firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced growth of 75%, compared to the preceding three months.
firestartoys.com competitors
In January 2026, firestartoys.com generated a revenue of $853,722 with 7,403 transactions and 350,741 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, we see that firestartoys.com outperforms some in revenue, such as buildbetterbricks.com and eclipsegrafx.com, but falls slightly behind others like toypro.com and atlbrick.com. In terms of transactions and sessions, firestartoys.com is ahead of most competitors except toypro.com. The AOV of firestartoys.com is competitive, similar to eclipsegrafx.com and lower than atlbrick.com. Additionally, the conversion rate of firestartoys.com is on par with eclipsegrafx.com but lower than bricktactical.com. Overall, firestartoys.com holds its own in the online toy brick market, balancing revenue, transactions, AOV, and conversion rate against its competitors.
Revenue share by device at firestartoys.com
In January large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
