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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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5.9M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

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roller.de's revenueOVER TIME
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Over the past three months, roller.de revenue has experienced decline of 26%, compared to the preceding three months.

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roller.de revenue decline for last six months
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OVERVIEW
roller.de in the FURNITURE industry had a revenue of $5,854,274, a conversion rate of 0.50-1.00%, an AOV of $275-300, and 2,507,045 sessions in March 2025. Compared to the median revenue of $143,243, roller.de's performance metrics were higher but still below the top performer ikea.com with $593,540,766 in revenue and 220,680,116 sessions. However, roller.de's AOV was significantly lower than the high of $1,203, showcasing potential for growth in this metric.
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roller.de competitors

When comparing roller.de to its competitors in the online furniture industry, roller.de falls behind in terms of revenue, transactions, and sessions. home24.de leads with a revenue of €29,304,391 from 93,322 transactions and 7,027,021 sessions, showcasing a strong performance. Similarly, xxxlutz.de and hoeffner.de also outperform roller.de in revenue, transactions, and sessions, with AOV ranging from €375-€575 and conversion rates between 1.00-1.50. While roller.de has a respectable revenue of €5,854,274 from 19,623 transactions and 2,507,045 sessions, its AOV of €275-€300 and conversion rate of 0.50-1.00 are lower compared to its competitors. wayfair.de and poco.de have comparable revenue to roller.de, but roller.de lags in terms of AOV and conversion rate. Overall, roller.de faces stiff competition in the market, with room for improvement in various performance metrics to stay competitive.

poco.de screenshot
#1 poco.de
14.5M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hoeffner.de screenshot
#2 hoeffner.de
16.1M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
home24.de screenshot
#3 home24.de
29.3M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#4 xxxlutz.de
45.3M
Revenue
8.4M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
wayfair.de screenshot
#5 wayfair.de
729.7K
Revenue
275.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
roller.de vs top market performers
roller.de
top retailers
conversion rate vs average order value for roller.de and its competitors
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Revenue share by device at roller.de

In March large majority of sales on roller.de, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.

In March large majority of sales on roller.de, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.
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roller.de channels

Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.

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roller.de Google Ads spend

Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roller.de top markets

Explore roller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roller.de country & global rank

Assess the ranking of roller.de among other retailers within its primary country and worldwide.

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