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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for poco.depoco.de

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12.1M
Revenue
Apr 26
4.8M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de Annual Revenue and Growth

poco.de's annual sales on its online store amounted to $140.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$140.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
poco.de revenue by year

poco.de's monthly revenueOVER TIME
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Over the past three months, poco.de revenue has experienced decline of 5.3%, compared to the preceding three months.

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poco.de revenue decline for last six months
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OVERVIEW
In April 2026, poco.de, operating in the e-commerce sector, generated $12,109,346 in online sales, significantly below the industry median of $80,332, with sessions totaling 4,782,965 compared to the leading store's 28,182,023. The conversion rate ranged from 0.50% to 1.00%, lower than the industry's high of 3.67%, while the average order value (AOV) fell between $250 and $275, again shy of the high AOV benchmark of $321 in the market. Overall, poco.de's performance metrics highlight its challenges in a competitive e-commerce landscape.
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poco.de competitors

In April 2026, home24.de led the market with a remarkable revenue of $22,348,790 and a strong conversion rate of 1.00-1.50%, driven by 78,195 transactions from 6,230,685 sessions and an AOV of $275-300. poco.de generated $12,109,346 with 46,766 transactions from 4,782,965 sessions, achieving a conversion rate of 0.50-1.00% and an AOV between $250-275, placing it competitively in the mid-range. In contrast, roller.de earned $3,725,933 with 15,722 transactions from 1,608,427 sessions, reflecting a similar conversion rate of 0.50-1.00% but a lower AOV of $225-250. Meanwhile, wayfair.de reported minimal revenue at $148,006 and tedox.de only $702,817, with AOVs significantly lower than poco.de’s. Thus, poco.de positions itself solidly against its competitors, trailing home24.de while outperforming roller.de, wayfair.de, and tedox.de in revenue and transaction volume.

roller.de screenshot
#1 roller.de
3.7M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
home24.de screenshot
#2 home24.de
22.3M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wayfair.de screenshot
#3 wayfair.de
148K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
tedox.de screenshot
#4 tedox.de
702.8K
Revenue
514.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hoeffner.de screenshot
#5 hoeffner.de
28.7M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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Revenue share by device at poco.de

In April large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In April large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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