Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

safety1st.com

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90.6K

Revenue

86.2K

Sessions

0.5-1.0%

Conversion rate

$150-175

Average order value

Online only revenue for safety1st.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: MARKETPLACE

Here at Safety 1st, we have an incredible selection of child safety products, including travel systems, car seats, baby thermometers and much, much more.

safety1st.com’s revenueOVER TIME
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Over the past three months, safety1st.com revenue has experienced decline of 75%, compared to the preceding three months.

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safety1st.com revenue decline for last six months

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OVERVIEW

safety1st.com, an e-commerce/marketplace site, generated $90,568 in online sales with a conversion rate of 0.50-1.00% and an AOV of $150-175 in August 2024. Compared to the industry, it falls below the median revenue of $448,242, a high conversion rate of 4.63%, and a high AOV of $288. However, it surpasses the very low conversion rate of 1.13% and the very low AOV of $53. With 86,158 sessions, safety1st.com lags behind Amazon's 2,702,656,415 sessions but exceeds the industry's median of 151,662 sessions.

safety1st.com competitors

In comparing safety1st.com to its competitors in the baby safety industry, safety1st.com lags behind in terms of revenue, transactions, and sessions. evenflo.com leads the pack with a revenue of $1,427,430 and 5,416 transactions, while safety1st.com only has a revenue of $90,568 and 524 transactions. gracobaby.com follows closely behind with $3,990,650 in revenue and 16,543 transactions. safety1st.com also falls short in terms of average order value (AOV) and conversion rate, with evenflo.com boasting an AOV of $250-275 and a conversion rate of 1.50-2.00, compared to safety1st.com's AOV of $150-175 and conversion rate of 0.50-1.00. Overall, safety1st.com has some catching up to do in order to compete with its more successful competitors in the baby safety industry.

#1 maxicosi.com

139.3K

Revenue

51.4K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#2 evenflo.com

1.4M

Revenue

344K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#3 gracobaby.com

Revenue

795.4K

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

#4 babytrend.com

272.8K

Revenue

104.5K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#5 diono.com

164.2K

Revenue

56.2K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

safety1st.com vs top market performers

safety1st.com

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safety1st.com channels

Identify top traffic channels that drive growth for safety1st.comand discover how performance of traffic channels has changed over time.

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safety1st.com Google Ads spend

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safety1st.com devices

Review safety1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safety1st.com top markets

Explore safety1st.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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