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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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14.6M
Revenue
Apr 26
3.1M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$800-900
AOV
Apr 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced decline of 72%, compared to the preceding three months.

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dfs.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, dfs.co.uk, operating in the FURNITURE industry, generated $14,572,963 in online sales with a conversion rate ranging between 0.50-1.00%, which is above the industry low of 0.26% but below the high of 1.96%. The average order value (AOV) was between $850-875, notably lower than the sector's high of $1,216, while total sessions reached 3,109,465, significantly exceeding the median of 35,054 but far below the market leader, ikea.com, which attracted 214,449,321 sessions. Overall, dfs.co.uk's metrics reflect a solid performance amidst a competitive landscape.
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dfs.co.uk competitors

In April 2026, dfs.co.uk outperformed its competitors significantly, generating $14,572,963 in revenue with 16,952 transactions from 3,109,465 sessions, achieving a conversion rate between 0.50% and 1.00% and an average order value (AOV) of $850-$875. In contrast, furniturevillage.co.uk, while closely following with $12,387,764 in revenue, had a higher AOV of $1,050-$1,075 but only 11,671 transactions, translating to a conversion rate of 1.00%-1.50%. sofology.co.uk lagged behind, generating $2,266,537 from 2,958 transactions, reflecting a conversion rate of 0.00%-0.50%. scs.co.uk and oakfurnitureland.co.uk reported revenues of $5,112,863 and $9,816,344, respectively, but had similar AOVs and conversion rates to dfs.co.uk. dreams.co.uk reported $6,944,424 with a lower AOV and conversion rate, showcasing dfs.co.uk's dominant market position.

sofology.co.uk screenshot
#1 sofology.co.uk
2.3M
Revenue
937.3K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
12.4M
Revenue
935.7K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
5.1M
Revenue
878K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
9.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
6.9M
Revenue
1.7M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Revenue share by device at dfs.co.uk

In April large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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