firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced growth of 17%, compared to the preceding three months.
firestartoys.com competitors
In September 2025, firestartoys.com had a revenue of $357,650 from 3,056 transactions and 275,570 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00% to 1.50%. When compared to its competitors, firestartoys.com stands out in terms of revenue and sessions. While firestartoys.com had the highest revenue among the competitors, it also had the second-highest number of sessions, indicating a strong online presence. However, in terms of conversion rate, bricktactical.com outperformed firestartoys.com with a conversion rate of 5.00% to 5.50%. Additionally, toypro.com had a higher AOV of $125 to $150. Overall, firestartoys.com holds a strong position in the market based on its revenue and sessions, but could potentially improve its conversion rate and average order value to compete more effectively with its counterparts.
Revenue share by device at firestartoys.com
In September large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
