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Jun 2024
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Home/Insights/Retailers/obi.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

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39.2M
Revenue
16M
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for obi.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.

obi.de’s revenueOVER TIME
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Over the past three months, obi.de revenue has experienced growth of 33%, compared to the preceding three months.

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obi.de revenue growth for last six months
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OVERVIEW
In June 2024, obi.de, a DIY HOME IMPROVEMENT online store, generated $39,226,444 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $150-175. The store had 16,039,924 sessions, lower than lowes.com which had 131,047,503 sessions. The median revenue in the industry was $75,101, with the largest online store being lowes.com at $599,170,145. A very high conversion rate in the industry was 2.25%, while a very low conversion rate was 0.45%. Additionally, a very high AOV was $539 and a very low AOV was $65, with a median of 31,083 sessions.
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obi.de competitors

When comparing obi.de to its competitors in the home improvement retail industry, obi.de stands out as a market leader in terms of revenue, with a reported revenue of €39,226,444 in June 2024. In terms of transactions and sessions, obi.de also outperforms its competitors with 259,265 transactions and 16,039,924 sessions. However, when looking at average order value (AOV) and conversion rate, some competitors have a higher AOV range, such as hagebau.de and toom.de with AOVs of €225-250 and €175-200 respectively. Conversely, obi.de and bauhaus.info share a similar AOV range of €150-175. In terms of conversion rate, manomano.de stands out with a high conversion rate of 3.00-3.50%, while obi.de and most competitors fall within the range of 1.50-2.00%.

#1 hornbach.de
34.3M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 bauhaus.info
25.2M
Revenue
11.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 toom.de
15M
Revenue
7.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#4 manomano.de
14.7M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 hagebau.de
8.7M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.deamazon.de
Favicon for ebay.deebay.de
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for obi.deobi.de
$39.2M
Favicon for hornbach.dehornbach.de
Favicon for wayfair.dewayfair.de
Favicon for bauhaus.infobauhaus.info
Favicon for reuter.dereuter.de
Favicon for conrad.deconrad.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2B
2
Favicon for ebay.deebay.de
3
Favicon for ikea.comikea.com
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for obi.deobi.de
7
Favicon for hornbach.dehornbach.de
8
Favicon for wayfair.dewayfair.de
9
Favicon for bauhaus.infobauhaus.info
10
Favicon for reuter.dereuter.de
obi.de vs top market performers
obi.de
top retailers
conversion rate vs average order value for obi.de and its competitors
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obi.de brandsby revenue

1
Logo for uhingenUhingen
2
Logo for pockingPocking
3
Logo for markt ändernMarkt Ändern
Top retailers:toom.de
4
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Top retailers:booklooker.de
5
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Top retailers:ebay.deamazon.de

obi.de categoriesby revenue

1
Building Materials
Top retailers:lowes.comamazon.comflooranddecor.com
2
Outdoor Grills
Top retailers:lowes.combbqguys.comamazon.com
3
Lawn Mowers
Top retailers:tractorsupply.comamazon.delowes.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:amazon.comwayfair.comamazon.de
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brands overtime comparison

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obi.de channels

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obi.de Google Ads spend

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obi.de devices

Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obi.de top markets

Explore obi.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obi.de country & global rank

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