Grips
Mar 2024
All countries
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for lego.comlego.com

Get lego.com updates
Book a demo
45.5M
Revenue
38.7M
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for lego.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.

lego.com’s revenueOVER TIME
View real-time data

Over the past three months, lego.com revenue has experienced decline of 43%, compared to the preceding three months.

View real-time data
lego.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
lego.com, an online store in the GAMES industry, reported a revenue of $45,498,924 in March 2024, with a conversion rate ranging from 2.00-2.50% and an average order value (AOV) of $50-75. The store had a total of 38,685,361 sessions during the month. Compared to the industry median revenue of $132,024, lego.com's performance is impressive, although it falls behind the highest revenue generator, tcgplayer.com. While lego.com's metrics are solid, there is room for improvement in increasing conversion rates and AOV to reach the industry's top performers.
Read more

lego.com competitors

lego.com, with a revenue of $45,498,924 and 856,384 transactions from 38,685,361 sessions, has a solid average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, wickedbrick.com has a much lower revenue of $411,346 with 3,405 transactions and 242,208 sessions, but a higher AOV of $100-125 and a conversion rate of 1.00-1.50%. toypro.com surpasses wickedbrick.com with $880,183 in revenue, 7,204 transactions, and 518,951 sessions, also boasting an AOV of $100-125, but with a similar conversion rate. firestartoys.com performs well with $771,039 revenue, 6,726 transactions, and 211,090 sessions, with a high conversion rate of 3.00-3.50%. zavvi.com, although larger, aligns closely with lego.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, 9to5toys.com stands out with a revenue of $3,784,081, 5,605 transactions, and 704,085 sessions, featuring a significantly higher AOV of $675-700 but a lower conversion rate of 0.50-1.00%.

#1 toypro.com
880.2K
Revenue
519K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#2 zavvi.com
2.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 firestartoys.com
771K
Revenue
211.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 9to5toys.com
3.8M
Revenue
704.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#5 wickedbrick.com
411.3K
Revenue
242.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lego.com vs top market performers
lego.com
top retailers
conversion rate vs average order value for lego.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

lego.com brandsby revenue

lego.com categoriesby revenue

1
Interlocking Blocks
2
Arts & Entertainment
3
Vehicles & Parts
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

lego.com channels

Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.

Book a demo

lego.com Google Ads spend

Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

lego.com devices

Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

lego.com top markets

Explore lego.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

lego.com country & global rank

Assess the ranking of lego.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard