urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $7.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced growth of 66%, compared to the preceding three months.
urbandecay.com competitors
In November 2025, Urban Decay's website (urbandecay.com) generated a revenue of $725,464 with 11,520 transactions from 473,633 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. When compared to its competitors, Urban Decay's Canadian website (urbandecay.ca) had lower revenue and fewer transactions, while its UK website (urbandecay.co.uk) performed better in terms of revenue, transactions, and conversion rate. Additionally, glambot.com had lower revenue but a similar AOV to Urban Decay, while NYX Cosmetics and Too Faced both outperformed Urban Decay in terms of revenue and transactions. However, Urban Decay had a competitive conversion rate when compared to these beauty industry competitors.
Revenue share by device at urbandecay.com
In November large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
