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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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1M
Revenue
572.8K
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for urbandecay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.

urbandecay.com’s revenueOVER TIME
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Over the past three months, urbandecay.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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urbandecay.com revenue decline for last six months
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OVERVIEW
In March 2024, urbandecay.com in the BEAUTY AND COSMETICS industry generated $1,008,770 in online sales revenue with a conversion rate of 3.00-3.50% and an AOV of $50-75. This places it above the median revenue of $94,372, but below the highest online store, ulta.com, with $120,940,083 in revenue. urbandecay.com's sessions totaled 572,843, surpassing the median of 41,489 but falling short of the highest at 49,703,421 from sephora.com. Overall, urbandecay.com demonstrates solid performance metrics within its industry for the month.
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urbandecay.com competitors

When comparing urbandecay.com to its competitors, we can see that Too Faced (toofaced.com) leads in revenue with $2,158,606, followed by NYX Cosmetics (nyxcosmetics.com) at $1,038,438. In terms of transactions, NYX Cosmetics has the highest number at 32,659, while Too Faced follows closely behind with 24,180 transactions. However, in terms of sessions, NYX Cosmetics dominates with 1,058,055 sessions, followed by Too Faced with 747,420 sessions. Urban Decay's average order value (AOV) falls within the range of $50-75, similar to Too Faced, while NYX Cosmetics has a lower AOV range of $25-50. Conversion rates for all companies range from 3.00-3.50, with Glambot (glambot.com) having the lowest conversion rate range of 2.00-2.50. Overall, Urban Decay competes well in terms of revenue and AOV with its top competitors.

#1 urbandecay.ca
69.4K
Revenue
45.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 urbandecay.co.uk
38.1K
Revenue
36.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#3 glambot.com
61.1K
Revenue
57.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#4 nyxcosmetics.com
1M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#5 toofaced.com
2.2M
Revenue
747.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
urbandecay.com vs top market performers
urbandecay.com
top retailers
conversion rate vs average order value for urbandecay.com and its competitors
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urbandecay.com brandsby revenue

urbandecay.com categoriesby revenue

1
Eye Makeup
2
Apparel & Accessories
3
Makeup Finishing Sprays
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brands overtime comparison

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urbandecay.com channels

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urbandecay.com Google Ads spend

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urbandecay.com devices

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urbandecay.com top markets

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urbandecay.com country & global rank

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