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May 2024
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Home/Insights/Retailers/buybuybaby.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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4M
Revenue
738.5K
Sessions
3.0-3.5%
Conversion rate
$150-175
Average order value
Online only revenue for buybuybaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.

buybuybaby.com’s revenueOVER TIME
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Over the past three months, buybuybaby.com revenue has experienced growth of 66%, compared to the preceding three months.

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buybuybaby.com revenue growth for last six months
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OVERVIEW
In May 2024, buybuybaby.com in the CHILDCARE industry generated $3,951,632 in online sales revenue, with a conversion rate of 3.00-3.50% and an AOV of $150-175. The website had 738,454 sessions during this period. The highest online store revenue in this category was $73,541,745 by babylist.com, with a conversion rate of 4.47% and an AOV of $264. The store with the highest sessions was also babylist.com, at 12,858,617, while the median sessions in the CHILDCARE industry were 35,092.
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buybuybaby.com competitors

In comparing buybuybaby.com to its competitors in the baby gear and baby registry industry, buybuybaby.com falls in the middle in terms of revenue, transactions, and sessions. While buybuybaby.com generates $3,951,632 in revenue from 23,033 transactions and 738,454 sessions, it has a slightly higher average order value (AOV) range of $150-175 compared to some competitors. potterybarnkids.com leads the pack with a significant revenue of $43,299,340 from 150,318 transactions and 5,395,515 sessions, boasting the highest AOV range of $275-300. In terms of conversion rate, buybuybaby.com sits in the middle range of 3.00-3.50, with babylist.com having the highest conversion rate of 2.50-3.00 while also generating the most revenue at $73,541,745. Overall, buybuybaby.com holds its own against competitors in the industry but may want to focus on increasing conversion rates to compete with higher-performing sites.

#1 babylist.com
73.5M
Revenue
12.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#2 albeebaby.com
2.5M
Revenue
515.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
#3 potterybarnkids.com
43.3M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
#4 babygearlab.com
752.2K
Revenue
502.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#5 goodbuygear.com
1.1M
Revenue
465K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
buybuybaby.com vs top market performers
buybuybaby.com
top retailers
conversion rate vs average order value for buybuybaby.com and its competitors
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buybuybaby.com brandsby revenue

buybuybaby.com categoriesby revenue

1
Baby & Toddler Car Seats
2
Baby Strollers
3
Baby & Toddler Furniture
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brands overtime comparison

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buybuybaby.com channels

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buybuybaby.com Google Ads spend

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buybuybaby.com devices

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buybuybaby.com top markets

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buybuybaby.com country & global rank

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