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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for vidaxl.devidaxl.de

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3.7M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de's revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced growth of 83%, compared to the preceding three months.

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vidaxl.de revenue growth for last six months
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OVERVIEW
In May 2025, vidaxl.de, an e-commerce marketplace, generated $3,663,330 in revenue, with a conversion rate of 1.00-1.50% and an Average Order Value (AOV) of $150-175. This performance places it within the industry's norm, as the median revenue for e-commerce marketplaces is $326,539, the median AOV is $150, and the median number of sessions is 140,161. Comparatively, amazon.com leads the industry with $12,259,837,505 in revenue and 2,589,786,292 sessions, showcasing the diverse performance metrics observed in the MARKETPLACE category.
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vidaxl.de competitors

In May 2025, vidaxl.de generated €3,663,330 in revenue from 24,280 transactions and 1,842,111 sessions, with an average order value (AOV) ranging from €150 to €175 and a conversion rate between 1.00% and 1.50%. When compared to its competitors, beliani.de had €1,885,871 in revenue from 5,337 transactions and 260,308 sessions, with a higher AOV of €350 to €375 and a conversion rate of 2.00% to 2.50%. kauf-unique.de generated €1,579,193 from 3,410 transactions and 291,782 sessions, with an even higher AOV of €450 to €475 but a similar conversion rate of 1.00% to 1.50%. home24.de outperformed them all with €25,400,051 in revenue from 79,492 transactions and 5,930,625 sessions, boasting an AOV of €300 to €325 and a conversion rate of 1.00% to 1.50%. wayfair.de and roller.de had lower revenues, transactions, and sessions compared to vidaxl.de, with varying AOVs and conversion rates.

home24.de screenshot
#1 home24.de
25.4M
Revenue
5.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
beliani.de screenshot
#2 beliani.de
1.9M
Revenue
260.3K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
401.3K
Revenue
139.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.6M
Revenue
291.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
roller.de screenshot
#5 roller.de
4.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In May large majority of sales on vidaxl.de, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on vidaxl.de, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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