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Home/Insights/Retailers/wetnwildbeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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183.3K
Revenue
Nov 25
346.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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wetnwildbeauty.com is a website that sells cosmetics and beauty products. It offers a wide range of makeup items such as foundation, lipstick, eyeshadow, and nail polish. The site provides customers with a platform to browse and purchase these products online, catering to various preferences and skin types.

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wetnwildbeauty.com Annual Revenue and Growth

wetnwildbeauty.com's annual sales on its online store amounted to $1.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wetnwildbeauty.com revenue by year

wetnwildbeauty.com's monthly revenueOVER TIME
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Over the past three months, wetnwildbeauty.com revenue has experienced growth of 18%, compared to the preceding three months.

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wetnwildbeauty.com revenue growth for last six months
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OVERVIEW
In November 2025, wetnwildbeauty.com generated $183,272 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, though still far from ulta.com’s $145,643,880. The site's conversion rate ranged from 1.00-1.50%, below the industry high of 5.32% but above the low of 1.38%. With an average order value (AOV) between $25-50, it fell short of the high AOV of $204 but was above the low of $48. The website attracted 346,203 sessions, a stark contrast to sephora.com’s 76,114,809, yet well above the median of 19,748 sessions in the industry.
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wetnwildbeauty.com competitors

In November 2025, wetnwildbeauty.com generated a revenue of $183,272 from 3,858 transactions and 346,203 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 1.00-1.50%. Compared to its competitors, wetnwildbeauty.com falls behind in terms of revenue and transactions but has a competitive conversion rate. beautyjoint.com generated $18,724 from 429 transactions and 8,633 sessions, with a higher conversion rate of 4.50-5.00%. nyxcosmetics.com outperformed wetnwildbeauty.com significantly with a revenue of $1,143,586 from 25,424 transactions and 1,281,292 sessions, although their conversion rate was slightly higher at 1.50-2.00%. beautyblender.com had the highest revenue of $400,689 from 3,987 transactions and 107,251 sessions, with a conversion rate of 3.50-4.00%, showing strong performance compared to wetnwildbeauty.com.

beautyjoint.com screenshot
#1 beautyjoint.com
18.7K
Revenue
8.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#2 vitabox.com
3.2K
Revenue
909.9
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
1.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
meetalleyoop.com screenshot
#4 meetalleyoop.com
137.6K
Revenue
62.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
beautyblender.com screenshot
#5 beautyblender.com
400.7K
Revenue
107.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
wetnwildbeauty.com vs top market performers
wetnwildbeauty.com
top retailers
conversion rate vs average order value for wetnwildbeauty.com and its competitors
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Revenue share by device at wetnwildbeauty.com

In November large majority of sales on wetnwildbeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on wetnwildbeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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wetnwildbeauty.com channels

Identify top traffic channels that drive growth for wetnwildbeauty.comand discover how performance of traffic channels has changed over time.

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wetnwildbeauty.com Google Ads spend

Evaluate wetnwildbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetnwildbeauty.com devices

Review wetnwildbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetnwildbeauty.com top markets

Explore wetnwildbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetnwildbeauty.com country & global rank

Assess the ranking of wetnwildbeauty.com among other retailers within its primary country and worldwide.

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