GRIPS CUSTOMERS & RESEARCH PARTNERS
toysrus.com's revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced decline of 15%, compared to the preceding three months.
toysrus.com competitors
In June 2025, toysrus.com reported a revenue of $464,972 with 9,760 transactions and 289,142 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, lego.com stands out with a revenue of $45,530,799, 945,376 transactions, and 39,325,637 sessions, also sharing an AOV of $25-50 but with a slightly lower conversion rate of 2.00-2.50%. toypro.com has a lower revenue at $450,632 but a higher AOV of $125-150 and a conversion rate of 0.50-1.00%. legacytoys.com falls behind with $24,766 in revenue, 283 transactions, and 19,044 sessions, featuring an AOV of $75-100 and a conversion rate of 1.00-1.50%. faoschwarz.com generated $381,274 in revenue with 3,080 transactions and 173,541 sessions, offering an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, toysrus.com performs competitively in terms of revenue and conversion rate compared to its competitors in the toy industry.
Revenue share by device at toysrus.com
In June large majority of sales on toysrus.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
