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Oct 2025
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Home/Insights/Retailers/curlsmith.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.9M
Revenue
Oct 25
483.3K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

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curlsmith.com Annual Revenue and Growth

curlsmith.com's annual sales on its online store amounted to $18.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
curlsmith.com revenue by year

curlsmith.com's monthly revenueOVER TIME
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Over the past three months, curlsmith.com revenue has experienced growth of 127%, compared to the preceding three months.

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curlsmith.com revenue growth for last six months
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OVERVIEW
In October 2025, curlsmith.com, operating in the BEAUTY AND COSMETICS industry, achieved online sales revenue of $1,923,004, significantly surpassing the median of $41,294, with a conversion rate of 4.00-4.50%, close to the high benchmark of 4.65%. The average order value (AOV) ranged from $75-100, below the industry high of $202, while the site recorded 483,316 sessions, far exceeding the median of 18,156, but markedly lower than the leading competitor, sephora.com, which boasts 49,510,502 sessions, illustrating curlsmith's strong performance amidst industry standards.
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curlsmith.com competitors

In October 2025, curlsmith.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,923,004, 21,102 transactions, and 483,316 sessions, Curlsmith had a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. In comparison, carolsdaughter.com had a revenue of $100,534, 1,772 transactions, and 122,950 sessions with an AOV of $50-75 and a conversion rate of 1.00-1.50%. functionofbeauty.com, maneclubnyc.com, onlycurls.com, and livingproof.com also had lower revenue, transactions, sessions, AOV, and conversion rates compared to Curlsmith. Overall, Curlsmith demonstrated superior performance across all key metrics when compared to its competitors in the hair care industry in October 2025.

carolsdaughter.com screenshot
#1 carolsdaughter.com
100.5K
Revenue
123K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#2 functionofbeauty.com
110K
Revenue
148.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
maneclubnyc.com screenshot
#3 maneclubnyc.com
17.1K
Revenue
36.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
onlycurls.com screenshot
#4 onlycurls.com
267.1K
Revenue
174.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
livingproof.com screenshot
#5 livingproof.com
366.9K
Revenue
255.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
curlsmith.com vs top market performers
curlsmith.com
top retailers
conversion rate vs average order value for curlsmith.com and its competitors
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Revenue share by device at curlsmith.com

In October large majority of sales on curlsmith.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on curlsmith.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

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curlsmith.com Google Ads spend

Evaluate curlsmith.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curlsmith.com country & global rank

Assess the ranking of curlsmith.com among other retailers within its primary country and worldwide.

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