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Apr 2026
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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902.1K
Revenue
Apr 26
333.4K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com Annual Revenue and Growth

colorescience.com's annual sales on its online store amounted to $13.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
colorescience.com revenue by year

colorescience.com's monthly revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced decline of 7%, compared to the preceding three months.

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colorescience.com revenue decline for last six months
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OVERVIEW
In April 2026, colorescience.com generated online sales revenue of $902,123, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 2.50-3.00%, below the category high of 4.38%. The average order value (AOV) ranged from $75 to $100, compared to a high of $195, while total sessions reached 333,403, vastly surpassing the median of 20,819 but still far from sephora.com's impressive 84,653,344 sessions. Overall, colorescience.com demonstrates strong performance in revenue and traffic relative to its industry peers, albeit with room for improvement in conversion rate and AOV.
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colorescience.com competitors

In April 2026, colorescience.com significantly outperformed its competitors in the skincare sector. With a revenue of $902,123 from 333,403 sessions, its conversion rate stood at 2.50-3.00%, translating to 9,168 transactions and an average order value (AOV) between $75-100. In contrast, drbaileyskincare.com generated only $55,196 in revenue from 80,572 sessions, yielding a much lower conversion rate of 0.50-1.00%. coola.com, while having a better conversion rate of 4.00-4.50%, reported only $182,199 in revenue from 78,471 sessions, indicating it is still below colorescience.com in total revenue. Other competitors, like gabrielcosmeticsinc.com and blackgirlsunscreen.com, also lagged significantly, with revenues of $15,162 and $68,255, respectively. Overall, colorescience.com established a strong market position, benefiting from higher transactions and a larger revenue stream compared to its peers.

drbaileyskincare.com screenshot
#1 drbaileyskincare.com
55.2K
Revenue
80.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
coola.com screenshot
#2 coola.com
182.2K
Revenue
78.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#3 gabrielcosmeticsinc.com
15.2K
Revenue
7.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blackgirlsunscreen.com screenshot
#4 blackgirlsunscreen.com
68.3K
Revenue
62.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
renskincare.com screenshot
#5 renskincare.com
39.4K
Revenue
8.6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In April large majority of sales on colorescience.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on colorescience.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

Evaluate colorescience.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

Explore colorescience.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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colorescience.com country & global rank

Assess the ranking of colorescience.com among other retailers within its primary country and worldwide.

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