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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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43.5M
Revenue
Jan 26
5.5M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$900-1000
AOV
Jan 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced growth of 70%, compared to the preceding three months.

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dfs.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, dfs.co.uk reported online sales revenue of $43,534,126, significantly lower than the FURNITURE median of $182,912, while the industry's leader, ikea.com, achieved $892,676,681. The conversion rate ranged between 0.50-1.00%, below the high benchmark of 2.05% and above the low of 0.27%. With an average order value (AOV) of $925-950, dfs.co.uk's performance was again below the high of $1,213, and its sessions totaled 5,451,345, far from ikea.com's leading 286,062,444 and above the home_and_garden median of 40,858.
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dfs.co.uk competitors

In January 2026, dfs.co.uk outperformed its competitors in terms of revenue, generating $43,534,126. The next closest competitor in terms of revenue was Oak Furniture Land with $16,680,022. However, dfs.co.uk had a higher number of transactions with 46,198, compared to Oak Furniture Land's 17,255. In addition, dfs.co.uk had the highest number of sessions with 5,451,345, showcasing its strong online presence. When looking at the average order value (AOV) and conversion rates, dfs.co.uk fell within the competitive range among its competitors. While Furniture Village had a higher AOV at $1025-1050, dfs.co.uk remained competitive with an AOV of $925-950. Similarly, dfs.co.uk had a conversion rate of 0.50-1.00%, in line with its competitors such as SCS and Dreams. Overall, dfs.co.uk showcased strong performance across various metrics, solidifying its position in the market.

sofology.co.uk screenshot
#1 sofology.co.uk
3.1M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
17.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
6.8M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
16.7M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
13.1M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Revenue share by device at dfs.co.uk

In January large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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