urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $4.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced growth of 51%, compared to the preceding three months.
urbandecay.com competitors
In July 2026, urbandecay.com stands out with a solid conversion rate of 2.00-2.50%, ranking third among its competitors. However, it trails significantly behind nyxcosmetics.com, which leads with a conversion rate of 2.50-3.00%. While urbandecay.com generates a revenue of $426,000 from 6,788 transactions, it falls short of nyxcosmetics.com's impressive $1.9 million revenue and 31,700 transactions, trailing by $1.5 million and 24,900 transactions respectively. In terms of sessions, urbandecay.com captures 321,000, still second to nyxcosmetics.com, which boasts 1.2 million sessions, falling behind by 879,000. Comparatively, urbandecay.ca and urbandecay.co.uk perform weaker, with revenues of $7,409 and $13,200 respectively. Additionally, while glambot.com and toofaced.com share a similar AOV range of 50-75, they also lag in both revenue and transactions compared to urbandecay.com. Overall, while urbandecay.com performs respectably, it faces significant competition from nyxcosmetics.com.
Revenue share by device at urbandecay.com
In July large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries urbandecay.com operates in
urbandecay.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
