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Nov 2025
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
305.1K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com Annual Revenue and Growth

colorescience.com's annual sales on its online store amounted to $13.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$13.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
colorescience.com revenue by year

colorescience.com's monthly revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced decline of 21%, compared to the preceding three months.

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colorescience.com revenue decline for last six months
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OVERVIEW
In November 2025, colorescience.com generated $1,316,429 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 3.00-3.50%, while the industry average peaks at 5.32%. Their average order value (AOV) ranged from $100-125, below the category high of $204. The site recorded 305,105 sessions, greatly exceeding the median of 19,748 and contrasting sharply with the top performer, sephora.com, which saw 76,114,809 sessions. Overall, colorescience.com demonstrates strong performance in a competitive industry, highlighting its successful online presence and appeal.
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colorescience.com competitors

In November 2025, colorescience.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). With a revenue of $1,316,429 from 10,673 transactions and 305,105 sessions, colorescience.com had a solid conversion rate of 3.00-3.50%. In comparison, drbaileyskincare.com had lower revenue ($99,673) and sessions (49,187) with a conversion rate of 1.00-1.50%. coola.com performed better in terms of conversion rate (5.00-5.50%) but had lower revenue ($161,718) and sessions (43,975) compared to colorescience.com. gabrielcosmeticsinc.com and blackgirlsunscreen.com also had lower revenue, transactions, and sessions, with blackgirlsunscreen.com having the lowest conversion rate at 0.50-1.00%. Overall, colorescience.com emerged as a strong competitor in the skincare and beauty industry with its impressive performance metrics in November 2025.

drbaileyskincare.com screenshot
#1 drbaileyskincare.com
99.7K
Revenue
49.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
coola.com screenshot
#2 coola.com
161.7K
Revenue
44K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#3 gabrielcosmeticsinc.com
19.4K
Revenue
9.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
blackgirlsunscreen.com screenshot
#4 blackgirlsunscreen.com
16.5K
Revenue
24.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
renskincare.com screenshot
#5 renskincare.com
43.1K
Revenue
18.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In November large majority of sales on colorescience.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on colorescience.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

Evaluate colorescience.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

Explore colorescience.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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colorescience.com country & global rank

Assess the ranking of colorescience.com among other retailers within its primary country and worldwide.

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