May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

orlybeauty.com

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594.3K

Revenue

229.1K

Sessions

2.0-2.5%

Conversion rate

$100-125

Average order value

Online only revenue for orlybeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Cruelty-Free and Vegan Nail Color. Award-Winning Nail Treatments and Nail Care. Professional Gel Nail Color and Home of the Game-Changing ORLY GELFX Builder In a Bottle.

orlybeauty.com’s revenueOVER TIME
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Over the past three months, orlybeauty.com revenue has experienced growth of 0.31%, compared to the preceding three months.

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orlybeauty.com revenue growth for last six months

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OVERVIEW

orlybeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $594,346 for online sales in May 2024, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. It recorded 229,107 sessions, while the highest sessions were at 48,729,894 from sephora.com, and the median sessions in the industry were 34,605. The largest online store in the category was ulta.com with a revenue of $91,595,110. The highest conversion rate in BEAUTY AND COSMETICS was 4.25%, while the lowest was 1.44%. The highest AOV in the industry was $179, and the lowest was $44.

orlybeauty.com competitors

orlybeauty.com, with a revenue of $594,346 and 5,538 transactions from 229,107 sessions, has an average order value (AOV) ranging between $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, Orly Beauty performs well in terms of revenue and sessions, falling in the middle in terms of transactions. essie.com comes close with a revenue of $646,897 from 6,171 transactions and 380,531 sessions, but with a lower AOV of $100-$125 and a conversion rate of 1.50-2.00%. beyondpolish.com stands out with a significantly higher revenue of $1,751,698, driven by 24,883 transactions from 383,583 sessions, boasting a higher AOV of $50-$75 and an impressive conversion rate of 6.00-6.50%. orlybeauty.com maintains a competitive edge with a solid performance across key metrics when compared to its industry counterparts.

#1 ellamila.com

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Sessions

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Conv. rate

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AOV

#2 essie.com

646.9K

Revenue

380.5K

Sessions

1.5-2.0%

Conv. rate

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AOV

#3 maniology.com

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Sessions

2.0-2.5%

Conv. rate

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AOV

#4 beyondpolish.com

1.8M

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Sessions

6.0-6.5%

Conv. rate

$50-75

AOV

#5 londontownusa.com

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Sessions

1.5-2.0%

Conv. rate

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AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

orlybeauty.com vs top market performers

orlybeauty.com

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orlybeauty.com brandsby revenue

Orly

Top retailers:ulta.com amazon.de amazon.com

Orly+

orlybeauty.com categoriesby revenue

Health & Beauty

Top retailers:ebay.com safeway.com macys.com

Household Supplies

Top retailers:otto.de dior.com amazon.com

Nail Polishes

Top retailers:amazon.com temu.com ilnp.com

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Top retailers:amazon.com zazzle.com ulta.com

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Top retailers:amazon.com walgreens.com amazon.de

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orlybeauty.com channels

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orlybeauty.com Google Ads spend

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orlybeauty.com devices

Review orlybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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orlybeauty.com top markets

Explore orlybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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