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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for xxxlutz.dexxxlutz.de

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64.3M
Revenue
Nov 25
8.7M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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XXXLutz.de is a website that offers a wide range of furniture products for customers. They provide a diverse selection of items including beds, sofas, tables, chairs, and home accessories. Customers can browse through different styles, designs, and sizes to suit their preferences and needs. The website also provides delivery options for convenience.

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xxxlutz.de Annual Revenue and Growth

xxxlutz.de's annual sales on its online store amounted to $683.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$683.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xxxlutz.de revenue by year

xxxlutz.de's monthly revenueOVER TIME
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Over the past three months, xxxlutz.de revenue has experienced growth of 21%, compared to the preceding three months.

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xxxlutz.de revenue growth for last six months
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OVERVIEW
In November 2025, xxxlutz.de generated $64,322,970 in online sales within the home and garden/furniture sector, with a conversion rate ranging from 1.50% to 2.00%—above the industry low of 0.26% but below the high of 2.15%. Its average order value (AOV) was between $350 and $375, significantly lower than the industry high of $1,216. The site attracted 8,717,845 sessions, notably more than the median of 35,904 in its category, but far behind the leading competitor, ikea.com, which recorded 239,654,083 sessions.
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xxxlutz.de competitors

In November 2025, xxxlutz.de outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of 64,322,970 and 172,808 transactions from 8,717,845 sessions, xxxlutz.de showed strong performance in comparison to its competitors. home24.de, while having a similar conversion rate, lagged behind in revenue with 30,759,702 and fewer transactions and sessions. wayfair.de had significantly lower revenue, transactions, and sessions compared to xxxlutz.de. hoeffner.de had a higher AOV but lower revenue, transactions, and sessions. moemax.de had similar revenue and AOV but fewer transactions and sessions. roller.de had the lowest revenue, transactions, and sessions among the competitors. Overall, xxxlutz.de demonstrated its strength in the market with solid performance across all metrics.

home24.de screenshot
#1 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
wayfair.de screenshot
#2 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hoeffner.de screenshot
#3 hoeffner.de
47.3M
Revenue
3.6M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
moemax.de screenshot
#4 moemax.de
13.9M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#5 roller.de
6.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
xxxlutz.de vs top market performers
xxxlutz.de
top retailers
conversion rate vs average order value for xxxlutz.de and its competitors
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Revenue share by device at xxxlutz.de

In November large majority of sales on xxxlutz.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on xxxlutz.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xxxlutz.de channels

Identify top traffic channels that drive growth for xxxlutz.deand discover how performance of traffic channels has changed over time.

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xxxlutz.de Google Ads spend

Evaluate xxxlutz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxxlutz.de devices

Review xxxlutz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxxlutz.de top markets

Explore xxxlutz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xxxlutz.de country & global rank

Assess the ranking of xxxlutz.de among other retailers within its primary country and worldwide.

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