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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

orlybeauty.com

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430.1K

Revenue

165.9K

Sessions

2.0-2.5%

Conversion rate

$100-125

Average order value

Online only revenue for orlybeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Cruelty-Free and Vegan Nail Color. Award-Winning Nail Treatments and Nail Care. Professional Gel Nail Color and Home of the Game-Changing ORLY GELFX Builder In a Bottle.

orlybeauty.com’s revenueOVER TIME
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Over the past three months, orlybeauty.com revenue has experienced decline of 15%, compared to the preceding three months.

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orlybeauty.com revenue decline for last six months

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OVERVIEW

orlybeauty.com, in the BEAUTY AND COSMETICS industry, had a revenue of $430,107 in September 2024, with a conversion rate of 2.00-2.50% and an AOV of $100-125. It received 165,948 sessions during the month. The median revenue in the category was $53,315, the highest revenue was from ulta.com at $114,902,798, the highest conversion rate was 4.62%, the lowest was 1.45%, the highest AOV was $191, and the lowest was $49. The highest number of sessions was from sephora.com at 41,256,765, while the median was 22,216.

orlybeauty.com competitors

orlybeauty.com falls in the middle range compared to its competitors in terms of revenue, with $430,107. essie.com leads with $714,687, followed by beyondpolish.com at $1,479,174. orlybeauty.com has 3,990 transactions, putting it ahead of ellamila.com and maniology.com but behind essie.com and beyondpolish.com. In terms of sessions, orlybeauty.com has 165,948, which is on par with maniology.com but lower than essie.com and beyondpolish.com. orlybeauty.com and essie.com share the same Average Order Value (AOV) range of $100-125, while beyondpolish.com and ellamila.com fall slightly lower and londontownusa.com falls in the lowest range at $50-75. Conversion rates are consistent across most competitors, with orlybeauty.com at 2.00-2.50, in line with essie.com and maniology.com but behind beyondpolish.com.

#1 ellamila.com

171.6K

Revenue

70.8K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 essie.com

714.7K

Revenue

294.3K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#3 maniology.com

177.2K

Revenue

165.6K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#4 beyondpolish.com

1.5M

Revenue

236.6K

Sessions

8.0-8.5%

Conv. rate

$50-75

AOV

#5 londontownusa.com

240.9K

Revenue

163.2K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

orlybeauty.com vs top market performers

orlybeauty.com

top retailers

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orlybeauty.com brandsby revenue

Orly

Top retailers:ulta.com amazon.de colorlabs.com

Orly+

orlybeauty.com categoriesby revenue

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

Arts & Entertainment

Top retailers:shein.co.uk walmart.com ebay.co.uk

Nail Art Kits & Accessories

Top retailers:amazon.com zazzle.com etsy.com

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Top retailers:otto.de amazon.de amazon.com

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Top retailers:amazon.com amazon.de walmart.com

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orlybeauty.com channels

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orlybeauty.com Google Ads spend

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orlybeauty.com devices

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orlybeauty.com top markets

Explore orlybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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