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Jul 2025
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Home/Insights/Retailers/segmueller.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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9.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
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The website segmueller.de offers a wide variety of furniture and home decor items for purchase. Customers can browse through a range of products such as sofas, beds, tables, chairs, and accessories. Additionally, they provide delivery and assembly services, ensuring a convenient shopping experience for their customers.

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segmueller.de's revenueOVER TIME
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Over the past three months, segmueller.de revenue has experienced decline of 17%, compared to the preceding three months.

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segmueller.de revenue decline for last six months
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OVERVIEW
In July 2025, segmueller.de in the FURNITURE industry had online sales revenue of $9,896,064, with a median revenue of $157,301. Their conversion rate ranged from 1.00-1.50%, while the industry's high and low conversion rates were 1.91% and 0.24% respectively. The store's average order value (AOV) was between $600-625, compared to a high AOV of $1,215 and a low AOV of $273 in the industry. With 1,266,309 sessions, segmueller.de had significantly fewer sessions than ikea.com's 243,283,438, but above the industry's median of 36,085.
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segmueller.de competitors

In July 2025, segmueller.de lags behind its competitors in terms of revenue, with a total of 9,896,064. hoeffner.de leads the pack with 15,812,978, followed by home24.de at 21,689,197, and xxxlutz.de at a staggering 46,144,523. In terms of transactions, segmueller.de has 16,078, while xxxlutz.de boasts the highest number at 125,009. When it comes to the number of sessions, segmueller.de falls behind with 1,266,309, while xxxlutz.de has 7,026,358. segmueller.de's Average Order Value (AOV) falls within the range of 600-625, whereas hoeffner.de and porta.de have higher AOV ranges of 800-825 and 650-675, respectively. Conversion rates for segmueller.de are between 1.00-1.50, on par with its competitors. Overall, segmueller.de faces stiff competition in the online furniture retail market, particularly from xxxlutz.de and home24.de, both of which outperform in revenue, transactions, and sessions.

hoeffner.de screenshot
#1 hoeffner.de
15.8M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#2 home24.de
21.7M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#3 xxxlutz.de
46.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
solebich.de screenshot
#4 solebich.de
68.2K
Revenue
69.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
porta.de screenshot
#5 porta.de
1.6M
Revenue
440.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
segmueller.de vs top market performers
segmueller.de
top retailers
conversion rate vs average order value for segmueller.de and its competitors
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Revenue share by device at segmueller.de

In July large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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segmueller.de channels

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segmueller.de Google Ads spend

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segmueller.de devices

Review segmueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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segmueller.de top markets

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segmueller.de country & global rank

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