayfair.de
4
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5
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roller.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.comwayfair.comebay.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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roller.de channels

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roller.de Google Ads spend

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roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roller.de top markets

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roller.de country & global rank

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