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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 33%, compared to the preceding three months.
toysrus.com competitors
In stark contrast to lego.com, which generates revenue of $86.5 million with 1.3 million transactions and 57.5 million sessions, toysrus.com records revenue of $519,000 from 11,900 transactions and 335,000 sessions. As of August 2026, while toysrus.com maintains an average order value (AOV) between $25-50, lego.com achieves a higher AOV of $50-75. Additionally, toysrus.com boasts a conversion rate of 3.50-4.00%, which surpasses several competitors like toypro.com with a conversion rate of 0.50-1.00%. However, toypro.com, despite its lower revenue of $458,000, leads in AOV at $125-150. In terms of sessions, toysrus.com trails behind competitors, including faoschwarz.com with 480,000 sessions. Overall, while toysrus.com performs admirably in certain metrics, it significantly lags behind top competitor lego.com across key performance indicators.
Revenue share by device at toysrus.com
In August large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
