hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $90.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced growth of 110%, compared to the preceding three months.
hallmark.com competitors
In November 2025, hallmark.com reported revenue of $18,054,288 with 186,549 transactions and 5,161,130 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. In comparison, shutterfly.com outperformed hallmark.com with revenue of $155,159,242, 1,145,480 transactions, and 19,564,180 sessions, boasting a higher AOV of $125-150 and a conversion rate of 5.50-6.00%. thepaperstore.com, while smaller than hallmark.com, also had a higher conversion rate at 2.50-3.00%. However, smaller competitors like steveshallmark.com, trudyshallmark.com, and personalizationmall.com fell behind hallmark.com in terms of revenue and transactions, although some had similar AOV and conversion rates. This indicates that hallmark.com faces stiff competition in the online retail space but continues to hold its own in key metrics against both larger and smaller players in the industry.
Revenue share by device at hallmark.com
In November large majority of sales on hallmark.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
