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Home/Insights/Retailers/naturallycurly.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for naturallycurly.comnaturallycurly.com

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1K
Revenue
Jul 26
281.4
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Discover the best products, styling techniques, and recommended routines to keep your curls healthy and frizz-free on NaturallyCurly.com.

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naturallycurly.com Annual Revenue and Growth

naturallycurly.com's annual sales on its online store amounted to $284.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$284.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
naturallycurly.com revenue by year

naturallycurly.com's monthly revenueOVER TIME
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Over the past three months, naturallycurly.com revenue has experienced growth of 9.8%, compared to the preceding three months.

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naturallycurly.com revenue growth for last six months
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OVERVIEW
naturallycurly.com is positioned within the beauty and cosmetics category. For July 2026, it generated $1,046 in online sales, significantly lower than a typical beauty and cosmetics store's revenue of around $39,200, with the largest, ulta.com, generating $161.3 million. Its conversion rate of 2.50-3.00% falls within the typical beauty and cosmetics store range of 1.1% to 4.37%. The average order value (AOV) is $125-150, which is also within the typical AOV range of $52 to $207. Furthermore, naturallycurly.com saw just 281 sessions, compared to around 17,100 sessions for a typical beauty and cosmetics store.
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naturallycurly.com competitors

The competitive set includes naturallycurly.com, carolsdaughter.com, naturalgirlwigs.com, mielleorganics.com, curlsmith.com, and devacurl.com. In July 2026, naturallycurly.com generated $1,046 in revenue from 8 transactions across 281 sessions, yielding a conversion rate of 2.50-3.00%. It ranks fifth among competitors, trailing curlsmith.com by a significant $863,000 in revenue, with curlsmith.com also leading in transactions by 9,476. The performance gap extends to sessions, where naturallycurly.com is far behind by 399,000. Competitors like mielleorganics.com and curlsmith.com outpace naturallycurly.com with higher average order values (AOV) and significantly more transactions, illustrating a stark contrast in market presence. Overall, naturallycurly.com faces substantial challenges in capturing a larger share of the market compared to its more successful rivals.

carolsdaughter.com screenshot
#1 carolsdaughter.com
79.2K
Revenue
125.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
naturalgirlwigs.com screenshot
#2 naturalgirlwigs.com
956.8
Revenue
148
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
mielleorganics.com screenshot
#3 mielleorganics.com
607.8K
Revenue
147.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
curlsmith.com screenshot
#4 curlsmith.com
863.7K
Revenue
399.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#5 devacurl.com
103K
Revenue
64.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
naturallycurly.com vs top market performers
naturallycurly.com
top retailers
conversion rate vs average order value for naturallycurly.com and its competitors
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Industries naturallycurly.com operates in

naturallycurly.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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naturallycurly.com channels

Identify top traffic channels that drive growth for naturallycurly.comand discover how performance of traffic channels has changed over time.

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naturallycurly.com Google Ads spend

Evaluate naturallycurly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturallycurly.com devices

Review naturallycurly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturallycurly.com top markets

Explore naturallycurly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturallycurly.com country & global rank

Assess the ranking of naturallycurly.com among other retailers within its primary country and worldwide.

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