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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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714.7K
Revenue
294.3K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for essie.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Nail Colors, Nail Polish Trends, Nail Care & At-Home Manicure Supplies by Essie. Shop nail polishes, stickers, and magnetic polishes to create your own nail art look.

essie.com’s revenueOVER TIME
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Over the past three months, essie.com revenue has experienced growth of 37%, compared to the preceding three months.

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essie.com revenue growth for last six months
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OVERVIEW
In September 2024, essie.com in the BEAUTY AND COSMETICS industry generated $714,687 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. With 294,326 sessions, essie.com falls below the industry median of 22,216 sessions. The top performer in the category is ulta.com with online sales of $114,902,798 and the highest conversion rate is 4.62%. The highest AOV is $191, while the lowest is $49. sephora.com leads in sessions with 41,256,765.
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essie.com competitors

In comparison to its competitors, essie.com ranks favorably in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. essie.com generated a revenue of $714,687 from 6,651 transactions and 294,326 sessions, with an AOV ranging from $100 to $125 and a conversion rate of 2.00-2.50%. When compared to similar domains such as orlybeauty.com, mkbeautyclub.com, beyondpolish.com, ilnp.com, and ellamila.com, essie.com stands out for its higher revenue and transaction numbers. beyondpolish.com leads in revenue with $1,479,174 but has a lower conversion rate. essie.com's AOV falls within the same range as orlybeauty.com and ilnp.com, but its conversion rate is on par with only ilnp.com. Overall, essie.com performs competitively across various metrics within the beauty industry.

#1 beyondpolish.com
1.5M
Revenue
236.6K
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
#2 mkbeautyclub.com
17.6K
Revenue
12.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
#3 ellamila.com
171.6K
Revenue
70.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 orlybeauty.com
430.1K
Revenue
165.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#5 ilnp.com
944.3K
Revenue
295.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
essie.com vs top market performers
essie.com
top retailers
conversion rate vs average order value for essie.com and its competitors
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essie.com brandsby revenue

1
Logo for essieEssie

essie.com categoriesby revenue

1
Nail Polishes
2
Apparel & Accessories
3
Health & Beauty
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brands overtime comparison

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essie.com channels

Identify top traffic channels that drive growth for essie.comand discover how performance of traffic channels has changed over time.

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essie.com Google Ads spend

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essie.com devices

Review essie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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essie.com top markets

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essie.com country & global rank

Assess the ranking of essie.com among other retailers within its primary country and worldwide.

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