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Oct 2025
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Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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180.6K
Revenue
Oct 25
132.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

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twistedlily.com Annual Revenue and Growth

twistedlily.com's annual sales on its online store amounted to $4.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
twistedlily.com revenue by year

twistedlily.com's monthly revenueOVER TIME
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Over the past three months, twistedlily.com revenue has experienced decline of 15%, compared to the preceding three months.

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twistedlily.com revenue decline for last six months
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OVERVIEW
In October 2025, twistedlily.com generated $180,565 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, with a conversion rate ranging from 0.50-1.00%, below the industry high of 4.65%. Their average order value (AOV) stood at $125-150, while the sector's high is $202. With 132,346 sessions, twistedlily.com surpassed the median of 18,156 but remained distant from market leader sephora.com, which boasts 49,510,502 sessions. Overall, twistedlily.com showcases strong revenue performance despite a relatively low conversion rate and AOV compared to top competitors.
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twistedlily.com competitors

In October 2025, twistedlily.com generated a revenue of $180,565 with 1,291 transactions and 132,346 sessions, resulting in an average order value (AOV) of $125-$150 and a conversion rate of 0.50-1.00. Comparing twistedlily.com to its competitors, zgoperfumery.com had a higher revenue of $312,347 with 1,914 transactions and 111,073 sessions, a higher AOV of $150-$175, and a higher conversion rate of 1.50-2.00. Similarly, franciskurkdjian.com, luckyscent.com, and scentsplit.com all outperformed twistedlily.com in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. However, twistedlily.com fared better than perfumology.com in revenue, transactions, and sessions, while maintaining a similar AOV and conversion rate. Overall, twistedlily.com falls behind some competitors in terms of revenue and transactions, but holds its own in AOV and conversion rate compared to others in the industry.

zgoperfumery.com screenshot
#1 zgoperfumery.com
312.3K
Revenue
111.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
franciskurkdjian.com screenshot
#2 franciskurkdjian.com
1.4M
Revenue
989.6K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
luckyscent.com screenshot
#3 luckyscent.com
1.8M
Revenue
786.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
scentsplit.com screenshot
#4 scentsplit.com
2.5M
Revenue
966.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
perfumology.com screenshot
#5 perfumology.com
63.7K
Revenue
33.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
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Revenue share by device at twistedlily.com

In October large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

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twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

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