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Sep 2024
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Home/Insights/Retailers/nivea.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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931.9K
Revenue
557.7K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for nivea.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Nivea.de is the official website of Nivea, a cosmetic brand owned by German-based company Beiersdorf AG. The website provides information and sells a wide range of skincare and personal grooming products, including lotions, creams, cleansers, deodorants, and sunscreens. It also offers advice and tips for maintaining healthy skin.

nivea.de’s revenueOVER TIME
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Over the past three months, nivea.de revenue has experienced growth of 32%, compared to the preceding three months.

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nivea.de revenue growth for last six months
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OVERVIEW
In September 2024, nivea.de, in the BEAUTY AND COSMETICS industry, had a revenue of $931,867 with a median of $53,315. The conversion rate was 2.00-2.50%, AOV was $50-75, and sessions were 557,670. The highest online store in the category was ulta.com with $114,902,798 in revenue and sephora.com had 41,256,765 sessions. A very high conversion rate was 4.62% and a very low was 1.45%. A very high AOV was $191 and a very low was $49. The median sessions in the industry were 22,216.
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nivea.de competitors

When comparing nivea.de to its competitors in the beauty and skincare industry in September 2024, we see that nivea.de has generated a revenue of €931,867 with 13,561 transactions from 557,670 sessions, resulting in an average order value (AOV) of €50-75 and a conversion rate of 2.00-2.50%. In contrast, flaconi.de leads with a revenue of €12,669,542 from 158,098 transactions and 4,233,117 sessions, boasting an AOV of €75-100 and a conversion rate of 3.50-4.00%. faces-of-fey.de follows with €43,588 revenue from 509 transactions and 15,523 sessions, achieving an AOV of €75-100 and a conversion rate of 3.00-3.50%. nivea.de's closest competitor in terms of revenue is blackbeards.de with €128,638, 1,977 transactions, and 68,342 sessions, featuring an AOV of €50-75 and a conversion rate of 2.50-3.00%. Overall, nivea.de falls behind its competitors in revenue, transactions, sessions, AOV, and conversion rate.

#1 faces-of-fey.de
43.6K
Revenue
15.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 blackbeards.de
128.6K
Revenue
68.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 dm.de
23.9M
Revenue
17M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 flaconi.de
12.7M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 douglas.de
22.4M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for dm.dedm.de
Favicon for douglas.dedouglas.de
Favicon for flaconi.deflaconi.de
Favicon for nivea.denivea.de
$931.9K
Favicon for paulaschoice.depaulaschoice.de
Favicon for ezebra.deezebra.de
Favicon for kosmetikfuchs.dekosmetikfuchs.de
Favicon for blackbeards.deblackbeards.de
Favicon for biotherm.debiotherm.de
Favicon for faces-of-fey.defaces-of-fey.de
TOP MARKET PERFORMERSby revenue
1
Favicon for dm.dedm.de
$23.9M
2
Favicon for douglas.dedouglas.de
3
Favicon for flaconi.deflaconi.de
4
Favicon for nivea.denivea.de
5
Favicon for paulaschoice.depaulaschoice.de
6
Favicon for ezebra.deezebra.de
7
Favicon for kosmetikfuchs.dekosmetikfuchs.de
8
Favicon for blackbeards.deblackbeards.de
9
Favicon for biotherm.debiotherm.de
10
Favicon for faces-of-fey.defaces-of-fey.de
nivea.de vs top market performers
nivea.de
top retailers
conversion rate vs average order value for nivea.de and its competitors
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nivea.de brandsby revenue

1
Logo for nivea face careNivea Face Care
2
Logo for nivea sunNivea Sun
Top retailers:dm.derossmann.dedouglas.de
3
Logo for other businessOther Business
4
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5
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nivea.de categoriesby revenue

1
Sunscreen
Top retailers:supergoop.comamazon.comulta.com
2
Face Makeup
Top retailers:next.co.ukmaccosmetics.comulta.com
3
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
4
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Top retailers:ebay.comdigikey.cometsy.com
5
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Top retailers:temu.comnext.co.uksainsburys.co.uk
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brands overtime comparison

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nivea.de channels

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nivea.de Google Ads spend

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nivea.de devices

Review nivea.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nivea.de top markets

Explore nivea.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nivea.de country & global rank

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