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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for vidaxl.devidaxl.de

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3.6M
Revenue
Jan 26
1.6M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

The website vidaxl.de is an online retail platform offering a wide range of products. Their inventory includes furniture, home and garden essentials, sporting goods, tools, toys, and more. The website allows customers to purchase these items conveniently and have them delivered to their doorstep.

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vidaxl.de Annual Revenue and Growth

vidaxl.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
vidaxl.de revenue by year

vidaxl.de's monthly revenueOVER TIME
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Over the past three months, vidaxl.de revenue has experienced growth of 5.2%, compared to the preceding three months.

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vidaxl.de revenue growth for last six months
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OVERVIEW
In January 2026, vidaxl.de generated $3,578,470 in revenue from online sales, significantly surpassing the e-commerce and marketplace median of $529,306, though it falls short of industry leader Amazon's $12,297,703,393. With a conversion rate between 1.00-1.50%, vidaxl.de is within the lower end of the marketplace range, while its average order value (AOV) of $150-175 is below the high benchmark of $290. The site attracted 1,558,007 sessions, vastly exceeding the median of 161,813 but far from Amazon's staggering 2,738,157,822 sessions, highlighting its competitive positioning within the e-commerce sector.
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vidaxl.de competitors

In January 2026, vidaxl.de generated a revenue of $3,578,470 from 21,054 transactions and 1,558,007 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.00-1.50%. In comparison to its competitors, home24.de leads the pack with a revenue of $29,046,002 from 88,785 transactions and 6,306,976 sessions, boasting a higher AOV of $325-$350 and a similar conversion rate. beliani.de follows closely behind with $4,052,006 in revenue from 10,859 transactions and 524,380 sessions, with a higher AOV of $350-$375 and a conversion rate of 2.00-2.50%. wayfair.de and kauf-unique.de lag behind in terms of revenue, transactions, and sessions, but boast higher AOV and conversion rates in comparison to vidaxl.de.

home24.de screenshot
#1 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
beliani.de screenshot
#2 beliani.de
4.1M
Revenue
524.4K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
wayfair.de screenshot
#3 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
kauf-unique.de screenshot
#4 kauf-unique.de
1.6M
Revenue
487.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
moemax.de screenshot
#5 moemax.de
14.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
vidaxl.de vs top market performers
vidaxl.de
top retailers
conversion rate vs average order value for vidaxl.de and its competitors
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Revenue share by device at vidaxl.de

In January large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on vidaxl.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vidaxl.de channels

Identify top traffic channels that drive growth for vidaxl.deand discover how performance of traffic channels has changed over time.

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vidaxl.de Google Ads spend

Evaluate vidaxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vidaxl.de devices

Review vidaxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vidaxl.de top markets

Explore vidaxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vidaxl.de country & global rank

Assess the ranking of vidaxl.de among other retailers within its primary country and worldwide.

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