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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for diono.comdiono.com

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83K
Revenue
Sep 25
35.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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Diono.com is a marketplace for automotive products catering to families. The website offers a wide variety of car seats, boosters, strollers, and travel accessories. They provide safety equipment such as harnesses and adapters, aiming to offer convenience and peace of mind to buyers.

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diono.com Annual Revenue and Growth

diono.com's annual sales on its online store amounted to $2.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diono.com revenue by year

diono.com's monthly revenueOVER TIME
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Over the past three months, diono.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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diono.com revenue decline for last six months
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OVERVIEW
In September 2025, diono.com generated $83,008 in online sales, significantly surpassing the CHILDCARE median of $41,793, while also achieving a conversion rate between 0.50-1.00%, lower than the high benchmark of 4.29%. With an average order value (AOV) of $250-275, diono.com is competitive, though just below the high AOV of $255. The site attracted 35,400 sessions, exceeding the CHILDCARE median of 19,629, yet falling short of babylist.com’s 12,615,638 sessions, indicating room for improvement in traffic generation despite its strong revenue performance.
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diono.com competitors

In September 2025, diono.com had a revenue of $83,008 with 325 transactions and 35,400 sessions. Their average order value (AOV) ranged from $250-$275, and their conversion rate was between 0.50-1.00. Comparing diono.com to its competitors, littlefolksnyc.com had a revenue of $61,035 with 240 transactions and 9,315 sessions, boasting a higher conversion rate of 2.50-3.00. pishposhbaby.com had a revenue of $171,043 with 704 transactions and 39,301 sessions, along with an AOV of $225-$250 and a conversion rate of 1.50-2.00. safety1st.com had a revenue of $184,320 with 1,037 transactions and 135,627 sessions, but a lower AOV of $175-$200 and a similar conversion rate to diono.com. saferide4kids.com had a revenue of $224,823 with 1,353 transactions and 84,013 sessions, while chiccousa.com had the highest revenue of $1,301,047 with 5,569 transactions and 501,490 sessions, both having higher AOVs and conversion rates compared to diono.com.

littlefolksnyc.com screenshot
#1 littlefolksnyc.com
61K
Revenue
9.3K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
pishposhbaby.com screenshot
#2 pishposhbaby.com
171K
Revenue
39.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
safety1st.com screenshot
#3 safety1st.com
184.3K
Revenue
135.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
saferide4kids.com screenshot
#4 saferide4kids.com
224.8K
Revenue
84K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chiccousa.com screenshot
#5 chiccousa.com
1.3M
Revenue
501.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
diono.com vs top market performers
diono.com
top retailers
conversion rate vs average order value for diono.com and its competitors
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Revenue share by device at diono.com

In September large majority of sales on diono.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on diono.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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diono.com channels

Identify top traffic channels that drive growth for diono.comand discover how performance of traffic channels has changed over time.

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diono.com Google Ads spend

Evaluate diono.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diono.com devices

Review diono.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diono.com top markets

Explore diono.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diono.com country & global rank

Assess the ranking of diono.com among other retailers within its primary country and worldwide.

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