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Apr 2026
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Home/Insights/Retailers/pharao24.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.2M
Revenue
Apr 26
285.6K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$800-900
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Pharao24.de is an online platform offering a wide range of furniture and home decor products. The website provides customers with access to various categories such as beds, sofas, tables, cabinets, and more. Pharao24.de aims to bring convenience and an extensive selection to individuals seeking to furnish or decorate their living spaces.

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pharao24.de Annual Revenue and Growth

pharao24.de's annual sales on its online store amounted to $11.4M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pharao24.de revenue by year

pharao24.de's monthly revenueOVER TIME
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Over the past three months, pharao24.de revenue has experienced growth of 27%, compared to the preceding three months.

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pharao24.de revenue growth for last six months
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OVERVIEW
In April 2026, pharao24.de generated $1,206,604 in online sales, significantly surpassing the median of $116,511 for the HOME AND GARDEN industry, yet still trailing behind the leading competitor, homedepot.com, at $1,327,168,863. The website's conversion rate ranged from 0.00-0.50%, well below the high benchmark of 3.31% and above the low of 0.65%. Its average order value (AOV) stood at $825-850, exceeding the high of $676, while total sessions reached 285,614, vastly greater than the median of 34,309 in the sector but far from homedepot.com's staggering 184,735,892 sessions.
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pharao24.de competitors

In April 2026, pharao24.de outperformed several competitors with a revenue of $1,206,604 from 1,422 transactions across 285,614 sessions. Its average order value (AOV) ranged from $825 to $850, and it had a conversion rate of 0.00-0.50%. In contrast, home24.de dominated the market with an impressive revenue of $22,348,790, albeit with a lower AOV of $275-300. wohnen.de and allnatura.de generated $502,818 and $529,327 in revenue, respectively, with AOVs of $600-625 and $525-550. Both sites maintained conversion rates within the same low range as pharao24.de. easymoebel-shop.de, while lagging in revenue at $392,380, achieved a higher conversion rate of 0.50-1.00%. Meanwhile, steinershopping.de recorded $530,071 in revenue and the highest conversion rate at 1.50-2.00%. Overall, pharao24.de stands out for its AOV but faces competition from larger and more efficient rivals.

wohnen.de screenshot
#1 wohnen.de
502.8K
Revenue
207.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
easymoebel-shop.de screenshot
#2 easymoebel-shop.de
392.4K
Revenue
140.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
steinershopping.de screenshot
#3 steinershopping.de
530.1K
Revenue
85.8K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
home24.de screenshot
#4 home24.de
22.3M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
allnatura.de screenshot
#5 allnatura.de
529.3K
Revenue
229K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
pharao24.de vs top market performers
pharao24.de
top retailers
conversion rate vs average order value for pharao24.de and its competitors
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Revenue share by device at pharao24.de

In April large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In April large majority of sales on pharao24.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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pharao24.de channels

Identify top traffic channels that drive growth for pharao24.deand discover how performance of traffic channels has changed over time.

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pharao24.de Google Ads spend

Evaluate pharao24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pharao24.de devices

Review pharao24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pharao24.de top markets

Explore pharao24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pharao24.de country & global rank

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