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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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898.5K
Revenue
756.5K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for nivea.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.

nivea.de’s revenueOVER TIME
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Over the past three months, nivea.de revenue has experienced growth of 19%, compared to the preceding three months.

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nivea.de revenue growth for last six months
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OVERVIEW
In August 2024, nivea.de in the BEAUTY AND COSMETICS industry generated $898,476 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The site had 756,462 sessions, while the highest sessions came from sephora.com with 40,912,844. The median revenue for BEAUTY AND COSMETICS was $55,432, and the largest online store in the category was ulta.com with $83,234,865. A very high conversion rate in the industry is 4.4%, while a very low is 1.36%. A high AOV is $186, and a low AOV is $48.
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nivea.de competitors

In comparison to its competitors, nivea.de lags behind in revenue, transactions, and sessions. flaconi.de leads the pack with a revenue of 12,178,624 and 4,202,776 sessions, showcasing a higher level of customer engagement. douglas.de boasts the highest revenue at 21,348,358, with a higher average order value (AOV) of 150-175, indicating a stronger purchasing power among its customers. faces-of-fey.de and dm.de also outperform nivea.de in terms of revenue and transactions, with dm.de having the highest number of transactions at 467,855. However, nivea.de's conversion rate falls within the competitive range at 2.00-2.50, aligning with blackbeards.de and dm.de. To improve its competitive position, nivea.de may need to focus on driving more sessions and increasing its AOV to align with the top performers in the beauty and skincare industry.

#1 faces-of-fey.de
40.4K
Revenue
14K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 blackbeards.de
164.2K
Revenue
89.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 dm.de
23.4M
Revenue
16.6M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 flaconi.de
12.2M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 douglas.de
21.3M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for dm.dedm.de
Favicon for douglas.dedouglas.de
Favicon for flaconi.deflaconi.de
Favicon for nivea.denivea.de
$898.5K
Favicon for paulaschoice.depaulaschoice.de
Favicon for ezebra.deezebra.de
Favicon for kosmetikfuchs.dekosmetikfuchs.de
Favicon for blackbeards.deblackbeards.de
Favicon for biotherm.debiotherm.de
Favicon for faces-of-fey.defaces-of-fey.de
TOP MARKET PERFORMERSby revenue
1
Favicon for dm.dedm.de
$23.4M
2
Favicon for douglas.dedouglas.de
3
Favicon for flaconi.deflaconi.de
4
Favicon for nivea.denivea.de
5
Favicon for paulaschoice.depaulaschoice.de
6
Favicon for ezebra.deezebra.de
7
Favicon for kosmetikfuchs.dekosmetikfuchs.de
8
Favicon for blackbeards.deblackbeards.de
9
Favicon for biotherm.debiotherm.de
10
Favicon for faces-of-fey.defaces-of-fey.de
nivea.de vs top market performers
nivea.de
top retailers
conversion rate vs average order value for nivea.de and its competitors
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nivea.de brandsby revenue

1
Logo for nivea face careNivea Face Care
2
Logo for nivea sunNivea Sun
Top retailers:dm.derossmann.dedouglas.de
3
Logo for other businessOther Business
4
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5
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nivea.de categoriesby revenue

1
Sunscreen
Top retailers:supergoop.comamazon.comulta.com
2
Face Makeup
Top retailers:next.co.ukmaccosmetics.comulta.com
3
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
4
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Top retailers:ebay.comdigikey.cometsy.com
5
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Top retailers:temu.comnext.co.uksainsburys.co.uk
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brands overtime comparison

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nivea.de channels

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nivea.de Google Ads spend

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nivea.de devices

Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nivea.de top markets

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nivea.de country & global rank

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