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May 2026
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Home/Insights/Retailers/manomano.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for manomano.demanomano.de

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8.8M
Revenue
May 26
2.3M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de Annual Revenue and Growth

manomano.de's annual sales on its online store amounted to $137.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$137.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
manomano.de revenue by year

manomano.de's monthly revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced decline of 9.4%, compared to the preceding three months.

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manomano.de revenue decline for last six months
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OVERVIEW
In May 2026, manomano.de achieved impressive online sales revenue of $8,764,586, significantly surpassing the median of $120,627 in the home and garden industry, while also maintaining a conversion rate of 2.50-3.00%, close to the high of 3.47%. Its average order value (AOV) ranged between $125-150, considerably below the sector's high of $688. With 2,283,347 sessions, manomano.de outperformed the median of 34,297 sessions but fell short of the industry leader, homedepot.com, which garnered a staggering 184,815,510 sessions. Overall, these metrics reflect manomano.de's robust presence in the competitive home and garden market.
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manomano.de competitors

In May 2026, manomano.de generated a revenue of $8,764,586 from 63,692 transactions across 2,283,347 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Comparatively, hornbach.de and obi.de significantly outperformed manomano.de, with revenues of $29,634,625 and $36,879,682 respectively, and higher transaction counts of 154,055 and 233,988. However, hornbach.de and obi.de exhibited lower AOVs of $175-200 and $150-175. kaufland.de led the pack with a remarkable revenue of $96,796,588 from 921,714 transactions, maintaining a conversion rate of 3.00-3.50%. In contrast, wayfair.de lagged behind with just $185,166 in revenue and a low conversion rate of 0.50-1.00%. Overall, manomano.de demonstrates a competitive conversion rate while falling short in total revenue compared to larger rivals in the home improvement sector.

wayfair.de screenshot
#1 wayfair.de
185.2K
Revenue
73.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
hornbach.de screenshot
#2 hornbach.de
29.6M
Revenue
10.5M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
obi.de screenshot
#3 obi.de
36.9M
Revenue
15.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
kaufland.de screenshot
#4 kaufland.de
96.8M
Revenue
30.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bauhaus.info screenshot
#5 bauhaus.info
31.9M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.de vs top market performers
manomano.de
top retailers
conversion rate vs average order value for manomano.de and its competitors
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Revenue share by device at manomano.de

In May large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on manomano.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

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manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manomano.de top markets

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manomano.de country & global rank

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