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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for toysrus.comtoysrus.com

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511.7K
Revenue
242.8K
Sessions
4.0-4.5%
Conversion rate
$50-75
Average order value
Online only revenue for toysrus.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

toysrus.com’s revenueOVER TIME
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Over the past three months, toysrus.com revenue has experienced decline of 35%, compared to the preceding three months.

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toysrus.com revenue decline for last six months
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OVERVIEW
In May 2024, toysrus.com in the CHILDCARE industry had a revenue of $511,699, conversion rate of 4.00-4.50%, AOV of $50-75, and 242,787 sessions. Compared to the median revenue of $78,268, conversion rate of 4.47%, AOV of $264, and sessions of 35,092 in the industry, toysrus.com's performance metrics indicate above-average online sales, a moderate conversion rate, average order value, and high traffic. The largest competitor, babylist.com, had revenue of $73,541,745, conversion rate of 1.13-4.47%, AOV of $50-264, and 12,858,617 sessions, showcasing a strong presence in the market.
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toysrus.com competitors

toysrus.com, with a revenue of $511,699 and 10,126 transactions from 242,787 sessions in May 2024, demonstrates a healthy conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. Comparing this data to its competitors, lego.com stands out with a significantly higher revenue of $53,439,654, generated from 1,045,431 transactions and 44,535,565 sessions, despite having a lower conversion rate of 2.00-2.50%. toypro.com has a lower revenue of $705,480, but a higher AOV of $125-150 and a conversion rate of 1.00-1.50%. legacytoys.com falls behind with a revenue of $239,763, a conversion rate of 3.00-3.50%, and an AOV of $100-125. lolsurprise.com boasts an impressive conversion rate of 38.00-38.50%, driving a revenue of $163,706. faoschwarz.com falls in the middle with a revenue of $373,924, a conversion rate of 2.50-3.00%, and an AOV of $75-100. Overall, toysrus.com holds its ground against competitors in terms of revenue and conversion rate but may benefit from increasing its average order value to compete more effectively in the market.

#1 lego.com
53.4M
Revenue
44.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#2 toypro.com
705.5K
Revenue
478.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 legacytoys.com
239.8K
Revenue
65.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 faoschwarz.com
373.9K
Revenue
134.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 lolsurprise.com
163.7K
Revenue
4.1K
Sessions
38.0-38.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for lolsurprise.comlolsurprise.com
Favicon for huzzahtoys.comhuzzahtoys.com
Favicon for manhattantoy.commanhattantoy.com
TOP MARKET PERFORMERSby revenue
1
Favicon for lego.comlego.com
$53.4M
2
Favicon for bigbadtoystore.combigbadtoystore.com
3
Favicon for shopdisney.comshopdisney.com
4
Favicon for fatbraintoys.comfatbraintoys.com
5
Favicon for toywiz.comtoywiz.com
6
Favicon for camp.comcamp.com
7
Favicon for toypro.comtoypro.com
8
Favicon for toysrus.comtoysrus.com
9
Favicon for faoschwarz.comfaoschwarz.com
10
Favicon for lightmybricks.comlightmybricks.com
toysrus.com vs top market performers
toysrus.com
top retailers
conversion rate vs average order value for toysrus.com and its competitors
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toysrus.com brandsby revenue

1
Logo for beybladeBeyblade
Top retailers:amazon.comvinted.comwalmart.com
2
Logo for fisher priceFisher Price
Top retailers:macys.comasda.comebay.com
3
Logo for skip hopSkip Hop
Top retailers:kohls.combabylist.comdillards.com
4
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Top retailers:macys.combelk.comebay.com
5
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Top retailers:amazon.comwalgreens.comasda.com

toysrus.com categoriesby revenue

1
Toys & Games
Top retailers:ebay.comasos.comtemu.com
2
Sporting Goods
Top retailers:ebay.comtemu.comikea.com
3
Toy Playsets
Top retailers:amazon.comcostco.comamazon.de
4
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Top retailers:dji.comtemu.comamazon.com
5
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Top retailers:amazon.comebay.comsloomooinstitute.com
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brands overtime comparison

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toysrus.com channels

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toysrus.com Google Ads spend

Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toysrus.com devices

Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toysrus.com top markets

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toysrus.com country & global rank

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