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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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13.6M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk's revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced decline of 34%, compared to the preceding three months.

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dfs.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, dfs.co.uk, in the FURNITURE industry, had a revenue of $13,560,828 with a median revenue of $138,154. The conversion rate ranged from 0.50-1.00% compared to a high of 2.04% and a low of 0.25%. The average order value (AOV) was between $900-925, while a high AOV was $1,216 and a low AOV was $278. The website had 2,810,120 sessions, with the highest being 212,449,318 from ikea.com, and a median of 33,241 sessions in the FURNITURE category.
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dfs.co.uk competitors

In May 2025, dfs.co.uk reported a revenue of £13,560,828 with 14,800 transactions and 2,810,120 sessions, boasting an average order value (AOV) of £900-925 and a conversion rate of 0.50-1.00. Compared to its competitors, dfs.co.uk outperformed sofology.co.uk, which had a revenue of £1,722,297 with 2,269 transactions and 694,163 sessions, a lower AOV of £750-775, and a conversion rate of 0.00-0.50. oakfurnitureland.co.uk was a strong contender with a revenue of £6,297,693, 6,919 transactions, and 918,185 sessions, matching dfs.co.uk's AOV range and conversion rate. scs.co.uk generated £3,844,647 in revenue, 4,595 transactions, and 510,190 sessions, with a slightly lower AOV range of £825-850 but a similar conversion rate. dreams.co.uk and furniturevillage.co.uk also presented strong competition, but dfs.co.uk stood out with its impressive performance metrics.

sofology.co.uk screenshot
#1 sofology.co.uk
1.7M
Revenue
694.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.6M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
3.8M
Revenue
510.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
6.3M
Revenue
918.2K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
6.7M
Revenue
1.7M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Revenue share by device at dfs.co.uk

In May large majority of sales on dfs.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on dfs.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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