ellamila.com
Ellamila.com is an e-commerce platform offering a wide range of beauty products. The website mainly sells vegan and cruelty-free nail polishes, along with other nail care essentials such as top coats and base coats. They also offer various nail art tools, ensuring a comprehensive offering for nail enthusiasts.
GRIPS CUSTOMERS & RESEARCH PARTNERS
ellamila.com Annual Revenue and Growth
ellamila.com's annual sales on its online store amounted to $2.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
ellamila.com's monthly revenueOVER TIME
Over the past three months, ellamila.com revenue has experienced decline of 15%, compared to the preceding three months.
ellamila.com competitors
In September 2025, ellamila.com reported a revenue of $124,858 from 1,220 transactions and 95,015 sessions, with an Average Order Value (AOV) ranging from $100 to $125 and a conversion rate between 1.00% and 1.50%. When comparing these metrics to its competitors, ellamila.com falls behind in revenue when compared to ilnp.com, which generated $378,527 from 5,752 transactions and 342,742 sessions. However, ellamila.com outperformed veganscene.com in revenue, transactions, and sessions. Additionally, ellamila.com had a lower AOV compared to ilnp.com and londontownusa.com but had a higher conversion rate than orlybeauty.com. Among its competitors, ellamila.com positioned itself within the mid-range in terms of revenue, transactions, AOV, and conversion rate, showcasing a competitive performance in the beauty industry.
Revenue share by device at ellamila.com
In September large majority of sales on ellamila.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
Gain even more insights with the Grips app
ellamila.com channels
Identify top traffic channels that drive growth for ellamila.comand discover how performance of traffic channels has changed over time.
ellamila.com Google Ads spend
Evaluate ellamila.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ellamila.com devices
Review ellamila.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
