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Mar 2024
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Home/Insights/Retailers/dm.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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19.1M
Revenue
13.5M
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for dm.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

DM.de is a website that offers a varied range of products. It sells items for personal care, baby essentials, household goods, health and wellness, nutritional supplements, and cosmetics. Additionally, the site provides useful information about health, tips for parenting, and interior design.

dm.de’s revenueOVER TIME
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Over the past three months, dm.de revenue has experienced decline of 17%, compared to the preceding three months.

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dm.de revenue decline for last six months
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OVERVIEW
For the month of March 2024, dm.de in the BEAUTY AND COSMETICS industry had online sales revenue of $19,091,482, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The store had 13,503,727 sessions, falling below the median sessions of 41,489 for the industry. Despite this, dm.de's performance metrics still positioned them below the largest online store ulta.com in terms of revenue. Comparatively, their AOV is lower than the very high AOV of $179 and the median revenue in the industry.
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dm.de competitors

When comparing dm.de to its competitors in the online retail industry as of March 2024, we can see that dm.de falls behind in terms of revenue with $19,091,482, whereas shop-apotheke.com leads with $30,045,438. However, dm.de excels in conversion rate with 2.50-3.00%, outperforming rossmann.de and mueller.de with 1.50-2.00% each. In transactions, dm.de with 362,036 transactions is surpassed by shop-apotheke.com with 610,313 transactions. Additionally, in sessions, dm.de with 13,503,727 falls short compared to shop-apotheke.com with 18,129,925. When it comes to Average Order Value (AOV), dm.de falls within the mid-range at $50-75, whereas flaconi.de has the highest AOV at $75-100. Overall, dm.de may need to focus on increasing revenue and attracting more sessions to compete more effectively with its industry counterparts.

#1 rossmann.de
10.2M
Revenue
7.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#2 mueller.de
6.3M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#3 douglas.de
26.2M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#4 shop-apotheke.com
30M
Revenue
18.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#5 flaconi.de
14.5M
Revenue
4.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
Favicon for rewe.derewe.de
Favicon for shop-apotheke.comshop-apotheke.com
Favicon for medikamente-per-klick.demedikamente-per-klick.de
Favicon for douglas.dedouglas.de
Favicon for dm.dedm.de
$19.1M
Favicon for medpex.demedpex.de
Favicon for docmorris.dedocmorris.de
Favicon for flaconi.deflaconi.de
Favicon for rossmann.derossmann.de
Favicon for notino.denotino.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kaufland.dekaufland.de
$90.3M
2
Favicon for rewe.derewe.de
3
Favicon for shop-apotheke.comshop-apotheke.com
4
Favicon for medikamente-per-klick.demedikamente-per-klick.de
5
Favicon for douglas.dedouglas.de
6
Favicon for dm.dedm.de
7
Favicon for medpex.demedpex.de
8
Favicon for docmorris.dedocmorris.de
9
Favicon for flaconi.deflaconi.de
10
Favicon for rossmann.derossmann.de
dm.de vs top market performers
dm.de
top retailers
conversion rate vs average order value for dm.de and its competitors
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dm.de brandsby revenue

1
Logo for medelaMedela
Top retailers:walmart.comwalgreens.commedikamente-per-klick.de
2
Logo for profissimoProfissimo
Top retailers:amazon.deebay.deotto.de
3
Logo for priorinPriorin
Top retailers:amazon.deapodiscounter.demeine-onlineapo.de
4
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Top retailers:ebay.comwalmart.comjiujitsu.com
5
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Top retailers:otakumode.comhip2save.comhouseofcb.com

dm.de categoriesby revenue

1
Health & Beauty
Top retailers:ebay.comtemu.commacys.com
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Vitamins & Supplements
Top retailers:amazon.deiherb.comvitacost.com
4
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Top retailers:temu.comebay.comtarget.com
5
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Top retailers:temu.comebay.comtarget.com
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brands overtime comparison

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dm.de channels

Identify top traffic channels that drive growth for dm.deand discover how performance of traffic channels has changed over time.

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dm.de Google Ads spend

Evaluate dm.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dm.de devices

Review dm.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dm.de top markets

Explore dm.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dm.de country & global rank

Assess the ranking of dm.de among other retailers within its primary country and worldwide.

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