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Dec 2025
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Home/Insights/Retailers/babygearlab.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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869.8K
Revenue
Dec 25
352.3K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Led by a Pediatrician Mom, BabyGearLab provides thoughtful baby advice and side-by-side comparison product reviews to help you make smarter parenting decisions.

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babygearlab.com's monthly revenueOVER TIME
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Over the past three months, babygearlab.com revenue has experienced decline of 17%, compared to the preceding three months.

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babygearlab.com revenue decline for last six months
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OVERVIEW
In December 2025, babygearlab.com generated $869,785 in revenue, significantly outperforming the CHILDCARE median of $43,371, while its conversion rate of 2.50-3.00% falls short of the industry high of 4.55%. With an average order value (AOV) between $75-100, babygearlab.com also lags behind the sector's high of $251. The site attracted 352,339 sessions, considerably above the median of 21,315 but dwarfed by babylist.com's impressive 12,893,760 sessions, illustrating its strong market presence despite the competition. Overall, babygearlab.com shows promising metrics that highlight its potential within the CHILDCARE sector.
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babygearlab.com competitors

In December 2025, babygearlab.com generated $869,785 in revenue from 9,840 transactions with a conversion rate of 2.50-3.00%. Comparing it to its competitors, albeebaby.com had higher revenue at $1,206,429, but fewer transactions at 5,133 and a lower conversion rate of 1.50-2.00%. babylist.com was a major player with revenue of $66,401,749 from 301,332 transactions and a conversion rate of 2.00-2.50%, showing significant dominance in the market. gracobaby.com generated $2,702,461 in revenue from 11,555 transactions with a similar conversion rate to albeebaby.com. strolleria.com had lower revenue at $94,803 with 1,067 transactions and a conversion rate of 0.50-1.00%, while chiccousa.com saw $806,028 in revenue from 3,533 transactions with the same conversion rate as strolleria.com and albeebaby.com. babygearlab.com held its own among its competitors with a balance of revenue, transactions, and conversion rate.

albeebaby.com screenshot
#1 albeebaby.com
1.2M
Revenue
306.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babylist.com screenshot
#2 babylist.com
66.4M
Revenue
12.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
gracobaby.com screenshot
#3 gracobaby.com
2.7M
Revenue
640K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
strolleria.com screenshot
#4 strolleria.com
94.8K
Revenue
123.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#5 chiccousa.com
806K
Revenue
352.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babygearlab.com vs top market performers
babygearlab.com
top retailers
conversion rate vs average order value for babygearlab.com and its competitors
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Revenue share by device at babygearlab.com

In December large majority of sales on babygearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on babygearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babygearlab.com channels

Identify top traffic channels that drive growth for babygearlab.comand discover how performance of traffic channels has changed over time.

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babygearlab.com Google Ads spend

Evaluate babygearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babygearlab.com devices

Review babygearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babygearlab.com top markets

Explore babygearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babygearlab.com country & global rank

Assess the ranking of babygearlab.com among other retailers within its primary country and worldwide.

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