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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

toypro.com

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412.6K

Revenue

402.7K

Sessions

0.5-1.0%

Conversion rate

$100-125

Average order value

Online only revenue for toypro.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

toypro.com’s revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced decline of 20%, compared to the preceding three months.

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toypro.com revenue decline for last six months

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OVERVIEW

In September 2024, toypro.com, an e-commerce and shopping site, generated $412,587 in online sales, with a conversion rate of 0.50-1.00% and an AOV of $100-125. The largest online store in this category, qvc.com, had sales of $119,268,006. toypro.com had 402,686 sessions, while the highest sessions were 28,619,768 from michaels.com, with a median of 44,965 sessions. The very high conversion rate in the e-commerce and shopping category is 3.88%, with an AOV of $349, and the very low conversion rate is 0.9%, with an AOV of $58.

toypro.com competitors

When comparing toypro.com to its competitors, it is evident that toypro.com has a significantly lower revenue of $412,587 compared to lego.com, which leads the pack with $37,868,870 in revenue. However, toypro.com boasts a higher Average Order Value (AOV) range of $100-125, falling between firestartoys.com ($125-150) and atlbrick.com ($125-150). In terms of conversion rate, toypro.com falls in the middle of the pack with a range of 0.50-1.00, while lego.com and zavvi.com lead with conversion rates of 2.00-2.50. Despite having a lower revenue, toypro.com maintains a competitive edge in AOV and conversion rate, positioning itself as a viable option in the toy industry alongside its larger competitors.

#1 lego.com

37.9M

Revenue

31M

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#2 atlbrick.com

158.8K

Revenue

130K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#3 firestartoys.com

637.5K

Revenue

232.7K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 zavvi.com

2.1M

Revenue

1.3M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 lightmybricks.com

311.2K

Revenue

126.1K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

toypro.com vs top market performers

toypro.com

top retailers

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toypro.com brandsby revenue

Lego

Top retailers:amazon.de amazon.com walmart.com

Lightailing

Top retailers:lightailing.com amazon.de amazon.co.uk

toypro.com categoriesby revenue

Interlocking Blocks

Top retailers:lego.com amazon.de amazon.com

Storage Chests

Top retailers:ikea.com amazon.com amazon.co.uk

Arts & Entertainment

Top retailers:shein.co.uk walmart.com ebay.co.uk

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Top retailers:ebay.com kroger.com uline.com

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Top retailers:lowes.com ebay.com magazineluiza.com.br

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toypro.com channels

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toypro.com Google Ads spend

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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