Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jun 2025

All countries

Home/Insights/Retailers/curlsmith.com

TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

curlsmith.com

Start benchmarking for free

881.6K

Revenue

665.3K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

GRIPS CUSTOMERS & RESEARCH PARTNERS

curlsmith.com's revenueOVER TIME
View real-time data

Over the past three months, curlsmith.com revenue has experienced decline of 4.5%, compared to the preceding three months.

View real-time data

curlsmith.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In June 2025, curlsmith.com, in the BEAUTY AND COSMETICS industry, reported a revenue of $881,551 for online sales, with a median revenue of $43,095. The conversion rate ranged between 1.00-1.50%, lower than the industry's very high 4.4% and above the very low 1.06%. The average order value (AOV) was between $75-100, compared to the industry's very high of $209 and very low of $50. The website had 665,275 sessions, while the highest sessions were recorded at 36,910,068 for sephora.com, with a median of 19,241 sessions in the industry.

curlsmith.com competitors

In June 2025, curlsmith.com outperformed its competitors in terms of revenue, with $881,551 in comparison to livingproof.com at $285,516, functionofbeauty.com at $179,674, onlycurls.com at $183,385, carolsdaughter.com at $64,265, and maneclubnyc.com at $23,613. curlsmith.com also had the highest number of transactions at 9,249, followed by onlycurls.com at 4,078, livingproof.com at 3,947, functionofbeauty.com at 2,395, and carolsdaughter.com at 1,095. Additionally, curlsmith.com had the most sessions at 665,275, surpassing onlycurls.com at 133,222, livingproof.com at 255,475, functionofbeauty.com at 267,797, carolsdaughter.com at 132,559, and maneclubnyc.com at 42,380. Although the average order value (AOV) for curlsmith.com falls within the range of $75-$100, similar to functionofbeauty.com, carolsdaughter.com, and maneclubnyc.com, it's noteworthy that onlycurls.com had a lower AOV range of $25-$50 but achieved a significantly higher conversion rate of 3.00-3.50%, compared to curlsmith.com's 1.00-1.50% conversion rate.

#1 carolsdaughter.com

64.3K

Revenue

132.6K

Sessions

0.5-1.0%

Conv. rate

$50-75

AOV

#2 functionofbeauty.com

179.7K

Revenue

267.8K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 maneclubnyc.com

23.6K

Revenue

42.4K

Sessions

0.5-1.0%

Conv. rate

$50-75

AOV

#4 onlycurls.com

183.4K

Revenue

133.2K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#5 livingproof.com

285.5K

Revenue

255.5K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

curlsmith.com vs top market performers

curlsmith.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at curlsmith.com

In June large majority of sales on curlsmith.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

curlsmith.com Google Ads spend

Evaluate curlsmith.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.