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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for home24.dehome24.de

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21.1M
Revenue
5.2M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

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home24.de's revenueOVER TIME
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Over the past three months, home24.de revenue has experienced decline of 20%, compared to the preceding three months.

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home24.de revenue decline for last six months
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OVERVIEW
In June 2025, home24.de, an e-commerce and shopping platform, generated $21,056,094 in online sales, with a conversion rate of 1.00-1.50% and an Average Order Value (AOV) of $300-325. This places them below the industry's median revenue of $84,666 and AOV of $348. With 5,234,045 sessions, home24.de falls short of the highest store with 27,765,702 sessions. Despite having a lower performance compared to some competitors, home24.de maintains steady sales and engagement within the e-commerce and shopping industry.
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home24.de competitors

In June 2025, home24.de, with a revenue of 21,056,094 and 66,678 transactions from 5,234,045 sessions, boasts an average order value (AOV) ranging from 300-325 and a conversion rate of 1.00-1.50%. Compared to its competitors, home24.de performs well in terms of revenue and transactions. However, when looking at specific metrics, wohnen.de has a higher AOV of 600-625 but lower revenue and sessions. wayfair.de has a similar conversion rate but lower revenue and AOV. hoeffner.de outperforms in revenue with 12,358,430, but has a lower AOV and conversion rate. xxxlutz.de leads in revenue, transactions, and sessions, with a higher AOV and conversion rate. roller.de falls behind in revenue and sessions but has a similar AOV and conversion rate to home24.de. Overall, home24.de holds its ground among competitors, excelling in certain metrics while falling short in others.

wayfair.de screenshot
#1 wayfair.de
401.2K
Revenue
133.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
41.5M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
hoeffner.de screenshot
#3 hoeffner.de
12.4M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
wohnen.de screenshot
#4 wohnen.de
633.3K
Revenue
217.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
roller.de screenshot
#5 roller.de
4.1M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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Revenue share by device at home24.de

In June large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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