hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $102.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced decline of 8.5%, compared to the preceding three months.
hallmark.com competitors
In August 2026, hallmark.com stands out with a competitive conversion rate of 2.50-3.00%, matching the rate of thepaperstore.com and trudyshallmark.com. However, it trails behind shutterfly.com, which boasts a conversion rate of 4.00-4.50%. In terms of revenue, hallmark.com generates $4.3 million, placing it second among its competitors, while shutterfly.com leads with $55.5 million. Hallmark also records 69,400 transactions, again ranking second, but significantly behind shutterfly.com's 384,000 transactions. Furthermore, hallmark.com achieves 2.5 million sessions, solidly in second place, yet still well behind shutterfly.com’s impressive 8.8 million sessions. The average order value (AOV) for hallmark.com is between $50-75, similar to steveshallmark.com, which ranges from $50-75 as well. Although hallmark.com performs well in some areas, it faces stiff competition from shutterfly.com, which consistently outperforms it across key metrics.
Revenue share by device at hallmark.com
In August large majority of sales on hallmark.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries hallmark.com operates in
hallmark.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
