dfs.co.uk
DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.
GRIPS CUSTOMERS & RESEARCH PARTNERS
dfs.co.uk Annual Revenue and Growth
dfs.co.uk's annual sales on its online store amounted to $224.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
dfs.co.uk's monthly revenueOVER TIME
Over the past three months, dfs.co.uk revenue has experienced growth of 39%, compared to the preceding three months.
dfs.co.uk competitors
In November 2025, dfs.co.uk outperformed its competitors in terms of revenue, with a total of $24,075,277. Among its competitors, furniturevillage.co.uk came closest with $19,116,943 in revenue. In terms of transactions, dfs.co.uk had 26,017 transactions, while oakfurnitureland.co.uk followed closely behind with 15,348 transactions. However, when looking at the conversion rate, dfs.co.uk fell behind furniturevillage.co.uk and scs.co.uk, both achieving a conversion rate of 1.00-1.50%. Despite having a high average order value (AOV) of $925-950, dfs.co.uk was outperformed by oakfurnitureland.co.uk and its AOV of $975-1000. With the highest number of sessions at 4,549,729, dfs.co.uk maintained a strong online presence compared to its competitors, with dreams.co.uk having the next highest number of sessions at 2,107,491.
Revenue share by device at dfs.co.uk
In November large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
dfs.co.uk channels
Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.
dfs.co.uk Google Ads spend
Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dfs.co.uk devices
Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
