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Aug 2024
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Home/Insights/Retailers/urbandecay.co.uk
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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12.9K
Revenue
16.2K
Sessions
4.0-4.5%
Conversion rate
$0-25
Average order value
Online only revenue for urbandecay.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website urbandecay.co.uk offers various cosmetic products, including makeup and skincare items. Customers can explore a range of products such as eyeshadows, foundations, lipsticks, and primers. The website also features details on collaborations, new releases, and customer loyalty programs.

urbandecay.co.uk’s revenueOVER TIME
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Over the past three months, urbandecay.co.uk revenue has experienced decline of 45%, compared to the preceding three months.

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urbandecay.co.uk revenue decline for last six months
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OVERVIEW
In August 2024, urbandecay.co.uk, a BEAUTY AND COSMETICS website, generated $12,860 in online sales with a conversion rate of 4.00-4.50% and an AOV of $0-25. This is significantly lower than the industry median revenue of $55,432, the highest revenue of $83,234,865 from ulta.com, the conversion rate of 4.4%, AOV of $186, and sessions of 40,912,844 from sephora.com. Despite having 16,196 sessions, urbandecay.co.uk falls below the median sessions of 24,118 in the BEAUTY AND COSMETICS category.
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urbandecay.co.uk competitors

When comparing urbandecay.co.uk to its competitors, it is evident that Urban Decay falls behind in terms of revenue and transactions. Charlotte Tilbury leads the pack with a staggering revenue of £7,718,688 from 84,674 transactions, while Urban Decay only generated £12,860 from 673 transactions. In terms of website traffic, Charlotte Tilbury also outshines Urban Decay with 2,633,899 sessions compared to Urban Decay's 16,196 sessions. The average order value (AOV) for Charlotte Tilbury is between £75-£100, which is significantly higher than Urban Decay's AOV range of £0-£25. Additionally, Charlotte Tilbury boasts a conversion rate of 3.00-3.50%, while Urban Decay falls within the range of 4.00-4.50%. Overall, Urban Decay lags behind its competitors in terms of revenue, transactions, and website traffic, showcasing areas for improvement in its online performance.

#1 urbandecay.com
542.8K
Revenue
366.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 nyxcosmetics.co.uk
108.5K
Revenue
96.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 morphe.com
1.1M
Revenue
596K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#4 charlottetilbury.com
7.7M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 colourpop.com
3.4M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
urbandecay.co.uk vs top market performers
urbandecay.co.uk
top retailers
conversion rate vs average order value for urbandecay.co.uk and its competitors
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urbandecay.co.uk brandsby revenue

1
Logo for urbandecayUrbandecay
2
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3
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urbandecay.co.uk categoriesby revenue

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brands overtime comparison

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urbandecay.co.uk channels

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urbandecay.co.uk Google Ads spend

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urbandecay.co.uk devices

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urbandecay.co.uk top markets

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urbandecay.co.uk country & global rank

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