dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $254.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced decline of 18%, compared to the preceding three months.
dm.de competitors
In April 2026, dm.de reported impressive metrics with a revenue of $19,746,750, 481,866 transactions, and a conversion rate of 3.00-3.50%. Competing with dm.de, shop-apotheke.com led with the highest revenue at $22,426,782, closely followed by dm.de in terms of transactions. However, shop-apotheke.com had a similar AOV range of $25-50, reflecting comparable product offerings. Meanwhile, rossmann.de generated $7,630,177 with a conversion rate of 1.00-1.50%, significantly lower than dm.de's, despite higher AOV ($50-75). In contrast, mueller.de recorded revenue of $7,195,326 with the highest AOV at $75-100 but lower transactions and sessions. douglas.de, with a notable AOV of $125-150, achieved $16,575,189 in revenue but had a lower conversion rate. Overall, dm.de stands strong in terms of revenue and conversion, facing formidable competition primarily from shop-apotheke.com.
Revenue share by device at dm.de
In April large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
