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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for home24.dehome24.de

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25.4M
Revenue
5.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

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home24.de's revenueOVER TIME
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Over the past three months, home24.de revenue has experienced decline of 11%, compared to the preceding three months.

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home24.de revenue decline for last six months
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OVERVIEW
In May 2025, home24.de in the e-commerce_and_shopping industry had a revenue of $25,400,051 with a conversion rate of 1.00-1.50% and an AOV of $300-325. The number of sessions recorded for home24.de was 5,930,625. Compared to the highest revenue of $120,848,035 from qvc.com, the conversion rate of 3.75% and AOV of $349, home24.de falls below the median revenue and sessions in the E COMMERCE AND SHOPPING category. Despite not reaching the highest metrics, home24.de maintains a solid performance within its industry for the month of May.
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home24.de competitors

In May 2025, home24.de stands out with a revenue of €25,400,051 from 79,492 transactions and 5,930,625 sessions, boasting an average order value (AOV) of €300-€325 and a conversion rate of 1.00-1.50%. In comparison, wohnen.de lag behind with revenue of €624,566 from 1,039 transactions and 225,809 sessions, with an AOV of €600-€625 and a lower conversion rate of 0.00-0.50%. wayfair.de had revenue of €401,269 from 1,480 transactions and 139,597 sessions, with an AOV of €250-€275 and a similar conversion rate of 1.00-1.50%. hoeffner.de surpassed home24.de in revenue with €16,734,307 from 21,112 transactions and 2,111,345 sessions, and a higher AOV of €775-€800 but a lower conversion rate of 0.50-1.00%. Finally, xxxlutz.de led the pack with revenue of €48,343,878 from 130,835 transactions and 7,890,284 sessions, with an AOV of €350-€375 and the highest conversion rate of 1.50-2.00%.

wayfair.de screenshot
#1 wayfair.de
401.3K
Revenue
139.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
48.3M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
hoeffner.de screenshot
#3 hoeffner.de
16.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
wohnen.de screenshot
#4 wohnen.de
624.6K
Revenue
225.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
roller.de screenshot
#5 roller.de
4.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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Revenue share by device at home24.de

In May large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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