firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 31%, compared to the preceding three months.
firestartoys.com competitors
In May 2026, firestartoys.com generated $549,708 in revenue from 4,885 transactions across 268,461 sessions, achieving an average order value (AOV) between $100-125 and a conversion rate of 1.50-2.00%. In comparison, atlbrick.com reported $489,166 in revenue with 3,492 transactions and a slightly higher AOV of $125-150, but a lower conversion rate of 1.00-1.50%. bricktactical.com had the highest conversion rate at 5.00-5.50%, but with only $371,914 in revenue and a significantly lower session count of 52,069. toypro.com saw $518,117 in revenue with a comparable AOV and lower conversion rate of 0.50-1.00%. Smaller competitors like buildbetterbricks.com and eclipsegrafx.com lagged far behind, with revenues of $41,754 and $38,531 respectively, but exhibited better conversion rates, indicating their niche market appeal. Overall, firestartoys.com stands out for both revenue and transaction volume among its peers.
Revenue share by device at firestartoys.com
In May large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Industries firestartoys.com operates in
firestartoys.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
