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Sep 2025
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Home/Insights/Retailers/pharao24.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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601.3K
Revenue
Sep 25
261K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Pharao24.de is an online platform offering a wide range of furniture and home decor products. The website provides customers with access to various categories such as beds, sofas, tables, cabinets, and more. Pharao24.de aims to bring convenience and an extensive selection to individuals seeking to furnish or decorate their living spaces.

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pharao24.de Annual Revenue and Growth

pharao24.de's annual sales on its online store amounted to $25M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$25M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pharao24.de revenue by year

pharao24.de's monthly revenueOVER TIME
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Over the past three months, pharao24.de revenue has experienced decline of 21%, compared to the preceding three months.

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pharao24.de revenue decline for last six months
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OVERVIEW
In September 2025, pharao24.de achieved $601,344 in online sales, significantly surpassing the median of $113,901 in the home and garden industry, but lagging behind the category leader, homedepot.com, with $1,279,366,314. Its conversion rate ranged between 0.00-0.50%, below the industry high of 3.36% and slightly above the low of 0.64%. The average order value (AOV) was $800-825, exceeding the high of $677 and far above the low of $94. With 261,009 sessions, pharao24.de outperformed the median of 32,433, but remained distant from homedepot.com's record of 148,597,767 sessions.
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pharao24.de competitors

In September 2025, pharao24.de performed relatively well compared to its competitors. While pharao24.de had a revenue of 601,344 with 741 transactions and 261,009 sessions, wohnen.de had a slightly higher revenue of 651,155 but with fewer transactions and sessions. Easy Moebel Shop and Steiner Shopping also had lower revenues and transactions compared to pharao24.de, with significantly fewer sessions as well. home24.de, on the other hand, stood out with a much higher revenue of 22,145,092, 69,851 transactions, and over 5 million sessions. However, pharao24.de had a higher Average Order Value (AOV) than most of its competitors, ranging between 800-825, indicating potential higher value purchases. Overall, pharao24.de showed competitive performance in terms of revenue, transactions, and AOV when compared to its competitors in the online furniture market.

wohnen.de screenshot
#1 wohnen.de
651.2K
Revenue
249.8K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
easymoebel-shop.de screenshot
#2 easymoebel-shop.de
486.4K
Revenue
156.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
steinershopping.de screenshot
#3 steinershopping.de
434.9K
Revenue
76.6K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
home24.de screenshot
#4 home24.de
22.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
allnatura.de screenshot
#5 allnatura.de
409.4K
Revenue
199.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
pharao24.de vs top market performers
pharao24.de
top retailers
conversion rate vs average order value for pharao24.de and its competitors
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Revenue share by device at pharao24.de

In September large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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pharao24.de channels

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pharao24.de Google Ads spend

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pharao24.de devices

Review pharao24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pharao24.de top markets

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pharao24.de country & global rank

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