obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $368.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced growth of 14%, compared to the preceding three months.
obi.de competitors
In November 2025, obi.de outperformed its competitors in terms of revenue, with a total of €29,676,022. The closest competitor in terms of revenue was bauhaus.info with €24,490,675, followed by hornbach.de with €21,333,674. In the number of transactions, obi.de had 187,273 transactions, leading the pack once again. The highest number of transactions after obi.de was seen on bauhaus.info with 187,030 transactions. When looking at the conversion rate, obi.de and toom.de tied for the highest rate at 1.50-2.00%. However, manomano.de had the highest conversion rate at 4.50-5.00%. Overall, obi.de demonstrated strong performance across multiple domains compared to its competitors in November 2025.
Revenue share by device at obi.de
In November large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
