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Dec 2025
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Home/Insights/Retailers/netto-online.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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36.4M
Revenue
Dec 25
6.2M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Netto-online.de is an e-commerce platform that offers a wide range of consumer goods, groceries, and household necessities. Customers can browse and purchase products from various categories such as food, beverages, personal care items, electronics, home essentials, and more. The website provides a convenient online shopping experience.

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netto-online.de Annual Revenue and Growth

netto-online.de's annual sales on its online store amounted to $330.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$330.8M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
netto-online.de revenue by year

netto-online.de's monthly revenueOVER TIME
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Over the past three months, netto-online.de revenue has experienced growth of 15%, compared to the preceding three months.

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netto-online.de revenue growth for last six months
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OVERVIEW
In December 2025, netto-online.de, operating in the food and drink/groceries sector, generated $36,406,535 in online sales, significantly below the category median of $58,922. With a conversion rate of 2.50-3.00%, it falls short of the high benchmark of 6.41% but exceeds the low of 1.72%. The average order value (AOV) ranged from $175-200, slightly above the category average of $182. The site attracted 6,220,663 sessions, a stark contrast to the leading kroger.com’s 47,270,812 sessions and significantly lower than the median of 19,185 sessions within the industry.
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netto-online.de competitors

In December 2025, netto-online.de generated $36,406,535 in revenue from 185,501 transactions and 6,220,663 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 2.50% to 3.00%. Comparing these metrics to its competitors, netto-online.de outperforms marktkauf.de, norma24.de, and edeka24.de in terms of revenue, transactions, and sessions. However, kaufland.de leads in revenue with $163,468,948, but netto-online.de surpasses its conversion rate. manomano.de boasts the highest conversion rate at 4.50% to 5.00% but falls behind netto-online.de in revenue and sessions. Overall, netto-online.de shows a strong performance compared to its competitors in the online retail market in December 2025.

marktkauf.de screenshot
#1 marktkauf.de
791.8K
Revenue
381.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
norma24.de screenshot
#2 norma24.de
4.4M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
kaufland.de screenshot
#3 kaufland.de
163.5M
Revenue
44.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
edeka24.de screenshot
#4 edeka24.de
818K
Revenue
936.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
manomano.de screenshot
#5 manomano.de
12.7M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
netto-online.de vs top market performers
netto-online.de
top retailers
conversion rate vs average order value for netto-online.de and its competitors
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Revenue share by device at netto-online.de

In December large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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netto-online.de channels

Identify top traffic channels that drive growth for netto-online.deand discover how performance of traffic channels has changed over time.

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netto-online.de Google Ads spend

Evaluate netto-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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netto-online.de devices

Review netto-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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netto-online.de top markets

Explore netto-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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netto-online.de country & global rank

Assess the ranking of netto-online.de among other retailers within its primary country and worldwide.

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