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May 2026
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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29.6M
Revenue
May 26
10.5M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$175-200
AOV
May 26
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $304.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$304.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced growth of 44%, compared to the preceding three months.

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hornbach.de revenue growth for last six months
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OVERVIEW
In May 2026, hornbach.de generated $29,634,625 in online sales within the home and garden industry, with a conversion rate of 1.00-1.50%, below the high of 2.38% but above the low of 0.52%. Its average order value (AOV) ranged from $175-200, significantly lower than the high AOV of $489 in its category. The site recorded 10,549,270 sessions, which is considerably below the leading competitor lowes.com's 149,141,951 sessions and below the median of 14,915 sessions in the home improvement sector, indicating room for growth in traffic and conversion efficiency.
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hornbach.de competitors

In May 2026, hornbach.de generated $29,634,625 in revenue with 154,055 transactions and 10,549,270 sessions, achieving an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In comparison, obi.de led the competition with $36,879,682 in revenue from 233,988 transactions and 15,655,977 sessions, while maintaining a lower AOV of $150-175. bauhaus.info also performed well, generating $31,917,028 with a higher transaction count (200,292) and a better conversion rate of 1.50-2.00%. On the lower end, toom.de saw $14,481,254 in revenue, despite a higher AOV ($175-200) but a disappointing conversion rate of 0.50-1.00%. manomano.de had the highest conversion rate at 2.50-3.00%, though it fell short with only $8,764,586 in revenue. hagebau.de had an impressive AOV of $250-275, but revenue ($8,553,926) and transactions (33,735) were significantly lower.

obi.de screenshot
#1 obi.de
36.9M
Revenue
15.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
31.9M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
toom.de screenshot
#3 toom.de
14.5M
Revenue
8.7M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
manomano.de screenshot
#4 manomano.de
8.8M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
8.6M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In May large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In May large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

Identify top traffic channels that drive growth for hornbach.deand discover how performance of traffic channels has changed over time.

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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