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Home/Insights/Retailers/urbandecay.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for urbandecay.comurbandecay.com

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472.6K
Revenue
Aug 26
274.4K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.

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urbandecay.com Annual Revenue and Growth

urbandecay.com's annual sales on its online store amounted to $4.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
urbandecay.com revenue by year

urbandecay.com's monthly revenueOVER TIME
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Over the past three months, urbandecay.com revenue has experienced growth of 30%, compared to the preceding three months.

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urbandecay.com revenue growth for last six months
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OVERVIEW
urbandecay.com generated $473,000 in revenue for online sales in August 2026, significantly higher than the $46,500 typically seen by a typical store in the beauty and cosmetics category. The site's conversion rate of 2.50-3.00% falls within the typical range of 1.08% to 4.58% for the category. With an average order value (AOV) of $50-75, urbandecay.com is also within the category's typical range of $52 to $207. The site attracted 274,000 sessions, a stark contrast to the roughly 20,600 sessions seen by a typical store in the beauty and cosmetics category, highlighting its strong online presence.
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urbandecay.com competitors

In August 2026, urbandecay.com stands out with a commendable revenue of $473,000, ranking third among competitors. While it trails nyxcosmetics.com, which leads with $1.7 million, urbandecay.com outperforms urbandecay.ca and glambot.com, which generate $3,463 and $24,300, respectively. When it comes to transactions, urbandecay.com also excels with 7,418, positioning it second only to nyxcosmetics.com, which records 27,400. However, it is closely followed by toofaced.com at 4,713 transactions. In terms of sessions, urbandecay.com achieves 274,000, ranking third again behind nyxcosmetics.com with 1.3 million sessions and toofaced.com with 276,000 sessions. Notably, urbandecay.com’s average order value (AOV) falls within the competitive range of $50-75, similar to glambot.com but significantly higher than urbandecay.ca and urbandecay.co.uk, which both have lower AOVs. Overall, urbandecay.com demonstrates strong performance in a competitive landscape.

urbandecay.ca screenshot
#1 urbandecay.ca
3.5K
Revenue
11K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
urbandecay.co.uk screenshot
#2 urbandecay.co.uk
15.6K
Revenue
14.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
glambot.com screenshot
#3 glambot.com
24.3K
Revenue
24.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
1.7M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
toofaced.com screenshot
#5 toofaced.com
518K
Revenue
276K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
urbandecay.com vs top market performers
urbandecay.com
top retailers
conversion rate vs average order value for urbandecay.com and its competitors
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Revenue share by device at urbandecay.com

In August large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries urbandecay.com operates in

urbandecay.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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urbandecay.com channels

Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.

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urbandecay.com Google Ads spend

Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.com devices

Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.com top markets

Explore urbandecay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.com country & global rank

Assess the ranking of urbandecay.com among other retailers within its primary country and worldwide.

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