Grips
Apr 2024
All countries
TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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5.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conversion rate
$150-175
Average order value
Online only revenue for kuhl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Kuhl.com is a website that offers a wide range of outdoor clothing and accessories for men and women. Their inventory includes high-quality jackets, pants, shorts, shirts, and hats. They also sell durable bags and accessories suitable for outdoor activities, ensuring comfort and functionality in various weather conditions.

kuhl.com’s revenueOVER TIME
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Over the past three months, kuhl.com revenue has experienced decline of 23%, compared to the preceding three months.

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kuhl.com revenue decline for last six months
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OVERVIEW
In April 2024, kuhl.com, an e-commerce website, generated $5,537,475 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $150-175. This places them above the median revenue in their category, although lower than the largest online store, qvc.com. kuhl.com had 1,244,280 sessions, exceeding the median sessions for E COMMERCE AND SHOPPING. Additionally, their AOV falls within the mid-range compared to other stores, with a high AOV of $349 and a low AOV of $60 within the industry.
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kuhl.com competitors

When comparing kuhl.com to its competitors in the outdoor apparel industry, we can see that kuhl.com has the highest revenue at $5,537,475. However, in terms of transactions, steepandcheap.com leads with 38,196 transactions compared to kuhl.com's 32,666. In terms of website traffic, kuhl.com has 1,244,280 sessions, which is lower than steepandcheap.com's 1,941,031 sessions. Despite this, kuhl.com has a higher average order value (AOV) range of $150-$175 compared to steepandcheap.com's $125-$150. Additionally, kuhl.com has a higher conversion rate of 2.50-3.00%, which is also better than most of its competitors. Overall, while kuhl.com may not lead in all metrics, its strong revenue, AOV, and conversion rate position it well within the competitive landscape of outdoor apparel e-commerce websites.

#1 steepandcheap.com
5.2M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 tascperformance.com
336.3K
Revenue
68.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#3 activeendeavors.com
40.8K
Revenue
23.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#4 escapeoutdoors.com
187.4K
Revenue
42.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#5 sunandski.com
2.4M
Revenue
600.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
kuhl.com vs top market performers
kuhl.com
top retailers
conversion rate vs average order value for kuhl.com and its competitors
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kuhl.com brandsby revenue

kuhl.com categoriesby revenue

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brands overtime comparison

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kuhl.com channels

Identify top traffic channels that drive growth for kuhl.comand discover how performance of traffic channels has changed over time.

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kuhl.com Google Ads spend

Evaluate kuhl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kuhl.com devices

Review kuhl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kuhl.com top markets

Explore kuhl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kuhl.com country & global rank

Assess the ranking of kuhl.com among other retailers within its primary country and worldwide.

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