urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $4.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced growth of 9%, compared to the preceding three months.
urbandecay.com competitors
In June 2026, urbandecay.com generated $385,204 in revenue from 294,974 sessions, resulting in a conversion rate of 2.00-2.50%. Competitors like urbandecay.ca earned only $5,683 from 16,556 sessions with a conversion rate of 0.50-1.00%. Meanwhile, urbandecay.co.uk saw $20,849 in revenue, indicating a stronger conversion rate at 4.00-4.50%. Notably, glambot.com outperformed urban decay in revenue, achieving $48,796 with a conversion rate of 2.50-3.00%. However, nyxcosmetics.com dominated the market with $1,780,834 in revenue and an impressive conversion rate of 2.00-2.50%. Too Faced also fared well, bringing in $648,939 with a similar conversion rate as urban decay. Despite having competitive metrics, urbandecay.com still lags behind its main rival, nyxcosmetics.com, which leads significantly in revenue and overall traffic.
Revenue share by device at urbandecay.com
In June large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries urbandecay.com operates in
urbandecay.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
