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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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6.5M
Revenue
Mar 26
2.3M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced growth of 53%, compared to the preceding three months.

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vidaxl.de revenue growth for last six months
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OVERVIEW
In March 2026, vidaxl.de, operating in the e-commerce and shopping marketplace, achieved impressive online sales revenue of $6,467,403, significantly surpassing the median of $435,665. With a conversion rate of 1.50-2.00%, it falls within the average range but below the high benchmark of 4.56%. The average order value (AOV) stood at $150-175, also reflecting a solid performance compared to the high of $296 in the industry. Additionally, the site attracted 2,330,399 sessions, well above the median of 156,477, showcasing strong user engagement but still behind the market leader, amazon.com, with over 2.5 billion sessions.
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vidaxl.de competitors

In March 2026, vidaxl.de had a revenue of $6,467,403 from 37,955 transactions and 2,330,399 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 1.50-2.00%. When compared to its competitors, home24.de outperformed vidaxl.de in revenue with $25,889,238 from 88,408 transactions and 6,657,024 sessions. beliani.de also had higher revenue at $4,623,028, but from fewer transactions and sessions compared to vidaxl.de. wayfair.de, kauf-unique.de, and roller.de all had varying levels of revenue, transactions, and sessions, with AOVs ranging from $225-400 and conversion rates ranging from 0.50-2.00%. Overall, vidaxl.de performed competitively in terms of revenue and conversion rate compared to its competitors, but had fewer transactions and sessions than the top performers in the market.

home24.de screenshot
#1 home24.de
25.9M
Revenue
6.7M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
beliani.de screenshot
#2 beliani.de
4.6M
Revenue
732.6K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
wayfair.de screenshot
#3 wayfair.de
177.3K
Revenue
68.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.7M
Revenue
456.2K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
roller.de screenshot
#5 roller.de
4.4M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In March large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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