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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

vidaxl.de

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3.8M

Revenue

1.8M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

Main country of store: GERMANY
Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de's revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced decline of 4.4%, compared to the preceding three months.

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vidaxl.de revenue decline for last six months

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OVERVIEW

In July 2025, vidaxl.de, an e-commerce and shopping marketplace, generated a revenue of $3,833,181 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. This online store had 1,836,123 sessions, falling below the industry's highest session count of 2,860,529,374 from amazon.com. Despite not leading in revenue, vidaxl.de remains competitive within the e-commerce and shopping marketplace with its performance metrics, outpacing the median revenue, conversion rate, AOV, and sessions within the industry.

vidaxl.de competitors

In July 2025, vidaxl.de reported revenue of €3,833,181 with 24,578 transactions and 1,836,123 sessions, boasting an average order value (AOV) of €150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, home24.de leads the pack with revenue of €21,689,197, 67,473 transactions, and 4,814,763 sessions, along with a higher AOV of €300-325. beliani.de follows with revenue of €1,769,557, 4,979 transactions, and 311,380 sessions, offering a higher AOV of €350-375. wayfair.de generated revenue of €374,648 with 1,379 transactions and 118,152 sessions, showcasing an AOV of €250-275. kauf-unique.de and roller.de also present strong numbers, indicating stiff competition for vidaxl.de in the German market for online furniture and home goods retailers.

#1 home24.de

21.7M

Revenue

4.8M

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#2 beliani.de

1.8M

Revenue

311.4K

Sessions

1.5-2.0%

Conv. rate

$350-375

AOV

#3 wayfair.de

374.6K

Revenue

118.2K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#4 kauf-unique.de

1.3M

Revenue

309.5K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#5 roller.de

4.3M

Revenue

1.8M

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

CLOSEST COMPETITORSby revenue

garten-und-freizeit.de

bestwaystore.de

TOP MARKET PERFORMERSby revenue

vidaxl.de vs top market performers

vidaxl.de

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Revenue share by device at vidaxl.de

In July large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.