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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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6.4M
Revenue
Apr 26
2.4M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced growth of 39%, compared to the preceding three months.

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vidaxl.de revenue growth for last six months
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OVERVIEW
In April 2026, vidaxl.de, an e-commerce marketplace, achieved impressive online sales revenue of $6,433,983, significantly surpassing the median of $370,530, yet still trailing behind industry giant amazon.com, which earned $12,423,430,725. With a conversion rate of 1.50-2.00%, vidaxl.de remains within the competitive range but below the high benchmark of 4.36%. The average order value (AOV) stood at $150-175, below the high standard of $300 but above the low of $54. Additionally, the platform recorded 2,385,642 sessions, marking a robust performance against the e-commerce median of 143,015.
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vidaxl.de competitors

As of April 2026, home24.de significantly outperforms its competitors, boasting a revenue of $22,348,790 from 78,195 transactions across 6,230,685 sessions, and an average order value (AOV) of $275-300 with a conversion rate of 1.00-1.50%. In comparison, vidaxl.de generated $6,433,983 from 38,015 transactions within 2,385,642 sessions, maintaining an AOV of $150-175 and a conversion rate of 1.50-2.00%. beliani.de follows closely with a revenue of $4,649,167 from 13,032 transactions, benefiting from a higher AOV of $350-375, but with a similar conversion rate of 1.00-1.50%. Meanwhile, kauf-unique.de and roller.de lag behind, with revenues of $1,458,320 and $3,725,933 respectively, both having lower AOVs and conversion rates. wayfair.de remains the weakest performer, generating only $148,006 from 542 transactions.

home24.de screenshot
#1 home24.de
22.3M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
beliani.de screenshot
#2 beliani.de
4.6M
Revenue
973.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
148K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.5M
Revenue
340.1K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
roller.de screenshot
#5 roller.de
3.7M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In April large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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