hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $90.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced growth of 4.8%, compared to the preceding three months.
hallmark.com competitors
In August 2025, hallmark.com reported a revenue of $5,477,803 with 64,911 transactions and 2,220,540 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, shutterfly.com led the pack with a revenue of $50,711,489, 425,467 transactions, and 10,168,240 sessions, along with an AOV of $100-125 and a conversion rate of 4.00-4.50%. While hallmark.com held its own in terms of AOV and conversion rate against competitors like steveshallmark.com and trudyshallmark.com, it fell behind in overall revenue and scale of transactions when compared to larger players like shutterfly.com and personalizationmall.com. Despite this, hallmark.com remained competitive within its niche market of personalized and specialty gifts.
Revenue share by device at hallmark.com
In August large majority of sales on hallmark.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
