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toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 8.1%, compared to the preceding three months.
toysrus.com competitors
In November 2025, toysrus.com generated $742,976 in revenue from 18,154 transactions and 490,746 sessions with an average order value (AOV) of $25-50 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, lego.com outperformed toysrus.com significantly with revenue of $92,873,986 from 1,952,308 transactions and 70,194,174 sessions, although it had a lower conversion rate of 2.50-3.00%. toypro.com had a similar AOV to toysrus.com at $125-150 but a lower conversion rate of 1.00-1.50%. legacytoys.com and faoschwarz.com also had higher revenues than toysrus.com, showcasing the competitive nature of the toy industry online. Overall, toysrus.com may need to focus on improving its conversion rate and increasing sessions to better compete with its rivals.
Revenue share by device at toysrus.com
In November large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
