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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for poco.depoco.de

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11.1M
Revenue
Dec 25
4.4M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de Annual Revenue and Growth

poco.de's annual sales on its online store amounted to $155.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$155.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
poco.de revenue by year

poco.de's monthly revenueOVER TIME
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Over the past three months, poco.de revenue has experienced growth of 13%, compared to the preceding three months.

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poco.de revenue growth for last six months
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OVERVIEW
In December 2025, poco.de, an e-commerce and shopping platform, generated online sales revenue of $11,132,008, significantly higher than the industry median of $110,409 but trailing behind the largest competitor, qvc.com, at $151,023,785. With a conversion rate of 1.00-1.50%, poco.de remains below the e-commerce high of 3.94% and above the low of 0.85%. The average order value (AOV) ranged from $225 to $250, still below the sector's high of $338. Additionally, poco.de attracted 4,405,771 sessions, considerably less than boots.com's 49,388,130 but exceeding the industry median of 47,805 sessions.
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poco.de competitors

In December 2025, poco.de reported a revenue of $11,132,008 from 44,996 transactions and 4,405,771 sessions, with an Average Order Value (AOV) ranging from $225 to $250 and a conversion rate between 1.00% to 1.50%. When compared to its competitors, poco.de falls in the middle in terms of revenue, with home24.de leading the pack at $22,502,720 and tedox.de at the lowest with $645,919. In terms of transactions, poco.de outperforms roller.de and wayfair.de but falls behind xxxlutz.de and home24.de. The AOV of poco.de is competitive, similar to wayfair.de but lower than home24.de and xxxlutz.de. However, poco.de excels in conversion rate, matching home24.de and outperforming roller.de and tedox.de. Overall, poco.de shows strong performance across these metrics when compared to its competitors in the market.

roller.de screenshot
#1 roller.de
5.3M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de screenshot
#2 home24.de
22.5M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
wayfair.de screenshot
#3 wayfair.de
448.7K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
xxxlutz.de screenshot
#4 xxxlutz.de
54.7M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
tedox.de screenshot
#5 tedox.de
645.9K
Revenue
611K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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Revenue share by device at poco.de

In December large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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