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May 2025
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Home/Insights/Retailers/wetnwildbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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157.8K
Revenue
308.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
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wetnwildbeauty.com is a website that sells cosmetics and beauty products. It offers a wide range of makeup items such as foundation, lipstick, eyeshadow, and nail polish. The site provides customers with a platform to browse and purchase these products online, catering to various preferences and skin types.

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wetnwildbeauty.com's revenueOVER TIME
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Over the past three months, wetnwildbeauty.com revenue has experienced growth of 0.47%, compared to the preceding three months.

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wetnwildbeauty.com revenue growth for last six months
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OVERVIEW
In May 2025, wetnwildbeauty.com in the BEAUTY AND COSMETICS industry generated $157,818 in online sales revenue, with a conversion rate of 1.00-1.50% and an AOV of $25-50. This is in comparison to a median revenue of $46,882, a very high conversion rate of 4.51%, and a very low AOV of $53 within the industry. With 308,765 sessions, wetnwildbeauty.com falls short of the highest session count of 38,510,361 from sephora.com, but surpasses the median sessions of 19,997.
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wetnwildbeauty.com competitors

In May 2025, wetnwildbeauty.com lagged behind its competitors in terms of revenue, with only $157,818 compared to nyxcosmetics.com at $1,159,139, beautyblender.com at $161,872, and meetalleyoop.com at $181,653. wetnwildbeauty.com also had fewer transactions with 3,424 compared to nyxcosmetics.com with 20,748 and meetalleyoop.com with 2,592. Additionally, wetnwildbeauty.com had fewer sessions with 308,765, whereas nyxcosmetics.com had 1,092,678 sessions. However, wetnwildbeauty.com had a lower Average Order Value (AOV) range of $25-50 compared to beautyjoint.com at $100-125, and beautyjoint.com had a higher conversion rate range of 4.00-4.50 compared to wetnwildbeauty.com's 1.00-1.50. Despite these metrics, wetnwildbeauty.com may need to strategize to increase its revenue and sessions to compete more effectively in the beauty market.

beautyjoint.com screenshot
#1 beautyjoint.com
62.7K
Revenue
25.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
nyxcosmetics.com screenshot
#2 nyxcosmetics.com
1.2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
meetalleyoop.com screenshot
#3 meetalleyoop.com
181.7K
Revenue
53.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautyblender.com screenshot
#4 beautyblender.com
161.9K
Revenue
86.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lagirlusa.com screenshot
#5 lagirlusa.com
74.1K
Revenue
84.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
wetnwildbeauty.com vs top market performers
wetnwildbeauty.com
top retailers
conversion rate vs average order value for wetnwildbeauty.com and its competitors
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Revenue share by device at wetnwildbeauty.com

In May large majority of sales on wetnwildbeauty.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on wetnwildbeauty.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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wetnwildbeauty.com channels

Identify top traffic channels that drive growth for wetnwildbeauty.comand discover how performance of traffic channels has changed over time.

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wetnwildbeauty.com Google Ads spend

Evaluate wetnwildbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetnwildbeauty.com devices

Review wetnwildbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetnwildbeauty.com top markets

Explore wetnwildbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetnwildbeauty.com country & global rank

Assess the ranking of wetnwildbeauty.com among other retailers within its primary country and worldwide.

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