home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 17%, compared to the preceding three months.
home24.de competitors
In July 2026, hoeffner.de achieved a revenue of $25.5 million, placing it as the top performer among its competitors. However, home24.de closely follows, with a revenue of $24.2 million, trailing hoeffner.de by just $1.3 million. home24.de excels in transactions, leading the pack with 93,300 transactions—63,800 more than hoeffner.de's 29,500. Additionally, home24.de has the highest traffic, attracting 6.7 million sessions, which surpasses hoeffner.de by 4.1 million sessions. In contrast, wayfair.de reported a significantly lower revenue of $220,000, with only 816 transactions and 69,000 sessions, indicating a less robust market presence. Other competitors like wohnen.de and roller.de also lag behind, with revenues of $572,000 and $4 million, respectively. Notably, all these sites share similar average order values (AOV) of $250-275, except hoeffner.de, which is notably higher at $850-875. Despite this, home24.de's strong transaction volume and sessions position it competitively within the market.
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
