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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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19.1M
Revenue
Sep 26
3.8M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$900-1000
AOV
Sep 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced growth of 32%, compared to the preceding three months.

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dfs.co.uk revenue growth for last six months
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OVERVIEW
dfs.co.uk operates within the furniture category, generating $19.1 million in online sales for September 2026. The typical furniture retailer generates around $137,000 a month, while the largest, ikea.com, brings in $816 million. With a conversion rate of 0.50-1.00%, dfs.co.uk falls within the typical furniture retailer range of 0.25% to 1.99%. Its average order value (AOV) of $900-925 is also within the typical range of $296 to $1,221. Furthermore, dfs.co.uk recorded 3.8 million sessions, significantly higher than the typical furniture retailer’s 28,700 sessions, highlighting its substantial online presence within the category.
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dfs.co.uk competitors

In September 2026, dfs.co.uk significantly trails its competitors in average order value (AOV), with a range of $900-925. In contrast, furniturevillage.co.uk leads with an AOV of $1025-1050, while dreams.co.uk also surpasses it at $1050-1075. Despite this, dfs.co.uk outperforms all competitors in revenue, achieving $19.1 million, and in transactions, recording 20,700, both figures well ahead of furniturevillage.co.uk’s $10.6 million revenue and 10,200 transactions. Additionally, dfs.co.uk dominates in sessions, attracting 3.8 million visitors compared to oakfurnitureland.co.uk's 1.2 million. While conversion rates for all sites fall between 0.50% and 1.00%, dfs.co.uk’s position remains strong across revenue, transactions, and sessions. However, it faces challenges in maximizing its AOV compared to its peers, which could enhance its overall profitability.

sofology.co.uk screenshot
#1 sofology.co.uk
2.4M
Revenue
882.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
1.1M
Revenue
222K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
11.7M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
7.8M
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Industries dfs.co.uk operates in

dfs.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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