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Sep 2025
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Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for twistedlily.comtwistedlily.com

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172K
Revenue
Sep 25
150K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

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twistedlily.com Annual Revenue and Growth

twistedlily.com's annual sales on its online store amounted to $4.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
twistedlily.com revenue by year

twistedlily.com's monthly revenueOVER TIME
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Over the past three months, twistedlily.com revenue has experienced decline of 19%, compared to the preceding three months.

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twistedlily.com revenue decline for last six months
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OVERVIEW
In September 2025, twistedlily.com achieved impressive online sales revenue of $172,038, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, although it remains well behind industry leader ulta.com at $93,223,020. The site's conversion rate ranged between 0.50-1.00%, underperforming against the high benchmark of 4.54% yet above the low of 1.08%. Additionally, twistedlily.com reported an average order value (AOV) of $125-150, which is notably lower than the sector’s high of $203. The website recorded 150,009 sessions, greatly exceeding the median of 18,928, indicating strong visitor engagement despite the competitive landscape.
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twistedlily.com competitors

In September 2025, twistedlily.com generated a revenue of $172,038 from 1,227 transactions and 150,009 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Compared to its competitors, twistedlily.com falls behind in terms of revenue and transactions. For example, scentsplit.com recorded a revenue of $2,277,813 from 8,435 transactions and 1,005,983 sessions, with an AOV of $250-275 and a conversion rate of 0.50-1.00%. Additionally, franciskurkdjian.com outperformed twistedlily.com significantly with a revenue of $918,687 from 3,126 transactions and 788,992 sessions, an AOV of $275-300, and a conversion rate of 0.00-0.50%. While twistedlily.com has a solid conversion rate, it may need to focus on increasing revenue and transactions to compete more effectively in the market.

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twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
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Revenue share by device at twistedlily.com

In September large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

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twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

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