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Home/Insights/Retailers/naturallycurly.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for naturallycurly.comnaturallycurly.com

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16K
Revenue
May 26
7.7K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Discover the best products, styling techniques, and recommended routines to keep your curls healthy and frizz-free on NaturallyCurly.com.

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naturallycurly.com Annual Revenue and Growth

naturallycurly.com's annual sales on its online store amounted to $284.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$284.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
naturallycurly.com revenue by year

naturallycurly.com's monthly revenueOVER TIME
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Over the past three months, naturallycurly.com revenue has experienced growth of 95%, compared to the preceding three months.

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naturallycurly.com revenue growth for last six months
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OVERVIEW
In May 2026, naturallycurly.com, operating in the BEAUTY AND COSMETICS sector, generated online sales revenue of $15,990, significantly below the industry median of $41,533. With a conversion rate of 3.00-3.50%, it lags behind the high benchmark of 4.55%, while its average order value (AOV) ranges from $50-75, in line with the low end of the sector's AOV spectrum. The site recorded 7,709 sessions, substantially fewer than the industry median of 16,416 and far behind the leader, sephora.com, which boasts 60,095,887 sessions, highlighting the need for performance improvement.
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naturallycurly.com competitors

In May 2026, naturallycurly.com generated $15,990 in revenue with a conversion rate of 3.00-3.50% from 7,709 sessions. In contrast, carolsdaughter.com reported significantly higher revenue of $65,893, despite a lower conversion rate of 0.50-1.00%. Similarly, mielleorganics.com excelled with $368,069 in revenue and a conversion rate of 2.00-2.50%. Notably, curlsmith.com outperformed all with an impressive revenue of $968,192, although its conversion rate was 2.00-2.50%. naturalgirlwigs.com struggled with only $7,725 in revenue from just 1,371 sessions, resulting in a conversion rate of 2.50-3.00%. Meanwhile, devacurl.com generated $247,027 in revenue with a comparable AOV of $100-125 but a lower transaction count than curlsmith.com. Overall, naturallycurly.com’s conversion rates are strong, yet it lags significantly in revenue and transaction volume compared to top competitors in the curly hair care niche.

carolsdaughter.com screenshot
#1 carolsdaughter.com
65.9K
Revenue
125.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
naturalgirlwigs.com screenshot
#2 naturalgirlwigs.com
7.7K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
mielleorganics.com screenshot
#3 mielleorganics.com
368.1K
Revenue
129.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
curlsmith.com screenshot
#4 curlsmith.com
968.2K
Revenue
474.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#5 devacurl.com
247K
Revenue
89.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturallycurly.com vs top market performers
naturallycurly.com
top retailers
conversion rate vs average order value for naturallycurly.com and its competitors
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Industries naturallycurly.com operates in

naturallycurly.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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naturallycurly.com channels

Identify top traffic channels that drive growth for naturallycurly.comand discover how performance of traffic channels has changed over time.

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naturallycurly.com Google Ads spend

Evaluate naturallycurly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturallycurly.com devices

Review naturallycurly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturallycurly.com top markets

Explore naturallycurly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturallycurly.com country & global rank

Assess the ranking of naturallycurly.com among other retailers within its primary country and worldwide.

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