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Jan 2026
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Home/Insights/Retailers/segmueller.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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10.5M
Revenue
Jan 26
1.4M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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The website segmueller.de offers a wide variety of furniture and home decor items for purchase. Customers can browse through a range of products such as sofas, beds, tables, chairs, and accessories. Additionally, they provide delivery and assembly services, ensuring a convenient shopping experience for their customers.

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segmueller.de Annual Revenue and Growth

segmueller.de's annual sales on its online store amounted to $141.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$141.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
segmueller.de revenue by year

segmueller.de's monthly revenueOVER TIME
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Over the past three months, segmueller.de revenue has experienced decline of 7.8%, compared to the preceding three months.

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segmueller.de revenue decline for last six months
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OVERVIEW
In January 2026, segmueller.de generated $10,528,611 in online sales, significantly surpassing the median of $182,912 in the home and garden/furniture sector, although it lags behind the category leader, ikea.com, at $892,676,681. The site's conversion rate ranged between 1.00-1.50%, under the high benchmark of 2.05%, while the average order value (AOV) stood at $650-675, well below the high of $1,213. With 1,383,715 sessions, segmueller.de also outperformed the median of 40,858, but remains distant from ikea.com's impressive 286,062,444 sessions.
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segmueller.de competitors

In January 2026, segmueller.de reported a revenue of $10,528,611 from 16,129 transactions and 1,383,715 sessions, with an Average Order Value (AOV) of $650-$675 and a conversion rate of 1.00-1.50%. When compared to its competitors, hoeffner.de leads with a revenue of $41,179,561 from 50,090 transactions and 4,419,277 sessions, boasting a higher AOV of $800-$825. home24.de follows with a revenue of $29,046,002 from 88,785 transactions and 6,306,976 sessions, but with a lower AOV of $325-$350. Lastly, porta.de lags behind with a revenue of $2,537,535 from 3,738 transactions and 620,083 sessions, and the lowest conversion rate of 0.50-1.00%. Despite being in the middle range in terms of revenue, segmueller.de competes well with its conversion rate and AOV against its competitors.

hoeffner.de screenshot
#1 hoeffner.de
41.2M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#2 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
porta.de screenshot
#3 porta.de
2.5M
Revenue
620.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
schoener-wohnen.de screenshot
#4 schoener-wohnen.de
295.4K
Revenue
664.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
online-moebel-kaufen.de screenshot
#5 online-moebel-kaufen.de
651K
Revenue
122.7K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
segmueller.de vs top market performers
segmueller.de
top retailers
conversion rate vs average order value for segmueller.de and its competitors
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Revenue share by device at segmueller.de

In January large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on segmueller.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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segmueller.de channels

Identify top traffic channels that drive growth for segmueller.deand discover how performance of traffic channels has changed over time.

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segmueller.de Google Ads spend

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segmueller.de devices

Review segmueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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segmueller.de top markets

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segmueller.de country & global rank

Assess the ranking of segmueller.de among other retailers within its primary country and worldwide.

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