firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced growth of 18%, compared to the preceding three months.
firestartoys.com competitors
In October 2025, firestartoys.com generated $358,412 in revenue from 2,970 transactions and 242,104 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, atlbrick.com had slightly lower revenue at $312,072 with 2,262 transactions and 176,497 sessions, but a similar AOV and conversion rate. bricktactical.com outperformed with $463,484 in revenue from 3,518 transactions and 69,366 sessions, boasting a higher conversion rate of 5.00-5.50%. toypro.com had the highest revenue of $557,586 from 3,904 transactions and 364,683 sessions, with a consistent AOV and conversion rate. In contrast, buildbetterbricks.com and eclipsegrafx.com had lower revenue, transactions, sessions, and conversion rates compared to firestartoys.com.
Revenue share by device at firestartoys.com
In October large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
