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Sep 2024
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Home/Insights/Retailers/nyxcosmetics.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk

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112K
Revenue
97.2K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for nyxcosmetics.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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nyxcosmetics.co.uk’s revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced decline of 5.1%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, nyxcosmetics.co.uk in the BEAUTY AND COSMETICS industry generated online sales revenue of $111,954, with a conversion rate of 2.00-2.50% and an AOV of $50-75. The site had 97,232 sessions, compared to a median of 22,216 for the category. The highest revenue was $114,902,798 for ulta.com, with a very high conversion rate of 4.62% and a very high AOV of $191. Conversely, the lowest AOV was $49 and the lowest conversion rate was 1.45% in the industry. sephora.com had the most sessions at 41,256,765.
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nyxcosmetics.co.uk competitors

When comparing nyxcosmetics.co.uk to its competitors, we can see that charlottetilbury.com stands out with the highest revenue of £10,080,056 and the most transactions at 103,413. They also have a significantly higher number of sessions at 2,718,367. In terms of Average Order Value (AOV) and conversion rate, iconiclondoninc.com leads with an AOV of £25-50 and a conversion rate of 4.50-5.00. nyxcosmetics.com, on the other hand, has a higher revenue of £984,414 compared to nyxcosmetics.co.uk, along with more transactions and sessions. caretobeauty.com and nyxcosmetics.co.uk have similar revenue and AOV, while urbandecay.co.uk lags behind in all metrics with the lowest revenue, transactions, and sessions. Overall, nyxcosmetics.co.uk competes well in terms of AOV and conversion rate, but lags behind in revenue, transactions, and sessions compared to its competitors.

#1 nyxcosmetics.com
984.4K
Revenue
831.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#2 urbandecay.co.uk
11.8K
Revenue
10.1K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#3 iconiclondoninc.com
272.1K
Revenue
110.2K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
#4 caretobeauty.com
1.8M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 charlottetilbury.com
10.1M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for charlottetilbury.comcharlottetilbury.com
Favicon for caretobeauty.comcaretobeauty.com
Favicon for nyxcosmetics.comnyxcosmetics.com
Favicon for iconiclondoninc.comiconiclondoninc.com
Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk
$112K
Favicon for urbandecay.co.ukurbandecay.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for charlottetilbury.comcharlottetilbury.com
$10.1M
2
Favicon for caretobeauty.comcaretobeauty.com
3
Favicon for nyxcosmetics.comnyxcosmetics.com
4
Favicon for iconiclondoninc.comiconiclondoninc.com
5
Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk
6
Favicon for urbandecay.co.ukurbandecay.co.uk
nyxcosmetics.co.uk vs top market performers
nyxcosmetics.co.uk
top retailers
conversion rate vs average order value for nyxcosmetics.co.uk and its competitors
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nyxcosmetics.co.uk brandsby revenue

1
Logo for nyx professional makeupNyx Professional Makeup
Top retailers:walmart.comulta.commacys.com
2
Logo for pa02Pa02
Top retailers:nyxcosmetics.com
3
Logo for matte bronzerMatte Bronzer
4
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Top retailers:hallmark.comypo.co.ukprotrade.co.uk
5
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Top retailers:thebodyshop.commonki.comsoliver.de

nyxcosmetics.co.uk categoriesby revenue

1
Face Makeup
Top retailers:next.co.ukmaccosmetics.comulta.com
2
Eye Makeup
Top retailers:thrivecausemetics.comamazon.comulta.com
3
Lip Makeup
Top retailers:macys.comcolourpop.comamazon.com
4
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Top retailers:macys.comthrivecausemetics.comamazon.com
5
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Top retailers:sephora.comamazon.comamazon.co.uk
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brands overtime comparison

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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

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nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.co.uk country & global rank

Assess the ranking of nyxcosmetics.co.uk among other retailers within its primary country and worldwide.

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