hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $90.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced growth of 9.4%, compared to the preceding three months.
hallmark.com competitors
In September 2025, hallmark.com generated a revenue of $6,123,786 from 71,660 transactions and 2,226,251 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00% to 3.50%. In comparison, shutterfly.com outperformed hallmark.com with a revenue of $58,566,600 from 498,854 transactions and 12,370,290 sessions, higher AOV of $100 to $125, and a conversion rate of 4.00% to 4.50%. Other competitors like personalizationmall.com also had better performance metrics than hallmark.com, indicating that hallmark.com may need to improve its conversion rate and AOV to stay competitive in the market. Despite having similar AOV and conversion rates to some competitors like thepaperstore.com, hallmark.com lags behind in revenue, transactions, and sessions.
Revenue share by device at hallmark.com
In September large majority of sales on hallmark.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
