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Nov 2025
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Home/Insights/Retailers/babygearlab.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
447.3K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Led by a Pediatrician Mom, BabyGearLab provides thoughtful baby advice and side-by-side comparison product reviews to help you make smarter parenting decisions.

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babygearlab.com's monthly revenueOVER TIME
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Over the past three months, babygearlab.com revenue has experienced decline of 9%, compared to the preceding three months.

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babygearlab.com revenue decline for last six months
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OVERVIEW
In November 2025, babygearlab.com, operating in the CHILDCARE sector, generated online sales revenue of $1,271,392, significantly surpassing the median of $48,384; its conversion rate ranged from 3.00-3.50%, slightly below the high of 4.61% for the industry; the average order value (AOV) was between $75-100, well under the sector's high of $271; the site attracted 447,294 sessions, compared to the median of 19,212 and far behind the highest of 14,054,859 from carters.com, indicating strong performance relative to its category yet still showing room for improvement in traffic and conversion.
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babygearlab.com competitors

In November 2025, babygearlab.com had a revenue of $1,271,392 with 13,489 transactions and 447,294 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 3.00% and 3.50%. Comparatively, albeebaby.com had higher revenue at $1,498,126 but fewer transactions and sessions. babylist.com dominated with a revenue of $76,057,135 from 321,111 transactions and over 13 million sessions, with a higher AOV and conversion rate. gracobaby.com also outperformed babygearlab.com in revenue and had a similar conversion rate. strolleria.com had lower revenue but a comparable conversion rate. chiccousa.com had revenue close to babygearlab.com, but with fewer transactions and sessions, similar AOV, and a lower conversion rate. babygearlab.com falls behind its competitors in revenue and sessions, but holds its own in conversion rate and AOV.

albeebaby.com screenshot
#1 albeebaby.com
1.5M
Revenue
355.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
babylist.com screenshot
#2 babylist.com
76.1M
Revenue
13.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
gracobaby.com screenshot
#3 gracobaby.com
6.6M
Revenue
716.1K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
strolleria.com screenshot
#4 strolleria.com
167.6K
Revenue
141.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#5 chiccousa.com
1.4M
Revenue
476.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babygearlab.com vs top market performers
babygearlab.com
top retailers
conversion rate vs average order value for babygearlab.com and its competitors
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Revenue share by device at babygearlab.com

In November large majority of sales on babygearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on babygearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babygearlab.com channels

Identify top traffic channels that drive growth for babygearlab.comand discover how performance of traffic channels has changed over time.

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babygearlab.com Google Ads spend

Evaluate babygearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babygearlab.com devices

Review babygearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babygearlab.com top markets

Explore babygearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babygearlab.com country & global rank

Assess the ranking of babygearlab.com among other retailers within its primary country and worldwide.

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