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Dec 2025
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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682.3K
Revenue
Dec 25
241.2K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com Annual Revenue and Growth

colorescience.com's annual sales on its online store amounted to $13.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$13.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
colorescience.com revenue by year

colorescience.com's monthly revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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colorescience.com revenue decline for last six months
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OVERVIEW
In December 2025, colorescience.com generated online sales of $682,273, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, yet far behind ulta.com’s $152,769,917. The site achieved a conversion rate of 2.50-3.00%, below the category's high of 4.87% and above the low of 1.29%. Its average order value (AOV) ranged from $100-125, considerably lower than the high AOV of $191 in the industry, while sessions totaled 241,162, well above the median of 23,270 but far from sephora.com’s leading 76,213,109 sessions, indicating room for growth in both conversion and traffic.
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colorescience.com competitors

When comparing colorescience.com to its competitors in December 2025, it stands out with the highest revenue of $682,273. Its transaction count of 6,108 and session count of 241,162 are also notably higher than its competitors. The average order value (AOV) for colorescience.com falls in the range of $100-125, which is on par with other leading brands in the industry. However, its conversion rate of 2.50-3.00% is matched by coola.com, which has a similar revenue but fewer transactions and sessions. In contrast, drbaileyskincare.com has a higher AOV of $125-150, but a lower conversion rate of 1.00-1.50%. Overall, colorescience.com outperforms its competitors in terms of revenue, transactions, and sessions, making it a top player in the cosmetics and skincare market.

drbaileyskincare.com screenshot
#1 drbaileyskincare.com
104.5K
Revenue
58.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
coola.com screenshot
#2 coola.com
79.6K
Revenue
45.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#3 gabrielcosmeticsinc.com
30.7K
Revenue
12K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
blackgirlsunscreen.com screenshot
#4 blackgirlsunscreen.com
18.3K
Revenue
34.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
renskincare.com screenshot
#5 renskincare.com
82.1K
Revenue
17.6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In December large majority of sales on colorescience.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on colorescience.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

Evaluate colorescience.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

Explore colorescience.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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colorescience.com country & global rank

Assess the ranking of colorescience.com among other retailers within its primary country and worldwide.

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