Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/curlsmith.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for curlsmith.comcurlsmith.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.9M
Revenue
Dec 25
489.5K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
Loading...

The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

curlsmith.com Annual Revenue and Growth

curlsmith.com's annual sales on its online store amounted to $18.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
curlsmith.com revenue by year

curlsmith.com's monthly revenueOVER TIME
View real-time data

Over the past three months, curlsmith.com revenue has experienced growth of 140%, compared to the preceding three months.

View real-time data
curlsmith.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, curlsmith.com generated $1,858,468 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 4.00-4.50%, slightly below the industry's high of 4.87%. The average order value (AOV) ranged from $75 to $100, below the high of $191 but above the low of $45, and the site recorded 489,474 sessions, vastly exceeding the median of 23,270 but far behind the leading store, ulta.com, with $152,769,917 in revenue and sephora.com with 76,213,109 sessions, illustrating curlsmith’s strong but niche presence in the competitive market.
Read more

curlsmith.com competitors

In December 2025, curlsmith.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,858,468 from 21,775 transactions and 489,474 sessions, Curlsmith had an AOV ranging from $75 to $100 and a conversion rate between 4.00% and 4.50%. In comparison, carolsdaughter.com had a revenue of $63,284 from 1,169 transactions and 88,835 sessions, with an AOV between $50 and $75 and a conversion rate of 1.00-1.50%. The other competitors, functionofbeauty.com, maneclubnyc.com, onlycurls.com, and livingproof.com also had lower revenues, transactions, sessions, AOVs, and conversion rates compared to curlsmith.com. Overall, curlsmith.com demonstrated stronger performance across these metrics when compared to its competitors in the beauty industry.

carolsdaughter.com screenshot
#1 carolsdaughter.com
63.3K
Revenue
88.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#2 functionofbeauty.com
97.4K
Revenue
122K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
maneclubnyc.com screenshot
#3 maneclubnyc.com
29.6K
Revenue
26.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
onlycurls.com screenshot
#4 onlycurls.com
291.8K
Revenue
323.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
livingproof.com screenshot
#5 livingproof.com
855.7K
Revenue
506.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
curlsmith.com vs top market performers
curlsmith.com
top retailers
conversion rate vs average order value for curlsmith.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

curlsmith.com Google Ads spend

Evaluate curlsmith.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

curlsmith.com country & global rank

Assess the ranking of curlsmith.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard