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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for poco.depoco.de

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10.8M
Revenue
Oct 25
4.3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de Annual Revenue and Growth

poco.de's annual sales on its online store amounted to $155.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$155.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
poco.de revenue by year

poco.de's monthly revenueOVER TIME
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Over the past three months, poco.de revenue has experienced decline of 13%, compared to the preceding three months.

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poco.de revenue decline for last six months
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OVERVIEW
In October 2025, poco.de generated $10,752,799 in online sales, significantly higher than the e-commerce median of $93,795, yet well below michaels.com's $105,162,923. Its conversion rate ranged from 1.00-1.50%, falling short of the high industry benchmark of 3.89% and above the low of 0.74%. The average order value (AOV) stood at $225-250, again below the high of $350 and above the low of $56. With 4,320,371 sessions, poco.de experienced substantial traffic, although it remains dwarfed by michaels.com’s 32,351,606 sessions, while the median sessions in the sector were 39,049.
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poco.de competitors

In October 2025, poco.de generated a revenue of 10,752,799 with 44,322 transactions and 4,320,371 sessions. The average order value (AOV) ranged between 225-250, and the conversion rate was 1.00-1.50. Comparing poco.de to its competitors, roller.de had a revenue of 4,385,840 with 14,987 transactions and 2,161,341 sessions, with an AOV of 275-300 and a conversion rate of 0.50-1.00. home24.de outperformed poco.de with a revenue of 25,493,851, 78,841 transactions, and 5,530,601 sessions, and an AOV of 300-325 and a conversion rate of 1.00-1.50. xxxlutz.de led the pack with a revenue of 54,993,275, 149,255 transactions, and 7,948,937 sessions, with an AOV of 350-375 and a conversion rate of 1.50-2.00. wayfair.de and tedox.de also showed competitive performance metrics in comparison to poco.de.

roller.de screenshot
#1 roller.de
4.4M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de screenshot
#2 home24.de
25.5M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
wayfair.de screenshot
#3 wayfair.de
213.5K
Revenue
64K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
xxxlutz.de screenshot
#4 xxxlutz.de
55M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
tedox.de screenshot
#5 tedox.de
723K
Revenue
610.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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Revenue share by device at poco.de

In October large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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