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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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21.1M
Revenue
16.8M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.

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dm.de's revenueOVER TIME
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Over the past three months, dm.de revenue has experienced decline of 12%, compared to the preceding three months.

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dm.de revenue decline for last six months
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OVERVIEW
In May 2025, dm.de in the BEAUTY AND COSMETICS industry had online sales revenue of $21,060,711 with a conversion rate of 2.50-3.00% and an AOV of $25-50. The store had 16,791,664 sessions, lower than the highest at 38,510,361 from sephora.com but higher than the median of 19,997 in the industry. ultima.com leads with revenue at $96,002,620, while a high conversion rate is 4.51% and a high AOV is $213 in the BEAUTY AND COSMETICS sector, compared to dm.de's performance metrics for the month.
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dm.de competitors

In May 2025, dm.de generated a revenue of €21,060,711 with 474,386 transactions and 16,791,664 sessions, boasting an average order value (AOV) of €25-50 and a conversion rate of 2.50-3.00%. When compared to its competitors, shop-apotheke.com outperformed dm.de with a revenue of €25,672,300, 528,460 transactions, and 14,331,274 sessions, along with a higher conversion rate of 3.50-4.00%. On the other hand, flaconi.de reported €13,840,317 in revenue with 150,592 transactions and 3,680,453 sessions, achieving an impressive AOV of €75-100 and a conversion rate of 4.00-4.50%. rossman.de, mueller.de, and douglas.de also showcased varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates compared to dm.de in the competitive online retail landscape.

rossmann.de screenshot
#1 rossmann.de
12.2M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mueller.de screenshot
#2 mueller.de
6.6M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#3 douglas.de
18.4M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
shop-apotheke.com screenshot
#4 shop-apotheke.com
25.7M
Revenue
14.3M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
flaconi.de screenshot
#5 flaconi.de
13.8M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
dm.de vs top market performers
dm.de
top retailers
conversion rate vs average order value for dm.de and its competitors
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Revenue share by device at dm.de

In May large majority of sales on dm.de, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on dm.de, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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dm.de channels

Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.

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dm.de Google Ads spend

Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dm.de devices

Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dm.de top markets

Explore dm.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dm.de country & global rank

Assess the ranking of dm.de among other retailers within its primary country and worldwide.

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