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toysrus.com Annual Revenue and Growth
toysrus.com's annual sales on its online store amounted to $6.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 26%, compared to the preceding three months.
toysrus.com competitors
In June 2026, toysrus.com generated $549,743 in revenue with 10,567 transactions and 301,297 sessions, achieving a conversion rate of 3.50-4.00%. In contrast, lego.com led the competition with an impressive $51,856,044 in revenue and a significant 1,015,953 transactions, but a lower conversion rate of 1.50-2.00%. toypro.com, while generating $518,173 in revenue from 3,802 transactions, had a much higher AOV of $125-150, though its conversion rate fell to 0.50-1.00%. legacytoys.com and faoschwarz.com had revenues of $26,572 and $482,526 respectively, with conversion rates between 1.50-2.00%. Interestingly, lolsurprise.com excelled in conversion, reaching 9.50-10.00%, despite only $67,521 in revenue from 181 transactions. Overall, while toysrus.com demonstrates strong performance, its revenue and transaction volume are significantly outmatched by competitors like lego.com.
Revenue share by device at toysrus.com
In June large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
