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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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74.1K
Revenue
May 26
55.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Ellamila.com is an e-commerce platform offering a wide range of beauty products. The website mainly sells vegan and cruelty-free nail polishes, along with other nail care essentials such as top coats and base coats. They also offer various nail art tools, ensuring a comprehensive offering for nail enthusiasts.

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ellamila.com Annual Revenue and Growth

ellamila.com's annual sales on its online store amounted to $1.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ellamila.com revenue by year

ellamila.com's monthly revenueOVER TIME
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Over the past three months, ellamila.com revenue has experienced decline of 32%, compared to the preceding three months.

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ellamila.com revenue decline for last six months
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OVERVIEW
In May 2026, ellamila.com, a lifestyle and beauty e-commerce site, achieved online sales revenue of $74,083, significantly above the industry median of $41,533, yet well below the top competitor, ulta.com, with $131,310,258. The site’s conversion rate ranged from 1.00-1.50%, modestly below the high of 4.55% in the sector. With an average order value (AOV) between $100-125, ellamila.com surpassed the low benchmark of $50 but remained below the high of $205. Additionally, the website recorded 55,860 sessions, notably higher than the median of 16,416, yet still far from the impressive 60,095,887 sessions at sephora.com.
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ellamila.com competitors

As of May 2026, ellamila.com generated a revenue of $74,083 from 735 transactions across 55,860 sessions, resulting in an Average Order Value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In contrast, ilnp.com led with significantly higher revenue of $477,229 and transactions totaling 7,094, albeit with a lower AOV of $50-75. londontownusa.com also performed well, generating $293,955 in revenue and achieving a similar AOV range, yet with 3,615 transactions. orlybeauty.com reported $265,920 in revenue and a higher conversion rate of 1.50-2.00%. veganscene.com, while achieving a higher AOV of $175-200, lagged behind ellamila.com with only $18,425 in revenue and 93 transactions. terrabeautybars.com recorded the lowest revenue at $3,914, yet managed a commendable conversion rate of 2.50-3.00%. Overall, ellamila.com performs competitively in the market.

veganscene.com screenshot
#1 veganscene.com
18.4K
Revenue
3.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
ilnp.com screenshot
#2 ilnp.com
477.2K
Revenue
487.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
londontownusa.com screenshot
#3 londontownusa.com
294K
Revenue
302.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
orlybeauty.com screenshot
#4 orlybeauty.com
265.9K
Revenue
159.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
terrabeautybars.com screenshot
#5 terrabeautybars.com
3.9K
Revenue
2.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ellamila.com vs top market performers
ellamila.com
top retailers
conversion rate vs average order value for ellamila.com and its competitors
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Revenue share by device at ellamila.com

In May large majority of sales on ellamila.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In May large majority of sales on ellamila.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

Industries ellamila.com operates in

ellamila.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ellamila.com channels

Identify top traffic channels that drive growth for ellamila.comand discover how performance of traffic channels has changed over time.

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ellamila.com Google Ads spend

Evaluate ellamila.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellamila.com devices

Review ellamila.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellamila.com top markets

Explore ellamila.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellamila.com country & global rank

Assess the ranking of ellamila.com among other retailers within its primary country and worldwide.

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