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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced decline of 15%, compared to the preceding three months.
toysrus.com competitors
In May 2026, toysrus.com generated a revenue of $498,237 with 9,933 transactions from 283,095 sessions, resulting in an AOV between $50-75 and a conversion rate of 3.50-4.00%. Competitor lego.com far surpassed this with $52,929,254 in revenue, driven by 1,083,435 transactions across 56,198,658 sessions, yielding an AOV of $25-50 and a lower conversion rate of 1.50-2.00%. toypro.com achieved $518,117 in revenue from 3,776 transactions over 466,276 sessions, boasting a higher AOV of $125-150 but a conversion rate of only 0.50-1.00%. faoschwarz.com closely matched toysrus.com with $501,694 in revenue but recorded more transactions (4,022) across fewer sessions (217,929) and a higher AOV ($100-125). Meanwhile, lol surprise.com excelled in conversion with a remarkable 9.50-10.00%, albeit with only $67,521 in revenue and minimal transactions.
Revenue share by device at toysrus.com
In May large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
