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Jun 2024
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Home/Insights/Retailers/lidl.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

Favicon for lidl.delidl.de

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53.6M
Revenue
21.9M
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for lidl.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.

lidl.de’s revenueOVER TIME
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Over the past three months, lidl.de revenue has experienced growth of 3.6%, compared to the preceding three months.

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lidl.de revenue growth for last six months
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OVERVIEW
lidl.de's MARKETPLACE performance metrics for June 2024 include a revenue of $53,577,375 (median: $519,990), conversion rate of 2.00-2.50% (high: 4.2%, low: 1.07%), AOV of $100-125 (high: $273, low: $57), and 21,936,833 sessions (highest: amazon.com at 2,219,030,896, median: 160,496).
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lidl.de competitors

When comparing lidl.de to its competitors in June 2024, we can see that Lidl falls in the middle in terms of revenue, with €53,577,375, while otto.de leads with a significant revenue of €217,710,864. In terms of transactions, lidl.de has 512,646 transactions, placing it above competitors like baur.de and netto-online.de, but below otto.de. lidl.de also has a higher number of sessions at 21,936,833 compared to aldi-sued.de and netto-online.de. The Average Order Value (AOV) for lidl.de falls in the range of €100-125, similar to kaufland.de, while otto.de and baur.de have higher AOVs. In terms of conversion rate, lidl.de falls within the range of 2.00-2.50%, along with baur.de and netto-online.de, while aldi-sued.de and otto.de have higher conversion rates.

#1 kaufland.de
89.4M
Revenue
27M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 aldi-sued.de
28.5M
Revenue
8.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 otto.de
217.7M
Revenue
47.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#4 netto-online.de
22.6M
Revenue
4.5M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#5 baur.de
25.3M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for lidl.delidl.de
$53.6M
Favicon for aldi-sued.dealdi-sued.de
Favicon for baur.debaur.de
Favicon for netto-online.denetto-online.de
Favicon for manomano.demanomano.de
Favicon for aldi-nord.dealdi-nord.de
Favicon for roller.deroller.de
Favicon for jysk.dejysk.de
TOP MARKET PERFORMERSby revenue
1
Favicon for otto.deotto.de
$217.7M
2
Favicon for kaufland.dekaufland.de
3
Favicon for lidl.delidl.de
4
Favicon for aldi-sued.dealdi-sued.de
5
Favicon for baur.debaur.de
6
Favicon for netto-online.denetto-online.de
7
Favicon for manomano.demanomano.de
8
Favicon for aldi-nord.dealdi-nord.de
9
Favicon for roller.deroller.de
10
Favicon for jysk.dejysk.de
lidl.de vs top market performers
lidl.de
top retailers
conversion rate vs average order value for lidl.de and its competitors
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lidl.de brandsby revenue

1
Logo for lidl logo deutschlandLidl Logo Deutschland
2
Logo for highlightsHighlights
Top retailers:madison-reed.comhighlights.comwayfair.com
3
Logo for prozessorProzessor
Top retailers:jacob.deotto.de
4
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Top retailers:amazon.dehagebau.de
5
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Top retailers:amazon.dekaufland.dewalmart.com

lidl.de categoriesby revenue

1
Mattresses
Top retailers:amazon.commacys.compurple.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Canopies & Gazebos
Top retailers:costco.comuline.combjs.com
4
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Top retailers:apple.commagazineluiza.com.brhihonor.com
5
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Top retailers:amazon.comwalmart.comtrekbikes.com
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brands overtime comparison

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lidl.de channels

Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.

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lidl.de Google Ads spend

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lidl.de devices

Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lidl.de top markets

Explore lidl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lidl.de country & global rank

Assess the ranking of lidl.de among other retailers within its primary country and worldwide.

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