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Mar 2024
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Home/Insights/Retailers/obi.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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37.1M
Revenue
15.2M
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for obi.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.

obi.de’s revenueOVER TIME
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Over the past three months, obi.de revenue has experienced decline of 10%, compared to the preceding three months.

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obi.de revenue decline for last six months
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OVERVIEW
obi.de, a home and garden/home improvement online store, had a revenue of $37,127,222 in March 2024, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $125-150. It had 15,197,085 sessions, while the largest store in the category, lowes.com, had $638,514,808 in revenue and 116,125,688 sessions. The highest conversion rate in the category was 2.26%, and the highest AOV was $567, with a low of $68. The median revenue for home and garden/home improvement stores was $103,706, with a median of 40,567 sessions.
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obi.de competitors

Compared to its competitors, obi.de ranks second in terms of revenue with €37,127,222, following hornbach.de with €33,744,578. In transactions, obi.de also takes the second spot with 252,686, behind bauhaus.info with 198,972 transactions. However, in sessions, obi.de leads the pack with 15,197,085 sessions, surpassing even hornbach.de with 11,856,698 sessions. The Average Order Value (AOV) for obi.de falls within the range of €125-€150, along with bauhaus.info, while hagebau.de has the highest AOV of €200-€225. The conversion rate for obi.de is between 1.50% - 2.00%, similar to hornbach.de and hagebau.de, while manomano.de stands out with a conversion rate of 3.00% - 3.50%. Overall, obi.de maintains a strong position among its competitors, especially in terms of sessions and revenue.

#1 hornbach.de
33.7M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 bauhaus.info
26.2M
Revenue
11.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 toom.de
17M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#4 manomano.de
21.2M
Revenue
4.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 hagebau.de
9.9M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.deamazon.de
Favicon for ebay.deebay.de
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for obi.deobi.de
$37.1M
Favicon for wayfair.dewayfair.de
Favicon for hornbach.dehornbach.de
Favicon for bauhaus.infobauhaus.info
Favicon for reuter.dereuter.de
Favicon for manomano.demanomano.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.1B
2
Favicon for ebay.deebay.de
3
Favicon for ikea.comikea.com
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for obi.deobi.de
7
Favicon for wayfair.dewayfair.de
8
Favicon for hornbach.dehornbach.de
9
Favicon for bauhaus.infobauhaus.info
10
Favicon for reuter.dereuter.de
obi.de vs top market performers
obi.de
top retailers
conversion rate vs average order value for obi.de and its competitors
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obi.de brandsby revenue

1
Logo for markt ändernMarkt Ändern
Top retailers:toom.de
2
Logo for uhingenUhingen
3
Logo for pockingPocking
4
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5
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Top retailers:amazon.dechewy.comzooart.com.pl

obi.de categoriesby revenue

1
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Toilet Tanks
Top retailers:walmart.comlowes.comvictorianplumbing.co.uk
4
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Top retailers:wayfair.comcostco.comlowes.com
5
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Top retailers:ebay.comwalmart.commagazineluiza.com.br
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brands overtime comparison

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obi.de channels

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obi.de Google Ads spend

Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obi.de devices

Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obi.de top markets

Explore obi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obi.de country & global rank

Assess the ranking of obi.de among other retailers within its primary country and worldwide.

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