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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for obi.deobi.de

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29.3M
Revenue
Sep 26
11.3M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.

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obi.de Annual Revenue and Growth

obi.de's annual sales on its online store amounted to $335.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$335.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
obi.de revenue by year

obi.de's monthly revenueOVER TIME
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Over the past three months, obi.de revenue has experienced decline of 9.8%, compared to the preceding three months.

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obi.de revenue decline for last six months
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OVERVIEW
obi.de experienced 11.3 million sessions in September 2026, with revenue from online sales reaching $29.3 million. A typical home improvement and maintenance store generates around $35,900 a month. The site's conversion rate ranged from 1.50% to 2.00%, which is within the typical range of 0.47% to 2.69% for the category. Additionally, obi.de's average order value (AOV) was between $150 and $175, aligning with the typical range of $74 to $514 for home improvement and maintenance stores. These metrics indicate a solid performance in a competitive market.
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obi.de competitors

obi.de stands out with a revenue of 29.3 million, significantly surpassing its competitor hornbach.de, which reports a revenue of 25 million. In September 2026, obi.de leads in sessions, achieving 11.3 million compared to hornbach.de’s 8.3 million, highlighting its strong online presence. While obi.de has 176,000 transactions, bauhaus.info takes the lead with 200,000 transactions. However, obi.de maintains a solid conversion rate of 1.50-2.00%, trailing behind bauhaus.info's 2.00-2.50%. The average order value (AOV) for obi.de ranges from 150-175, which aligns closely with toom.de’s AOV of 150-175 but outperforms manomano.de, which has an AOV of 125-150. Overall, obi.de exhibits robust performance metrics, notably in revenue and sessions, positioning it favorably among its competitors in the market.

hornbach.de screenshot
#1 hornbach.de
25M
Revenue
8.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
bauhaus.info screenshot
#2 bauhaus.info
25.9M
Revenue
9.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
12.9M
Revenue
5.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
12.2M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
4.6M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
obi.de vs top market performers
obi.de
top retailers
conversion rate vs average order value for obi.de and its competitors
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obi.de channels

Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.

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obi.de Google Ads spend

Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obi.de devices

Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obi.de top markets

Explore obi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obi.de country & global rank

Assess the ranking of obi.de among other retailers within its primary country and worldwide.

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