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Feb 2025
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TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

Favicon for home24.dehome24.de

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25.6M
Revenue
6.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

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home24.de's revenueOVER TIME
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Over the past three months, home24.de revenue has experienced decline of 15%, compared to the preceding three months.

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home24.de revenue decline for last six months
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OVERVIEW
In February 2025, home24.de, an e-commerce_and_shopping website, generated a revenue of $25,604,370 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $275-300. With 6,625,395 sessions, it falls below the median of 40,245 sessions for the industry. The largest revenue in the category was $92,498,943 from qvc.com, and the highest conversion rate was 3.8%. The highest AOV was $345, while the lowest was $57. boots.com had the highest number of sessions at 28,506,291.
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home24.de competitors

When comparing home24.de to its competitors in the online furniture market, we can see some interesting trends. home24.de, with a revenue of €25,604,370 and 88,676 transactions from 6,625,395 sessions, has an average order value (AOV) ranging from €275 to €300 and a conversion rate of 1.00-1.50%. In comparison, hoeffner.de stands out with a higher revenue of €19,533,263 from 28,838 transactions and 2,684,254 sessions. hoeffner.de also boasts a higher AOV of €675-700, aligning with home24.de's conversion rate of 1.00-1.50%. xxxlutz.de leads the pack with a revenue of €41,219,172 from 109,983 transactions and 7,302,466 sessions, along with a higher AOV of €350-375 and a conversion rate of 1.50-2.00%. home24.de performs well within its competitive landscape, especially in terms of conversion rate and revenue.

#1 wayfair.de
1.1M
Revenue
511.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#2 xxxlutz.de
41.2M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
#3 hoeffner.de
19.5M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#4 wohnen.de
862.3K
Revenue
309.8K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
#5 roller.de
5.5M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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