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Home/Insights/Retailers/naturallycurly.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15.1K
Revenue
Nov 25
4.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Discover the best products, styling techniques, and recommended routines to keep your curls healthy and frizz-free on NaturallyCurly.com.

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naturallycurly.com's monthly revenueOVER TIME
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Over the past three months, naturallycurly.com revenue has experienced decline of 38%, compared to the preceding three months.

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naturallycurly.com revenue decline for last six months
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OVERVIEW
In November 2025, naturallycurly.com, operating in the lifestyle/beauty and cosmetics sector, generated $15,073 in online sales, significantly below the industry median of $52,547, with a conversion rate between 2.50-3.00%, lower than the high benchmark of 5.32%. The site's average order value (AOV) ranged from $100-125, while the industry’s high AOV is $204. Additionally, naturallycurly.com recorded 4,571 sessions, compared to the median of 19,748 in its category, with market leader ulta.com achieving over $145 million in revenue, highlighting the challenges naturallycurly.com faces in a competitive environment.
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naturallycurly.com competitors

When comparing naturallycurly.com to its competitors in November 2025, we can see that naturallycurly.com generated a revenue of $15,073 with 135 transactions and 4,571 sessions. Its average order value (AOV) falls between $100-$125, and it has a conversion rate of 2.50-3.00%. In contrast, carolsdaughter.com outperformed naturallycurly.com with a revenue of $65,476, 1,063 transactions, and 106,651 sessions. However, naturallycurly.com performed better than devacurl.com in terms of revenue, transactions, sessions, AOV, and conversion rate. mielleorganics.com and curlsmith.com surpassed naturallycurly.com in all metrics, with significantly higher revenues, transactions, sessions, AOV, and conversion rates. Overall, naturallycurly.com may need to enhance its performance metrics to compete more effectively with its industry rivals.

carolsdaughter.com screenshot
#1 carolsdaughter.com
65.5K
Revenue
106.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mielleorganics.com screenshot
#2 mielleorganics.com
847.1K
Revenue
172.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
curlsmith.com screenshot
#3 curlsmith.com
2.3M
Revenue
482.6K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#4 devacurl.com
135.4K
Revenue
64.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shopbeautydepot.com screenshot
#5 shopbeautydepot.com
171.6K
Revenue
67.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
naturallycurly.com vs top market performers
naturallycurly.com
top retailers
conversion rate vs average order value for naturallycurly.com and its competitors
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naturallycurly.com channels

Identify top traffic channels that drive growth for naturallycurly.comand discover how performance of traffic channels has changed over time.

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naturallycurly.com Google Ads spend

Evaluate naturallycurly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturallycurly.com devices

Review naturallycurly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturallycurly.com top markets

Explore naturallycurly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturallycurly.com country & global rank

Assess the ranking of naturallycurly.com among other retailers within its primary country and worldwide.

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