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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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18.4M
Revenue
Aug 26
3.2M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$900-1000
AOV
Aug 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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dfs.co.uk revenue growth for last six months
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OVERVIEW
dfs.co.uk operates in the furniture category, where it has shown notable performance metrics for the month of August 2026. The site generated $18.4 million in online sales, significantly higher than the typical furniture retailer's revenue of around $187,000 a month. With 3.2 million sessions, dfs.co.uk far exceeds the typical furniture retailer's approximately 38,900 sessions. Its conversion rate stands between 0.50-1.00%, which is within the typical range of 0.26% to 2.01%. Additionally, the average order value (AOV) ranges from $900 to $925, also within the typical furniture category range of $293 to $1,222, showcasing strong market performance.
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dfs.co.uk competitors

In August 2026, dfs.co.uk trails its competitors in average order value (AOV), with a range of $900-925 compared to furniturevillage.co.uk’s AOV of $1025-1050 and dreams.co.uk’s AOV of $1050-1075. However, dfs.co.uk significantly surpasses its competitors in revenue, generating $18.4 million, which positions it well ahead of furniturevillage.co.uk at $12 million and oakfurnitureland.co.uk at $9.4 million. Additionally, dfs.co.uk leads in transactions, achieving 20,100, while furniturevillage.co.uk follows with 11,600. The site also outperforms others in sessions, reaching 3.2 million compared to the 1.1 million of both furniturevillage.co.uk and oakfurnitureland.co.uk. Although dfs.co.uk has a conversion rate ranging from 0.50-1.00%, similar to scs.co.uk and oakfurnitureland.co.uk, it remains behind furniturevillage.co.uk’s 1.00-1.50%. Overall, while dfs.co.uk has areas to improve, it dominates the market in key metrics like revenue, transactions, and sessions.

sofology.co.uk screenshot
#1 sofology.co.uk
2.5M
Revenue
910.8K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
12M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
634.2K
Revenue
96.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
9.4M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
6.6M
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Industries dfs.co.uk operates in

dfs.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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