Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Aug 2026

All countries

Home/Insights/Retailers/obi.de

TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

obi.de

Start benchmarking for free

32.7M

Revenue

Aug 26

13.1M

Sessions

Aug 26

1.5-2.0%

Conv. rate

Aug 26

$150-175

AOV

Aug 26

Main country of store: GERMANY
Website category: DIY HOME IMPROVEMENT

Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.

GRIPS CUSTOMERS & RESEARCH PARTNERS

obi.de Annual Revenue and Growth

obi.de's annual sales on its online store amounted to $335.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$335.7M

Annual growth forecast2025/2026

20-50%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

obi.de's monthly revenueOVER TIME
View real-time data

Over the past three months, obi.de revenue has experienced decline of 2.3%, compared to the preceding three months.

View real-time data

obi.de revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In August 2026, obi.de recorded 13.1 million sessions, while a typical home improvement and maintenance store sees around 15,700 sessions a month. The online sales revenue for obi.de reached $32.7 million, which is notably higher than the $48,300 typical monthly revenue for stores in the category. With a conversion rate between 1.50% and 2.00%, obi.de performs within the typical range of 0.52% to 2.42%. Additionally, its average order value (AOV) of $150-175 is comfortably situated within the category's typical range of $75 to $571, reflecting a solid performance in the home improvement and maintenance category.

obi.de competitors

obi.de significantly surpasses hornbach.de in terms of revenue, achieving $32.7 million compared to hornbach.de's $27.3 million. In August 2026, obi.de led with 13.1 million sessions, well ahead of hornbach.de’s 9.4 million. However, hornbach.de trails in transactions, processing 140,000 compared to obi.de’s 203,000. bauhaus.info takes the lead overall, with the highest revenue at $34.3 million and the most transactions at 211,000. Both obi.de and bauhaus.info have a conversion rate range of 1.50-2.00%, while hornbach.de falls slightly behind at 1.00-1.50%. In terms of average order value (AOV), obi.de and bauhaus.info align closely, ranging from $150-175, contrasting with toom.de, which has a higher AOV range of $200-225 but trails in revenue and sessions. Ultimately, while obi.de excels in session count and revenue, bauhaus.info remains the leader in overall performance metrics.

#1 hornbach.de

27.3M

Revenue

9.4M

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 bauhaus.info

34.3M

Revenue

10.9M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 toom.de

19.7M

Revenue

6.8M

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#4 manomano.de

11.6M

Revenue

2.2M

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#5 hagebau.de

6.5M

Revenue

2.1M

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

obi.de vs top market performers

obi.de

top retailers

Benchmark against your competitors for free

Continue with Google

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

obi.de channels

Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.

obi.de Google Ads spend

Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

obi.de devices

Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

obi.de top markets

Explore obi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.