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Jan 2026
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Home/Insights/Retailers/manomano.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for manomano.demanomano.de

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10.6M
Revenue
Jan 26
2.3M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de Annual Revenue and Growth

manomano.de's annual sales on its online store amounted to $137.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$137.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
manomano.de revenue by year

manomano.de's monthly revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced growth of 9.4%, compared to the preceding three months.

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manomano.de revenue growth for last six months
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OVERVIEW
In January 2026, manomano.de generated $10,648,995 in online sales, significantly surpassing the median of $122,772 in the home and garden sector. With a conversion rate of 3.00-3.50%, it aligns closely with the sector's high of 3.41%, while its average order value (AOV) ranges from $125 to $150, below the high of $677. The site attracted 2,344,229 sessions, a stark contrast to homedepot.com’s 138,848,672 sessions, yet still exceeding the sector median of 34,453 sessions, indicating solid engagement within its niche market.
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manomano.de competitors

In January 2026, manomano.de generated $10,648,995 in revenue from 77,557 transactions and 2,344,229 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. In comparison, wayfair.de had a revenue of $407,633 from 1,494 transactions and 68,517 sessions, with an AOV of $250-275 and a conversion rate of 2.00-2.50%. hornbach.de outperformed manomano.de with $21,997,282 in revenue from 115,166 transactions and 7,935,380 sessions, but had a lower conversion rate of 1.00-1.50%. obi.de and bauhaus.info also had higher revenues than manomano.de, with $29,014,704 and $22,278,413 respectively, but their conversion rates varied between 1.50-2.00% and 2.00-2.50%. Only kaufland.de had a higher conversion rate of 3.50-4.00%, generating $117,192,536 in revenue from 1,032,853 transactions and 29,028,052 sessions, with an AOV of $100-125.

wayfair.de screenshot
#1 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
hornbach.de screenshot
#2 hornbach.de
22M
Revenue
7.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
obi.de screenshot
#3 obi.de
29M
Revenue
10.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kaufland.de screenshot
#4 kaufland.de
117.2M
Revenue
29M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bauhaus.info screenshot
#5 bauhaus.info
22.3M
Revenue
7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
manomano.de vs top market performers
manomano.de
top retailers
conversion rate vs average order value for manomano.de and its competitors
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Revenue share by device at manomano.de

In January large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

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manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manomano.de top markets

Explore manomano.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manomano.de country & global rank

Assess the ranking of manomano.de among other retailers within its primary country and worldwide.

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