urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $7.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced growth of 4.9%, compared to the preceding three months.
urbandecay.com competitors
In October 2025, urbandecay.com generated a revenue of $355,353 with 5,658 transactions and 338,506 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, urbandecay.ca lagged behind with only $7,334 in revenue from 161 transactions and 23,481 sessions, with an AOV between $25-50 and a conversion rate of 0.50-1.00%. However, urbandecay.co.uk performed better with $19,177 in revenue, 755 transactions, and 19,958 sessions, a similar AOV range, but a higher conversion rate of 3.50-4.00%. glambot.com fell in between with $13,614 in revenue, 206 transactions, and 10,620 sessions, matching urbandecay.com's AOV and conversion rate. nyxcosmetics.com dominated the field with a staggering revenue of $1,030,103, 23,265 transactions, and 1,248,472 sessions, offering a comparable AOV and conversion rate. toofaced.com stood out with $682,520 in revenue, 5,538 transactions, and 266,943 sessions, boasting a higher AOV range and conversion rate compared to urbandecay.com.
Revenue share by device at urbandecay.com
In October large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
