lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 21%, compared to the preceding three months.
lidl.de competitors
The most significant gap between lidl.de and its competitor is in revenue, where lidl.de trails otto.de by $159.6 million. In July 2026, lidl.de generated $80 million from 480,000 transactions across 19.6 million sessions, achieving an average order value (AOV) between $150-175 and a conversion rate of 2.00-2.50%. In contrast, otto.de topped the metrics with $239.6 million in revenue, 1.6 million transactions, and 52.6 million sessions, maintaining an AOV of $125-150 and a conversion rate of 3.00-3.50%. While lidl.de ranks third overall, it is notably outperformed by kaufland.de in revenue and transactions, as it generates $104.2 million with 1 million transactions. Competitors like aldi-sued.de also boast higher conversion rates, making it a challenging market for lidl.de.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
