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Mar 2025

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Home/Insights/Retailers/manomano.de

TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

manomano.de

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10.2M

Revenue

2.5M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

Main country of store: GERMANY
Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de's revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced decline of 16%, compared to the preceding three months.

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manomano.de revenue decline for last six months

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OVERVIEW

manomano.de's online sales revenue in the HOME AND GARDEN industry for March 2025 was $10,249,249, with a median revenue of $135,832. The conversion rate ranged from 3.00% to 3.50%, while the AOV was between $125 and $150. The highest conversion rate in the industry was 3.39%, with an AOV of $683. In contrast, the lowest conversion rate was 0.72%, with an AOV of $95. manomano.de recorded 2,475,936 sessions, compared to the industry's median of 36,944, while homedepot.com had the highest sessions at 153,945,877.

manomano.de competitors

In comparing manomano.de to its competitors based on the March 2025 data, we can see that manomano.de falls within the mid-range in terms of revenue, with a total of 10,249,249. Its number of transactions, sessions, and average order value (AOV) are also in line with industry standards. In contrast, kaufland.de leads the pack with a significantly higher revenue of 87,728,869 and a large number of transactions and sessions. hornbach.de and obi.de have similar revenue numbers to manomano.de but differ in their AOV and conversion rates. On the other hand, bauhaus.info has a slightly lower revenue but a comparable AOV and conversion rate. wayfair.de lags behind in revenue, transactions, and sessions but stands out with a higher AOV and conversion rate. Overall, manomano.de holds its ground among its competitors but has room for growth in terms of revenue and market presence.

#1 wayfair.de

729.7K

Revenue

275.6K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#2 hornbach.de

30.9M

Revenue

9.9M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 obi.de

30.5M

Revenue

12.2M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 kaufland.de

87.7M

Revenue

27.1M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#5 bauhaus.info

21.3M

Revenue

9.4M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

manomano.de vs top market performers

manomano.de

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Revenue share by device at manomano.de

In March large majority of sales on manomano.de, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

manomano.de top markets

Explore manomano.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.