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Nov 2025
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Home/Insights/Retailers/netto-online.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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34.8M
Revenue
Nov 25
5.7M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Netto-online.de is an e-commerce platform that offers a wide range of consumer goods, groceries, and household necessities. Customers can browse and purchase products from various categories such as food, beverages, personal care items, electronics, home essentials, and more. The website provides a convenient online shopping experience.

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netto-online.de Annual Revenue and Growth

netto-online.de's annual sales on its online store amounted to $330.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$330.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
netto-online.de revenue by year

netto-online.de's monthly revenueOVER TIME
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Over the past three months, netto-online.de revenue has experienced growth of 2.3%, compared to the preceding three months.

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netto-online.de revenue growth for last six months
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OVERVIEW
In November 2025, netto-online.de reported online sales revenue of $34,768,486, significantly lower than the industry median of $55,990, with a conversion rate between 3.00-3.50%, below the category's high of 6.77% but above the low of 1.8%. The average order value (AOV) ranged from $175 to $200, slightly exceeding the category high of $184 and far above the low of $49. The site attracted 5,676,363 sessions, a stark contrast to kroger.com’s leading 42,332,652 sessions, with the median sessions in the sector being just 15,991, indicating room for growth.
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netto-online.de competitors

When comparing netto-online.de to its competitors in November 2025, some clear differences emerge. netto-online.de generated a revenue of 34,768,486 with 181,379 transactions and 5,676,363 sessions, boasting an average order value (AOV) of 175-200 and a conversion rate of 3.00-3.50. In contrast, marketkauf.de had significantly lower revenue at 907,279 with 3,903 transactions and 326,910 sessions, but a higher AOV of 225-250. norma24.de fell in the middle with 4,254,102 in revenue, 21,356 transactions, and 1,336,312 sessions, similar to netto-online.de's AOV but a slightly lower conversion rate. kaufland.de dominated in revenue at 141,657,437 with 1,248,872 transactions and 35,545,062 sessions, although with a lower AOV than netto-online.de but a similar conversion rate. edeka24.de had lower revenue and transactions, while manomano.de had a higher revenue, transactions, and conversion rate compared to netto-online.de.

marktkauf.de screenshot
#1 marktkauf.de
907.3K
Revenue
326.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
norma24.de screenshot
#2 norma24.de
4.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kaufland.de screenshot
#3 kaufland.de
141.7M
Revenue
35.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
edeka24.de screenshot
#4 edeka24.de
918.2K
Revenue
792K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
manomano.de screenshot
#5 manomano.de
14.9M
Revenue
2.3M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
netto-online.de vs top market performers
netto-online.de
top retailers
conversion rate vs average order value for netto-online.de and its competitors
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Revenue share by device at netto-online.de

In November large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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netto-online.de channels

Identify top traffic channels that drive growth for netto-online.deand discover how performance of traffic channels has changed over time.

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netto-online.de Google Ads spend

Evaluate netto-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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netto-online.de devices

Review netto-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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netto-online.de top markets

Explore netto-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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netto-online.de country & global rank

Assess the ranking of netto-online.de among other retailers within its primary country and worldwide.

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