firestartoys.com
LEGO minifigures are the ultimate fun and educational toy. With over 1 million LEGO parts in stock, you can design and personalise your own LEGO minifigs, making the perfect gift for family and friends. We also have thousands of exclusive custom printed LEGO accessories from brands such as Brickarms, BrickForge, BrickWarriors, Arealight and many more.
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firestartoys.com Annual Revenue and Growth
firestartoys.com's annual sales on its online store amounted to $7.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
firestartoys.com's monthly revenueOVER TIME
Over the past three months, firestartoys.com revenue has experienced growth of 34%, compared to the preceding three months.
firestartoys.com competitors
In December 2025, firestartoys.com generated a revenue of $714,392 from 6,077 transactions and 237,648 sessions, with an average order value (AOV) range of $100-125 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, atlbrick.com had a revenue of $377,958 from 2,919 transactions and 223,846 sessions, with an AOV range of $125-150 and a conversion rate of 1.00-1.50%. bricktactical.com generated $441,715 in revenue from 3,523 transactions and 69,576 sessions, with an AOV range of $125-150 and a high conversion rate of 5.00-5.50%. toypro.com outperformed firestartoys.com with a revenue of $775,891 from 5,771 transactions and 566,480 sessions, with a similar AOV range but a lower conversion rate of 1.00-1.50%. buildbetterbricks.com and eclipsegrafx.com had significantly lower revenues and metrics compared to firestartoys.com and its other competitors in the brick toy industry.
Revenue share by device at firestartoys.com
In December large majority of sales on firestartoys.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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firestartoys.com channels
Identify top traffic channels that drive growth for firestartoys.comand discover how performance of traffic channels has changed over time.
firestartoys.com Google Ads spend
Evaluate firestartoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firestartoys.com devices
Review firestartoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
