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Oct 2025
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Home/Insights/Retailers/colorescience.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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684.6K
Revenue
Oct 25
232.6K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Colorescience.com is an online platform specialized in the sale of cosmetics and skincare products. The website offers a wide range of beauty items, including sunscreens, primers, foundations, and mineral makeup. It provides customers with various options for enhancing their beauty routine and maintaining healthy skin.

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colorescience.com Annual Revenue and Growth

colorescience.com's annual sales on its online store amounted to $13.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$13.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
colorescience.com revenue by year

colorescience.com's monthly revenueOVER TIME
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Over the past three months, colorescience.com revenue has experienced decline of 36%, compared to the preceding three months.

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colorescience.com revenue decline for last six months
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OVERVIEW
In October 2025, colorescience.com achieved impressive online sales of $684,560, significantly surpassing the median of $41,294 in the BEAUTY AND COSMETICS industry. With a conversion rate of 2.50-3.00%, it falls within a competitive range, though below the high benchmark of 4.65%. The average order value (AOV) of $100-125 is notable yet lower than the peak AOV of $202 in the sector. Additionally, colorescience.com recorded 232,637 sessions, well above the median of 18,156, showcasing strong customer engagement, though dwarfed by sephora.com's staggering 49,510,502 sessions.
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colorescience.com competitors

In October 2025, colorescience.com outperformed its competitors in terms of revenue, with $684,560 in comparison to drbaileyskincare.com ($100,701), coola.com ($127,487), gabrielcosmeticsinc.com ($18,920), and blackgirlsunscreen.com ($17,193). colorescience.com also had the highest number of transactions at 5,965, followed by coola.com at 1,798. In terms of sessions, colorescience.com had 232,637, while drbaileyskincare.com had 49,919, coola.com had 43,975, gabrielcosmeticsinc.com had 9,502, and blackgirlsunscreen.com had 31,757. The average order value (AOV) for colorescience.com was in the range of $100-$125, which was similar to gabrielcosmeticsinc.com, while drbaileyskincare.com and blackgirlsunscreen.com had slightly higher AOVs, and coola.com had a lower AOV. colorescience.com had a conversion rate of 2.50-3.00%, falling in between coola.com's 4.00-4.50% and gabrielcosmeticsinc.com's 3.00-3.50%, while drbaileyskincare.com and blackgirlsunscreen.com had lower conversion rates.

drbaileyskincare.com screenshot
#1 drbaileyskincare.com
100.7K
Revenue
49.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
coola.com screenshot
#2 coola.com
127.5K
Revenue
44K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
gabrielcosmeticsinc.com screenshot
#3 gabrielcosmeticsinc.com
18.9K
Revenue
9.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
blackgirlsunscreen.com screenshot
#4 blackgirlsunscreen.com
17.2K
Revenue
31.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
renskincare.com screenshot
#5 renskincare.com
81.2K
Revenue
24.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
colorescience.com vs top market performers
colorescience.com
top retailers
conversion rate vs average order value for colorescience.com and its competitors
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Revenue share by device at colorescience.com

In October large majority of sales on colorescience.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on colorescience.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colorescience.com channels

Identify top traffic channels that drive growth for colorescience.comand discover how performance of traffic channels has changed over time.

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colorescience.com Google Ads spend

Evaluate colorescience.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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colorescience.com devices

Review colorescience.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colorescience.com top markets

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colorescience.com country & global rank

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