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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced decline of 51%, compared to the preceding three months.
toysrus.com competitors
In April 2026, toysrus.com generated a revenue of $247,061 from 9,032 transactions and 283,142 sessions, with a conversion rate of 3.00-3.50%. In contrast, lego.com dominated the market with a staggering revenue of $50,884,262, despite a lower conversion rate of 2.00-2.50% from over 49 million sessions. toypro.com saw a modest revenue of $493,723 and an impressive average order value (AOV) of $125-150, although its conversion rate fell to 1.00-1.50%. Meanwhile, faoschwarz.com earned $318,456 with a conversion rate of 2.00-2.50%, while legacytoys.com and lolsurprise.com had revenues of $31,102 and $73,947, respectively. Notably, lolsurprise.com boasted the highest conversion rate at 8.50-9.00%. Overall, toysrus.com performed well within its niche, but it clearly trails behind major competitors in terms of revenue and sessions.
Revenue share by device at toysrus.com
In April large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
