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Oct 2025
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Home/Insights/Retailers/pharao24.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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739.4K
Revenue
Oct 25
334.1K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Pharao24.de is an online platform offering a wide range of furniture and home decor products. The website provides customers with access to various categories such as beds, sofas, tables, cabinets, and more. Pharao24.de aims to bring convenience and an extensive selection to individuals seeking to furnish or decorate their living spaces.

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pharao24.de Annual Revenue and Growth

pharao24.de's annual sales on its online store amounted to $25M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$25M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pharao24.de revenue by year

pharao24.de's monthly revenueOVER TIME
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Over the past three months, pharao24.de revenue has experienced decline of 17%, compared to the preceding three months.

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pharao24.de revenue decline for last six months
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OVERVIEW
In October 2025, pharao24.de generated $739,412 in online sales, significantly surpassing the median of $117,921 in the home_and_garden sector. However, its conversion rate ranged from 0.00-0.50%, well below the high benchmark of 3.47%. The Average Order Value (AOV) was between $800-825, exceeding the sector's high of $676. With 334,102 sessions, pharao24.de demonstrated strong traffic compared to the median of 30,856, but remained distant from the top competitor, homedepot.com, which boasted 152,722,965 sessions. Overall, while revenue and AOV were robust, conversion rates indicate room for improvement.
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pharao24.de competitors

When comparing pharao24.de to its competitors in October 2025, we can see that pharao24.de generated a revenue of 739,412 with 909 transactions and 334,102 sessions. Its average order value (AOV) ranges between 800-825, and the conversion rate falls between 0.00-0.50. In contrast, wohnen.de had a revenue of 591,804 with 966 transactions and 228,522 sessions, and an AOV of 600-625. easymoebel-shop.de achieved a revenue of 664,261 with 1,610 transactions and 218,321 sessions, boasting a lower AOV of 400-425 but a higher conversion rate of 0.50-1.00. home24.de outperformed all with a significant revenue of 25,493,851, 78,841 transactions, and 5,530,601 sessions, having a lower AOV of 300-325 but a conversion rate of 1.00-1.50. steinershopping.de and allnatura.de also showed strong performances in their respective metrics.

wohnen.de screenshot
#1 wohnen.de
591.8K
Revenue
228.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
easymoebel-shop.de screenshot
#2 easymoebel-shop.de
664.3K
Revenue
218.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
steinershopping.de screenshot
#3 steinershopping.de
454.4K
Revenue
77.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
home24.de screenshot
#4 home24.de
25.5M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
allnatura.de screenshot
#5 allnatura.de
658.6K
Revenue
241.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
pharao24.de vs top market performers
pharao24.de
top retailers
conversion rate vs average order value for pharao24.de and its competitors
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Revenue share by device at pharao24.de

In October large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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pharao24.de channels

Identify top traffic channels that drive growth for pharao24.deand discover how performance of traffic channels has changed over time.

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pharao24.de Google Ads spend

Evaluate pharao24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pharao24.de devices

Review pharao24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pharao24.de top markets

Explore pharao24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pharao24.de country & global rank

Assess the ranking of pharao24.de among other retailers within its primary country and worldwide.

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