firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced decline of 14%, compared to the preceding three months.
firestartoys.com competitors
firestartoys.com trails its competitors most significantly in revenue, achieving $361,000 compared to atlbrick.com’s $453,000 and toypro.com’s $448,000. In September 2026, firestartoys.com recorded 2,590 transactions, placing it third behind toypro.com, which leads with 3,205 transactions. However, it ranks second in sessions with 277,000, outperforming atlbrick.com’s 253,000 sessions. firestartoys.com’s average order value (AOV) ranges from $125 to $150, matching that of toypro.com, while both fall short of atlbrick.com’s AOV of $150 to $175. Conversion rates for firestartoys.com sit between 0.50-1.00%, which is on par with toypro.com, yet lower than atlbrick.com’s conversion rate of 1.00-1.50%. Overall, while firestartoys.com demonstrates strong engagement through sessions, it still has room for growth in revenue and transactions relative to its competitors.
Revenue share by device at firestartoys.com
In September large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Industries firestartoys.com operates in
firestartoys.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
