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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

manomano.de

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11.8M

Revenue

2.8M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

Main country of store: GERMANY
Website category: HOME AND GARDEN

Manomano.de is a website offering various products related to home improvement and do-it-yourself projects. Their catalogue includes items such as tools, gardening equipment, home furniture, lighting, and appliances. The website also features customer reviews, affordable prices, and offers a convenient online shopping experience for its users.

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manomano.de's revenueOVER TIME
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Over the past three months, manomano.de revenue has experienced growth of 6.6%, compared to the preceding three months.

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manomano.de revenue growth for last six months

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OVERVIEW

manomano.de's performance metrics for May 2025 in the HOME AND GARDEN industry include: online sales revenue of $11,834,614, conversion rate of 3.00-3.50% (with a very high of 3.35% and very low of 0.68%), average order value (AOV) of $125-150 (with a very high of $677 and very low of $94), and 2,801,041 sessions. The largest store in this category is homedepot.com with $1,523,750,068 in revenue and 181,263,132 sessions. The median revenue is $131,378 and median sessions are 36,055.

manomano.de competitors

In May 2025, manomano.de reported a revenue of €11,834,614 with 87,685 transactions and 2,801,041 sessions. The average order value (AOV) falls between €125-€150, with a conversion rate of 3.00-3.50%. Comparing this to its competitors, kaufland.de leads the pack with €103,866,720 in revenue, 980,511 transactions, and 27,292,474 sessions. hornbach.de follows with €27,552,659 in revenue, 139,329 transactions, and 8,715,322 sessions, boasting a higher AOV range of €175-€200 but a lower conversion rate of 1.50-2.00%. obi.de, bauhaus.info, and wayfair.de also have varying metrics, with revenue ranging from €21,431,971 to €401,269, transactions from 1,480 to 185,744, and sessions from 139,597 to 14,828,928. Each competitor presents a unique combination of AOV and conversion rate, positioning manomano.de among diverse market players.

#1 wayfair.de

401.3K

Revenue

139.6K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#2 hornbach.de

27.6M

Revenue

8.7M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 obi.de

30.4M

Revenue

14.8M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 kaufland.de

103.9M

Revenue

27.3M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#5 bauhaus.info

21.4M

Revenue

9.5M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

manomano.de vs top market performers

manomano.de

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Revenue share by device at manomano.de

In May large majority of sales on manomano.de, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

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manomano.de channels

Identify top traffic channels that drive growth for manomano.deand discover how performance of traffic channels has changed over time.

manomano.de Google Ads spend

Evaluate manomano.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

manomano.de devices

Review manomano.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

manomano.de top markets

Explore manomano.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.