firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com's revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 4.1%, compared to the preceding three months.
firestartoys.com competitors
In July 2025, firestartoys.com generated $328,080 in revenue from 2,750 transactions with 275,207 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. Compared to its competitors, atlbrick.com had slightly higher revenue at $336,587 from 2,565 transactions and 187,115 sessions, with an AOV of $125-$150 and a conversion rate of 1.00-1.50%. bricktactical.com reported revenue of $313,925 from 2,475 transactions and 52,721 sessions, with a higher conversion rate of 4.50-5.00%. toypro.com led the pack with $504,434 in revenue from 3,540 transactions and 478,382 sessions, featuring an AOV of $125-$150 and a conversion rate of 0.50-1.00%. firestartoys.com maintained a competitive position among its peers, especially in terms of conversion rate and AOV, although there is room for growth in revenue and transactions to match the top performers.
Revenue share by device at firestartoys.com
In July large majority of sales on firestartoys.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firestartoys.com channels
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firestartoys.com Google Ads spend
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firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
