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Aug 2025
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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20M
Revenue
Aug 25
2M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$700-800
AOV
Aug 25
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $292.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$292.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced decline of 7.9%, compared to the preceding three months.

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hoeffner.de revenue decline for last six months
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OVERVIEW
hoeffner.de in the FURNITURE industry had a revenue of $19,975,362, conversion rate of 1.00-1.50%, AOV of $775-800, and 2,044,612 sessions in August 2025. Compared to the median revenue of $153,678, hoeffner.de performs well, while ikea.com leads with $1,072,649,159 revenue and 281,010,311 sessions. The conversion rate of hoeffner.de falls within the industry range of 0.23-1.88%, with an AOV lower than $1,209 and higher than $274. With above-median sessions, hoeffner.de shows strong online performance metrics in the FURNITURE category.
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hoeffner.de competitors

In August 2025, hoeffner.de had a revenue of €19,975,362 with 25,225 transactions and 2,044,612 sessions, boasting an average order value (AOV) of €775-800 and a conversion rate of 1.00-1.50%. Compared to its competitors, hoeffner.de falls behind home24.de in revenue, transactions, and sessions, but surpasses them in AOV. xxxlutz.de outperforms hoeffner.de significantly in all aspects, with a revenue of €50,078,790, 135,704 transactions, and 7,432,411 sessions, as well as a higher AOV and conversion rate. roller.de lags behind in revenue and sessions but competes closely in conversion rate. segmueller.de performs better in revenue and AOV but has fewer transactions and sessions. wayfair.de has the lowest revenue among the competitors but maintains a similar AOV and conversion rate to hoeffner.de.

home24.de screenshot
#1 home24.de
21.7M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
50.1M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#3 roller.de
4.2M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
segmueller.de screenshot
#4 segmueller.de
10.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#5 wayfair.de
294.1K
Revenue
93.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In August large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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