GRIPS CUSTOMERS & RESEARCH PARTNERS
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 26%, compared to the preceding three months.
toysrus.com competitors
In September 2025, toysrus.com generated a revenue of $511,990 from 12,277 transactions and 341,032 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 3.50% to 4.00%. Compared to its competitors, lego.com stands out with a significantly higher revenue of $55,454,487 from 1,141,432 transactions and 48,909,019 sessions, but with a lower conversion rate of 2.00% to 2.50%. toypro.com has a lower revenue of $432,224 but a higher AOV of $125 to $150, while legacytoys.com and faoschwarz.com have lower revenues of $30,779 and $322,865 respectively, with varying AOVs and conversion rates. Overall, toysrus.com holds its own in terms of revenue and conversion rate compared to its competitors, showcasing its competitive edge in the online toy retail market.
Revenue share by device at toysrus.com
In September large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
