Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

munchkin.com

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742K

Revenue

149.4K

Sessions

6.5-7.0%

Conversion rate

$50-75

Average order value

Online only revenue for munchkin.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

Shop baby products & accessories on Munchkin.com. Find products that make parents' lives more enjoyable by thinking of "the little things."

munchkin.com’s revenueOVER TIME
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Over the past three months, munchkin.com revenue has experienced decline of 12%, compared to the preceding three months.

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munchkin.com revenue decline for last six months

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OVERVIEW

In August 2024, munchkin.com, a CHILDCARE website, generated online sales revenue of $742,042, with a conversion rate of 6.50-7.00% and an average order value (AOV) of $50-75. Compared to the industry median of $55,903 in revenue, munchkin.com's performance is noteworthy. However, the top performer in the category is babylist.com with revenue of $63,172,036 and an AOV of $258. Despite having 149,394 sessions, munchkin.com falls short of the industry median of 21,338 sessions. Nevertheless, munchkin.com continues to excel in conversion rates and AOV within the CHILDCARE sector.

munchkin.com competitors

When comparing munchkin.com to its competitors in the baby products industry, we see that munchkin.com generated $742,042 in revenue from 10,285 transactions and 149,394 sessions in August 2024. With an average order value (AOV) of $50-$75 and a conversion rate of 6.50-7.00%, Munchkin has a strong performance in both sales and customer conversion. In comparison, summerinfant.com had lower revenue of $2,382 with 16 transactions and 492 sessions, while babygearlab.com outperformed Munchkin with $1,065,136 revenue, 10,461 transactions, and 453,361 sessions. However, Munchkin had a higher conversion rate than both competitors. re-play.com, parentsfavorite.com, and princelionheart.com also had varying levels of revenue, transactions, sessions, AOV, and conversion rates, but Munchkin maintained a competitive position with its strong conversion rate and solid revenue performance.

#1 parentsfavorite.com

3.7K

Revenue

2.1K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 summerinfant.com

2.4K

Revenue

492

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 babygearlab.com

1.1M

Revenue

453.4K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 princelionheart.com

25.2K

Revenue

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 re-play.com

14.6K

Revenue

7.2K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

munchkin.com vs top market performers

munchkin.com

top retailers

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munchkin.com brandsby revenue

Munchkin

Top retailers:amazon.com harristeeter.com

munchkin.com categoriesby revenue

Baby Strollers

Top retailers:amazon.com target.com temu.com

Furniture

Top retailers:macys.com zara.com ralphlauren.com

Baby Toys & Activity Equipment

Top retailers:bedbathandbeyond.com amazon.com amazon.co.uk

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Top retailers:amazon.com amazon.co.uk ebay.co.uk

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Top retailers:bedbathandbeyond.com amazon.com amazon.de

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munchkin.com channels

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munchkin.com Google Ads spend

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munchkin.com devices

Review munchkin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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munchkin.com top markets

Explore munchkin.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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