firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 17%, compared to the preceding three months.
firestartoys.com competitors
In April 2026, firestartoys.com reported a revenue of $507,831 from 4,619 transactions, achieving a conversion rate of 1.50-2.00% with 256,460 sessions. Its competitor, atlbrick.com, closely mirrors firestartoys.com with a revenue of $507,453 and a slightly higher transaction count of 4,679, benefiting from a similar conversion rate. Conversely, bricktactical.com, while generating $322,074 in revenue from 2,391 transactions, boasts a higher average order value (AOV) of $125-150 and a superior conversion rate of 4.50-5.00%. toypro.com, despite having the most sessions at 357,611, earned $493,723, showing a lower conversion rate of 1.00-1.50%. In contrast, buildbetterbricks.com and eclipsegrafx.com lag significantly in revenue and transactions, with buildbetterbricks.com earning only $27,255 and eclipsegrafx.com $75,180. Overall, firestartoys.com remains competitive, especially against atlbrick.com, while some rivals exhibit stronger metrics in niche areas.
Revenue share by device at firestartoys.com
In April large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
