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Sep 2024
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Home/Insights/Retailers/urbandecay.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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11.8K
Revenue
10.1K
Sessions
4.0-4.5%
Conversion rate
$25-50
Average order value
Online only revenue for urbandecay.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website urbandecay.co.uk offers various cosmetic products, including makeup and skincare items. Customers can explore a range of products such as eyeshadows, foundations, lipsticks, and primers. The website also features details on collaborations, new releases, and customer loyalty programs.

urbandecay.co.uk’s revenueOVER TIME
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Over the past three months, urbandecay.co.uk revenue has experienced decline of 30%, compared to the preceding three months.

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urbandecay.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, urbandecay.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $11,829, conversion rate of 4.00-4.50%, AOV of $25-50, and 10,120 sessions. The median revenue in the industry is $53,315 with the highest at $114,902,798 from ulta.com. The very high conversion rate is 4.62% and very low is 1.45%. A very high AOV in the industry is $191 and very low is $49. The highest sessions were 41,256,765 from sephora.com with a median of 22,216.
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urbandecay.co.uk competitors

In comparing urbandecay.co.uk to its competitors in the beauty industry, we can see that Charlotte Tilbury leads in revenue with £10,080,056, followed by ColourPop with £4,000,701, Morphe with £1,240,683, Urban Decay (different domain) with £594,870, and NYX Cosmetics with £111,954. In terms of transactions, Charlotte Tilbury also leads with 103,413, followed by ColourPop with 67,444, Morphe with 13,488, Urban Decay (different domain) with 10,011, and NYX Cosmetics with 2,186. When looking at sessions, Charlotte Tilbury again leads with 2,718,367, followed by ColourPop with 2,395,073, Morphe with 553,541, Urban Decay (different domain) with 352,082, and NYX Cosmetics with 97,232. While Urban Decay has a strong AOV ranging from £25-50, it falls slightly behind Charlotte Tilbury and Morphe in conversion rate, coming in at 4.00-4.50% compared to their 3.50-4.00% and 2.00-2.50% respectively.

#1 urbandecay.com
594.9K
Revenue
352.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 nyxcosmetics.co.uk
112K
Revenue
97.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 morphe.com
1.2M
Revenue
553.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#4 charlottetilbury.com
10.1M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 colourpop.com
4M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
urbandecay.co.uk vs top market performers
urbandecay.co.uk
top retailers
conversion rate vs average order value for urbandecay.co.uk and its competitors
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urbandecay.co.uk brandsby revenue

1
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2
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3
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urbandecay.co.uk categoriesby revenue

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brands overtime comparison

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urbandecay.co.uk channels

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urbandecay.co.uk Google Ads spend

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urbandecay.co.uk devices

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urbandecay.co.uk top markets

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urbandecay.co.uk country & global rank

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