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Mar 2024
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Home/Insights/Retailers/lidl.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for lidl.delidl.de

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51.8M
Revenue
23.9M
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for lidl.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.

lidl.de’s revenueOVER TIME
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Over the past three months, lidl.de revenue has experienced growth of 3.6%, compared to the preceding three months.

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lidl.de revenue growth for last six months
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OVERVIEW
In March 2024, lidl.de, an e-commerce marketplace, had a revenue of $51,843,279, conversion rate of 2.00-2.50%, and an AOV of $75-100. With 23,918,011 sessions, lidl.de falls behind amazon.com, the largest online store with $10,613,508,312 revenue and 2,226,063,824 sessions. The median revenue for e-commerce marketplaces is $603,195, median sessions are 180,160, high conversion rate is 4.38%, low conversion rate is 1.08%, high AOV is $285, and low AOV is $52. These metrics reflect lidl.de's performance compared to competitors in the industry.
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lidl.de competitors

In comparing lidl.de to its competitors in March 2024, it's evident that lidl.de falls in the middle ground in terms of revenue, with $51,843,279. However, it boasts the highest number of transactions at 532,777, indicating a strong customer base. In terms of sessions, lidl.de also leads with 23,918,011, showcasing a high level of user engagement. Its Average Order Value (AOV) ranges between $75-100, which is competitive within the market. On the other hand, competitors like otto.de stand out with a significantly higher revenue of $261,032,768 and a larger number of transactions at 1,654,777. Despite this, lidl.de maintains a decent conversion rate of 2.00-2.50%, which is on par with some competitors but slightly lower than others in the market.

#1 kaufland.de
90.3M
Revenue
30.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 aldi-sued.de
21M
Revenue
7.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 otto.de
261M
Revenue
49.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#4 netto-online.de
19M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#5 baur.de
34.6M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for lidl.delidl.de
$51.8M
Favicon for baur.debaur.de
Favicon for manomano.demanomano.de
Favicon for aldi-sued.dealdi-sued.de
Favicon for netto-online.denetto-online.de
Favicon for roller.deroller.de
Favicon for aldi-nord.dealdi-nord.de
Favicon for jysk.dejysk.de
TOP MARKET PERFORMERSby revenue
1
Favicon for otto.deotto.de
$261M
2
Favicon for kaufland.dekaufland.de
3
Favicon for lidl.delidl.de
4
Favicon for baur.debaur.de
5
Favicon for manomano.demanomano.de
6
Favicon for aldi-sued.dealdi-sued.de
7
Favicon for netto-online.denetto-online.de
8
Favicon for roller.deroller.de
9
Favicon for aldi-nord.dealdi-nord.de
10
Favicon for jysk.dejysk.de
lidl.de vs top market performers
lidl.de
top retailers
conversion rate vs average order value for lidl.de and its competitors
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lidl.de brandsby revenue

1
Logo for lidl logo deutschlandLidl Logo Deutschland
2
Logo for alpha motorsAlpha Motors
Top retailers:otto.deebay.dekaufland.de
3
Logo for highlightsHighlights
Top retailers:madison-reed.comhighlights.comsamsclub.com
4
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Top retailers:hagebau.dequelle.denetto-online.de
5
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Top retailers:ebay.defotokoch.de

lidl.de categoriesby revenue

1
Hardware
Top retailers:ebay.comwalmart.commagazineluiza.com.br
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
4
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Top retailers:ebay.commacys.comtarget.com
5
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Top retailers:apple.comebay.comtemu.com
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brands overtime comparison

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lidl.de channels

Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.

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lidl.de Google Ads spend

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lidl.de devices

Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lidl.de top markets

Explore lidl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lidl.de country & global rank

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