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Sep 2024
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Home/Insights/Retailers/toysrus.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for toysrus.comtoysrus.com

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603.8K
Revenue
307.2K
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for toysrus.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

toysrus.com’s revenueOVER TIME
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Over the past three months, toysrus.com revenue has experienced growth of 1.6%, compared to the preceding three months.

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toysrus.com revenue growth for last six months
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OVERVIEW
toysrus.com's performance metrics for September 2024 in the CHILDCARE industry include revenue of $603,800, conversion rate of 3.50-4.00%, AOV of $50-75, and 307,209 sessions. The median revenue in the category is $57,552, with the largest online store being babylist.com at $75,186,544 in revenue. The highest conversion rate is 4.82% and the lowest is 1.27%, while the highest AOV is $273 and the lowest is $56. The store with the highest sessions is babylist.com at 9,942,223, compared to a median of 22,318 sessions in the CHILDCARE industry.
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toysrus.com competitors

toysrus.com lags behind its competitors in terms of revenue, with only $603,800 in comparison to lego.com's $37,868,870 and toypro.com's $412,587. However, toysrus.com has a higher average order value (AOV) of $50-75 compared to lego.com's $25-50 and legacytoys.com's $75-100. In terms of transactions, toysrus.com falls behind lego.com with 11,760 transactions versus 774,278. Despite this, toysrus.com has a higher conversion rate of 3.50-4.00% which is on par with faoschwarz.com, while lolsurprise.com boasts an incredibly high conversion rate of 17.50-18.00%. toysrus.com also has fewer sessions at 307,209 compared to lego.com's 31,000,562, indicating potential room for growth in website traffic and customer engagement to compete more effectively with the top players in the toy industry.

#1 lego.com
37.9M
Revenue
31M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#2 toypro.com
412.6K
Revenue
402.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#3 legacytoys.com
107.6K
Revenue
33.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 faoschwarz.com
407K
Revenue
114.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#5 smythstoys.com
31.1M
Revenue
11.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for lolsurprise.comlolsurprise.com
Favicon for legacytoys.comlegacytoys.com
Favicon for huzzahtoys.comhuzzahtoys.com
Favicon for manhattantoy.commanhattantoy.com
TOP MARKET PERFORMERSby revenue
1
Favicon for lego.comlego.com
$37.9M
2
Favicon for smythstoys.comsmythstoys.com
3
Favicon for bigbadtoystore.combigbadtoystore.com
4
Favicon for shopdisney.comshopdisney.com
5
Favicon for fatbraintoys.comfatbraintoys.com
6
Favicon for toywiz.comtoywiz.com
7
Favicon for toysrus.comtoysrus.com
8
Favicon for camp.comcamp.com
9
Favicon for toypro.comtoypro.com
10
Favicon for faoschwarz.comfaoschwarz.com
toysrus.com vs top market performers
toysrus.com
top retailers
conversion rate vs average order value for toysrus.com and its competitors
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toysrus.com brandsby revenue

1
Logo for fisher priceFisher Price
Top retailers:asda.commacys.comebay.co.uk
2
Logo for mattelMattel
Top retailers:ebay.comamazon.comebay.de
3
Logo for lego®Lego®
Top retailers:lego.commacys.comkroger.com
4
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Top retailers:amazon.comwalgreens.comamazon.co.uk
5
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Top retailers:amazon.comamazon.dekroger.com

toysrus.com categoriesby revenue

1
Games
Top retailers:amazon.comamazon.deevike.com
2
Toy Playsets
Top retailers:amazon.comamazon.decostco.com
3
Interlocking Blocks
Top retailers:lego.comamazon.deamazon.com
4
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Top retailers:amazon.comebay.commacys.com
5
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Top retailers:amazon.comebay.comsloomooinstitute.com
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brands overtime comparison

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toysrus.com channels

Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.

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toysrus.com Google Ads spend

Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toysrus.com devices

Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toysrus.com top markets

Explore toysrus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toysrus.com country & global rank

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