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Sep 2025
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Home/Insights/Retailers/netto-online.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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27M
Revenue
Sep 25
5M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Netto-online.de is an e-commerce platform that offers a wide range of consumer goods, groceries, and household necessities. Customers can browse and purchase products from various categories such as food, beverages, personal care items, electronics, home essentials, and more. The website provides a convenient online shopping experience.

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netto-online.de Annual Revenue and Growth

netto-online.de's annual sales on its online store amounted to $330.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$330.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
netto-online.de revenue by year

netto-online.de's monthly revenueOVER TIME
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Over the past three months, netto-online.de revenue has experienced decline of 8.7%, compared to the preceding three months.

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netto-online.de revenue decline for last six months
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OVERVIEW
In September 2025, netto-online.de generated $26,958,115 in online sales with a conversion rate of 2.50-3.00%, reflecting below the industry's high of 5.26% but above the low of 1.32%. The average order value (AOV) ranged from $175-200, which is slightly above the industry high of $182 and significantly higher than the low of $46. The website attracted 5,015,827 sessions, well below kroger.com’s leading 38,495,850 sessions and also under the median of 14,912 sessions in the FOOD AND DRINK category, indicating potential growth opportunities in customer engagement.
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netto-online.de competitors

In September 2025, netto-online.de reported a revenue of €26,958,115 from 141,385 transactions and 5,015,827 sessions, with an average order value (AOV) ranging from €175 to €200 and a conversion rate of 2.50% to 3.00%. Compared to its competitors, netto-online.de outperformed norma24.de in terms of revenue and sessions but fell behind in transactions and conversion rate. netto-online.de also lagged behind kaufland.de in revenue and sessions but surpassed it in AOV and conversion rate. When compared to edeka24.de, netto-online.de performed better in revenue and sessions but had a lower conversion rate. Additionally, netto-online.de had higher revenue and sessions than manomano.de but a lower conversion rate. Overall, netto-online.de's performance in revenue and sessions stood out among its competitors, with its AOV and conversion rate falling within the mid-range.

marktkauf.de screenshot
#1 marktkauf.de
647.3K
Revenue
286.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
norma24.de screenshot
#2 norma24.de
4.5M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kaufland.de screenshot
#3 kaufland.de
90.9M
Revenue
27.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
edeka24.de screenshot
#4 edeka24.de
525.8K
Revenue
724.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
manomano.de screenshot
#5 manomano.de
10.8M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
netto-online.de vs top market performers
netto-online.de
top retailers
conversion rate vs average order value for netto-online.de and its competitors
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Revenue share by device at netto-online.de

In September large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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netto-online.de channels

Identify top traffic channels that drive growth for netto-online.deand discover how performance of traffic channels has changed over time.

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netto-online.de Google Ads spend

Evaluate netto-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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netto-online.de devices

Review netto-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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netto-online.de top markets

Explore netto-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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netto-online.de country & global rank

Assess the ranking of netto-online.de among other retailers within its primary country and worldwide.

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