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Sep 2025
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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563.4K
Revenue
Sep 25
237.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com Annual Revenue and Growth

colorescience.com's annual sales on its online store amounted to $13.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$13.7M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
colorescience.com revenue by year

colorescience.com's monthly revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced decline of 28%, compared to the preceding three months.

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colorescience.com revenue decline for last six months
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OVERVIEW
In September 2025, colorescience.com achieved online sales revenue of $563,362, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, though still far behind ulta.com's $93,223,020. The site recorded a conversion rate between 2.00-2.50%, lower than the category high of 4.54% and above the low of 1.08%. With an average order value (AOV) of $100-125, colorescience.com exceeded the lower category benchmark of $47 but fell short of the high of $203. The site attracted 237,121 sessions, well above the median of 18,928 yet a fraction of sephora.com's staggering 45,764,193 sessions.
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colorescience.com competitors

When comparing colorescience.com to its competitors in September 2025, colorescience.com stands out with a revenue of $563,362, transactions of 4,869, and sessions of 237,121. The Average Order Value (AOV) for colorescience.com falls in the range of $100-$125 with a conversion rate of 2.00-2.50. In contrast, drbaileyskincare.com has a revenue of $73,492, transactions of 504, and sessions of 47,966, with a higher AOV of $125-$150 but a lower conversion rate of 1.00-1.50. coola.com shows a revenue of $131,571, transactions of 1,971, and sessions of 74,731, with a lower AOV of $50-$75 but a higher conversion rate of 2.50-3.00. gabrielcosmeticsinc.com and blackgirlsunscreen.com have even lower revenue, transactions, sessions, AOV, and conversion rates compared to colorescience.com.

drbaileyskincare.com screenshot
#1 drbaileyskincare.com
73.5K
Revenue
48K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
coola.com screenshot
#2 coola.com
131.6K
Revenue
74.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#3 gabrielcosmeticsinc.com
14.6K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
blackgirlsunscreen.com screenshot
#4 blackgirlsunscreen.com
18.1K
Revenue
58.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
beautyblender.com screenshot
#5 beautyblender.com
168.9K
Revenue
87.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In September large majority of sales on colorescience.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on colorescience.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

Evaluate colorescience.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

Explore colorescience.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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colorescience.com country & global rank

Assess the ranking of colorescience.com among other retailers within its primary country and worldwide.

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