urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $7.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced growth of 89%, compared to the preceding three months.
urbandecay.com competitors
When comparing urbandecay.com to its competitors in December 2025, it is evident that Urban Decay's revenue of $475,934 falls behind some of its rivals. For instance, NYX Cosmetics leads the pack with a revenue of $994,747, followed closely by Too Faced at $961,384. In terms of conversion rate, Urban Decay sits within the average range at 1.50-2.00%, similar to Glambot. However, Too Faced boasts a higher conversion rate of 3.00-3.50%. Urban Decay's average order value (AOV) falls in the range of $50-75, similar to Too Faced, while competitors like urbandecay.co.uk and NYX Cosmetics have AOVs ranging from $25-50. Overall, Urban Decay faces stiff competition from brands like NYX Cosmetics and Too Faced, both of which outperform it in revenue and conversion rate.
Revenue share by device at urbandecay.com
In December large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
