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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for lidl.delidl.de

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62.7M
Revenue
23.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.

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lidl.de's revenueOVER TIME
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Over the past three months, lidl.de revenue has experienced decline of 2.8%, compared to the preceding three months.

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lidl.de revenue decline for last six months
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OVERVIEW
In May 2025, lidl.de, an MARKETPLACE, generated a revenue of $62,704,317 with a conversion rate of 2.00-2.50% and an AOV of $100-125. This performance falls below the industry's highest revenue of $12,259,837,505 from amazon.com, the highest conversion rate of 4.13%, and the highest AOV of $299. However, lidl.de attracted a significant number of sessions at 23,470,558, though still lower than the industry's highest of 2,589,786,292 from amazon.com and the median of 140,161. Despite its competitive metrics, lidl.de has room for improvement in revenue, conversion rate, and AOV.
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lidl.de competitors

In May 2025, lidl.de generated a revenue of 62,704,317 with 536,541 transactions and 23,470,558 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 2.00-2.50. Comparing this to its competitors, baur.de had a revenue of 27,895,892 with 134,582 transactions and 5,083,536 sessions, a higher AOV of 200-225, and a similar conversion rate. aldi-sued.de had a revenue of 22,304,993, with 260,177 transactions and 6,052,528 sessions, a lower AOV of 75-100 but a higher conversion rate of 4.00-4.50. otto.de outperformed all with a revenue of 214,124,275, 1,503,663 transactions, 44,796,354 sessions, an AOV of 125-150, and a conversion rate of 3.00-3.50. kaufland.de and netto-online.de fell in between these metrics, showcasing varying levels of performance in revenue, transactions, sessions, AOV, and conversion rates compared to lidl.de.

kaufland.de screenshot
#1 kaufland.de
103.9M
Revenue
27.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
aldi-sued.de screenshot
#2 aldi-sued.de
22.3M
Revenue
6.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
otto.de screenshot
#3 otto.de
214.1M
Revenue
44.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
netto-online.de screenshot
#4 netto-online.de
33.6M
Revenue
5.6M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
baur.de screenshot
#5 baur.de
27.9M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
lidl.de vs top market performers
lidl.de
top retailers
conversion rate vs average order value for lidl.de and its competitors
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Revenue share by device at lidl.de

In May large majority of sales on lidl.de, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on lidl.de, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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lidl.de channels

Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.

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lidl.de Google Ads spend

Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lidl.de devices

Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lidl.de top markets

Explore lidl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lidl.de country & global rank

Assess the ranking of lidl.de among other retailers within its primary country and worldwide.

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