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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 49%, compared to the preceding three months.
toysrus.com competitors
The most significant gap between toysrus.com and its closest competitor, lego.com, is in revenue, where toysrus.com trails by $83.5 million. As of July 2026, toysrus.com generated $654,000 from 13,000 transactions and attracted 366,000 sessions, resulting in a conversion rate of 3.50-4.00%. In stark contrast, lego.com achieved an impressive $84.2 million in revenue with 1.2 million transactions across 54.5 million sessions, but its conversion rate stands lower at 2.00-2.50%. toysrus.com ranks second in revenue and transactions among competitors, while toypro.com follows closely with $525,000 in revenue and 3,904 transactions. Despite trailing lego.com significantly in session numbers by 54.1 million, toysrus.com maintains a competitive conversion rate compared to toypro.com, which languishes at 0.50-1.00%. Overall, while toysrus.com is a strong contender, it faces substantial challenges from lego.com and other competitors in both reach and financial performance.
Revenue share by device at toysrus.com
In July large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
