GRIPS CUSTOMERS & RESEARCH PARTNERS
toysrus.com's monthly revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 14%, compared to the preceding three months.
toysrus.com competitors
In December 2025, toysrus.com generated a revenue of $665,996 with 21,133 transactions and 587,662 sessions. Their average order value (AOV) ranged from $25-50, and their conversion rate was between 3.50-4.00%. Comparing this data to its competitors, lego.com outperformed toysrus.com significantly with a revenue of $100,070,165, 2,072,841 transactions, and 78,256,133 sessions. However, toypro.com, legacytoys.com, faoschwarz.com, and lolsurprise.com had lower revenues than toysrus.com. toypro.com had a higher AOV of $125-150, while legacytoys.com and faoschwarz.com had similar AOVs to toysrus.com. lolsurprise.com had the highest AOV of $200-225 and the highest conversion rate of 5.50-6.00%, showing a different niche market focus. Overall, toysrus.com falls in the mid-range among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at toysrus.com
In December large majority of sales on toysrus.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
