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May 2025
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Home/Insights/Retailers/toysrus.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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446.5K
Revenue
249.5K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
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toysrus.com's revenueOVER TIME
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Over the past three months, toysrus.com revenue has experienced decline of 21%, compared to the preceding three months.

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toysrus.com revenue decline for last six months
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OVERVIEW
In May 2025, toysrus.com in the CHILDCARE industry had online sales revenue of $446,539, a conversion rate of 3.50-4.00%, and an average order value (AOV) of $25-50. The store had 249,510 sessions, with the highest number of sessions at 13,729,709 from babylist.com. The median revenue in the CHILDCARE category was $51,120, the highest online store revenue was $81,210,274, the highest conversion rate was 4.58%, the lowest conversion rate was 1.07%, the highest AOV was $282, the lowest AOV was $58, and the median sessions were 19,914.
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toysrus.com competitors

In May 2025, toysrus.com generated a revenue of $446,539 from 9,132 transactions with 249,510 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. When compared to its competitors, lego.com emerged as the top performer with a revenue of $37,693,395 from 783,331 transactions and 40,952,675 sessions, although its conversion rate was lower at 1.50-2.00%. toypro.com showcased a high AOV of $125-150 but had lower revenue and sessions than toysrus.com. legacytoys.com and faoschwarz.com had comparable revenue figures to toysrus.com but varied in transactions and sessions. lolsurprise.com had a significantly higher AOV of $275-300 and an exceptional conversion rate of 11.00-11.50%, albeit with a smaller revenue and session count. Overall, toysrus.com stood out in terms of conversion rate compared to its competitors.

lego.com screenshot
#1 lego.com
37.7M
Revenue
41M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
toypro.com screenshot
#2 toypro.com
413.8K
Revenue
390.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
legacytoys.com screenshot
#3 legacytoys.com
37.1K
Revenue
26.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
536.7K
Revenue
248K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
smythstoys.com screenshot
#5 smythstoys.com
43.7M
Revenue
12.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toysrus.com vs top market performers
toysrus.com
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conversion rate vs average order value for toysrus.com and its competitors
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Revenue share by device at toysrus.com

In May large majority of sales on toysrus.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on toysrus.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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toysrus.com channels

Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.

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toysrus.com Google Ads spend

Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toysrus.com devices

Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toysrus.com top markets

Explore toysrus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toysrus.com country & global rank

Assess the ranking of toysrus.com among other retailers within its primary country and worldwide.

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