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Jan 2026
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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637K
Revenue
Jan 26
213.7K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com Annual Revenue and Growth

colorescience.com's annual sales on its online store amounted to $13.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
colorescience.com revenue by year

colorescience.com's monthly revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced growth of 15%, compared to the preceding three months.

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colorescience.com revenue growth for last six months
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OVERVIEW
In January 2026, colorescience.com generated $636,953 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 2.50-3.00%, just below the high of 4.7%. Its average order value (AOV) ranged between $100-125, lower than the category's peak AOV of $194. The site attracted 213,723 sessions, well above the median of 22,631 but dwarfed by ulta.com’s 47,691,438 sessions, highlighting colorescience's strong market presence in a competitive industry.
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colorescience.com competitors

In January 2026, colorescience.com outperformed its competitors in terms of revenue, with $636,953. The website also had the highest number of transactions at 5,737 and sessions at 213,723. The average order value (AOV) for colorescience.com ranged from $100-125, and the conversion rate was between 2.50-3.00%. In comparison, coola.com had a revenue of $110,038 with 1,773 transactions and 45,432 sessions. gabrielcosmeticsinc.com generated $21,024 in revenue with 298 transactions and 8,672 sessions. Lastly, blackgirlsunscreen.com had a revenue of $22,185 with 332 transactions and 32,995 sessions. Despite the competitors' varying conversion rates and AOVs, colorescience.com remained the leader in revenue, transactions, and sessions.

coola.com screenshot
#1 coola.com
110K
Revenue
45.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#2 gabrielcosmeticsinc.com
21K
Revenue
8.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
blackgirlsunscreen.com screenshot
#3 blackgirlsunscreen.com
22.2K
Revenue
33K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
renskincare.com screenshot
#4 renskincare.com
65.9K
Revenue
15.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
beautyblender.com screenshot
#5 beautyblender.com
356.7K
Revenue
149.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In January large majority of sales on colorescience.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on colorescience.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

Explore colorescience.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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colorescience.com country & global rank

Assess the ranking of colorescience.com among other retailers within its primary country and worldwide.

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