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Nov 2025
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Home/Insights/Retailers/curlsmith.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.3M
Revenue
Nov 25
482.6K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

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curlsmith.com Annual Revenue and Growth

curlsmith.com's annual sales on its online store amounted to $18.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
curlsmith.com revenue by year

curlsmith.com's monthly revenueOVER TIME
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Over the past three months, curlsmith.com revenue has experienced growth of 157%, compared to the preceding three months.

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curlsmith.com revenue growth for last six months
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OVERVIEW
In November 2025, curlsmith.com, a prominent player in the BEAUTY AND COSMETICS sector, achieved remarkable online sales revenue of $2,278,140, significantly exceeding the industry median of $52,547. The site's conversion rate ranged between 5.00-5.50%, above the median of 5.32%, and its average order value (AOV) stood at $75-100, compared to the high of $204 in the industry. With 482,647 sessions, curlsmith.com outperformed the median of 19,748 sessions, although it remains well below industry leader ulta.com's $145,643,880 revenue and sephora.com's 76,114,809 sessions, illustrating a competitive yet growing market presence.
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curlsmith.com competitors

When comparing curlsmith.com to its competitors in November 2025, curlsmith.com outperforms most in terms of revenue, transactions, sessions, and conversion rate. curlsmith.com had a revenue of $2,278,140 with 25,937 transactions and 482,647 sessions, resulting in a conversion rate of 5.00-5.50%. In contrast, carolsdaughter.com had a revenue of $65,476 with 1,063 transactions and 106,651 sessions, and a conversion rate of 0.50-1.00%. Similarly, maneclubnyc.com had a revenue of $19,912 with 349 transactions and 35,534 sessions, and a conversion rate of 0.50-1.00%. onlycurls.com had a revenue of $451,102 with 11,917 transactions and 293,949 sessions, and a conversion rate of 4.00-4.50%. Overall, curlsmith.com stands out in terms of performance metrics compared to its competitors.

carolsdaughter.com screenshot
#1 carolsdaughter.com
65.5K
Revenue
106.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#2 functionofbeauty.com
117.4K
Revenue
163.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
maneclubnyc.com screenshot
#3 maneclubnyc.com
19.9K
Revenue
35.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
onlycurls.com screenshot
#4 onlycurls.com
451.1K
Revenue
293.9K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
livingproof.com screenshot
#5 livingproof.com
716K
Revenue
517.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
curlsmith.com vs top market performers
curlsmith.com
top retailers
conversion rate vs average order value for curlsmith.com and its competitors
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Revenue share by device at curlsmith.com

In November large majority of sales on curlsmith.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on curlsmith.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

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curlsmith.com Google Ads spend

Evaluate curlsmith.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curlsmith.com country & global rank

Assess the ranking of curlsmith.com among other retailers within its primary country and worldwide.

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