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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for home24.dehome24.de

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21.7M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

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home24.de's revenueOVER TIME
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Over the past three months, home24.de revenue has experienced decline of 15%, compared to the preceding three months.

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home24.de revenue decline for last six months
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OVERVIEW
In July 2025, home24.de in the e-commerce_and_shopping industry had a revenue of $21,689,197 with a median revenue of $85,151. The conversion rate ranged from 1.00-1.50%, while the AOV was $300-325. The store had 4,814,763 sessions, compared to the highest at 28,051,919 from boots.com. A very high conversion rate was 3.64%, and a very low conversion rate was 0.7%. A very high AOV was $346, and a very low AOV was $57. The median sessions for the e-commerce_and_shopping industry were 40,404.
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home24.de competitors

In July 2025, home24.de generated a revenue of 21,689,197 with 67,473 transactions and 4,814,763 sessions. Their Average Order Value (AOV) ranged from 300-325 with a conversion rate of 1.00-1.50. When comparing home24.de to its competitors, wayfair.de had a revenue of 374,648 with 1,379 transactions and 118,152 sessions, and an AOV of 250-275 with a conversion rate of 1.00-1.50. xxxlutz.de outperformed with a revenue of 46,144,523, 125,009 transactions, and 7,026,358 sessions, along with an AOV of 350-375 and a conversion rate of 1.50-2.00. hoeffner.de had a revenue of 15,812,978, 19,602 transactions, and 1,657,073 sessions, boasting an AOV of 800-825 with a conversion rate of 1.00-1.50. Overall, home24.de showcased strong performance in revenue and sessions compared to some competitors, although others had higher AOV and conversion rates.

wayfair.de screenshot
#1 wayfair.de
374.6K
Revenue
118.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
46.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
hoeffner.de screenshot
#3 hoeffner.de
15.8M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
wohnen.de screenshot
#4 wohnen.de
656.6K
Revenue
229.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
roller.de screenshot
#5 roller.de
4.3M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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Revenue share by device at home24.de

In July large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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