diono.com
Diono.com is a marketplace for automotive products catering to families. The website offers a wide variety of car seats, boosters, strollers, and travel accessories. They provide safety equipment such as harnesses and adapters, aiming to offer convenience and peace of mind to buyers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
diono.com Annual Revenue and Growth
diono.com's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
diono.com's monthly revenueOVER TIME
Over the past three months, diono.com revenue has experienced decline of 42%, compared to the preceding three months.
diono.com competitors
As of April 2026, diono.com generated $73,104 in revenue from 347 transactions over 41,470 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In comparison, pishposhbaby.com significantly outperformed diono.com with a revenue of $249,058 from 1,011 transactions across 30,602 sessions, achieving a higher conversion rate of 3.00-3.50%. Meanwhile, chiccousa.com dominated the market with a staggering $1,240,414 in revenue, driven by 6,000 transactions and 517,443 sessions, maintaining an AOV of $200-225 and a conversion rate of 1.00-1.50%. littlefolksnyc.com and saferide4kids.com generated revenues of $71,226 and $154,344, respectively, with conversion rates significantly higher than diono.com’s. Overall, diono.com faces strong competition from several established players in the child safety product sector.
Revenue share by device at diono.com
In April large majority of sales on diono.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Gain even more insights with the Grips app
diono.com channels
Identify top traffic channels that drive growth for diono.comand discover how performance of traffic channels has changed over time.
diono.com Google Ads spend
Evaluate diono.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
diono.com devices
Review diono.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
