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Home/Insights/Retailers/manomano.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for manomano.demanomano.de

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11.6M
Revenue
Aug 26
2.2M
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de Annual Revenue and Growth

manomano.de's annual sales on its online store amounted to $137.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$137.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
manomano.de revenue by year

manomano.de's monthly revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced growth of 25%, compared to the preceding three months.

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manomano.de revenue growth for last six months
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OVERVIEW
manomano.de stands out significantly compared to a typical home and garden store. In August 2026, manomano.de generated $11.6 million in online sales, far exceeding the typical home and garden store's $130,000 monthly revenue. Its conversion rate of 3.50-4.00% is comfortably within the typical range of 0.64% to 3.35%. The average order value (AOV) sits between $125-150, which is also within the typical home and garden category range of $98 to $688. Additionally, manomano.de attracted 2.2 million sessions, vastly more than the typical home and garden store's 36,700 sessions.
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manomano.de competitors

The competitive set includes wayfair.de, hornbach.de, obi.de, kaufland.de, and bauhaus.info. In August 2026, manomano.de generated $11.6 million in revenue, trailing behind competitors like kaufland.de with $100.7 million and obi.de with $32.7 million. In terms of transactions, manomano.de achieved 84,500, significantly lower than hornbach.de’s 140,000 and obi.de’s 203,000. It recorded 2.2 million sessions, again behind kaufland.de, which saw 29.5 million. However, manomano.de has a competitive conversion rate of 3.50-4.00%, outperforming wayfair.de's 1.00-1.50% but trailing behind others like kaufland.de, which holds a similar conversion rate of 3.00-3.50%. Overall, while manomano.de shows potential, it ranks 5th in revenue, transactions, and sessions among its competitors.

wayfair.de screenshot
#1 wayfair.de
199.6K
Revenue
61.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de screenshot
#2 hornbach.de
27.3M
Revenue
9.4M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
obi.de screenshot
#3 obi.de
32.7M
Revenue
13.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kaufland.de screenshot
#4 kaufland.de
100.7M
Revenue
29.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bauhaus.info screenshot
#5 bauhaus.info
34.3M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.de vs top market performers
manomano.de
top retailers
conversion rate vs average order value for manomano.de and its competitors
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Revenue share by device at manomano.de

In August large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

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manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manomano.de top markets

Explore manomano.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manomano.de country & global rank

Assess the ranking of manomano.de among other retailers within its primary country and worldwide.

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