dm.de
DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.
GRIPS CUSTOMERS & RESEARCH PARTNERS
dm.de Annual Revenue and Growth
dm.de's annual sales on its online store amounted to $293.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
dm.de's monthly revenueOVER TIME
Over the past three months, dm.de revenue has experienced decline of 0.59%, compared to the preceding three months.
dm.de competitors
In October 2025, dm.de outperformed some of its competitors in terms of revenue and transactions. While dm.de had a revenue of 20,028,394 and 459,911 transactions, rossmann.de trailed behind with 13,142,597 in revenue and 204,307 transactions. However, dm.de fell short compared to shop-apotheke.com, which generated 29,408,593 in revenue and 629,477 transactions. In terms of average order value (AOV), dm.de fell within the 25-50 range, similar to shop-apotheke.com, while douglas.de had a higher AOV of 150-175. When it came to conversion rates, dm.de and its competitors had relatively similar rates, with shop-apotheke.com leading with a conversion rate of 4.00-4.50. Overall, dm.de performed well in revenue and transactions compared to some competitors, but fell short in others metrics like AOV and conversion rate.
Revenue share by device at dm.de
In October large majority of sales on dm.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Gain even more insights with the Grips app
dm.de channels
Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.
dm.de Google Ads spend
Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dm.de devices
Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
