Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2025
All countries
Home/Insights/Retailers/toysrus.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for toysrus.comtoysrus.com

Start benchmarking for free
Sign in with GoogleSign up with Google
465K
Revenue
289.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toysrus.com's revenueOVER TIME
View real-time data

Over the past three months, toysrus.com revenue has experienced decline of 15%, compared to the preceding three months.

View real-time data
toysrus.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2025, toysrus.com in the CHILDCARE industry had online sales revenue of $464,972, with a conversion rate of 3.00-3.50% and an AOV of $25-50. The website recorded 289,142 sessions, while the highest sessions were seen on babylist.com at 11,156,507. The median revenue in this category was $43,239, with babylist.com leading with $74,387,636 in revenue. A high conversion rate in CHILDCARE is 4.27%, while a low is 1.0%. The highest AOV in the category was $271, with the lowest at $56.
Read more

toysrus.com competitors

In June 2025, toysrus.com reported a revenue of $464,972 with 9,760 transactions and 289,142 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, lego.com stands out with a revenue of $45,530,799, 945,376 transactions, and 39,325,637 sessions, also sharing an AOV of $25-50 but with a slightly lower conversion rate of 2.00-2.50%. toypro.com has a lower revenue at $450,632 but a higher AOV of $125-150 and a conversion rate of 0.50-1.00%. legacytoys.com falls behind with $24,766 in revenue, 283 transactions, and 19,044 sessions, featuring an AOV of $75-100 and a conversion rate of 1.00-1.50%. faoschwarz.com generated $381,274 in revenue with 3,080 transactions and 173,541 sessions, offering an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, toysrus.com performs competitively in terms of revenue and conversion rate compared to its competitors in the toy industry.

lego.com screenshot
#1 lego.com
45.5M
Revenue
39.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
toypro.com screenshot
#2 toypro.com
450.6K
Revenue
403K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
legacytoys.com screenshot
#3 legacytoys.com
24.8K
Revenue
19K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
381.3K
Revenue
173.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
smythstoys.com screenshot
#5 smythstoys.com
41.5M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toysrus.com vs top market performers
toysrus.com
top retailers
conversion rate vs average order value for toysrus.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toysrus.com

In June large majority of sales on toysrus.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on toysrus.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toysrus.com channels

Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toysrus.com Google Ads spend

Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toysrus.com devices

Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toysrus.com top markets

Explore toysrus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toysrus.com country & global rank

Assess the ranking of toysrus.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard