home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 1.5%, compared to the preceding three months.
home24.de competitors
In August 2026, hoeffner.de achieved a revenue of 26.3 million from 30,400 transactions across 3.1 million sessions, giving it an average order value (AOV) of 850-875 and a conversion rate of 0.50-1.00. Meanwhile, home24.de ranked second in revenue with 23.5 million and surpassed competitors with the highest number of transactions at 88,500 and sessions at 6.3 million, showcasing a strong market presence. home24.de's AOV aligns closely with that of wayfair.de, both falling in the 250-275 range, while home24.de's conversion rate matches that of wayfair.de at 1.00-1.50, indicating effective customer engagement. In contrast, roller.de reported 4.8 million in revenue with 14,400 transactions and 1.7 million sessions, along with an AOV of 325-350 and a conversion rate of 0.50-1.00. Lastly, wohnen.de significantly trails behind with a revenue of 731,000 from 1,282 transactions across 216,000 sessions, demonstrating a smaller scale compared to home24.de and its main competitors.
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
