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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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12.9M
Revenue
May 26
2.6M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$800-900
AOV
May 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced decline of 62%, compared to the preceding three months.

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dfs.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, dfs.co.uk generated online sales revenue of $12,898,112 within the FURNITURE sector, significantly outpacing the median revenue of $141,907. With a conversion rate of 0.50-1.00%, it remains below the industry high of 2.03%, while its average order value (AOV) ranged from $875-900, lower than the high of $1,203. The site attracted 2,639,964 sessions, a stark contrast to ikea.com’s leading figure of 220,716,222 and significantly above the median of 33,650. Overall, dfs.co.uk demonstrates solid performance but faces challenges in maximizing conversion and AOV compared to industry leaders.
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dfs.co.uk competitors

In May 2026, dfs.co.uk outperformed its competitors significantly in revenue, generating $12,898,112 from 14,727 transactions and achieving 2,639,964 sessions, translating to an average order value (AOV) of $875-900 and a conversion rate of 0.50-1.00%. In comparison, furniturevillage.co.uk had a close revenue of $10,325,895 with a higher AOV of $1,025-1,050 but lower overall transactions at 9,910 and sessions of 859,494. sofology.co.uk lagged considerably with only $1,998,950 in revenue from 2,533 transactions and a conversion rate of 0.00-0.50%. scs.co.uk and oakfurnitureland.co.uk recorded revenues of $4,088,859 and $8,923,316 respectively, but still fell short of dfs.co.uk’s metrics. Meanwhile, dreams.co.uk generated $6,228,161 in revenue with a lower conversion rate, illustrating that dfs.co.uk is a dominant player in the furniture sector.

sofology.co.uk screenshot
#1 sofology.co.uk
2M
Revenue
748.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.3M
Revenue
859.5K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
4.1M
Revenue
526.9K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
8.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
6.2M
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Revenue share by device at dfs.co.uk

In May large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries dfs.co.uk operates in

dfs.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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