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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for poco.depoco.de

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10.3M
Revenue
Sep 25
3.4M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de Annual Revenue and Growth

poco.de's annual sales on its online store amounted to $155.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$155.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
poco.de revenue by year

poco.de's monthly revenueOVER TIME
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Over the past three months, poco.de revenue has experienced decline of 20%, compared to the preceding three months.

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poco.de revenue decline for last six months
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OVERVIEW
In September 2025, poco.de generated $10,305,760 in online sales, significantly outperforming the median revenue of $81,105 in the e-commerce sector. With a conversion rate of 1.00-1.50%, it falls below the industry high of 3.72%. The Average Order Value (AOV) ranged between $225-250, lower than the e-commerce high of $351. poco.de attracted 3,414,374 sessions, markedly below the leading store, michaels.com, which achieved 30,281,186 sessions. Overall, while poco.de excels in revenue, there are opportunities to enhance its conversion rate, AOV, and session count to better align with industry leaders.
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poco.de competitors

In September 2025, poco.de showed strong performance with a revenue of 10,305,760 and 42,158 transactions from 3,414,374 sessions, boasting an AOV of 225-250 and a conversion rate of 1.00-1.50. Compared to its competitors, poco.de falls behind in revenue compared to xxxlutz.de's impressive 47,875,885, and home24.de's 22,145,092. However, poco.de outperforms roller.de and wayfair.de in terms of revenue and transactions. In terms of AOV, poco.de is in line with roller.de and wayfair.de but falls short of home24.de and xxxlutz.de. In conversion rate, poco.de is on par with home24.de and wayfair.de but lower than xxxlutz.de. Overall, poco.de's performance is solid among its competitors, showcasing consistent performance in revenue and conversion rate while trailing behind in some areas like AOV.

roller.de screenshot
#1 roller.de
3.8M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
home24.de screenshot
#2 home24.de
22.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
wayfair.de screenshot
#3 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
xxxlutz.de screenshot
#4 xxxlutz.de
47.9M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
tedox.de screenshot
#5 tedox.de
618.9K
Revenue
600.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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Revenue share by device at poco.de

In September large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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