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Aug 2025
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Home/Insights/Retailers/babygearlab.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.3M
Revenue
Aug 25
454.8K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Led by a Pediatrician Mom, BabyGearLab provides thoughtful baby advice and side-by-side comparison product reviews to help you make smarter parenting decisions.

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babygearlab.com's monthly revenueOVER TIME
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Over the past three months, babygearlab.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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babygearlab.com revenue decline for last six months
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OVERVIEW
In August 2025, babygearlab.com, a CHILDCARE industry website, generated $1,262,497 in online sales revenue with a conversion rate of 2.50-3.00% and an Average Order Value (AOV) of $75-100. The website had 454,837 sessions during the month, compared to the highest sessions of 12,788,265 from babylist.com. The highest AOV in the CHILDCARE industry is $261, while the lowest is $52. Additionally, babylist.com leads the industry in revenue with $74,588,852, surpassing the median revenue of $48,131 for CHILDCARE websites.
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babygearlab.com competitors

In August 2025, babygearlab.com generated a revenue of $1,262,497 from 13,233 transactions with 454,837 sessions, boasting an Average Order Value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. When compared to its competitors, babygearlab.com falls behind in revenue and transactions but remains competitive in sessions. albeebaby.com outperformed babygearlab.com with revenue of $1,284,871 from 5,493 transactions and 421,146 sessions, offering a higher AOV of $225-250 but a lower conversion rate of 1.00-1.50%. On the other hand, babylist.com excelled with a significantly higher revenue of $74,588,852 from 307,236 transactions and 12,788,265 sessions, matching the AOV range of $225-250 with a conversion rate of 2.00-2.50%. Despite facing tough competition, babygearlab.com holds its ground with respectable metrics within its niche market.

albeebaby.com screenshot
#1 albeebaby.com
1.3M
Revenue
421.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babylist.com screenshot
#2 babylist.com
74.6M
Revenue
12.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
gracobaby.com screenshot
#3 gracobaby.com
4.7M
Revenue
774K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
strolleria.com screenshot
#4 strolleria.com
171.2K
Revenue
191.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chiccousa.com screenshot
#5 chiccousa.com
1.1M
Revenue
419.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babygearlab.com vs top market performers
babygearlab.com
top retailers
conversion rate vs average order value for babygearlab.com and its competitors
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Revenue share by device at babygearlab.com

In August large majority of sales on babygearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on babygearlab.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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babygearlab.com channels

Identify top traffic channels that drive growth for babygearlab.comand discover how performance of traffic channels has changed over time.

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babygearlab.com Google Ads spend

Evaluate babygearlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babygearlab.com devices

Review babygearlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babygearlab.com top markets

Explore babygearlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babygearlab.com country & global rank

Assess the ranking of babygearlab.com among other retailers within its primary country and worldwide.

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