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Oct 2025
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Home/Insights/Retailers/netto-online.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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29.2M
Revenue
Oct 25
5.6M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Netto-online.de is an e-commerce platform that offers a wide range of consumer goods, groceries, and household necessities. Customers can browse and purchase products from various categories such as food, beverages, personal care items, electronics, home essentials, and more. The website provides a convenient online shopping experience.

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netto-online.de Annual Revenue and Growth

netto-online.de's annual sales on its online store amounted to $330.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$330.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
netto-online.de revenue by year

netto-online.de's monthly revenueOVER TIME
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Over the past three months, netto-online.de revenue has experienced decline of 9.1%, compared to the preceding three months.

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netto-online.de revenue decline for last six months
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OVERVIEW
In October 2025, netto-online.de reported online sales revenue of $29,201,342, significantly lower than the food and drink industry median of $43,384, while its conversion rate ranged from 2.50-3.00%, below the industry high of 5.49%. With an average order value (AOV) between $175-200, netto-online.de is competitive against the high AOV of $181. The site attracted 5,568,449 sessions, far fewer than the industry leader, kroger.com, which had 41,924,642 sessions, but above the median of 15,100 sessions in the food and drink/groceries sector, indicating moderate performance overall.
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netto-online.de competitors

In October 2025, netto-online.de outperformed some of its competitors in terms of revenue, with a total revenue of 29,201,342 euros. This puts them ahead of norma24.de, which generated 4,763,461 euros in revenue, and edeka24.de, which brought in 777,040 euros. However, netto-online.de falls behind kaufland.de, which raked in a massive 102,353,342 euros in revenue. In terms of transactions, netto-online.de had 153,515 transactions, which was more than marktkauf.de (2,705 transactions) but less than kaufland.de (999,688 transactions). With a conversion rate ranging from 2.50-3.00, netto-online.de sits in the middle compared to its competitors. Overall, netto-online.de holds its ground against some competitors but lags behind others, showing strength in revenue generation and transaction volume.

marktkauf.de screenshot
#1 marktkauf.de
641.7K
Revenue
243.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
norma24.de screenshot
#2 norma24.de
4.8M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
kaufland.de screenshot
#3 kaufland.de
102.4M
Revenue
27.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
edeka24.de screenshot
#4 edeka24.de
777K
Revenue
796K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
manomano.de screenshot
#5 manomano.de
12.7M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
netto-online.de vs top market performers
netto-online.de
top retailers
conversion rate vs average order value for netto-online.de and its competitors
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Revenue share by device at netto-online.de

In October large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In October large majority of sales on netto-online.de, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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netto-online.de channels

Identify top traffic channels that drive growth for netto-online.deand discover how performance of traffic channels has changed over time.

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netto-online.de Google Ads spend

Evaluate netto-online.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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netto-online.de devices

Review netto-online.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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netto-online.de top markets

Explore netto-online.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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netto-online.de country & global rank

Assess the ranking of netto-online.de among other retailers within its primary country and worldwide.

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