lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $811.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 24%, compared to the preceding three months.
lidl.de competitors
In December 2025, lidl.de reported a revenue of $73,570,887 with 569,704 transactions and 23,512,548 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, kaufland.de outperformed lidl.de with a revenue of $163,468,948, 1,449,784 transactions, and 44,256,579 sessions. aldi-sued.de had a revenue of $40,678,212 with 463,956 transactions and 8,705,237 sessions, boasting a higher conversion rate of 5.00-5.50%. otto.de excelled with a revenue of $274,351,874, 1,837,179 transactions, and 55,203,260 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. netto-online.de and baur.de also presented strong performances in terms of revenue, transactions, sessions, AOV, and conversion rates compared to lidl.de and its competitors.
Revenue share by device at lidl.de
In December large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
