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Sep 2026
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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25M
Revenue
Sep 26
8.3M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $304.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$304.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced decline of 8.9%, compared to the preceding three months.

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hornbach.de revenue decline for last six months
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OVERVIEW
hornbach.de performs well compared to a typical home improvement and maintenance store, generating $25 million in online sales for September 2026, significantly higher than the typical store's $35,900 monthly revenue. Its conversion rate ranges between 1.00-1.50%, which falls within the typical range of 0.47% to 2.69%. With an average order value (AOV) of $200-225, hornbach.de is also within the typical AOV range of $74 to $514. However, it recorded 8.3 million sessions, below the typical home improvement and maintenance store's 12,000 sessions, highlighting opportunities for growth in customer engagement.
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hornbach.de competitors

In September 2026, hornbach.de trails obi.de significantly in revenue, with hornbach.de reporting $25 million compared to obi.de's $29.3 million. When it comes to transactions, hornbach.de matches the performance of toom.de with 123,000 transactions, while bauhaus.info leads with 200,000 transactions. In sessions, hornbach.de maintains a solid position with 8.3 million sessions but is outperformed by obi.de, which records 11.3 million sessions. hornbach.de's average order value (AOV) of $200-225 is notably higher than bauhaus.info's range of $125-150, yet lower than hagebau.de's impressive $225-250. With a conversion rate of 1.00-1.50%, hornbach.de sits in the middle compared to competitors like manomano.de, which excels with a conversion rate of 3.50-4.00%. Overall, hornbach.de shows competitive metrics but remains in the shadow of top competitors in several key areas.

obi.de screenshot
#1 obi.de
29.3M
Revenue
11.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
25.9M
Revenue
9.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
12.9M
Revenue
5.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
12.2M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
4.6M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In September large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

Identify top traffic channels that drive growth for hornbach.deand discover how performance of traffic channels has changed over time.

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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