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Dec 2025
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Home/Insights/Retailers/pharao24.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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711.4K
Revenue
Dec 25
312K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$800-900
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Pharao24.de is an online platform offering a wide range of furniture and home decor products. The website provides customers with access to various categories such as beds, sofas, tables, cabinets, and more. Pharao24.de aims to bring convenience and an extensive selection to individuals seeking to furnish or decorate their living spaces.

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pharao24.de Annual Revenue and Growth

pharao24.de's annual sales on its online store amounted to $25M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$25M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pharao24.de revenue by year

pharao24.de's monthly revenueOVER TIME
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Over the past three months, pharao24.de revenue has experienced growth of 13%, compared to the preceding three months.

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pharao24.de revenue growth for last six months
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OVERVIEW
In December 2025, pharao24.de generated $711,396 in online sales, significantly surpassing the median of $114,229 in the home_and_garden category, yet trailing behind industry leader homedepot.com with $1.5 billion. The site's conversion rate ranged between 0.00-0.50%, well below the high benchmark of 3.32%, while its average order value (AOV) of $800-825 exceeded the high of $667. Additionally, pharao24.de attracted 311,981 sessions, a stark contrast to homedepot.com's 141 million, yet notably above the median of 33,723 for the industry, indicating potential for growth despite the low conversion rate.
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pharao24.de competitors

When comparing pharao24.de to its competitors in December 2025, we can see that pharao24.de generated a revenue of $711,396 with 882 transactions and 311,981 sessions. The average order value (AOV) ranged between $800-$825, and the conversion rate was between 0.00-0.50%. In contrast, wohnen.de had a revenue of $558,411 with 947 transactions and 216,595 sessions, while easymoebel-shop.de generated $596,493 in revenue with 1,426 transactions and 197,049 sessions. steinershopping.de had a revenue of $314,088 with 852 transactions and 50,594 sessions, home24.de stood out with a revenue of $22,502,720, 69,126 transactions, and 4,794,780 sessions, and allnatura.de generated $503,892 in revenue with 1,015 transactions and 265,550 sessions. The AOV and conversion rates varied among the competitors, but pharao24.de's performance was strong within the industry.

wohnen.de screenshot
#1 wohnen.de
558.4K
Revenue
216.6K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
easymoebel-shop.de screenshot
#2 easymoebel-shop.de
596.5K
Revenue
197K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
steinershopping.de screenshot
#3 steinershopping.de
314.1K
Revenue
50.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
home24.de screenshot
#4 home24.de
22.5M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
allnatura.de screenshot
#5 allnatura.de
503.9K
Revenue
265.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
pharao24.de vs top market performers
pharao24.de
top retailers
conversion rate vs average order value for pharao24.de and its competitors
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Revenue share by device at pharao24.de

In December large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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pharao24.de channels

Identify top traffic channels that drive growth for pharao24.deand discover how performance of traffic channels has changed over time.

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pharao24.de Google Ads spend

Evaluate pharao24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pharao24.de devices

Review pharao24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pharao24.de top markets

Explore pharao24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pharao24.de country & global rank

Assess the ranking of pharao24.de among other retailers within its primary country and worldwide.

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