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Jul 2025
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Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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201.4K
Revenue
150K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

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twistedlily.com's revenueOVER TIME
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Over the past three months, twistedlily.com revenue has experienced decline of 21%, compared to the preceding three months.

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twistedlily.com revenue decline for last six months
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OVERVIEW
In July 2025, twistedlily.com, a BEAUTY AND COSMETICS retailer, generated $201,437 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $125-150. Compared to the industry median revenue of $48,182, twistedlily.com's performance is strong. However, it falls short of the industry leader, themancompany.com, which raked in $113,233,299. The website's session count reached 150,009, with the highest performer being sephora.com at 41,064,568 sessions. twistedlily.com's AOV of $125-150 sits between the high of $211 and the low of $51 within the BEAUTY AND COSMETICS sector.
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twistedlily.com competitors

In July 2025, twistedlily.com generated $201,437 in revenue from 1,379 transactions and 150,009 sessions with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 0.50% to 1.00%. Comparing this data to its competitors, zgoperfumery.com had a higher revenue of $263,262 from 1,498 transactions and 88,959 sessions, with an AOV of $175 to $200 and a conversion rate between 1.50% to 2.00%. franciskurkdjian.com outperformed all with $859,990 revenue from 2,968 transactions and 789,245 sessions, boasting an AOV of $275 to $300 but a lower conversion rate of 0.00% to 0.50%. Other competitors like luckyscent.com, scentsplit.com, and perfumology.com also had varying levels of revenue, transactions, sessions, AOV, and conversion rates, showcasing the diversity within the niche perfume market.

zgoperfumery.com screenshot
#1 zgoperfumery.com
263.3K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
franciskurkdjian.com screenshot
#2 franciskurkdjian.com
860K
Revenue
789.2K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
luckyscent.com screenshot
#3 luckyscent.com
1.7M
Revenue
786.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
scentsplit.com screenshot
#4 scentsplit.com
2.5M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
perfumology.com screenshot
#5 perfumology.com
72.8K
Revenue
31.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
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Revenue share by device at twistedlily.com

In July large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

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twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

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