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Apr 2026
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Home/Insights/Retailers/manomano.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for manomano.demanomano.de

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10.1M
Revenue
Apr 26
2.3M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de Annual Revenue and Growth

manomano.de's annual sales on its online store amounted to $137.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$137.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
manomano.de revenue by year

manomano.de's monthly revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced decline of 23%, compared to the preceding three months.

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manomano.de revenue decline for last six months
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OVERVIEW
In April 2026, manomano.de achieved online sales revenue of $10,125,665, significantly exceeding the median of $116,511 in the home and garden sector, despite the industry's largest player, homedepot.com, generating $1,327,168,863. With a conversion rate of 3.00-3.50%, manomano.de aligns closely with the high end of the sector's benchmark of 3.31%. The average order value (AOV) ranged from $125 to $150, notably lower than the very high AOV of $676. The site recorded 2,271,697 sessions, far surpassing the sector median of 34,309 but dwarfed by homedepot.com's impressive 184,735,892 sessions.
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manomano.de competitors

In April 2026, manomano.de generated $10,125,665 in revenue from 73,359 transactions across 2,271,697 sessions, achieving a conversion rate of 3.00-3.50%. In contrast, competitors like hornbach.de and obi.de led in revenue with $27,585,612 and $36,242,815, respectively, both supported by higher transaction volumes (149,179 and 236,156). Notably, obi.de had an average order value (AOV) of $150-175, closely aligning with manomano.de's range. However, hornbach.de exhibited a superior conversion rate of 1.00-1.50%. kaufland.de outperformed manomano.de in terms of scale with $103,814,321 revenue and a similar conversion rate of 3.00-3.50%, but had a lower AOV ($100-125). Meanwhile, wayfair.de lagged significantly with just $148,006 in revenue from 542 transactions. Overall, manomano.de remains competitive with strong conversion rates, despite facing robust competition from larger platforms.

wayfair.de screenshot
#1 wayfair.de
148K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
hornbach.de screenshot
#2 hornbach.de
27.6M
Revenue
10.5M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
obi.de screenshot
#3 obi.de
36.2M
Revenue
15.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kaufland.de screenshot
#4 kaufland.de
103.8M
Revenue
31.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bauhaus.info screenshot
#5 bauhaus.info
32.5M
Revenue
12.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.de vs top market performers
manomano.de
top retailers
conversion rate vs average order value for manomano.de and its competitors
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Revenue share by device at manomano.de

In April large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manomano.de channels

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manomano.de Google Ads spend

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manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manomano.de top markets

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manomano.de country & global rank

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