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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced decline of 41%, compared to the preceding three months.
toysrus.com competitors
In March 2026, toysrus.com generated $343,061 in revenue from 10,785 transactions and 293,618 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 3.50-4.00%. Compared to its competitors, lego.com leads the pack with $55,047,207 in revenue from 1,199,352 transactions and 50,129,892 sessions, with an AOV of $25-50 and a conversion rate of 2.00-2.50%. toypro.com follows with $621,418 in revenue from 4,493 transactions and 400,292 sessions, featuring a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. While toysrus.com falls behind in revenue compared to Lego and Toypro, it outperforms legacytoys.com, faoschwarz.com, and lolsurprise.com in terms of transactions, sessions, AOV, and conversion rate.
Revenue share by device at toysrus.com
In March large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
