urbandecay.com
The website urbandecay.com specializes in selling a wide range of beauty products. Their inventory includes makeup items such as eyeshadow palettes, lipsticks, and foundations. Additionally, they offer skincare products, tools, and accessories. Urban Decay aims to cater to customers looking for bold and edgy cosmetics.
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urbandecay.com's revenueOVER TIME
Over the past three months, urbandecay.com revenue has experienced decline of 4.2%, compared to the preceding three months.
urbandecay.com competitors
In July 2025, when comparing urbandecay.com to its competitors, it is clear that Urban Decay's revenue of $274,689 falls below some of its competitors such as NYX Cosmetics at $929,128 and Too Faced at $486,595. However, Urban Decay's transaction count of 4,151 and sessions of 318,114 are competitive with similar brands like Glambot with 342 transactions and 25,650 sessions. Urban Decay's average order value (AOV) ranges from $50-75, which is on par with Glambot and NYX Cosmetics. Additionally, Urban Decay's conversion rate of 1.00-1.50% is similar to Glambot, indicating a comparable ability to convert sessions into transactions. While Urban Decay may not lead in revenue, it holds its own in terms of transactions and sessions compared to its competitors in the beauty industry.
Revenue share by device at urbandecay.com
In July large majority of sales on urbandecay.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.com channels
Identify top traffic channels that drive growth for urbandecay.comand discover how performance of traffic channels has changed over time.
urbandecay.com Google Ads spend
Evaluate urbandecay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbandecay.com devices
Review urbandecay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
