hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $102.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced growth of 9.5%, compared to the preceding three months.
hallmark.com competitors
In July 2026, hallmark.com stands out with a respectable conversion rate of 2.50-3.00%, matching competitors like thepaperstore.com and trudyshallmark.com. However, it significantly trails behind shutterfly.com, which boasts a higher conversion rate of 4.00-4.50%. In terms of revenue, hallmark.com generated $7 million, placing it second among competitors but still falling short of shutterfly.com by $46.6 million. Transaction numbers reveal a similar trend, with hallmark.com processing 81,300 transactions compared to shutterfly.com's 366,000, a gap of 285,000 transactions. Additionally, hallmark.com attracted 2.8 million sessions, trailing shutterfly.com by 5.9 million. The average order value for hallmark.com ranges between $75-100, aligning with thepaperstore.com, steveshallmark.com, and trudyshallmark.com. Despite its strengths in conversion rates, hallmark.com faces considerable challenges against shutterfly.com, particularly in revenue, transactions, and overall website traffic.
Revenue share by device at hallmark.com
In July large majority of sales on hallmark.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries hallmark.com operates in
hallmark.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
