Grips
Jun 2024
All countries
Home/Insights/Retailers/home24.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

Favicon for home24.dehome24.de

Get home24.de updates
Book a demo
23.8M
Revenue
4.7M
Sessions
1.5-2.0%
Conversion rate
$300-325
Average order value
Online only revenue for home24.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

home24.de’s revenueOVER TIME
View real-time data

Over the past three months, home24.de revenue has experienced decline of 20%, compared to the preceding three months.

View real-time data
home24.de revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In June 2024, home24.de, an e-commerce_and_shopping site, generated a revenue of $23,828,674 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $300-325. The site had 4,705,784 sessions, falling below the category's median of 58,789. Despite performing well, home24.de's revenue was far from the category leader, qvc.com, which earned $86,535,392. Comparatively, home24.de's AOV of $300-325 was moderate when considering the high AOV of $354 in the industry. With a conversion rate within the industry's range, home24.de displayed consistent performance in online sales metrics.
Read more

home24.de competitors

When comparing home24.de to its competitors in the furniture and home decor industry, several key metrics stand out. home24.de generated a revenue of €23,828,674 from 77,355 transactions and 4,705,784 sessions, with an average order value (AOV) ranging from €300 to €325 and a conversion rate of 1.50% to 2.00%. In contrast, wayfair.de leads in revenue with €30,468,235, followed closely by xxxlutz.de with €44,714,550. wayfair.de also boasts the highest AOV of €275 to €300 and a conversion rate of 2.00% to 2.50%. However, in terms of conversion rate, home24.de and xxxlutz.de are on par. wohne.de lags behind with the lowest revenue and conversion rate range. Overall, home24.de holds its ground against competitors in revenue and conversion rate, showcasing its strong position in the market.

#1 wayfair.de
30.5M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
#2 xxxlutz.de
44.7M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#3 hoeffner.de
22.9M
Revenue
3.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
#4 wohnen.de
718.7K
Revenue
211.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
#5 roller.de
5.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
CLOSEST COMPETITORSby revenue
Favicon for xxxlutz.dexxxlutz.de
Favicon for maisonsdumonde.commaisonsdumonde.com
Favicon for wayfair.dewayfair.de
Favicon for sklum.comsklum.com
Favicon for baur.debaur.de
Favicon for home24.dehome24.de
$23.8M
Favicon for hoeffner.dehoeffner.de
Favicon for reuter.dereuter.de
Favicon for westwing.dewestwing.de
Favicon for manomano.demanomano.de
Favicon for segmueller.desegmueller.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$519.3M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for xxxlutz.dexxxlutz.de
5
Favicon for maisonsdumonde.commaisonsdumonde.com
6
Favicon for wayfair.dewayfair.de
7
Favicon for sklum.comsklum.com
8
Favicon for baur.debaur.de
9
Favicon for home24.dehome24.de
10
Favicon for hoeffner.dehoeffner.de
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
Talk to a product specialist to see all the competitors
Book a demo

home24.de brandsby revenue

1
Logo for studio copenhagenStudio Copenhagen
2
Logo for mydecoMydeco
Top retailers:otto.deamazon.dequelle.de
3
Logo for loftscapeLoftscape
4
Book a demo
Top retailers:amazon.demetro.demanomano.co.uk
5
Book a demo
Top retailers:walmart.comwayfair.comamazon.com

home24.de categoriesby revenue

1
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
4
Book a demo
Top retailers:amazon.deamazon.comotto.de
5
Book a demo
Top retailers:wayfair.comamazon.comamazon.co.uk
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

Book a demo

home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Book a demo
Book a demo
Grips Platform Dashboard
Grips
ImprintPrivacy PolicyTerms of Service
© Grips 2022 All Rights Reserved