urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $4.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced growth of 3.3%, compared to the preceding three months.
urbandecay.com competitors
In September 2026, urbandecay.com excels in its average order value (AOV), ranging between $50 and $75, which positions it favorably compared to competitors like urbandecay.ca and urbandecay.co.uk. Although urbandecay.com has a revenue of $208,000 and 3,387 transactions from 228,000 sessions, it trails behind nyxcosmetics.com, which dominates with $786,000 in revenue and 17,400 transactions. Similarly, toofaced.com outperforms urbandecay.com with $532,000 in revenue and 4,825 transactions, while also leading in sessions with 290,000. The competition continues with glambot.com generating $21,000 and urbandecay.ca at $2,634. However, urbandecay.com’s conversion rate of 1.00-1.50% places it on par with glambot.com’s conversion of 1.50-2.00%, yet it trails behind the higher-performing rates of nyxcosmetics.com and toofaced.com, both at 1.50-2.00%. Overall, urbandecay.com holds a strong AOV but must improve its overall performance metrics to compete more effectively.
Revenue share by device at urbandecay.com
In September large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries urbandecay.com operates in
urbandecay.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
