GRIPS CUSTOMERS & RESEARCH PARTNERS
toysrus.com's revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced decline of 21%, compared to the preceding three months.
toysrus.com competitors
In May 2025, toysrus.com generated a revenue of $446,539 from 9,132 transactions with 249,510 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. When compared to its competitors, lego.com emerged as the top performer with a revenue of $37,693,395 from 783,331 transactions and 40,952,675 sessions, although its conversion rate was lower at 1.50-2.00%. toypro.com showcased a high AOV of $125-150 but had lower revenue and sessions than toysrus.com. legacytoys.com and faoschwarz.com had comparable revenue figures to toysrus.com but varied in transactions and sessions. lolsurprise.com had a significantly higher AOV of $275-300 and an exceptional conversion rate of 11.00-11.50%, albeit with a smaller revenue and session count. Overall, toysrus.com stood out in terms of conversion rate compared to its competitors.
Revenue share by device at toysrus.com
In May large majority of sales on toysrus.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
