home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced growth of 19%, compared to the preceding three months.
home24.de competitors
In January 2026, home24.de generated a revenue of $29,046,002 from 88,785 transactions and 6,306,976 sessions, with an Average Order Value (AOV) ranging from $325-350 and a conversion rate of 1.00-1.50%. Compared to its competitors, wayfair.de had a revenue of $407,633 from 1,494 transactions and 68,517 sessions, with an AOV of $250-275 and a conversion rate of 2.00-2.50%. hoeffner.de outperformed home24.de in terms of revenue, with $41,179,561 from 50,090 transactions and 4,419,277 sessions, offering an AOV of $800-825 and a similar conversion rate of 1.00-1.50%. Lastly, wohnen.de achieved a revenue of $581,570 from 941 transactions and 221,142 sessions, boasting an AOV of $600-625 but with a lower conversion rate of 0.00-0.50%.
Revenue share by device at home24.de
In January large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
