dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $254.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced growth of 25%, compared to the preceding three months.
dm.de competitors
When comparing dm.de to its competitors in the online beauty and health retail sector in January 2026, it is evident that dm.de outperforms most in terms of revenue, transactions, and sessions. With a revenue of $21,052,853 from 501,194 transactions and 16,061,782 sessions, dm.de has a competitive advantage over most of its rivals. The average order value (AOV) falls within the range of $25-50 with a conversion rate of 3.00-3.50%. In comparison, rossmann.de generates $13,271,077 in revenue from 203,070 transactions and 9,772,756 sessions with a higher AOV of $50-75 but a lower conversion rate of 2.00-2.50%. Other competitors like mueller.de, douglas.de, shop-apotheke.com, and flaconi.de also have varying performances in revenue, transactions, AOV, and conversion rates. Overall, dm.de stands out as a top performer in the online beauty and health retail industry.
Revenue share by device at dm.de
In January large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
