obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $368.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced decline of 2.3%, compared to the preceding three months.
obi.de competitors
In September 2025, obi.de outperformed its competitors in terms of revenue, with a total of 33,763,375. In comparison, hornbach.de had 25,140,650, bauhaus.info had 17,278,324, toom.de had 12,024,258, manomano.de had 10,825,592, and hagebau.de had 5,003,989 in revenue. When it comes to transactions, obi.de also led the pack with 214,718, followed by bauhaus.info with 133,132 and manomano.de with 79,659 transactions. In terms of sessions, obi.de had 12,777,789, significantly more than its competitors. Additionally, obi.de had a competitive AOV of 150-175 and a solid conversion rate of 1.50-2.00, putting it in a strong position in the market compared to its rivals.
Revenue share by device at obi.de
In September large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
