Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for twistedlily.comtwistedlily.com

Start benchmarking for free
Sign in with GoogleSign up with Google
188.8K
Revenue
Apr 26
168.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
Loading...

TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

twistedlily.com Annual Revenue and Growth

twistedlily.com's annual sales on its online store amounted to $2.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
twistedlily.com revenue by year

twistedlily.com's monthly revenueOVER TIME
View real-time data

Over the past three months, twistedlily.com revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
twistedlily.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, twistedlily.com, operating in the lifestyle and beauty/cosmetics sector, achieved online sales revenue of $188,800, significantly exceeding the industry median of $40,161, while their conversion rate ranged between 0.50-1.00%, notably below the high benchmark of 4.38%. The average order value (AOV) was between $125-150, under the high AOV of $195 seen in the sector. With 168,429 sessions, twistedlily.com outperformed the median of 20,819 sessions but lagged behind industry leader sephora.com, which recorded an impressive 84,653,344 sessions. Overall, the site shows strong sales relative to industry norms, but has room for improvement in conversion and AOV.
Read more

twistedlily.com competitors

In April 2026, twistedlily.com reported revenue of $188,800 from 1,403 transactions across 168,429 sessions, yielding an average order value (AOV) of $125-150 and a conversion rate between 0.50-1.00%. In comparison, luckyscent.com significantly outperformed with $1,774,661 in revenue from 7,483 transactions, reflecting a higher AOV of $225-250 and a similar conversion rate of 0.50-1.00%. scentsplit.com led the field with $2,572,587 in revenue, achieving 9,635 transactions and an AOV of $250-275, while maintaining the same conversion rate as twistedlily.com. franciskurkdjian.com followed with $1,214,015 in revenue and a conversion rate between 0.00-0.50%. On the lower end, perfumology.com garnered $83,558, highlighting a smaller market presence. Overall, while twistedlily.com demonstrates solid performance, it trails significantly behind its competitors in terms of revenue and transaction volume.

franciskurkdjian.com screenshot
#1 franciskurkdjian.com
1.2M
Revenue
906.7K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
luckyscent.com screenshot
#2 luckyscent.com
1.8M
Revenue
756.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
scentsplit.com screenshot
#3 scentsplit.com
2.6M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
perfumology.com screenshot
#4 perfumology.com
83.6K
Revenue
46.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
aedes.com screenshot
#5 aedes.com
33.9K
Revenue
27.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at twistedlily.com

In April large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard