Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

Favicon for vidaxl.devidaxl.de

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5.1M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de's revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced growth of 9.9%, compared to the preceding three months.

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vidaxl.de revenue growth for last six months
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OVERVIEW
In March 2025, vidaxl.de in the MARKETPLACE industry had a revenue of $5,083,925, a conversion rate of 1.50-2.00%, and an average order value (AOV) of $150-175. The highest online store revenue was amazon.com with $11,726,491,790, the top conversion rate was 4.19%, and the highest AOV was $297. vidaxl.de had 2,015,618 sessions, while the store with the most sessions was amazon.com with 2,585,463,314 and the median was 144,513 in the MARKETPLACE category.
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vidaxl.de competitors

When comparing vidaxl.de to its competitors in the online furniture market, we can see that vidaxl.de falls in the middle in terms of revenue with €5,083,925. home24.de leads the pack with €29,304,391 in revenue, while beliani.de follows vidaxl.de with €2,084,953. In terms of transactions, vidaxl.de has 32,828 transactions, while roller.de leads with 19,623 transactions and home24.de has the highest with 93,322 transactions. vidaxl.de also has a solid number of sessions at 2,015,618, whereas home24.de dominates this metric with 7,027,021 sessions. When it comes to average order value (AOV), vidaxl.de's AOV of €150-175 is comparable to wayfair.de's AOV of €250-275, while home24.de and beliani.de have higher AOVs of €300-325. Additionally, vidaxl.de's conversion rate of 1.50-2.00% is similar to that of home24.de and beliani.de, indicating a healthy performance in this metric compared to kauf-unique.de and wayfair.de.

home24.de screenshot
#1 home24.de
29.3M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
beliani.de screenshot
#2 beliani.de
2.1M
Revenue
373.9K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
wayfair.de screenshot
#3 wayfair.de
729.7K
Revenue
275.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.8M
Revenue
396.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
roller.de screenshot
#5 roller.de
5.9M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In March large majority of sales on vidaxl.de, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In March large majority of sales on vidaxl.de, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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