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Jan 2026
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Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for twistedlily.comtwistedlily.com

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209.8K
Revenue
Jan 26
173.6K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

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twistedlily.com Annual Revenue and Growth

twistedlily.com's annual sales on its online store amounted to $2.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
twistedlily.com revenue by year

twistedlily.com's monthly revenueOVER TIME
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Over the past three months, twistedlily.com revenue has experienced growth of 22%, compared to the preceding three months.

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twistedlily.com revenue growth for last six months
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OVERVIEW
In January 2026, twistedlily.com generated $209,793 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, though far from ulta.com's $104,496,353. With a conversion rate of 0.50-1.00%, it falls below the industry high of 4.7% and above the low of 1.19%. The average order value (AOV) ranged between $125-150, which is lower than the sector high of $194 but above the low of $45. The site recorded 173,612 sessions, well above the industry median of 22,631, but dwarfed by ulta.com's impressive 47,691,438 sessions.
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twistedlily.com competitors

In January 2026, twistedlily.com reported a revenue of $209,793 from 1,544 transactions and 173,612 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, zgoperfumery.com outperformed twistedlily.com with a revenue of $289,036 from 1,921 transactions and 138,705 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. However, franciskurkdjian.com, luckyscent.com, scentsplit.com, and perfumology.com all exceeded twistedlily.com in terms of revenue, transactions, sessions, AOV, and/or conversion rate. Notably, perfumology.com had a higher conversion rate of 1.00-1.50% despite lower revenue compared to twistedlily.com. This indicates that twistedlily.com may need to focus on improving its conversion rate to remain competitive in the online perfumery market.

zgoperfumery.com screenshot
#1 zgoperfumery.com
289K
Revenue
138.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
franciskurkdjian.com screenshot
#2 franciskurkdjian.com
1.4M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
luckyscent.com screenshot
#3 luckyscent.com
1.9M
Revenue
913.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
scentsplit.com screenshot
#4 scentsplit.com
3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
perfumology.com screenshot
#5 perfumology.com
89.1K
Revenue
46.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
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Revenue share by device at twistedlily.com

In January large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

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twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

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