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May 2025
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Home/Insights/Retailers/curlsmith.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for curlsmith.comcurlsmith.com

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1.1M
Revenue
520.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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The first gourmet haircare brand specifically created for curls. Inspired by generations of home made hair remedies.

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curlsmith.com's revenueOVER TIME
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Over the past three months, curlsmith.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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curlsmith.com revenue decline for last six months
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OVERVIEW
In May 2025, curlsmith.com in the BEAUTY AND COSMETICS industry generated $1,080,883 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. With 520,907 sessions, the site falls below the industry median of 19,997 but shows potential for growth. The top performer in the industry is ulta.com with $96,002,620 in revenue, while sephora.com leads in sessions with 38,510,361. Despite the competitive landscape, curlsmith.com holds its own with solid performance metrics positioning it as a promising player in the market.
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curlsmith.com competitors

In May 2025, curlsmith.com outperformed its competitors in terms of revenue with $1,080,883. The website also had the highest number of transactions at 10,844 and sessions at 520,907. Despite having a competitive Average Order Value (AOV) ranging from $75-100, its conversion rate was relatively average at 2.00-2.50%. Among its competitors, livingproof.com generated $597,182 in revenue with 8,113 transactions and 274,386 sessions, boasting a higher conversion rate of 2.50-3.00%. functionofbeauty.com had $216,329 in revenue, 2,764 transactions, and 278,297 sessions, but a lower conversion rate of 0.50-1.00%. onlycurls.com had a revenue of $217,811 with 4,620 transactions and 116,414 sessions, along with the highest conversion rate of 3.50-4.00%. carolsdaughter.com and maneclubnyc.com lagged behind in revenue and performance metrics compared to curlsmith.com and its direct competitors in the hair care industry.

carolsdaughter.com screenshot
#1 carolsdaughter.com
76.5K
Revenue
152K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#2 functionofbeauty.com
216.3K
Revenue
278.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
maneclubnyc.com screenshot
#3 maneclubnyc.com
30.4K
Revenue
51.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
onlycurls.com screenshot
#4 onlycurls.com
217.8K
Revenue
116.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
livingproof.com screenshot
#5 livingproof.com
597.2K
Revenue
274.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
curlsmith.com vs top market performers
curlsmith.com
top retailers
conversion rate vs average order value for curlsmith.com and its competitors
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Revenue share by device at curlsmith.com

In May large majority of sales on curlsmith.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on curlsmith.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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curlsmith.com channels

Identify top traffic channels that drive growth for curlsmith.comand discover how performance of traffic channels has changed over time.

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curlsmith.com Google Ads spend

Evaluate curlsmith.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curlsmith.com devices

Review curlsmith.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curlsmith.com top markets

Explore curlsmith.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curlsmith.com country & global rank

Assess the ranking of curlsmith.com among other retailers within its primary country and worldwide.

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