Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for essie.comessie.com

Get essie.com updates
Book a demo
646.9K
Revenue
380.5K
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for essie.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Nail Colors, Nail Polish Trends, Nail Care & At-Home Manicure Supplies by Essie. Shop nail polishes, stickers, and magnetic polishes to create your own nail art look.

essie.com’s revenueOVER TIME
View real-time data

Over the past three months, essie.com revenue has experienced growth of 33%, compared to the preceding three months.

View real-time data
essie.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In May 2024, essie.com, a BEAUTY AND COSMETICS website, generated $646,897 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. This performance places them above the industry median revenue of $80,017. The highest conversion rate in the industry is 4.25%, while the lowest is 1.44%. The highest AOV in the industry is $179, with the lowest at $44. essie.com had 380,531 sessions, with the top store sephora.com recording 48,729,894 sessions and a median of 34,605 in the BEAUTY AND COSMETICS sector.
Read more

essie.com competitors

When comparing essie.com to its competitors in the beauty industry, we see that essie.com falls in the middle in terms of revenue. essie.com has generated $646,897 in revenue from 6,171 transactions and 380,531 sessions in May 2024, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In contrast, beyondpolish.com leads the pack with $1,751,698 in revenue from 24,883 transactions and 383,583 sessions, boasting a higher AOV of $50-75 and a conversion rate of 6.00-6.50%. While essie.com may not have the highest revenue compared to its competitors, it still holds its own with a solid customer base and steady performance across key metrics. Other competitors such as orlybeauty.com, ilnp.com, and ellamila.com also present stiff competition in different areas of the market.

#1 beyondpolish.com
1.8M
Revenue
383.6K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
#2 mkbeautyclub.com
23.1K
Revenue
22.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#3 ellamila.com
329.7K
Revenue
140.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 orlybeauty.com
594.3K
Revenue
229.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#5 ilnp.com
842.8K
Revenue
363.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
essie.com vs top market performers
essie.com
top retailers
conversion rate vs average order value for essie.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

essie.com brandsby revenue

1
Logo for essieEssie

essie.com categoriesby revenue

1
Nail Polishes
2
Health & Beauty
3
Apparel & Accessories
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

essie.com channels

Identify top traffic channels that drive growth for essie.comand discover how performance of traffic channels has changed over time.

Book a demo

essie.com Google Ads spend

Evaluate essie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

essie.com devices

Review essie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

essie.com top markets

Explore essie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

essie.com country & global rank

Assess the ranking of essie.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard