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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

Favicon for dm.dedm.de

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19.9M
Revenue
16.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.

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dm.de's revenueOVER TIME
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Over the past three months, dm.de revenue has experienced decline of 32%, compared to the preceding three months.

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dm.de revenue decline for last six months
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OVERVIEW
In March 2025, dm.de in the BEAUTY AND COSMETICS industry had a revenue of $19,942,385, conversion rate of 2.50-3.00%, AOV of $25-50, and 16,655,478 sessions. The median revenue for the industry was $48,465, with the largest online store being ulta.com at $99,198,845. The very high conversion rate in the industry was 4.46% and the very low was 1.22%. The very high AOV was $200 and the very low was $47, with ulta.com having the highest sessions at 43,704,721 and the median being 20,691 sessions.
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dm.de competitors

When comparing dm.de to its competitors in the online retail space, several key metrics stand out. shop-apotheke.com generates slightly higher revenue at €20,891,098 compared to dm.de's €19,942,385. However, dm.de outperforms in terms of transactions with 474,401 compared to shop-apotheke.com's 420,274. flaconi.de has a significantly lower revenue at €9,296,271 and fewer transactions at 106,707, indicating a smaller customer base compared to dm.de. In terms of conversion rates, dm.de and its competitors generally fall within the 2.50-3.00 range, with douglas.de boasting a higher average order value at €150-175, indicating a more luxury-oriented customer base. Overall, dm.de performs competitively in terms of revenue and transactions, showcasing its strong presence in the online retail market.

rossmann.de screenshot
#1 rossmann.de
7.4M
Revenue
7.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
mueller.de screenshot
#2 mueller.de
6.6M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#3 douglas.de
21.7M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
shop-apotheke.com screenshot
#4 shop-apotheke.com
20.9M
Revenue
14.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
flaconi.de screenshot
#5 flaconi.de
9.3M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dm.de vs top market performers
dm.de
top retailers
conversion rate vs average order value for dm.de and its competitors
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Revenue share by device at dm.de

In March large majority of sales on dm.de, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In March large majority of sales on dm.de, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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dm.de channels

Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.

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dm.de Google Ads spend

Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dm.de devices

Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dm.de top markets

Explore dm.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dm.de country & global rank

Assess the ranking of dm.de among other retailers within its primary country and worldwide.

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