firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 22%, compared to the preceding three months.
firestartoys.com competitors
firestartoys.com trails its competitors most in traffic, with only 259,000 sessions compared to toypro.com, which leads with 484,000 sessions, leaving a gap of 225,000 sessions as of July 2026. In terms of revenue, firestartoys.com generated $414,000, ranking third among its peers, while toypro.com topped the list with $525,000, trailing by $111,000. When it comes to transactions, firestartoys.com recorded 3,114, again ranking third, while toypro.com outperformed with 3,904 transactions, resulting in a deficit of 790. Both firestartoys.com and its competitors maintain an average order value (AOV) of $125-150, but firestartoys.com has a conversion rate of 1.00-1.50%, similar to atlbrick.com, while bricktactical.com leads with a significantly higher conversion rate of 5.00-5.50%. Overall, firestartoys.com shows room for improvement in both traffic and transaction performance compared to its top competitors.
Revenue share by device at firestartoys.com
In July large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Industries firestartoys.com operates in
firestartoys.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
