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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 28%, compared to the preceding three months.
toysrus.com competitors
In September 2026, toysrus.com generated revenue of $755,000 while lego.com significantly surpassed this with $56.5 million. Both sites have an average order value (AOV) of $25-50, yet toysrus.com maintains a higher conversion rate at 3.50-4.00% compared to lego.com's 2.00-2.50%. Additionally, toysrus.com recorded 16,400 transactions from 464,000 sessions, whereas lego.com achieved 1.2 million transactions from 53.3 million sessions, showcasing lego.com’s dominance in both metrics. On the other hand, toypro.com, with $448,000 in revenue, trails behind toysrus.com in revenue but has a much higher AOV of $125-150. legacytoys.com reported revenue of $22,500, significantly lower than toysrus.com, and faoschwarz.com, with revenue of $745,000, falls closely behind toysrus.com while maintaining a higher AOV of $100-125. Lastly, smythstoys.com leads in revenue at $66 million, demonstrating its competitive edge in the toy market.
Revenue share by device at toysrus.com
In September large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
