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May 2025
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Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for twistedlily.comtwistedlily.com

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229K
Revenue
171.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

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twistedlily.com's revenueOVER TIME
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Over the past three months, twistedlily.com revenue has experienced decline of 20%, compared to the preceding three months.

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twistedlily.com revenue decline for last six months
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OVERVIEW
In May 2025, twistedlily.com in the BEAUTY AND COSMETICS industry had a revenue of $228,977 (median $46,882), a conversion rate of 0.50-1.00% (high 4.51%, low 1.17%), an AOV of $125-150 (high $213, low $53), and 171,501 sessions (median 19,997). The top store in the industry was ulta.com with $96,002,620 revenue and 38,510,361 sessions from sephora.com.
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twistedlily.com competitors

In May 2025, twistedlily.com, with a revenue of $228,977 from 1,600 transactions and 171,501 sessions, has a moderate average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Compared to its competitors, twistedlily.com falls behind in revenue and sessions. zgoperfumery.com has a higher revenue of $246,568 from 1,488 transactions and 88,959 sessions, with a slightly higher AOV of $150-175 and a better conversion rate of 1.50-2.00%. luckyscent.com and scentsplit.com are leading the pack with significantly higher revenue, transactions, and sessions, along with higher AOV and conversion rates. twistedlily.com could benefit from increasing its sessions and improving its AOV and conversion rate to compete more effectively with these top performers in the online perfume retail industry.

zgoperfumery.com screenshot
#1 zgoperfumery.com
246.6K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
franciskurkdjian.com screenshot
#2 franciskurkdjian.com
1.1M
Revenue
788.1K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
luckyscent.com screenshot
#3 luckyscent.com
2M
Revenue
703.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
scentsplit.com screenshot
#4 scentsplit.com
2.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
perfumology.com screenshot
#5 perfumology.com
88.5K
Revenue
41.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
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Revenue share by device at twistedlily.com

In May large majority of sales on twistedlily.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on twistedlily.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

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twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

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