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Home/Insights/Retailers/wetnwildbeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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132.7K
Revenue
Sep 25
343.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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wetnwildbeauty.com is a website that sells cosmetics and beauty products. It offers a wide range of makeup items such as foundation, lipstick, eyeshadow, and nail polish. The site provides customers with a platform to browse and purchase these products online, catering to various preferences and skin types.

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wetnwildbeauty.com Annual Revenue and Growth

wetnwildbeauty.com's annual sales on its online store amounted to $1.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wetnwildbeauty.com revenue by year

wetnwildbeauty.com's monthly revenueOVER TIME
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Over the past three months, wetnwildbeauty.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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wetnwildbeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, wetnwildbeauty.com, a lifestyle and beauty cosmetics site, generated $132,726 in online sales, significantly surpassing the industry median of $40,540, but far behind the leading store, ulta.com, at $93,223,020. The site's conversion rate ranged from 0.50-1.00%, below the industry average of 1.08% and well short of the high rate of 4.54%. Its average order value (AOV) stood between $25-50, below the high AOV of $203. Additionally, wetnwildbeauty.com attracted 343,145 sessions, exceeding the median of 18,928 but dwarfed by sephora.com's staggering 45,764,193 sessions.
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wetnwildbeauty.com competitors

In September 2025, wetnwildbeauty.com had a revenue of $132,726 with 2,932 transactions and 343,145 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 0.50-1.00. Compared to its competitors, wetnwildbeauty.com falls behind in terms of revenue and sessions, with beautyjoint.com generating $30,973 from 16,223 sessions and nyxcosmetics.com leading with $824,198 from 1,101,859 sessions. However, wetnwildbeauty.com's conversion rate is on par with beautyjoint.com and higher than nyxcosmetics.com. When it comes to average order value, wetnwildbeauty.com is in the same range as beautyjoint.com and nyxcosmetics.com, but lags behind vitabox.com and beautyblender.com in this metric. Overall, wetnwildbeauty.com has room for improvement in terms of revenue and sessions compared to its competitors in the beauty industry.

beautyjoint.com screenshot
#1 beautyjoint.com
31K
Revenue
16.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#2 vitabox.com
4.2K
Revenue
1.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
824.2K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
meetalleyoop.com screenshot
#4 meetalleyoop.com
156.1K
Revenue
84.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
beautyblender.com screenshot
#5 beautyblender.com
168.9K
Revenue
87.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
wetnwildbeauty.com vs top market performers
wetnwildbeauty.com
top retailers
conversion rate vs average order value for wetnwildbeauty.com and its competitors
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Revenue share by device at wetnwildbeauty.com

In September large majority of sales on wetnwildbeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on wetnwildbeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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wetnwildbeauty.com channels

Identify top traffic channels that drive growth for wetnwildbeauty.comand discover how performance of traffic channels has changed over time.

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wetnwildbeauty.com Google Ads spend

Evaluate wetnwildbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetnwildbeauty.com devices

Review wetnwildbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetnwildbeauty.com top markets

Explore wetnwildbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetnwildbeauty.com country & global rank

Assess the ranking of wetnwildbeauty.com among other retailers within its primary country and worldwide.

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