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May 2026
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Home/Insights/Retailers/wetnwildbeauty.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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113.4K
Revenue
May 26
291.4K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$50-75
AOV
May 26
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wetnwildbeauty.com is a website that sells cosmetics and beauty products. It offers a wide range of makeup items such as foundation, lipstick, eyeshadow, and nail polish. The site provides customers with a platform to browse and purchase these products online, catering to various preferences and skin types.

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wetnwildbeauty.com Annual Revenue and Growth

wetnwildbeauty.com's annual sales on its online store amounted to $1.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wetnwildbeauty.com revenue by year

wetnwildbeauty.com's monthly revenueOVER TIME
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Over the past three months, wetnwildbeauty.com revenue has experienced decline of 16%, compared to the preceding three months.

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wetnwildbeauty.com revenue decline for last six months
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OVERVIEW
In May 2026, wetnwildbeauty.com achieved online sales revenue of $113,413, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, yet still far behind ulta.com's $131,310,258. The site's conversion rate ranged from 0.50-1.00%, underperforming compared to the high of 4.55% in the industry. With an average order value (AOV) between $50-75, it aligns with the lower end of the market's AOV spectrum. Additionally, wetnwildbeauty.com recorded 291,391 sessions, well above the median of 16,416, but notably less than sephora.com's leading 60,095,887 sessions, indicating potential for growth in customer engagement and conversion optimization.
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wetnwildbeauty.com competitors

In May 2026, wetnwildbeauty.com generated $113,413 in revenue from 2,243 transactions and 291,391 sessions, yielding a conversion rate between 0.50-1.00%. Competitor beautyjoint.com earned $58,265 with a higher conversion rate of 4.50-5.00%, albeit with only 21,148 sessions. Meanwhile, vitabox.com lagged significantly, with just $2,638 in revenue and 1,747 sessions, maintaining a conversion rate of 3.00-3.50%. On the higher end, nyxcosmetics.com led with $1,625,517 in revenue but had a lower conversion rate of 2.00-2.50% from 1,235,198 sessions. meetalleyoop.com matched wetnwildbeauty.com closely in revenue at $103,337 and had 56,893 sessions but a conversion rate of 2.50-3.00%. beautyblender.com excelled in average order value (AOV) at $100-125, generating $233,881 from 105,356 sessions and a conversion rate of 2.00-2.50%.

beautyjoint.com screenshot
#1 beautyjoint.com
58.3K
Revenue
21.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
2.6K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
1.6M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
meetalleyoop.com screenshot
#4 meetalleyoop.com
103.3K
Revenue
56.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
beautyblender.com screenshot
#5 beautyblender.com
233.9K
Revenue
105.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wetnwildbeauty.com vs top market performers
wetnwildbeauty.com
top retailers
conversion rate vs average order value for wetnwildbeauty.com and its competitors
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Revenue share by device at wetnwildbeauty.com

In May large majority of sales on wetnwildbeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In May large majority of sales on wetnwildbeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries wetnwildbeauty.com operates in

wetnwildbeauty.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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wetnwildbeauty.com channels

Identify top traffic channels that drive growth for wetnwildbeauty.comand discover how performance of traffic channels has changed over time.

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wetnwildbeauty.com Google Ads spend

Evaluate wetnwildbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetnwildbeauty.com devices

Review wetnwildbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetnwildbeauty.com top markets

Explore wetnwildbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetnwildbeauty.com country & global rank

Assess the ranking of wetnwildbeauty.com among other retailers within its primary country and worldwide.

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