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Aug 2024
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Home/Insights/Retailers/obi.de
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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31.1M
Revenue
12.5M
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for obi.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.

obi.de’s revenueOVER TIME
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Over the past three months, obi.de revenue has experienced decline of 12%, compared to the preceding three months.

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obi.de revenue decline for last six months
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OVERVIEW
In August 2024, obi.de in the DIY HOME IMPROVEMENT industry had a revenue of $31,120,724 with a median of $63,235. Their conversion rate ranged from 1.50-2.00%, compared to the very high 2.58% and very low 0.62% in the category. The AOV for obi.de was $125-150, while the very high AOV was $566 and very low was $65 in the industry. They had 12,507,536 sessions, with the highest being 133,960,435 from lowes.com and a median of 26,261 sessions in the category.
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obi.de competitors

obi.de, with a revenue of €31,120,724 and 211,389 transactions from 12,507,536 sessions, boasts an average order value (AOV) of €125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, hornbach.de leads in revenue with €33,212,415 from 171,815 transactions and 10,135,594 sessions, offering a higher AOV of €175-200 but the same conversion rate as obi.de. toom.de follows with €15,995,424 revenue, 95,807 transactions, and 8,047,557 sessions, with an AOV of €150-175 and a slightly lower conversion rate of 1.00-1.50%. hagebau.de stands out with a higher AOV of €225-250 but lower revenue of €8,207,882 from 34,834 transactions and 2,210,935 sessions, while bauhaus.info aligns closely with obi.de in revenue and AOV but slightly fewer transactions. manomano.de diverges significantly with a higher conversion rate of 3.50-4.00% but lower revenue and AOV compared to obi.de.

#1 hornbach.de
33.2M
Revenue
10.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 bauhaus.info
26.2M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 toom.de
16M
Revenue
8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 manomano.de
11.8M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 hagebau.de
8.2M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
Favicon for ikea.comikea.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for hornbach.dehornbach.de
Favicon for obi.deobi.de
$31.1M
Favicon for bauhaus.infobauhaus.info
Favicon for wayfair.dewayfair.de
Favicon for toom.detoom.de
Favicon for conrad.deconrad.de
Favicon for reuter.dereuter.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.1B
2
Favicon for ikea.comikea.com
3
Favicon for ebay.deebay.de
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for hornbach.dehornbach.de
7
Favicon for obi.deobi.de
8
Favicon for bauhaus.infobauhaus.info
9
Favicon for wayfair.dewayfair.de
10
Favicon for toom.detoom.de
obi.de vs top market performers
obi.de
top retailers
conversion rate vs average order value for obi.de and its competitors
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obi.de brandsby revenue

1
Logo for uhingenUhingen
2
Logo for pockingPocking
3
Logo for markt ändernMarkt Ändern
Top retailers:toom.de
4
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Top retailers:booklooker.de
5
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Top retailers:ebay.deamazon.de

obi.de categoriesby revenue

1
Building Materials
Top retailers:lowes.comamazon.comflooranddecor.com
2
Outdoor Grills
Top retailers:lowes.combbqguys.comamazon.com
3
Lawn Mowers
Top retailers:tractorsupply.comamazon.delowes.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:amazon.comwayfair.comamazon.de
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brands overtime comparison

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obi.de channels

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obi.de Google Ads spend

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obi.de devices

Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obi.de top markets

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obi.de country & global rank

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