obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $335.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced growth of 39%, compared to the preceding three months.
obi.de competitors
In May 2026, obi.de generated a revenue of $36,879,682 from 233,988 transactions across 15,655,977 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Comparatively, hornbach.de earned $29,634,625 with a similar conversion rate of 1.00-1.50% but with a higher AOV of $175-200. bauhaus.info had revenue of $31,917,028, benefiting from a higher conversion rate of 1.50-2.00% and close to obi.de’s AOV. In contrast, toom.de struggled with $14,481,254 in revenue, lower conversion rates, and a higher AOV, while manomano.de and hagebau.de lagged further behind with revenues of $8,764,586 and $8,553,926, respectively. Overall, obi.de leads its competitors in revenue and transactions, demonstrating strong market presence and customer engagement.
Revenue share by device at obi.de
In May large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
