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Feb 2025
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TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

Favicon for obi.deobi.de

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21.1M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.

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obi.de's revenueOVER TIME
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Over the past three months, obi.de revenue has experienced decline of 16%, compared to the preceding three months.

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obi.de revenue decline for last six months
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OVERVIEW
obi.de, in the DIY HOME IMPROVEMENT industry, had online sales revenue of $21,103,821 (median $46,527) with a conversion rate of 1.50-2.00% (high 2.5%, low 0.47%) and an AOV of $125-150 (high $562, low $58) from 9,153,599 sessions (median 17,293); while lowes.com, the largest store in the category, had $515,047,676 revenue and 92,038,365 sessions.
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obi.de competitors

When comparing obi.de to its competitors in the home improvement industry, several key metrics stand out. hornbach.de, while close in revenue to obi.de, has a higher average order value (AOV) ranging from 175-200 compared to obi.de's 125-150. toom.de has a lower revenue and fewer transactions than obi.de, but a slightly higher AOV of 150-175. hagebau.de has a significantly lower revenue and number of transactions than obi.de, but boasts a higher AOV of 200-225. bauhaus.info has a similar revenue to obi.de, with a slightly lower AOV of 100-125 but a higher conversion rate of 2.00-2.50. manomano.de has a lower revenue and fewer transactions than obi.de, but an impressive conversion rate of 3.00-3.50, showcasing different strengths and weaknesses compared to obi.de. Overall, obi.de holds its own in terms of revenue and transactions among its competitors, with a solid AOV and conversion rate.

#1 hornbach.de
18.4M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 bauhaus.info
15.9M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#3 toom.de
9.5M
Revenue
4.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 manomano.de
9M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 hagebau.de
4.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
obi.de vs top market performers
obi.de
top retailers
conversion rate vs average order value for obi.de and its competitors
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obi.de channels

Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.

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obi.de Google Ads spend

Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obi.de devices

Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obi.de top markets

Explore obi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obi.de country & global rank

Assess the ranking of obi.de among other retailers within its primary country and worldwide.

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