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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for home24.dehome24.de

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29M
Revenue
5.4M
Sessions
1.5-2.0%
Conversion rate
$275-300
Average order value
Online only revenue for home24.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

home24.de’s revenueOVER TIME
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Over the past three months, home24.de revenue has experienced decline of 19%, compared to the preceding three months.

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home24.de revenue decline for last six months
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OVERVIEW
In August 2024, home24.de in the e-commerce_and_shopping category had a revenue of $28,991,927, a conversion rate of 1.50-2.00%, and an AOV of $275-300 with 5,408,920 sessions. Compared to the median revenue of $118,829, home24.de performed well, although qvc.com had the highest revenue at $124,580,260. The conversion rate and AOV were within the normal range, with a high conversion rate of 3.71% and a high AOV of $348. In terms of sessions, home24.de fell below the median of 47,510, with michaels.com leading at 25,583,285 sessions.
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home24.de competitors

When comparing home24.de to its competitors in August 2024, home24.de stands out with a revenue of 28,991,927 and 101,056 transactions from 5,408,920 sessions, resulting in an Average Order Value (AOV) of 275-300 and a conversion rate of 1.50-2.00%. In contrast, wohnen.de has a lower revenue of 553,270 from 702 transactions and 258,402 sessions, with a higher AOV of 775-800 but a lower conversion rate of 0.00-0.50%. wayfair.de, on the other hand, has a revenue of 24,665,401 with 91,230 transactions from 4,214,967 sessions, a slightly lower AOV of 250-275, but a higher conversion rate of 2.00-2.50%. hoeffner.de and xxxlutz.de fall within a similar revenue range as home24.de, with varying transactions, sessions, AOV, and conversion rates, while roller.de lags behind in revenue but has a competitive AOV and conversion rate. Overall, home24.de holds its ground among its competitors in the German online furniture market.

#1 wayfair.de
24.7M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#2 xxxlutz.de
67M
Revenue
10M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#3 hoeffner.de
24.9M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#4 wohnen.de
553.3K
Revenue
258.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
#5 roller.de
8.2M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for xxxlutz.dexxxlutz.de
Favicon for maisonsdumonde.commaisonsdumonde.com
Favicon for home24.dehome24.de
$29M
Favicon for sklum.comsklum.com
Favicon for hoeffner.dehoeffner.de
Favicon for wayfair.dewayfair.de
Favicon for baur.debaur.de
Favicon for westwing.dewestwing.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$740.1M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for xxxlutz.dexxxlutz.de
5
Favicon for maisonsdumonde.commaisonsdumonde.com
6
Favicon for home24.dehome24.de
7
Favicon for sklum.comsklum.com
8
Favicon for hoeffner.dehoeffner.de
9
Favicon for wayfair.dewayfair.de
10
Favicon for baur.debaur.de
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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home24.de brandsby revenue

1
Logo for studio copenhagenStudio Copenhagen
2
Logo for mydecoMydeco
Top retailers:otto.deamazon.dequelle.de
3
Logo for loftscapeLoftscape
4
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Top retailers:amazon.demetro.demanomano.co.uk
5
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Top retailers:wayfair.comamazon.comotto.de

home24.de categoriesby revenue

1
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
4
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Top retailers:amazon.deamazon.comotto.de
5
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Top retailers:wayfair.comamazon.comamazon.co.uk
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brands overtime comparison

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home24.de channels

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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