obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $368.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced growth of 3.1%, compared to the preceding three months.
obi.de competitors
In October 2025, obi.de outperformed its competitors in terms of revenue, with a total of €28,013,409. The closest competitor in revenue was hornbach.de with €23,301,989, followed by bauhaus.info with €23,524,124. When looking at the number of transactions, obi.de also led the pack with 176,475 transactions, compared to its closest competitor bauhaus.info with 179,737 transactions. In sessions, obi.de had the highest number at 10,844,512, surpassing the next closest competitor hornbach.de with 8,261,994 sessions. In terms of Average Order Value (AOV), obi.de fell in the mid-range at €150-175, with competitors like hornbach.de and toom.de falling in a similar range. However, obi.de had a competitive conversion rate of 1.50-2.00%, with manomano.de leading with a high 4.00-4.50% conversion rate.
Revenue share by device at obi.de
In October large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
