Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

devacurl.com

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198.3K

Revenue

103.8K

Sessions

1.5-2.0%

Conversion rate

$100-125

Average order value

Online only revenue for devacurl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS
D2C

Devacurl.com is an online platform that offers an array of hair care products and accessories. They provide a wide range of specialized products catering to curly and wavy hair types. Visitors can explore their offerings, gather hair care tips, and access a variety of salon services facilitated by certified stylists.

devacurl.com’s revenueOVER TIME
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Over the past three months, devacurl.com revenue has experienced decline of 23%, compared to the preceding three months.

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devacurl.com revenue decline for last six months

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OVERVIEW

For the month of August 2024, devacurl.com in the BEAUTY AND COSMETICS industry had a revenue of $198,272 for online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The website had a total of 103,818 sessions. Compared to the industry, devacurl.com's revenue was higher than the median of $55,432, but lower than the top performer ulta.com with $83,234,865. The conversion rate fell between the high of 4.4% and low of 1.36%, while the AOV was within the range of $48 to $186. sephora.com led in sessions with 40,912,844, surpassing the industry median of 24,118.

devacurl.com competitors

When comparing devacurl.com to its competitors, we see that devacurl.com has a lower revenue of $198,272 compared to the top performer, curlsmith.com, which boasts a revenue of $1,296,820. devacurl.com also has fewer transactions at 1,942, while curlsmith.com has 14,757 transactions. In terms of sessions, devacurl.com has 103,818 sessions, which is lower than curlsmith.com's 478,102 sessions. devacurl.com has an Average Order Value (AOV) in the range of $100-125, falling between the competitors' AOV ranges. However, devacurl.com's conversion rate of 1.50-2.00% is on par with ouidad.com, which has a similar conversion rate. Overall, devacurl.com shows potential for growth but currently lags behind its competitors in revenue, transactions, and sessions.

#1 ouidad.com

335.7K

Revenue

183.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 naturallycurly.com

52.2K

Revenue

35.9K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 lusbrands.com

360.1K

Revenue

230.3K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 curlsmith.com

1.3M

Revenue

478.1K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 carolsdaughter.com

141.3K

Revenue

193.9K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

devacurl.com vs top market performers

devacurl.com

top retailers

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devacurl.com brandsby revenue

Devacurl

Top retailers:ulta.com dermstore.com

Treatment Mask

devacurl.com categoriesby revenue

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

Hair Styling Products

Top retailers:amazon.com cosmoprofbeauty.com vegamour.com

Bath Towels & Washcloths

Top retailers:amazon.com macys.com cozyearth.com

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Top retailers:cosmoprofbeauty.com amazon.com ulta.com

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Top retailers:shein.co.uk ebay.co.uk ebay.com

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devacurl.com channels

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devacurl.com Google Ads spend

Evaluate devacurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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devacurl.com devices

Review devacurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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devacurl.com top markets

Explore devacurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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