firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 26%, compared to the preceding three months.
firestartoys.com competitors
In August 2026, firestartoys.com trails its competitors significantly in revenue, generating $409,000, ranking fourth among six stores. It surpasses bricktactical.com, which earned $429,000, and toypro.com, which earned $458,000, while atlbrick.com leads with $484,000. However, firestartoys.com ranks third in transactions, processing 3,198, slightly behind toypro.com’s 3,443. Notably, firestartoys.com enjoys strong engagement with 301,000 sessions, placing it second overall, yet still behind toypro.com’s impressive 486,000 sessions. The average order value (AOV) for firestartoys.com stands between $125-150, consistent with its peers. Its conversion rate is 1.00-1.50%, which aligns with atlbrick.com but trails bricktactical.com, boasting a conversion rate of 4.50-5.00%. Overall, while firestartoys.com performs well in certain areas, it faces challenges in revenue and transaction volume compared to leading competitors.
Revenue share by device at firestartoys.com
In August large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Industries firestartoys.com operates in
firestartoys.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
