dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $293.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced growth of 21%, compared to the preceding three months.
dm.de competitors
When comparing dm.de to its competitors in December 2025, we see that dm.de leads in revenue with $31,349,085, followed closely by douglas.de at $31,742,618. In terms of transactions, dm.de has the highest number at 741,203, while shop-apotheke.com follows with 438,162. dm.de also has the most sessions with 23,634,148, significantly more than the closest competitor, shop-apotheke.com, with 13,638,272 sessions. The average order value (AOV) for dm.de falls within the range of $25-$50, similar to shop-apotheke.com, while flaconi.de has the highest AOV at $75-$100. However, dm.de stands out with a conversion rate of 3.00-3.50%, which is higher than most of its competitors, such as rossman.de and mueller.de at 2.00-2.50%.
Revenue share by device at dm.de
In December large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
