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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

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15.4M
Revenue
Mar 26
3.2M
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$800-900
AOV
Mar 26
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DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

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dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $241.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$241.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced growth of 1.2%, compared to the preceding three months.

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dfs.co.uk revenue growth for last six months
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OVERVIEW
In March 2026, dfs.co.uk generated $15,434,907 in online revenue with a conversion rate between 0.50-1.00%, below the industry high of 2.03%, while its average order value (AOV) ranged from $850-875, significantly lower than the high of $1,199; with 3,230,379 sessions, dfs.co.uk outperformed the home and garden median of 37,088, but remained far behind the leading competitor, ikea.com, which achieved a staggering $558,148,551 in revenue and 227,884,159 sessions.
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dfs.co.uk competitors

In March 2026, dfs.co.uk outperformed most of its competitors in terms of revenue, generating $15,434,907. While sofology.co.uk lagged behind with $2,441,125, furniturevillage.co.uk came close with $11,029,327. However, oakfurnitureland.co.uk surpassed dfs.co.uk with $10,834,007. In terms of transactions, dfs.co.uk had 17,894, higher than sofology.co.uk's 3,156 but lower than furniturevillage.co.uk's 10,609 and oakfurnitureland.co.uk's 11,167. dfs.co.uk also had the highest number of sessions with 3,230,379, compared to its competitors. The average order value (AOV) for dfs.co.uk ranged from $850-875, similar to scs.co.uk and dreams.co.uk, but lower than furniturevillage.co.uk and oakfurnitureland.co.uk. Additionally, the conversion rate for dfs.co.uk fell between 0.50-1.00%, on par with scs.co.uk and dreams.co.uk. Overall, dfs.co.uk showed strong performance in revenue and sessions, indicating a competitive position within the market.

sofology.co.uk screenshot
#1 sofology.co.uk
2.4M
Revenue
928.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
11M
Revenue
911K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
10.8M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
8.2M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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Revenue share by device at dfs.co.uk

In March large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on dfs.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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