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Apr 2026
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Home/Insights/Retailers/curlsmith.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for curlsmith.comcurlsmith.com

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1M
Revenue
Apr 26
475.1K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

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curlsmith.com Annual Revenue and Growth

curlsmith.com's annual sales on its online store amounted to $14.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$14.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
curlsmith.com revenue by year

curlsmith.com's monthly revenueOVER TIME
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Over the past three months, curlsmith.com revenue has experienced decline of 36%, compared to the preceding three months.

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curlsmith.com revenue decline for last six months
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OVERVIEW
In April 2026, curlsmith.com generated online sales revenue of $1,031,146, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, while also achieving a conversion rate between 2.50-3.00%, which is competitive yet below the industry high of 4.38%. With an average order value (AOV) of $75-100, curlsmith's AOV remains within the typical range, though lower than the category's peak of $195. The site attracted 475,144 sessions, far surpassing the median of 20,819, yet a fraction of the highest performer, sephora.com, which logged an impressive 84,653,344 sessions.
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curlsmith.com competitors

In April 2026, curlsmith.com generated an impressive revenue of $1,031,146 from 12,240 transactions and 475,144 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In contrast, its competitors like carolsdaughter.com and functionofbeauty.com struggled with revenues of $61,094 and $115,124, respectively, while maintaining lower transaction volumes of 938 and 2,146. Although onlycurls.com boasted a higher conversion rate of 4.00-4.50% and $234,154 in revenue, its AOV of $25-50 highlights a different pricing strategy. livingproof.com performed better with $355,908 in revenue but lagged behind curlsmith.com in both transaction count and conversion rate, showing how curlsmith.com dominates in both financial metrics and consumer engagement in the hair care niche.

carolsdaughter.com screenshot
#1 carolsdaughter.com
61.1K
Revenue
96.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#2 functionofbeauty.com
115.1K
Revenue
154.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
maneclubnyc.com screenshot
#3 maneclubnyc.com
10.9K
Revenue
27.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
onlycurls.com screenshot
#4 onlycurls.com
234.2K
Revenue
182.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
livingproof.com screenshot
#5 livingproof.com
355.9K
Revenue
303.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
curlsmith.com vs top market performers
curlsmith.com
top retailers
conversion rate vs average order value for curlsmith.com and its competitors
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curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

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curlsmith.com Google Ads spend

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curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curlsmith.com country & global rank

Assess the ranking of curlsmith.com among other retailers within its primary country and worldwide.

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