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Aug 2025
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Home/Insights/Retailers/manomano.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for manomano.demanomano.de

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11.5M
Revenue
Aug 25
2.3M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de Annual Revenue and Growth

manomano.de's annual sales on its online store amounted to $166.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$166.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manomano.de revenue by year

manomano.de's monthly revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced growth of 15%, compared to the preceding three months.

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manomano.de revenue growth for last six months
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OVERVIEW
manomano.de's performance metrics for August 2025 in the HOME AND GARDEN industry include online sales revenue of $11,535,460, a conversion rate of 3.50-4.00%, an AOV of $125-150, and 2,277,425 sessions. The median revenue in the category is $117,963, with homedepot.com leading with $1,348,693,052 in revenue. The highest and lowest conversion rates in the category are 3.29% and 0.61% respectively. The highest and lowest AOVs are $672 and $91, with the highest number of sessions at 175,975,033 for homedepot.com and a median of 36,030 for the category.
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manomano.de competitors

In August 2025, manomano.de reported a revenue of €11,535,460 from 84,002 transactions with 2,277,425 sessions. Their average order value (AOV) ranged between €125-150, and they had a conversion rate of 3.50-4.00%. Compared to its competitors, manomano.de performed well in terms of revenue and conversion rate. wayfair.de had lower revenue at €294,117 with 1,100 transactions and 93,599 sessions, a higher AOV of €250-275, but a lower conversion rate of 1.00-1.50%. hornbach.de had the highest revenue at €30,328,982 from 157,521 transactions and 10,262,827 sessions, with an AOV of €175-200 and a conversion rate of 1.50-2.00%. kaufland.de, with a revenue of €96,287,234 from 942,498 transactions and 27,746,443 sessions, had a lower AOV of €100-125 but a similar conversion rate of 3.00-3.50% compared to manomano.de. Overall, manomano.de excelled in conversion rate while holding its own in revenue and AOV compared to its competitors.

wayfair.de screenshot
#1 wayfair.de
294.1K
Revenue
93.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de screenshot
#2 hornbach.de
30.3M
Revenue
10.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
obi.de screenshot
#3 obi.de
25.8M
Revenue
14M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
kaufland.de screenshot
#4 kaufland.de
96.3M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bauhaus.info screenshot
#5 bauhaus.info
18.9M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
manomano.de vs top market performers
manomano.de
top retailers
conversion rate vs average order value for manomano.de and its competitors
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Revenue share by device at manomano.de

In August large majority of sales on manomano.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on manomano.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

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manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manomano.de top markets

Explore manomano.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manomano.de country & global rank

Assess the ranking of manomano.de among other retailers within its primary country and worldwide.

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