GRIPS CUSTOMERS & RESEARCH PARTNERS
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 12%, compared to the preceding three months.
toysrus.com competitors
In October 2025, toysrus.com had a revenue of $600,553 with 14,203 transactions and 391,560 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 3.50-4.00%. Compared to its competitors, lego.com outperformed in terms of revenue with $60,181,821, 1,261,943 transactions, and 50,997,207 sessions, but had a lower conversion rate of 2.00-2.50%. toypro.com had a higher AOV of $125-150 but lower revenue of $557,586 with 3,904 transactions and 364,683 sessions. legacytoys.com and faoschwarz.com fell behind toysrus.com in revenue, transactions, sessions, AOV, and conversion rate. legacytoys.com had $27,143 revenue with 320 transactions and 21,032 sessions, while faoschwarz.com had $514,624 revenue with 4,879 transactions and 175,105 sessions. Overall, toysrus.com demonstrated competitive performance in terms of revenue and conversion rate compared to its competitors.
Revenue share by device at toysrus.com
In October large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
