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May 2025
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Home/Insights/Retailers/ellamila.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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136.2K
Revenue
119.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Ellamila.com is an e-commerce platform offering a wide range of beauty products. The website mainly sells vegan and cruelty-free nail polishes, along with other nail care essentials such as top coats and base coats. They also offer various nail art tools, ensuring a comprehensive offering for nail enthusiasts.

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ellamila.com's revenueOVER TIME
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Over the past three months, ellamila.com revenue has experienced growth of 4%, compared to the preceding three months.

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ellamila.com revenue growth for last six months
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OVERVIEW
ellamila.com, a BEAUTY AND COSMETICS website, generated $136,230 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125 in May 2025. The industry's largest online store, ulta.com, made $96,002,620 with a very high conversion rate of 4.51% and a high AOV of $213. In comparison, a low AOV in the BEAUTY AND COSMETICS industry is $53. ellamila.com also had 119,326 sessions, while the highest sessions came from sephora.com at 38,510,361, and the median sessions in the industry are 19,997.
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ellamila.com competitors

In May 2025, ellamila.com generated $136,230 in revenue from 1,234 transactions and 119,326 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, ellamila.com falls behind londontownusa.com and orlybeauty.com in terms of revenue, transactions, and sessions. LondonTown USA had the highest revenue at $211,689 with 2,398 transactions and 233,891 sessions, while Orly Beauty followed closely with $200,405 in revenue from 2,012 transactions and 109,514 sessions. In terms of AOV, ellamila.com's range falls within the industry average, with Veganscene boasting the highest AOV of $200 to $225. However, ellamila.com's conversion rate is on par with its competitors, including ilnp.com, which had a similar conversion rate range of 1.50% to 2.00%.

veganscene.com screenshot
#1 veganscene.com
6K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
ilnp.com screenshot
#2 ilnp.com
540.2K
Revenue
456K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
londontownusa.com screenshot
#3 londontownusa.com
211.7K
Revenue
233.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
orlybeauty.com screenshot
#4 orlybeauty.com
200.4K
Revenue
109.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
terrabeautybars.com screenshot
#5 terrabeautybars.com
11.7K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ellamila.com vs top market performers
ellamila.com
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conversion rate vs average order value for ellamila.com and its competitors
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Revenue share by device at ellamila.com

In May large majority of sales on ellamila.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

In May large majority of sales on ellamila.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.
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ellamila.com channels

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ellamila.com Google Ads spend

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ellamila.com devices

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ellamila.com top markets

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ellamila.com country & global rank

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