firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $4.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced growth of 36%, compared to the preceding three months.
firestartoys.com competitors
In March 2026, firestartoys.com, with a revenue of $473,393 and 4,125 transactions, falls slightly behind its competitors in terms of revenue. Its conversion rate of 1.50-2.00% is on par with the industry standard, while its average order value (AOV) of $100-125 is consistent with most other toy brick retailers. Comparing it to atlbrick.com, with a revenue of $497,295 and 4,662 transactions, firestartoys.com lags behind in both categories. However, firestartoys.com outperforms buildbetterbricks.com and eclipsegrafx.com in revenue, transactions, and conversion rate, indicating a stronger market presence in comparison. It is evident that firestartoys.com faces stiff competition from toypro.com, which leads the pack with a revenue of $621,418 and 4,493 transactions, showcasing a higher AOV and lower conversion rate in comparison to firestartoys.com.
Revenue share by device at firestartoys.com
In March large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
