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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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16M
Revenue
Jul 26
2.8M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$900-1000
AOV
Jul 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced decline of 30%, compared to the preceding three months.

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dfs.co.uk revenue decline for last six months
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OVERVIEW
dfs.co.uk operates in the furniture category, showing notable performance metrics for July 2026. With online sales revenue of $16 million, dfs.co.uk outperforms the typical furniture retailer, which generates around $144,000 monthly. The site's conversion rate stands between 0.50-1.00%, aligning well within the typical furniture retailer range of 0.27% to 1.97%. Its average order value (AOV) of $925-950 also falls within the category's typical range of $294 to $1,209. Additionally, dfs.co.uk attracted 2.8 million sessions, significantly exceeding the typical furniture retailer's approximately 34,100 sessions per month, underscoring its strong presence in the market.
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dfs.co.uk competitors

In July 2026, dfs.co.uk notably trails in average order value (AOV), ranging between $925-950, compared to competitors like furniturevillage.co.uk with an AOV of $1,025-1,050. However, dfs.co.uk excels in revenue, generating $16 million, which places it first among its competitors, leading furniturevillage.co.uk by a substantial $5.9 million. In transactions, dfs.co.uk again ranks highest with 17,100, surpassing furniturevillage.co.uk by 7,378 transactions. When it comes to traffic, dfs.co.uk also leads significantly with 2.8 million sessions, outperforming dreams.co.uk by 1.5 million sessions. While dfs.co.uk’s conversion rate of 0.50-1.00% aligns with competitors like scs.co.uk and oakfurnitureland.co.uk, it still showcases impressive metrics across revenue and transactions. Overall, despite trailing in AOV, dfs.co.uk's dominance in other key areas reinforces its position as a leader in the market.

sofology.co.uk screenshot
#1 sofology.co.uk
2.2M
Revenue
812.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.1M
Revenue
812.3K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
1.6M
Revenue
233.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
8.1M
Revenue
910.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
5.3M
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Industries dfs.co.uk operates in

dfs.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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