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Nov 2025
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Home/Insights/Retailers/manomano.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for manomano.demanomano.de

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14.9M
Revenue
Nov 25
2.3M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de Annual Revenue and Growth

manomano.de's annual sales on its online store amounted to $166.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$166.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manomano.de revenue by year

manomano.de's monthly revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced growth of 7.3%, compared to the preceding three months.

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manomano.de revenue growth for last six months
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OVERVIEW
In November 2025, manomano.de generated $14,897,606 in online sales, significantly outperforming the home_and_garden median of $122,040, despite being far behind the industry leader, homedepot.com, at $1,609,249,476. The site's conversion rate ranged between 4.50-5.00%, surpassing the sector's high of 3.53%, while its average order value (AOV) stood at $125-150, below the high benchmark of $672. With 2,294,313 sessions, manomano.de's traffic remains robust compared to the median of 32,500, yet still dwarfed by homedepot.com's 171,906,089 sessions, showcasing a competitive but challenging market landscape.
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manomano.de competitors

In November 2025, manomano.de reported a revenue of €14,897,606 with 110,590 transactions and 2,294,313 sessions, boasting an average order value (AOV) of €125-150 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, wayfair.de had a revenue of €208,728 with 774 transactions and 69,163 sessions, a higher AOV of €250-275 but a lower conversion rate of 1.00-1.50%. hornbach.de outperformed manomano.de with a revenue of €21,333,674 from 110,169 transactions and 7,418,480 sessions, with an AOV of €175-200 and a conversion rate of 1.00-1.50%. obi.de, kaufland.de, and bauhaus.info also had higher revenues and transaction numbers compared to manomano.de, although manomano.de had a slightly higher conversion rate. Overall, manomano.de appears to have a competitive performance within its industry, especially in terms of conversion rate.

wayfair.de screenshot
#1 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de screenshot
#2 hornbach.de
21.3M
Revenue
7.4M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
obi.de screenshot
#3 obi.de
29.7M
Revenue
10.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kaufland.de screenshot
#4 kaufland.de
141.7M
Revenue
35.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bauhaus.info screenshot
#5 bauhaus.info
24.5M
Revenue
7.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
manomano.de vs top market performers
manomano.de
top retailers
conversion rate vs average order value for manomano.de and its competitors
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Revenue share by device at manomano.de

In November large majority of sales on manomano.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on manomano.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

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manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manomano.de top markets

Explore manomano.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manomano.de country & global rank

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