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toysrus.com's revenueOVER TIME
Over the past three months, toysrus.com revenue has experienced growth of 4.9%, compared to the preceding three months.
toysrus.com competitors
In July 2025, toysrus.com generated $630,666 in revenue from 12,942 transactions and 356,796 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 3.50% to 4.00%. Comparing this to its competitors, lego.com outperformed toysrus.com significantly with $47,342,180 in revenue, 1,010,137 transactions, and 44,379,856 sessions. However, toypro.com had a closer performance with $504,434 in revenue, 3,540 transactions, and 478,382 sessions, but with a higher AOV of $125 to $150 and a lower conversion rate of 0.50% to 1.00%. legacytoys.com and faoschwarz.com had lower revenue compared to toysrus.com, but with varying AOVs and conversion rates. Overall, toysrus.com falls behind lego.com in terms of revenue and reach, but remains competitive with toypro.com in terms of transaction volume and sessions.
Revenue share by device at toysrus.com
In July large majority of sales on toysrus.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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toysrus.com channels
Identify top traffic channels that drive growth for toysrus.comand discover how performance of traffic channels has changed over time.
toysrus.com Google Ads spend
Evaluate toysrus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toysrus.com devices
Review toysrus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
