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Jul 2025
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.1M
Revenue
352.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com's revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced decline of 19%, compared to the preceding three months.

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colorescience.com revenue decline for last six months
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OVERVIEW
In July 2025, colorescience.com in the BEAUTY AND COSMETICS industry had online sales revenue of $1,136,263, a conversion rate of 2.50-3.00%, an AOV of $100-125, and 352,734 sessions. The largest online store in this category was themancompany.com with $113,233,299 in revenue, the highest conversion rate was 4.31%, the highest AOV was $211, and the highest number of sessions was 41,064,568 from sephora.com. The median revenue for BEAUTY AND COSMETICS was $48,182, the median sessions were 20,909, the lowest conversion rate was 1.0%, and the lowest AOV was $51.
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colorescience.com competitors

In July 2025, colorescience.com outperforms its competitors in terms of revenue, transactions, sessions, and average order value (AOV). colorescience.com generated $1,136,263 in revenue from 9,136 transactions and 352,734 sessions, with an AOV ranging between $100-$125 and a conversion rate of 2.50-3.00%. In comparison, Dr. Bailey Skincare had $66,257 in revenue from 445 transactions and 58,913 sessions, with an AOV of $125-$150 and a lower conversion rate of 0.50-1.00%. coola.com achieved $219,208 in revenue from 3,588 transactions and 140,976 sessions, with an AOV of $50-$75 and a comparable conversion rate to colorescience.com. Gabriel Cosmetics Inc. and Black Girl Sunscreen also lagged behind colorescience.com in revenue, transactions, and sessions, with lower AOVs and conversion rates. Overall, colorescience.com demonstrates superior performance across key metrics when compared to its competitors in the skincare industry.

drbaileyskincare.com screenshot
#1 drbaileyskincare.com
66.3K
Revenue
58.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
coola.com screenshot
#2 coola.com
219.2K
Revenue
141K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#3 gabrielcosmeticsinc.com
28.5K
Revenue
13.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
blackgirlsunscreen.com screenshot
#4 blackgirlsunscreen.com
37.9K
Revenue
60K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
renskincare.com screenshot
#5 renskincare.com
239.8K
Revenue
68.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In July large majority of sales on colorescience.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on colorescience.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

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colorescience.com country & global rank

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