hallmark.com
Hallmark.com is an online platform that offers a wide range of products and services. It primarily sells greeting cards and gifts for every occasion, including birthdays, weddings, and holidays. The website also provides e-cards, personalized stationery, gift wrap, party supplies, and offers flower delivery and virtual event planning services.
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hallmark.com Annual Revenue and Growth
hallmark.com's annual sales on its online store amounted to $102.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
hallmark.com's monthly revenueOVER TIME
Over the past three months, hallmark.com revenue has experienced decline of 17%, compared to the preceding three months.
hallmark.com competitors
In September 2026, hallmark.com stands out with a solid conversion rate of 2.50-3.00%, matching competitors like thepaperstore.com and trudyshallmark.com. However, hallmark.com trails behind the industry leader, shutterfly.com, which boasts a significantly higher conversion rate of 4.00-4.50%. In terms of revenue, hallmark.com ranks second with $4.8 million, compared to shutterfly.com's $58.9 million. hallmark.com also records 67,400 transactions and 2.3 million sessions, both figures placing it second among its competitors, while shutterfly.com leads with 400,000 transactions and 8.9 million sessions. Notably, hallmark.com maintains an average order value (AOV) between $50-75, which is lower than shutterfly.com's AOV of $125-150 but aligns closely with thepaperstore.com and steveshallmark.com, both at $75-100. While hallmark.com shows strength in conversion rates compared to some rivals, it must enhance its revenue and session metrics to fully compete with the leading player, shutterfly.com.
Revenue share by device at hallmark.com
In September large majority of sales on hallmark.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries hallmark.com operates in
hallmark.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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hallmark.com channels
Identify top traffic channels that drive growth for hallmark.comand discover how performance of traffic channels has changed over time.
hallmark.com Google Ads spend
Evaluate hallmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hallmark.com devices
Review hallmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
