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Home/Insights/Retailers/naturallycurly.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for naturallycurly.comnaturallycurly.com

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9.5K
Revenue
Sep 26
3.7K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Discover the best products, styling techniques, and recommended routines to keep your curls healthy and frizz-free on NaturallyCurly.com.

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naturallycurly.com Annual Revenue and Growth

naturallycurly.com's annual sales on its online store amounted to $284.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$284.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
naturallycurly.com revenue by year

naturallycurly.com's monthly revenueOVER TIME
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Over the past three months, naturallycurly.com revenue has experienced decline of 41%, compared to the preceding three months.

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naturallycurly.com revenue decline for last six months
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OVERVIEW
naturallycurly.com operates within the beauty and cosmetics category, generating $9,522 in revenue for online sales in September 2026. This is significantly below the typical beauty and cosmetics store's revenue of around $35,500, while leading store ulta.com generates $186.2 million. The site’s conversion rate ranges from 2.00-2.50%, which is within the category's typical range of 1.06% to 4.56%. With an average order value (AOV) of $100-125, naturallycurly.com also sits within the typical range of $50 to $214. The site recorded 3,699 sessions, far below the typical beauty and cosmetics store’s 14,500 sessions monthly.
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naturallycurly.com competitors

The competitive set for naturallycurly.com includes carolsdaughter.com, naturalgirlwigs.com, mielleorganics.com, curlsmith.com, and devacurl.com. In September 2026, naturallycurly.com generated revenue of $9,522 from 90 transactions over 3,699 sessions, resulting in an average order value (AOV) range of $100-125 and a conversion rate of 2.00-2.50%. Compared to curlsmith.com, which leads with $1.2 million in revenue, 11,700 transactions, and 399,000 sessions, naturallycurly.com trails significantly in all metrics. Similarly, mielleorganics.com outperforms naturallycurly.com with $509,000 in revenue and 4,918 transactions. While naturalgirlwigs.com has a higher AOV at $200-225, its overall metrics remain lower than those of naturallycurly.com. Thus, naturallycurly.com ranks fifth among its competitors in terms of revenue, transactions, and sessions.

carolsdaughter.com screenshot
#1 carolsdaughter.com
86.2K
Revenue
117.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturalgirlwigs.com screenshot
#2 naturalgirlwigs.com
956.8
Revenue
148
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
mielleorganics.com screenshot
#3 mielleorganics.com
509.3K
Revenue
171.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.2M
Revenue
399.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
devacurl.com screenshot
#5 devacurl.com
85.1K
Revenue
65.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
naturallycurly.com vs top market performers
naturallycurly.com
top retailers
conversion rate vs average order value for naturallycurly.com and its competitors
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Industries naturallycurly.com operates in

naturallycurly.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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naturallycurly.com channels

Identify top traffic channels that drive growth for naturallycurly.comand discover how performance of traffic channels has changed over time.

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naturallycurly.com Google Ads spend

Evaluate naturallycurly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturallycurly.com devices

Review naturallycurly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturallycurly.com top markets

Explore naturallycurly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturallycurly.com country & global rank

Assess the ranking of naturallycurly.com among other retailers within its primary country and worldwide.

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