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Home/Insights/Retailers/nyxcosmetics.co.uk
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk

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98K
Revenue
79.2K
Sessions
2.5-3.0%
Conversion rate
$25-50
Average order value
Online only revenue for nyxcosmetics.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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nyxcosmetics.co.uk’s revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced growth of 18%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue growth for last six months
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OVERVIEW
In March 2024, nyxcosmetics.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $98,037, conversion rate of 2.50-3.00%, AOV of $25-50, and 79,201 sessions. The median revenue in the category was $94,372 with the highest at ulta.com with $120,940,083. The very high conversion rate was 4.22% and very low was 1.54%. The AOV ranged from $45 (very low) to $179 (very high). The store with the highest sessions was sephora.com with 49,703,421, while the median sessions in the category was 41,489.
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nyxcosmetics.co.uk competitors

In comparison to its competitors, nyxcosmetics.co.uk lags behind in terms of revenue, transactions, and sessions. charlottetilbury.com leads the pack with significantly higher revenue of £13,468,769, followed by iconiclondoninc.com at £191,647. nyxcosmetics.co.uk ranks lower with a revenue of £98,037. In terms of transactions, charlottetilbury.com and nyxcosmetics.com also outperform nyxcosmetics.co.uk, with 137,054 and 32,659 transactions respectively compared to nyxcosmetics.co.uk's 2,008 transactions. However, nyxcosmetics.co.uk does show strength in its average order value (AOV) falling in the same range as nyxcosmetics.com at £25-50. Conversion rates for nyxcosmetics.co.uk are on par with iconiclondoninc.com and urbandecay.co.uk at 2.50-3.00, while charlottetilbury.com boasts the highest conversion rate at 3.50-4.00. Overall, nyxcosmetics.co.uk has room for improvement in terms of revenue and transactions to compete more effectively with its counterparts.

#1 nyxcosmetics.com
1M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#2 urbandecay.co.uk
38.1K
Revenue
36.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#3 iconiclondoninc.com
191.6K
Revenue
131.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 caretobeauty.com
1.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 charlottetilbury.com
13.5M
Revenue
3.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for charlottetilbury.comcharlottetilbury.com
Favicon for caretobeauty.comcaretobeauty.com
Favicon for nyxcosmetics.comnyxcosmetics.com
Favicon for iconiclondoninc.comiconiclondoninc.com
Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk
$98K
Favicon for urbandecay.co.ukurbandecay.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for charlottetilbury.comcharlottetilbury.com
$13.5M
2
Favicon for caretobeauty.comcaretobeauty.com
3
Favicon for nyxcosmetics.comnyxcosmetics.com
4
Favicon for iconiclondoninc.comiconiclondoninc.com
5
Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk
6
Favicon for urbandecay.co.ukurbandecay.co.uk
nyxcosmetics.co.uk vs top market performers
nyxcosmetics.co.uk
top retailers
conversion rate vs average order value for nyxcosmetics.co.uk and its competitors
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nyxcosmetics.co.uk brandsby revenue

1
Logo for nyx professional makeupNyx Professional Makeup
Top retailers:macys.comulta.comwalgreens.com
2
Logo for company logoCompany Logo
Top retailers:hallmark.comypo.co.ukprotrade.co.uk
3
Logo for pa02Pa02
Top retailers:nyxcosmetics.com
4
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Top retailers:thebodyshop.commonki.comthrivemarket.com
5
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nyxcosmetics.co.uk categoriesby revenue

1
Face Makeup
Top retailers:next.co.uklaurageller.comamazon.com
2
Eye Makeup
Top retailers:amazon.comamazon.deulta.com
3
Lip Makeup
Top retailers:macys.comtirerack.comamazon.com
4
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Top retailers:lumens.comflooranddecor.combobbibrowncosmetics.com
5
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Top retailers:amazon.comulta.comamazon.co.uk
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brands overtime comparison

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nyxcosmetics.co.uk channels

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nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.co.uk country & global rank

Assess the ranking of nyxcosmetics.co.uk among other retailers within its primary country and worldwide.

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