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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 10%, compared to the preceding three months.
toysrus.com competitors
In January 2026, toysrus.com generated a revenue of $503,752 with 13,607 transactions and 376,228 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. Comparing this data to its competitors, lego.com leads the pack with a revenue of $85,852,321 and significantly higher transactions and sessions at 1,773,467 and 72,670,697 respectively. However, their conversion rate is lower at 2.00-2.50% with a similar AOV. toypro.com stands out with a high AOV of $125-150 but lower revenue of $876,665. legacytoys.com, faoschwarz.com, and lolsurprise.com fall behind toysrus.com in revenue, transactions, sessions, and conversion rate, with varying AOVs. Overall, toysrus.com holds its own in the competitive toy market landscape with a balanced mix of revenue, transactions, sessions, and conversion rate.
Revenue share by device at toysrus.com
In January large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
