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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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15.1M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk's revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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dfs.co.uk revenue decline for last six months
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OVERVIEW
dfs.co.uk, in the FURNITURE industry, had a revenue of $15,063,436 in July 2025, with a conversion rate ranging from 0.50-1.00% and an AOV of $925-950. The site had 2,649,215 sessions during the month, with ikea.com leading with 243,283,438 sessions. Median revenue in the industry was $157,301, a very high conversion rate was 1.91%, a very low conversion rate was 0.24%, a very high AOV was $1,215, a very low AOV was $273, and the median number of sessions was 36,085.
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dfs.co.uk competitors

In July 2025, dfs.co.uk outperformed its competitors in terms of revenue, generating £15,063,436. furniturevillage.co.uk came closest with £10,379,131, while other competitors like oakfurnitureland.co.uk, dreams.co.uk, and scs.co.uk fell behind in revenue. However, dfs.co.uk had the highest number of transactions at 16,109, surpassing furniturevillage.co.uk at 9,887. In sessions, dfs.co.uk had 2,649,215, significantly higher than all competitors. The Average Order Value (AOV) for dfs.co.uk ranged from £925-950, falling in between the competitors. The conversion rate for dfs.co.uk was also competitive at 0.50-1.00, similar to scs.co.uk and oakfurnitureland.co.uk. Overall, dfs.co.uk demonstrated strong performance across revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the furniture retail sector in July 2025.

sofology.co.uk screenshot
#1 sofology.co.uk
1.7M
Revenue
712.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.4M
Revenue
937.9K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
4.3M
Revenue
597.6K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
6.3M
Revenue
720.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
7.1M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Revenue share by device at dfs.co.uk

In July large majority of sales on dfs.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on dfs.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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