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Jan 2026
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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41.2M
Revenue
Jan 26
4.4M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $282.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$282.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced growth of 58%, compared to the preceding three months.

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hoeffner.de revenue growth for last six months
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OVERVIEW
In January 2026, hoeffner.de generated $41,179,561 in online sales within the home and garden furniture sector, significantly exceeding the median of $182,912, but far behind market leader ikea.com, which earned $892,676,681. The site’s conversion rate ranged from 1.00-1.50%, below the high benchmark of 2.05%. Hoeffner's average order value (AOV) stood between $800-825, again trailing the industry high of $1,213. With 4,419,277 sessions, hoeffner.de showcased impressive engagement compared to the median of 40,858, yet still fell short of ikea.com's dominating 286,062,444 sessions, highlighting a competitive landscape.
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hoeffner.de competitors

In January 2026, hoeffner.de outperformed its competitors in terms of revenue, with $41,179,561, compared to home24.de with $29,046,002, segmueller.de with $10,528,611, and wayfair.de with $407,633. hoeffner.de also had a higher number of transactions at 50,090, more sessions at 4,419,277, and a competitive Average Order Value (AOV) range of $800-825. While hoeffner.de had a conversion rate of 1.00-1.50%, similar to home24.de and segmueller.de, wayfair.de had a higher conversion rate of 2.00-2.50%. Overall, hoeffner.de emerged as the leader among its competitors in terms of revenue and user engagement metrics, showcasing its strong position in the online furniture market in January 2026.

home24.de screenshot
#1 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
segmueller.de screenshot
#2 segmueller.de
10.5M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#3 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
moemax.de screenshot
#4 moemax.de
14.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
wohnen.de screenshot
#5 wohnen.de
581.6K
Revenue
221.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In January large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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