Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

ouidad.com

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335.7K

Revenue

183.5K

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for ouidad.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.

ouidad.com’s revenueOVER TIME
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Over the past three months, ouidad.com revenue has experienced decline of 12%, compared to the preceding three months.

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ouidad.com revenue decline for last six months

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OVERVIEW

In August 2024, ouidad.com in the BEAUTY AND COSMETICS industry had online sales revenue of $335,724, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The website recorded 183,537 sessions, compared to the highest sessions of 40,912,844 on sephora.com and a median of 24,118 in the same category. The largest online store, ulta.com, had revenue of $83,234,865. The high conversion rate in the industry was 4.4%, while the low was 1.36%. Additionally, a very high AOV was $186, and a very low AOV was $48.

ouidad.com competitors

In comparison to its competitors, ouidad.com falls behind in terms of revenue, transactions, and sessions. curlsmith.com leads the pack with a revenue of $1,296,820 from 14,757 transactions and 478,102 sessions. devacurl.com follows with a revenue of $198,272 from 1,942 transactions and 103,818 sessions. ouidad.com's revenue of $335,724 from 3,572 transactions and 183,537 sessions places it in the middle of the pack. When it comes to average order value (AOV), ouidad.com and lusbrands.com are on par with a range of $75-100, while devacurl.com boasts a slightly higher AOV of $100-125. In terms of conversion rate, onlycurls.com leads with a rate of 3.50-4.00, followed by southerncurlatl.com and curlsmith.com with rates of 3.00-3.50, then ouidad.com and lusbrands.com with rates of 2.00-2.50.

#1 devacurl.com

198.3K

Revenue

103.8K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 lusbrands.com

360.1K

Revenue

230.3K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 curlsmith.com

1.3M

Revenue

478.1K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 southerncurlatl.com

31.5K

Revenue

12.2K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 onlycurls.com

233K

Revenue

213.2K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ouidad.com vs top market performers

ouidad.com

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ouidad.com brandsby revenue

Ouidad

Top retailers:dermstore.com ulta.com amazon.com

ouidad.com categoriesby revenue

Hair Styling Products

Top retailers:amazon.com cosmoprofbeauty.com vegamour.com

Shampoo & Conditioner

Top retailers:cosmoprofbeauty.com amazon.com ulta.com

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

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Top retailers:forhims.com cosmoprofbeauty.com waxcenter.com

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Top retailers:amazon.com ulta.com langehair.com

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ouidad.com channels

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ouidad.com Google Ads spend

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ouidad.com devices

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ouidad.com top markets

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