obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $368.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced decline of 4.2%, compared to the preceding three months.
obi.de competitors
In December 2025, obi.de outperformed most of its competitors in terms of revenue, with $25,531,487. bauhaus.info came closest with $22,578,750, followed by hornbach.de at $19,909,985. However, manomano.de lagged behind significantly with only $12,740,760 in revenue. In terms of transactions, obi.de had 163,839, which was higher than both hornbach.de (103,508) and hagebau.de (18,449). When it came to conversion rates, manomano.de stood out with a rate of 4.50-5.00%, while obi.de, bauhaus.info, and toom.de had similar rates ranging from 1.00-2.50%. In conclusion, obi.de showed strong performance in revenue and transactions compared to its competitors, maintaining a competitive conversion rate as well.
Revenue share by device at obi.de
In December large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
