home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $396.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 19%, compared to the preceding three months.
home24.de competitors
In August 2025, home24.de generated a revenue of €21,701,103 from 69,163 transactions and 4,910,990 sessions, with an Average Order Value (AOV) of €300-325 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, wayfair.de had a revenue of €294,117 from 1,100 transactions and 93,599 sessions, with an AOV of €250-275 and a conversion rate of 1.00-1.50%. xxxlutz.de outperformed home24.de in terms of revenue with €50,078,790 from 135,704 transactions and 7,432,411 sessions, featuring an AOV of €350-375 and a conversion rate of 1.50-2.00%. hoeffner.de also had higher revenue compared to home24.de, while wohnen.de and roller.de lagged behind in terms of revenue, transactions, sessions, AOV, and conversion rates. Despite facing tough competition, home24.de maintained a solid performance in the market.
Revenue share by device at home24.de
In August large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
