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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for poco.depoco.de

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13.1M
Revenue
Nov 25
4.5M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de Annual Revenue and Growth

poco.de's annual sales on its online store amounted to $155.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$155.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
poco.de revenue by year

poco.de's monthly revenueOVER TIME
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Over the past three months, poco.de revenue has experienced growth of 5.1%, compared to the preceding three months.

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poco.de revenue growth for last six months
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OVERVIEW
In November 2025, poco.de generated $13,058,463 in online sales, significantly exceeding the median revenue of $101,517 in the e-commerce sector. Its conversion rate ranged from 1.00% to 1.50%, while the industry standard indicates high conversion rates of up to 4.05%. The average order value (AOV) was between $225 and $250, below the high AOV of $337. poco.de attracted 4,495,258 sessions, notably less than the highest sessions recorded at 43,745,699 by boots.com, but above the median of 41,915 for e-commerce sites. Overall, poco.de displays solid performance, though there’s room for improvement in conversion and AOV.
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poco.de competitors

When comparing poco.de to its competitors in November 2025, poco.de falls in the middle in terms of revenue with $13,058,463. In terms of transactions, poco.de has 53,779 transactions, putting it ahead of competitors like roller.de with 22,402 transactions but behind home24.de with 96,899 transactions. In terms of sessions, poco.de has 4,495,258 sessions, putting it ahead of roller.de but behind home24.de and xxxlutz.de. The average order value (AOV) for poco.de ranges from $225 to $250, placing it in the mid-range compared to competitors like wayfair.de with $250 to $275 AOV and xxxlutz.de with $350 to $375 AOV. poco.de's conversion rate falls within the range of 1.00-1.50%, similar to most of its competitors.

roller.de screenshot
#1 roller.de
6.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
home24.de screenshot
#2 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
wayfair.de screenshot
#3 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
xxxlutz.de screenshot
#4 xxxlutz.de
64.3M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
tedox.de screenshot
#5 tedox.de
758.4K
Revenue
717.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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Revenue share by device at poco.de

In November large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In November large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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