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Mar 2025

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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

poco.de

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14.5M

Revenue

4.6M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de's revenueOVER TIME
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Over the past three months, poco.de revenue has experienced decline of 15%, compared to the preceding three months.

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poco.de revenue decline for last six months

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OVERVIEW

In March 2025, poco.de in the e-commerce_and_shopping category had a revenue of $14,491,225, conversion rate of 1.00-1.50%, AOV of $225-250, and 4,563,927 sessions. The median revenue for the category is $97,588, with qvc.com leading at $102,856,502. High conversion rates reach 3.7% and low at 0.81%, while AOV ranges from $57 to $353. The highest number of sessions comes from boots.com at 31,572,172, with a median of 42,004 in the e-commerce_and_shopping sector.

poco.de competitors

When comparing poco.de to its competitors in the online furniture industry in March 2025, some clear differences emerge. poco.de, with a revenue of 14,491,225 Euros, falls behind the top performer, home24.de, which generated 29,304,391 Euros in revenue. However, poco.de excels in conversion rate, with a range of 1.00-1.50%, matching the industry average. In terms of average order value (AOV), poco.de's range of 225-250 Euros is competitive but slightly lower than xxxlutz.de's impressive 375-400 Euros. While poco.de has a respectable number of transactions at 58,724, it lags behind xxxlutz.de with 120,765 transactions. In terms of sessions, poco.de's 4,563,927 falls between the range of its competitors, with home24.de leading at 7,027,021 sessions and tedox.de trailing with 804,555 sessions.

#1 roller.de

5.9M

Revenue

2.5M

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#2 home24.de

29.3M

Revenue

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#3 wayfair.de

729.7K

Revenue

275.6K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#4 xxxlutz.de

45.3M

Revenue

8.4M

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

#5 tedox.de

848.1K

Revenue

804.6K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

poco.de vs top market performers

poco.de

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Revenue share by device at poco.de

In March large majority of sales on poco.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.