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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for norma24.denorma24.de

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4.4M
Revenue
Jan 26
1.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Norma24.de is an online shopping platform offering a wide range of products. It covers various categories including groceries, household items, electronic appliances, sports equipment, clothing, and beauty products. The website also provides deals, discounts, and convenient delivery options to customers across Germany.

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norma24.de Annual Revenue and Growth

norma24.de's annual sales on its online store amounted to $64M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$64M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
norma24.de revenue by year

norma24.de's monthly revenueOVER TIME
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Over the past three months, norma24.de revenue has experienced decline of 7.6%, compared to the preceding three months.

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norma24.de revenue decline for last six months
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OVERVIEW
In January 2026, norma24.de generated $4,418,906 in online sales, significantly exceeding the e-commerce marketplace median of $529,306. With a conversion rate between 1.50-2.00%, it performs slightly below the high benchmark of 4.66%. The average order value (AOV) ranges from $175 to $200, while the industry high is $290. The site attracted 1,318,324 sessions, far above the median of 161,813 but dwarfed by the massive 2,738,157,822 sessions seen by leading competitor amazon.com. Overall, norma24.de showcases strong metrics relative to industry standards, though there's room for growth in conversion efficiency and AOV.
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norma24.de competitors

In January 2026, norma24.de generated $4,418,906 in revenue from 22,175 transactions with a conversion rate of 1.50-2.00% out of 1,318,324 sessions, achieving an AOV of $175-200. Compared to its competitors, norma24.de outperformed lefeld.de and marktkauf.de in terms of revenue, transactions, sessions, and AOV, but fell behind scheppach.com in AOV. netto-online.de significantly surpassed norma24.de in revenue, transactions, sessions, and conversion rate, with a similar AOV range. aldi-onlineshop.de, on the other hand, reported lower revenue, transactions, and sessions compared to norma24.de, with a similar conversion rate and AOV. Overall, norma24.de is competitive within the market, with solid performance metrics across various domains but room for improvement in conversion rate and AOV to match top performers like netto-online.de.

scheppach.com screenshot
#1 scheppach.com
705.7K
Revenue
384.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
lefeld.de screenshot
#2 lefeld.de
480.3K
Revenue
82K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
marktkauf.de screenshot
#3 marktkauf.de
649.5K
Revenue
265.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
netto-online.de screenshot
#4 netto-online.de
28.1M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
aldi-onlineshop.de screenshot
#5 aldi-onlineshop.de
663.3K
Revenue
292K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
norma24.de vs top market performers
norma24.de
top retailers
conversion rate vs average order value for norma24.de and its competitors
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Revenue share by device at norma24.de

In January large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In January large majority of sales on norma24.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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norma24.de channels

Identify top traffic channels that drive growth for norma24.deand discover how performance of traffic channels has changed over time.

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norma24.de Google Ads spend

Evaluate norma24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norma24.de devices

Review norma24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norma24.de top markets

Explore norma24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norma24.de country & global rank

Assess the ranking of norma24.de among other retailers within its primary country and worldwide.

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