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Home/Insights/Retailers/naturallycurly.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.3K
Revenue
Sep 25
5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Discover the best products, styling techniques, and recommended routines to keep your curls healthy and frizz-free on NaturallyCurly.com.

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naturallycurly.com's monthly revenueOVER TIME
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Over the past three months, naturallycurly.com revenue has experienced decline of 31%, compared to the preceding three months.

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naturallycurly.com revenue decline for last six months
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OVERVIEW
In September 2025, naturallycurly.com, operating in the BEAUTY AND COSMETICS sector, generated $10,304 in online sales, significantly lower than the industry median of $40,540, with the largest competitor, ulta.com, at $93,223,020. The site's conversion rate ranged between 2.00-2.50%, below the high benchmark of 4.54%, while its average order value (AOV) stood at $75-100, compared to a high of $203 in the sector. With 5,047 sessions, naturallycurly.com fell short of the BEAUTY AND COSMETICS median of 18,928 and far behind sephora.com’s 45,764,193 sessions, highlighting potential growth opportunities.
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naturallycurly.com competitors

When comparing naturallycurly.com to its competitors in September 2025, we see that naturallycurly.com had a revenue of $10,304 with 123 transactions and 5,047 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In contrast, carolsdaughter.com had a higher revenue of $69,381 with 1,148 transactions and 114,334 sessions, but a lower AOV of $50-$75 and conversion rate of 0.50-1.00%. On the other hand, curlsmith.com outperformed naturallycurly.com with a revenue of $1,272,994 from 14,117 transactions and 482,051 sessions, and a similar AOV of $75-$100, but a higher conversion rate of 2.50-3.00%. Overall, while naturallycurly.com may not have the highest revenue among its competitors, it maintains a steady conversion rate and AOV compared to others in the industry.

carolsdaughter.com screenshot
#1 carolsdaughter.com
69.4K
Revenue
114.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturalgirlwigs.com screenshot
#2 naturalgirlwigs.com
7.2K
Revenue
1.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
mielleorganics.com screenshot
#3 mielleorganics.com
514.3K
Revenue
173.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.3M
Revenue
482.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#5 devacurl.com
86.2K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
naturallycurly.com vs top market performers
naturallycurly.com
top retailers
conversion rate vs average order value for naturallycurly.com and its competitors
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naturallycurly.com channels

Identify top traffic channels that drive growth for naturallycurly.comand discover how performance of traffic channels has changed over time.

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naturallycurly.com Google Ads spend

Evaluate naturallycurly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturallycurly.com devices

Review naturallycurly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturallycurly.com top markets

Explore naturallycurly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturallycurly.com country & global rank

Assess the ranking of naturallycurly.com among other retailers within its primary country and worldwide.

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