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Aug 2025
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Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for twistedlily.comtwistedlily.com

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179.9K
Revenue
Aug 25
135.5K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

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twistedlily.com Annual Revenue and Growth

twistedlily.com's annual sales on its online store amounted to $4.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
twistedlily.com revenue by year

twistedlily.com's monthly revenueOVER TIME
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Over the past three months, twistedlily.com revenue has experienced decline of 25%, compared to the preceding three months.

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twistedlily.com revenue decline for last six months
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OVERVIEW
In August 2025, twistedlily.com, in the BEAUTY AND COSMETICS industry, had a revenue of $179,876, with a conversion rate of 0.50-1.00% and an AOV of $125-150. The highest online store revenue was $109,440,426 from themancompany.com, with a conversion rate of 4.33% and an AOV of $202. sephora.com had the highest sessions at 44,212,513, while twistedlily.com had 135,461 sessions and a median of 22,297 in the BEAUTY AND COSMETICS category. The lowest conversion rate was 1.0% and the lowest AOV was $46 in the same industry.
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twistedlily.com competitors

In August 2025, twistedlily.com generated a revenue of $179,876 from 1,292 transactions and 135,461 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. When compared to its competitors, twistedlily.com falls behind in terms of revenue and sessions but is on par with conversion rate and AOV. For instance, luckyscent.com had a revenue of $1,549,260 from 6,086 transactions and 731,100 sessions, with an AOV of $250-275 and a conversion rate of 0.50-1.00%. On the other hand, franciskurkdjian.com outperformed twistedlily.com significantly with a revenue of $870,153 from 2,981 transactions and 789,280 sessions, and an AOV of $275-300, despite a lower conversion rate of 0.00-0.50%. Overall, while twistedlily.com may not be the top performer in terms of revenue and sessions, it holds its ground with comparable AOV and conversion rates.

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1.5-2.0%
Conv. rate
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AOV
franciskurkdjian.com screenshot
#2 franciskurkdjian.com
870.2K
Revenue
789.3K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
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#3 luckyscent.com
1.5M
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731.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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#4 scentsplit.com
2.6M
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1.1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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72.6K
Revenue
40.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
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Revenue share by device at twistedlily.com

In August large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

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twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

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