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Mar 2024
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Home/Insights/Retailers/poco.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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11.8M
Revenue
3.6M
Sessions
1.0-1.5%
Conversion rate
$250-275
Average order value
Online only revenue for poco.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

poco.de’s revenueOVER TIME
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Over the past three months, poco.de revenue has experienced growth of 2.9%, compared to the preceding three months.

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poco.de revenue growth for last six months
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OVERVIEW
poco.de, an e-commerce_and_shopping site, generated $11,757,166 in revenue with a conversion rate of 1.00-1.50% and an AOV of $250-275. In comparison, qvc.com led the category with $110,862,394 in revenue and michaels.com had the highest sessions at 27,729,043. The e-commerce_and_shopping industry median revenue was $136,892, with a conversion rate ranging from 0.88% to 3.39%, and a median AOV of $59 to $352, while the median sessions were 58,563.
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poco.de competitors

When comparing poco.de to its competitors in the online home furnishing market as of March 2024, we see that poco.de falls behind in terms of revenue and transactions. While poco.de has a revenue of €11,757,166 with 46,254 transactions, home24.de and wayfair.de lead the pack with revenues of €34,301,252 and €34,617,546, respectively, and significantly more transactions. However, poco.de has a high number of sessions at 3,594,798, closer to wayfair.de, indicating a strong presence despite lower revenue. In terms of average order value (AOV), poco.de's range of €250-275 is comparable to its competitors. Additionally, poco.de's conversion rate of 1.00-1.50% aligns with industry standards, while some competitors like tedox.de lag behind. Overall, poco.de maintains a competitive position within the market but could benefit from increasing revenue and transactions to reach the level of top performers like xxxlutz.de.

#1 roller.de
9.1M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
#2 home24.de
34.3M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#3 wayfair.de
34.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
#4 xxxlutz.de
53.4M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#5 tedox.de
1.2M
Revenue
738.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
Favicon for hoeffner.dehoeffner.de
Favicon for bauhaus.infobauhaus.info
Favicon for manomano.demanomano.de
Favicon for moemax.demoemax.de
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
$11.8M
Favicon for roller.deroller.de
Favicon for jysk.dejysk.de
Favicon for porta.deporta.de
Favicon for betten.debetten.de
Favicon for pharao24.depharao24.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$553.9M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for xxxlutz.dexxxlutz.de
5
Favicon for lidl.delidl.de
6
Favicon for obi.deobi.de
7
Favicon for baur.debaur.de
8
Favicon for wayfair.dewayfair.de
9
Favicon for home24.dehome24.de
10
Favicon for hornbach.dehornbach.de
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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poco.de brandsby revenue

1
Logo for respektaRespekta
Top retailers:home24.dexxxlutz.demoemax.de
2
Logo for boxspringbettBoxspringbett
Top retailers:hoeffner.demoemax.dexxxlutz.de
3
Logo for nobiliaNobilia
Top retailers:moemax.debadshop.deotto.de
4
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5
Book a demo
Top retailers:viking-direct.co.ukweltbild.detherange.co.uk

poco.de categoriesby revenue

1
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
2
Prefabricated Kitchens & Kitchenettes
Top retailers:ikea.comwayfair.comcostco.com
3
Beds & Bed Frames
Top retailers:sleepnumber.comamericanfreight.comwayfair.com
4
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Top retailers:wayfair.comashleyfurniture.combiglots.com
5
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Top retailers:ebay.comikea.comxxxlutz.de
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brands overtime comparison

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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

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