home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 3%, compared to the preceding three months.
home24.de competitors
In March 2026, home24.de reported a revenue of $25,889,238 from 88,408 transactions and 6,657,024 sessions, with an average order value (AOV) of $275-$300 and a conversion rate of 1.00-1.50%. When compared to its competitors, wayfair.de generated a revenue of $177,274 from 651 transactions and 68,277 sessions, with an AOV of $250-$275 and a conversion rate of 0.50-1.00%. xxxlutz.de outperformed home24.de in revenue with $51,223,523 from 145,159 transactions and 10,165,535 sessions, with an AOV of $350-$375 and a conversion rate of 1.00-1.50%. hoeffner.de also had higher revenue at $30,142,274, with 36,611 transactions and 3,428,995 sessions, AOV of $800-$825, and a conversion rate of 1.00-1.50%. Despite strong competition, home24.de maintains a competitive position in the market with solid performance metrics.
Revenue share by device at home24.de
In March large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
