firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 31%, compared to the preceding three months.
firestartoys.com competitors
In June 2026, firestartoys.com generated a revenue of $313,383 from 2,601 transactions across 233,077 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate between 1.00-1.50%. Comparatively, atlbrick.com outperformed with $478,540 in revenue from 3,288 transactions, despite having similar conversion rates. toypro.com led with the highest revenue of $518,173 but had a lower conversion rate of 0.50-1.00%. bricktactical.com showed a strong conversion rate of 5.00-5.50%, yielding $336,898 from 2,462 transactions, while maintaining an AOV of $125-150. buildbetterbricks.com and eclipsegrafx.com had lower revenues and transaction volumes, with $32,872 and $37,116 respectively, but achieved higher conversion rates. Overall, firestartoys.com holds a competitive position but faces significant challenges against stronger competitors like toypro.com and atlbrick.com.
Revenue share by device at firestartoys.com
In June large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Industries firestartoys.com operates in
firestartoys.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
