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Sep 2024
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Home/Insights/Retailers/buybuybaby.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.8M
Revenue
380.9K
Sessions
2.5-3.0%
Conversion rate
$150-175
Average order value
Online only revenue for buybuybaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.

buybuybaby.com’s revenueOVER TIME
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Over the past three months, buybuybaby.com revenue has experienced decline of 28%, compared to the preceding three months.

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buybuybaby.com revenue decline for last six months
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OVERVIEW
In September 2024, buybuybaby.com, an online CHILDCARE retailer, generated $1,802,882 in revenue with a conversion rate of 2.50-3.00% and an average order value (AOV) of $150-175. The store had 380,862 sessions, while the industry leader, babylist.com, had 9,942,223 sessions. The median revenue in the CHILDCARE category was $57,552, with a high conversion rate of 4.82% and a high AOV of $273. On the other hand, a low conversion rate in the industry was 1.27% and a low AOV was $56, highlighting buybuybaby.com's strong performance within its sector.
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buybuybaby.com competitors

Compared to its competitors, buybuybaby.com falls behind in terms of revenue, transactions, and sessions. While buybuybaby.com generated $1,802,882 in revenue from 10,644 transactions and 380,862 sessions, similar domains like potterybarnkids.com outperformed with a significantly higher revenue of $49,091,006 from 149,779 transactions and 4,384,791 sessions. Additionally, babylist.com also surpassed buybuybaby.com with a revenue of $75,186,544 from 321,940 transactions and 9,942,223 sessions. In terms of average order value (AOV) and conversion rate, buybuybaby.com falls within the competitive range. However, it lags behind in overall performance metrics when compared to top competitors in the baby and children's products market. To improve its position, buybuybaby.com may need to focus on increasing transactions and sessions to boost its revenue and overall performance.

#1 babylist.com
75.2M
Revenue
9.9M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
#2 albeebaby.com
1.1M
Revenue
358.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#3 potterybarnkids.com
49.1M
Revenue
4.4M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
#4 babygearlab.com
1.1M
Revenue
452.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#5 goodbuygear.com
1.5M
Revenue
578.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
buybuybaby.com vs top market performers
buybuybaby.com
top retailers
conversion rate vs average order value for buybuybaby.com and its competitors
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buybuybaby.com brandsby revenue

buybuybaby.com categoriesby revenue

1
Baby & Toddler Car Seats
2
Baby Strollers
3
Quilts & Comforters
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brands overtime comparison

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buybuybaby.com channels

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buybuybaby.com Google Ads spend

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buybuybaby.com devices

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buybuybaby.com top markets

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buybuybaby.com country & global rank

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