urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com Annual Revenue and Growth
urbandecay.com's annual sales on its online store amounted to $7.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
urbandecay.com's monthly revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced decline of 7.9%, compared to the preceding three months.
urbandecay.com competitors
In September 2025, Urban Decay's website (urbandecay.com) had a revenue of $271,965 with 4,445 transactions and 299,045 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Compared to its competitors, Urban Decay outperformed urbandecay.ca and urbandecay.co.uk in terms of revenue, transactions, and sessions. However, both competitors had lower AOV and conversion rates. Urban Decay fell behind nyxcosmetics.com in terms of revenue and transactions, but had a higher AOV and comparable conversion rate. Similarly, Urban Decay was outperformed by toofaced.com in revenue and transactions, but had a higher AOV. Overall, Urban Decay's website performance fell somewhere in the middle when compared to its competitors in September 2025.
Revenue share by device at urbandecay.com
In September large majority of sales on urbandecay.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
