Get Your Free 2024 Daily Holiday Revenue Report

Grips
Sep 2024
All countries
Home/Insights/Retailers/lego.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for lego.comlego.com

Get lego.com updates
Book a demo
37.9M
Revenue
31M
Sessions
2.0-2.5%
Conversion rate
$25-50
Average order value
Online only revenue for lego.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.

lego.com’s revenueOVER TIME
View real-time data

Over the past three months, lego.com revenue has experienced decline of 5.3%, compared to the preceding three months.

View real-time data
lego.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In September 2024, lego.com in the GAMES industry had a revenue of $37,868,870, conversion rate of 2.00-2.50%, AOV of $25-50, and 31,000,562 sessions. The median revenue in the category was $96,933, with the largest online store being tcgplayer.com at $72,041,784. A very high conversion rate was 4.02% and a very low was 0.99%. A very high AOV was $439, while a very low was $70. The highest number of sessions in the category was tied at 31,000,562 between lego.com and another store.
Read more

lego.com competitors

When comparing lego.com to its competitors in the toy industry, it stands out in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. lego.com generated a revenue of $37,868,870 with 774,278 transactions and 31,000,562 sessions. Their AOV falls in the range of $25-$50 with a conversion rate of 2.00-2.50%. In comparison, wickedbrick.com had a revenue of $321,091 with 2,701 transactions and 159,658 sessions, while toypro.com recorded $412,587 in revenue with 3,668 transactions and 402,686 sessions. firestartoys.com had $637,521 in revenue with 4,611 transactions and 232,712 sessions. zavvi.com and 9to5toys.com also had impressive numbers but lego.com's combination of revenue, transactions, and high conversion rate places it at the top among its competitors.

#1 toypro.com
412.6K
Revenue
402.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#2 zavvi.com
2.1M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 firestartoys.com
637.5K
Revenue
232.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 9to5toys.com
2.4M
Revenue
488.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#5 wickedbrick.com
321.1K
Revenue
159.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for stockx.comstockx.com
Favicon for lego.comlego.com
$37.9M
Favicon for smythstoys.comsmythstoys.com
Favicon for barnesandnoble.combarnesandnoble.com
Favicon for shopdisney.comshopdisney.com
Favicon for 9to5toys.com9to5toys.com
Favicon for zavvi.comzavvi.com
Favicon for firestartoys.comfirestartoys.com
Favicon for toypro.comtoypro.com
Favicon for wickedbrick.comwickedbrick.com
TOP MARKET PERFORMERSby revenue
1
Favicon for stockx.comstockx.com
$124.5M
2
Favicon for lego.comlego.com
3
Favicon for smythstoys.comsmythstoys.com
4
Favicon for barnesandnoble.combarnesandnoble.com
5
Favicon for shopdisney.comshopdisney.com
6
Favicon for 9to5toys.com9to5toys.com
7
Favicon for zavvi.comzavvi.com
8
Favicon for firestartoys.comfirestartoys.com
9
Favicon for toypro.comtoypro.com
10
Favicon for wickedbrick.comwickedbrick.com
lego.com vs top market performers
lego.com
top retailers
conversion rate vs average order value for lego.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

lego.com brandsby revenue

1
Logo for star wars™Star Wars™
Top retailers:walmartchecks.com
2
Logo for marvelMarvel
Top retailers:amazon.combigbadtoystore.comsideshow.com
3
Logo for lego®Lego®
Top retailers:macys.comkroger.combrickmerge.de
4
Book a demo
Top retailers:amazon.comwalmart.comamazon.de
5
Book a demo

lego.com categoriesby revenue

1
Interlocking Blocks
Top retailers:amazon.deamazon.comwalmart.com
2
Arts & Entertainment
Top retailers:shein.co.ukwalmart.comebay.co.uk
3
Action & Toy Figures
Top retailers:amazon.comamazon.debigbadtoystore.com
4
Book a demo
Top retailers:amazon.comamazon.co.ukamazon.de
5
Book a demo
Top retailers:ebay.comkroger.comuline.com
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

lego.com channels

Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.

Book a demo

lego.com Google Ads spend

Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

lego.com devices

Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

lego.com top markets

Explore lego.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

lego.com country & global rank

Assess the ranking of lego.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Book a demo
Book a demo
Grips Platform Dashboard
Grips
ImprintPrivacy PolicyTerms of Service
© Grips 2022 All Rights Reserved