hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
GRIPS CUSTOMERS & RESEARCH PARTNERS
hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $102.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced decline of 61%, compared to the preceding three months.
hallmark.com competitors
In April 2026, hallmark.com generated $6,383,196 in revenue with 83,366 transactions across 2,823,352 sessions, achieving a conversion rate of 2.50-3.00%. In contrast, shutterfly.com significantly outperformed hallmark.com with revenue of $59,942,538 from 478,144 transactions and a conversion rate of 5.00-5.50%. thepaperstore.com, while smaller, managed $761,912 in revenue and shared hallmark.com's conversion rate at 2.50-3.00%. Other competitors like personalizationmall.com earned $4,153,028, boasting a higher conversion rate of 4.00-4.50%, while steveshallmark.com and trudyshallmark.com generated $22,633 and $106,077, respectively, with lower transaction volumes and rates. Overall, hallmark.com remains competitive but lags behind shutterfly.com and personalizationmall.com in revenue and conversion efficiency, while being comparable to thepaperstore.com in terms of conversion rates.
Revenue share by device at hallmark.com
In April large majority of sales on hallmark.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
