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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5.8M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.

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hallmark.com's revenueOVER TIME
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Over the past three months, hallmark.com revenue has experienced decline of 44%, compared to the preceding three months.

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hallmark.com revenue decline for last six months
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OVERVIEW
In May 2025, hallmark.com, an e-commerce and shopping marketplace, generated $5,816,737 in revenue from online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. Compared to the highest revenue earner, amazon.com at $12,259,837,505, hallmark.com's performance is solid. The number of sessions on hallmark.com reached 2,763,544, surpassing the median of 140,161 in the e-commerce and shopping marketplace. hallmark.com's metrics reflect steady growth and a competitive position in the industry.
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hallmark.com competitors

In May 2025, hallmark.com generated a revenue of $5,816,737 from 69,465 transactions with 2,763,544 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. When compared to its competitors, hallmark.com falls slightly behind personalizationmall.com in terms of revenue and transactions but outperforms in sessions. However, shutterfly.com stands out with significantly higher revenue of $60,489,685 from 480,582 transactions and 12,775,817 sessions, showcasing a higher AOV of $125-150 and conversion rate of 3.50-4.00%. On the other hand, trudyshallmark.com and steveshallmark.com lag behind hallmark.com with lower revenue, transactions, and sessions, indicating room for improvement in their online presence and sales performance.

shutterfly.com screenshot
#1 shutterfly.com
60.5M
Revenue
12.8M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
thepaperstore.com screenshot
#2 thepaperstore.com
913.6K
Revenue
446.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
steveshallmark.com screenshot
#3 steveshallmark.com
47.6K
Revenue
25.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
trudyshallmark.com screenshot
#4 trudyshallmark.com
60.6K
Revenue
24.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
personalizationmall.com screenshot
#5 personalizationmall.com
6.2M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
hallmark.com vs top market performers
hallmark.com
top retailers
conversion rate vs average order value for hallmark.com and its competitors
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Revenue share by device at hallmark.com

In May large majority of sales on hallmark.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on hallmark.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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brands overtime comparison

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hallmark.com channels

Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.

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hallmark.com Google Ads spend

Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hallmark.com devices

Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hallmark.com top markets

Explore hallmark.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hallmark.com country & global rank

Assess the ranking of hallmark.com among other retailers within its primary country and worldwide.

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