hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $90.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced growth of 180%, compared to the preceding three months.
hallmark.com competitors
hallmark.com generated $21,690,775 in revenue from 231,604 transactions and 7,200,228 sessions in December 2025, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. In comparison, shutterfly.com outperformed hallmark.com with revenue of $196,917,237 from 1,548,176 transactions and 27,145,156 sessions, boasting a higher AOV of $125-150 and a conversion rate of 5.50-6.00%. The Paper Store had lower revenue than hallmark.com at $2,272,224, but similar AOV and conversion rates. Steve's Hallmark and Trudy's Hallmark had significantly lower revenue and conversion rates, while Personalization Mall had revenue close to hallmark.com but a higher conversion rate of 5.00-5.50%. Despite being a well-known brand, hallmark.com faces stiff competition from e-commerce platforms like shutterfly.com and Personalization Mall in terms of revenue and conversion rates.
Revenue share by device at hallmark.com
In December large majority of sales on hallmark.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
