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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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89.7K
Revenue
Oct 25
28.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Diono.com is a marketplace for automotive products catering to families. The website offers a wide variety of car seats, boosters, strollers, and travel accessories. They provide safety equipment such as harnesses and adapters, aiming to offer convenience and peace of mind to buyers.

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diono.com Annual Revenue and Growth

diono.com's annual sales on its online store amounted to $2.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diono.com revenue by year

diono.com's monthly revenueOVER TIME
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Over the past three months, diono.com revenue has experienced decline of 11%, compared to the preceding three months.

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diono.com revenue decline for last six months
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OVERVIEW
In October 2025, diono.com, a CHILDCARE e-commerce platform, generated $89,718 in online sales, significantly outperforming the median revenue of $41,066 in its industry, while the top competitor, babylist.com, achieved $70,185,894. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 4.54% but above the low of 1.09%. Diono's average order value (AOV) was between $250-275, slightly higher than the high of $263 and substantially more than the low of $51. With 28,752 sessions, diono.com surpassed the median of 17,728, yet remained far behind babylist.com’s impressive 11,104,257 sessions.
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diono.com competitors

In October 2025, diono.com reported a revenue of $89,718 with 354 transactions and 28,752 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.00-1.50%. Compared to its competitors, diono.com falls behind in revenue and sessions but remains competitive in terms of AOV and conversion rate. littlefolksnyc.com generated slightly lower revenue at $88,784 but with fewer sessions at 13,318, yet had a higher conversion rate at 2.50-3.00%. pishposhbaby.com outperformed diono.com in revenue at $198,527 and sessions at 30,077, with a similar AOV and conversion rate. safety1st.com, saferide4kids.com, and chiccousa.com all surpassed diono.com in revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, diono.com may need to focus on increasing sessions and transactions to stay competitive with its rivals.

littlefolksnyc.com screenshot
#1 littlefolksnyc.com
88.8K
Revenue
13.3K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
pishposhbaby.com screenshot
#2 pishposhbaby.com
198.5K
Revenue
30.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
safety1st.com screenshot
#3 safety1st.com
183.4K
Revenue
121.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
saferide4kids.com screenshot
#4 saferide4kids.com
184.1K
Revenue
64.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chiccousa.com screenshot
#5 chiccousa.com
1.5M
Revenue
561.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
diono.com vs top market performers
diono.com
top retailers
conversion rate vs average order value for diono.com and its competitors
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Revenue share by device at diono.com

In October large majority of sales on diono.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In October large majority of sales on diono.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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diono.com channels

Identify top traffic channels that drive growth for diono.comand discover how performance of traffic channels has changed over time.

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diono.com Google Ads spend

Evaluate diono.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diono.com devices

Review diono.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diono.com top markets

Explore diono.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diono.com country & global rank

Assess the ranking of diono.com among other retailers within its primary country and worldwide.

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