obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de's revenueOVER TIME
Over the past three months, obi.de revenue has experienced growth of 2.6%, compared to the preceding three months.
obi.de competitors
In July 2025, obi.de generated a revenue of 27,263,020 with 163,446 transactions and 13,876,533 sessions. Its average order value (AOV) ranged from 150-175, and the conversion rate was between 1.00-1.50. When compared to its competitors, hornbach.de had similar revenue at 27,133,960 but fewer transactions and sessions. However, it had a higher AOV of 200-225 and a conversion rate of 1.50-2.00. bauhaus.info had lower revenue than both obi.de and hornbach.de, with a higher number of transactions and sessions. toom.de had comparable revenue and AOV to obi.de but fewer transactions and sessions. manomano.de had a similar number of transactions to obi.de but a significantly higher conversion rate. hagebau.de had the lowest revenue among the competitors but boasted a higher AOV and conversion rate.
Revenue share by device at obi.de
In July large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
