obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $335.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced growth of 18%, compared to the preceding three months.
obi.de competitors
In June 2026, obi.de outperformed its competitors with a revenue of $38,467,119, driven by 241,232 transactions across 15,698,684 sessions, yielding an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, hornbach.de generated $29,736,400 from 154,337 transactions, with sessions totaling 10,515,322, an AOV of $175-200, and a conversion rate of 1.00-1.50%. bauhaus.info achieved $32,040,370 with 200,154 transactions and 11,825,977 sessions, also showing a conversion rate of 1.50-2.00%. toom.de lagged behind with $16,182,631, 90,549 transactions, and a lower conversion rate of 0.50-1.00%. In stark contrast, manomano.de recorded the highest conversion rate at 2.50-3.00% but had a modest revenue of $11,622,635. hagebau.de followed with only $8,425,244 in revenue and a similar conversion rate to hornbach.de.
Revenue share by device at obi.de
In June large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
