dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
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dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $254.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced growth of 69%, compared to the preceding three months.
dm.de competitors
The competitive set includes dm.de, rossmann.de, mueller.de, douglas.de, shop-apotheke.com, and flaconi.de. In August 2026, dm.de led the market with a revenue of $42.7 million, outperforming all competitors. It recorded 673,000 transactions and 20.3 million sessions, both figures significantly higher than those of its rivals. For instance, rossmann.de achieved $14.9 million in revenue with 245,000 transactions, while mueller.de brought in $7 million from 103,000 transactions. Although shop-apotheke.com and flaconi.de reported conversion rates of 3.50-4.00% and 4.50-5.00%, respectively, dm.de’s conversion rate of 3.00-3.50% still places it competitively among its peers. Overall, dm.de demonstrates strong performance across all key metrics.
Revenue share by device at dm.de
In August large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
