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Sep 2024
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Home/Insights/Retailers/urbandecay.ca
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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6.6K
Revenue
15.5K
Sessions
0.5-1.0%
Conversion rate
$50-75
Average order value
Online only revenue for urbandecay.ca, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website urbanecay.ca offers a wide range of cosmetic products. Their inventory includes makeup items such as foundations, eyeshadows, lipsticks, and bronzers. Urban Decay focuses on selling high-quality cosmetics that are known for their unique and vibrant color selections. They also provide makeup tools and skincare options.

urbandecay.ca’s revenueOVER TIME
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Over the past three months, urbandecay.ca revenue has experienced decline of 57%, compared to the preceding three months.

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urbandecay.ca revenue decline for last six months
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OVERVIEW
For urbandecay.ca in September 2024, the revenue for online sales was $6,569 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $50-75. The website had 15,483 sessions, lower than the median of 22,216 for BEAUTY AND COSMETICS. In comparison, ulta.com had the highest revenue in the industry at $114,902,798 and sephora.com had the highest sessions at 41,256,765. The highest conversion rate in the industry was 4.62% while the lowest was 1.45%. A very high AOV in BEAUTY AND COSMETICS was $191 and a very low was $49.
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urbandecay.ca competitors

When comparing urbandecay.ca to its competitors in the cosmetics industry, it is clear that urbandecay.ca falls in the middle in terms of revenue and transactions. While urbandecay.ca generated $6,569 in revenue from 122 transactions with 15,483 sessions, its competitors such as bhcosmetics.com and nyxcosmetics.ca had higher revenue numbers with fewer sessions. However, urbandecay.ca's average order value (AOV) of $50-75 is in line with top competitors like juviasplace.com and anastasiabeverlyhills.com. Additionally, urbandecay.ca's conversion rate of 0.50-1.00% is lower compared to the high conversion rates seen at bhcosmetics.com and juviasplace.com. Overall, urbandecay.ca maintains a strong position in the market with competitive AOV and revenue numbers, but could benefit from increasing its conversion rate to match top performers in the industry.

#1 urbandecay.com
594.9K
Revenue
352.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 nyxcosmetics.ca
53.5K
Revenue
85.1K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
#3 juviasplace.com
597.3K
Revenue
313.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#4 bhcosmetics.com
13.9K
Revenue
8.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#5 anastasiabeverlyhills.com
463.7K
Revenue
259.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
urbandecay.ca vs top market performers
urbandecay.ca
top retailers
conversion rate vs average order value for urbandecay.ca and its competitors
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urbandecay.ca brandsby revenue

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2
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urbandecay.ca categoriesby revenue

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urbandecay.ca channels

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urbandecay.ca Google Ads spend

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urbandecay.ca devices

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urbandecay.ca top markets

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urbandecay.ca country & global rank

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