Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Dec 2024
All countries
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

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7.7M
Revenue
2.8M
Sessions
0.5-1.0%
Conversion rate
$300-325
Average order value
Online only revenue for roller.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

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roller.de’s revenueOVER TIME
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Over the past three months, roller.de revenue has experienced decline of 0.92%, compared to the preceding three months.

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roller.de revenue decline for last six months
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OVERVIEW
In December 2024, roller.de, an online FURNITURE store, generated $7,676,208 in revenue with a conversion rate of 0.50-1.00% and an AOV of $300-325. This performance is above the median revenue of $172,445 but lower than the top player, ikea.com, with $664,380,995 in revenue. roller.de's sessions reached 2,782,403, surpassing the median of 36,375, but far from the highest of 234,629,468 from ikea.com. Overall, roller.de's performance metrics demonstrate solid growth and potential in the competitive FURNITURE industry.
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roller.de competitors

When comparing roller.de to its competitors in the online furniture market, roller.de falls behind in terms of revenue and transactions. While roller.de generates a revenue of 7,676,208 with 24,687 transactions and 2,782,403 sessions, its competitors like xxxlutz.de outperform significantly with 49,177,242 in revenue, 129,782 transactions, and 7,249,018 sessions. Other competitors such as home24.de, wayfair.de, and hoeffner.de also surpass roller.de in revenue, transactions, and sessions. However, roller.de shows strength in its Average Order Value (AOV) falling within the range of 300-325, which is comparable to competitors like wayfair.de and xxxlutz.de. In terms of conversion rate, roller.de falls within the competitive range of 0.50-1.00, similar to home24.de and poco.de, but lower than wayfair.de and xxxlutz.de. Overall, roller.de faces tough competition in the online furniture market, especially in terms of revenue and transactions.

#1 poco.de
11.8M
Revenue
4.7M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
#2 hoeffner.de
23M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 home24.de
29.4M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#4 xxxlutz.de
49.2M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#5 wayfair.de
22M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
roller.de vs top market performers
roller.de
top retailers
conversion rate vs average order value for roller.de and its competitors
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roller.de channels

Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.

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roller.de Google Ads spend

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roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roller.de top markets

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roller.de country & global rank

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