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May 2025

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Home/Insights/Retailers/urbandecay.co.uk

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

urbandecay.co.uk

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8.2K

Revenue

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

The website urbandecay.co.uk offers various cosmetic products, including makeup and skincare items. Customers can explore a range of products such as eyeshadows, foundations, lipsticks, and primers. The website also features details on collaborations, new releases, and customer loyalty programs.

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urbandecay.co.uk's revenueOVER TIME
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Over the past three months, urbandecay.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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urbandecay.co.uk revenue decline for last six months

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OVERVIEW

For urbandecay.co.uk in May 2025, performance metrics included online sales revenue of $8,195 (industry median $46,882), a conversion rate of 3.50-4.00% (industry high 4.51%, low 1.17%), and an AOV of $25-50 (industry high $213, low $53). With 6,974 sessions, compared to the industry median of 19,997, urbandecay.co.uk falls below the top performer sephora.com with 38,510,361 sessions. This indicates room for improvement in both revenue and sessions to compete with industry leaders like ulta.com with $96,002,620 in revenue.

urbandecay.co.uk competitors

In May 2025, urbandecay.co.uk generated £8,195 in revenue from 261 transactions and 6,974 sessions, with an average order value (AOV) ranging between £25-£50 and a conversion rate of 3.50-4.00%. When compared to its competitors, urbandecay.co.uk falls behind charlottetilbury.com, which reported revenue of £8,011,612 from 81,296 transactions and 2,504,755 sessions, with a higher AOV of £75-£100 but a slightly lower conversion rate of 3.00-3.50%. urbandecay.co.uk outperforms colourpop.com, morphe.com, urbandecay.com, and nyxcosmetics.co.uk in terms of revenue, transactions, and sessions. However, urbandecay.co.uk has a lower AOV and conversion rate compared to charlottetilbury.com and morphe.com. Overall, urbandecay.co.uk maintains a competitive position within the market but could potentially improve its AOV and conversion rate to match its top competitors.

#1 urbandecay.com

323K

Revenue

277.3K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#2 nyxcosmetics.co.uk

128K

Revenue

139.4K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#3 morphe.com

1.2M

Revenue

465.1K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 charlottetilbury.com

Revenue

2.5M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 colourpop.com

2.4M

Revenue

2.4M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

urbandecay.co.uk vs top market performers

urbandecay.co.uk

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Revenue share by device at urbandecay.co.uk

In May large majority of sales on urbandecay.co.uk, 86% was finalized on mobile devices, with 14% of sales coming from desktop devices.

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urbandecay.co.uk channels

Identify top traffic channels that drive growth for urbandecay.co.ukand discover how performance of traffic channels has changed over time.

urbandecay.co.uk Google Ads spend

Evaluate urbandecay.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

urbandecay.co.uk devices

Review urbandecay.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

urbandecay.co.uk top markets

Explore urbandecay.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.