Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for dfs.co.ukdfs.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
20.2M
Revenue
Aug 25
3.4M
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$900-1000
AOV
Aug 25
Loading...

DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dfs.co.uk Annual Revenue and Growth

dfs.co.uk's annual sales on its online store amounted to $224.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$224.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dfs.co.uk revenue by year

dfs.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, dfs.co.uk revenue has experienced growth of 8.3%, compared to the preceding three months.

View real-time data
dfs.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, dfs.co.uk in the FURNITURE industry had online sales revenue of $20,192,135, a conversion rate of 0.50-1.00%, an AOV of $900-925, and 3,419,800 sessions. Compared to the industry median revenue of $153,678, dfs.co.uk's performance stands out. However, it falls short of the largest player, ikea.com, with online sales revenue of $1,072,649,159 and sessions of 281,010,311. dfs.co.uk's conversion rate and AOV are also below the high-end benchmarks of 1.88% and $1,209, respectively. Overall, dfs.co.uk shows solid performance in the FURNITURE category, but there is room for improvement.
Read more

dfs.co.uk competitors

In August 2025, dfs.co.uk outperformed some of its competitors in the furniture industry. furniturevillage.co.uk had the highest revenue at £12,613,713, but dfs.co.uk followed closely behind with revenue of £20,192,135. While dfs.co.uk had a higher number of transactions (22,267) and sessions (3,419,800) compared to other competitors like sofology.co.uk and dreams.co.uk, its average order value (AOV) of £900-925 and conversion rate of 0.50-1.00 were also competitive. oakfurnitureland.co.uk had a similar AOV range as dfs.co.uk but with slightly fewer transactions and sessions. Overall, dfs.co.uk showcased strong performance in revenue, transactions, and sessions, indicating its strong position in the market compared to its competitors in August 2025.

sofology.co.uk screenshot
#1 sofology.co.uk
1.9M
Revenue
818.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
12.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
scs.co.uk screenshot
#3 scs.co.uk
4M
Revenue
597.6K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
oakfurnitureland.co.uk screenshot
#4 oakfurnitureland.co.uk
9M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
7.8M
Revenue
2.3M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dfs.co.uk

In August large majority of sales on dfs.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on dfs.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dfs.co.uk Google Ads spend

Evaluate dfs.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard