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Sep 2025
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Home/Insights/Retailers/curlsmith.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
482.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

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curlsmith.com Annual Revenue and Growth

curlsmith.com's annual sales on its online store amounted to $18.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
curlsmith.com revenue by year

curlsmith.com's monthly revenueOVER TIME
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Over the past three months, curlsmith.com revenue has experienced decline of 19%, compared to the preceding three months.

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curlsmith.com revenue decline for last six months
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OVERVIEW
In September 2025, curlsmith.com generated impressive online sales revenue of $1,272,994, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, while also boasting a conversion rate of 2.50-3.00%, close to the industry average but below the high of 4.54%. With an average order value (AOV) of $75-100, curlsmith.com outperformed the low AOV of $47 but remained below the high of $203. The site recorded 482,051 sessions, well above the industry median of 18,928, yet considerably lower than the leading store, sephora.com, which had 45,764,193 sessions.
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curlsmith.com competitors

When comparing curlsmith.com to its competitors as of September 2025, it stands out in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. curlsmith.com generated a revenue of $1,272,994 with 14,117 transactions and 482,051 sessions, boasting an AOV of $75-100 and a conversion rate of 2.50-3.00%. In contrast, carolsdaughter.com had a revenue of $69,381 with 1,148 transactions and 114,334 sessions, while functionofbeauty.com generated $98,349 revenue with 1,408 transactions and 180,916 sessions. maneclubnyc.com had a revenue of $20,271 with 388 transactions and 46,991 sessions, and onlycurls.com earned $180,838 revenue with 4,602 transactions and 141,197 sessions. livingproof.com outperformed with $261,953 revenue, 4,340 transactions, and 259,693 sessions. Overall, curlsmith.com leads in revenue and sessions among its competitors.

carolsdaughter.com screenshot
#1 carolsdaughter.com
69.4K
Revenue
114.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#2 functionofbeauty.com
98.3K
Revenue
180.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
maneclubnyc.com screenshot
#3 maneclubnyc.com
20.3K
Revenue
47K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
onlycurls.com screenshot
#4 onlycurls.com
180.8K
Revenue
141.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
livingproof.com screenshot
#5 livingproof.com
262K
Revenue
259.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
curlsmith.com vs top market performers
curlsmith.com
top retailers
conversion rate vs average order value for curlsmith.com and its competitors
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Revenue share by device at curlsmith.com

In September large majority of sales on curlsmith.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on curlsmith.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

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curlsmith.com Google Ads spend

Evaluate curlsmith.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curlsmith.com country & global rank

Assess the ranking of curlsmith.com among other retailers within its primary country and worldwide.

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