Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/twistedlily.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for twistedlily.comtwistedlily.com

Start benchmarking for free
Sign in with GoogleSign up with Google
216.4K
Revenue
Nov 25
203.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
Loading...

TwistedLily.com is a website that offers a wide range of perfumes and fragrances. Beyond fragrances, they also provide skincare products, candles, and home fragrances. The website provides a convenient online platform for customers to explore and purchase various high-quality and unique scent-related items.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

twistedlily.com Annual Revenue and Growth

twistedlily.com's annual sales on its online store amounted to $4.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
twistedlily.com revenue by year

twistedlily.com's monthly revenueOVER TIME
View real-time data

Over the past three months, twistedlily.com revenue has experienced decline of 1.2%, compared to the preceding three months.

View real-time data
twistedlily.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, twistedlily.com, a BEAUTY AND COSMETICS online store, achieved revenue of $216,414, significantly surpassing the median of $52,547 in its industry, but far from ulta.com’s $145,643,880. Its conversion rate ranged from 0.50-1.00%, below the industry's high of 5.32%, while the average order value (AOV) was between $125-150, also below the high of $204. With 203,834 sessions, twistedlily.com outperformed the median of 19,748 but fell short compared to the 76,114,809 sessions of the leading store, sephora.com, indicating strong engagement potential in a competitive landscape.
Read more

twistedlily.com competitors

In November 2025, twistedlily.com performed well compared to its competitors in terms of revenue, with $216,414. However, when looking at the metrics of its competitors, twistedlily.com falls behind in terms of revenue generated. For example, franciskurkdjian.com had a revenue of $1,814,410, luckyscent.com had $2,066,837, and scentsplit.com had $3,050,634. In terms of transactions, twistedlily.com had 1,554, which is lower compared to scentsplit.com with 11,486 transactions. Additionally, twistedlily.com had 203,834 sessions, while luckyscent.com had 823,397 sessions and scentsplit.com had 1,345,597 sessions. Overall, twistedlily.com may need to focus on increasing its revenue and sessions to compete more effectively with its competitors in the fragrance industry.

zgoperfumery.com screenshot
#1 zgoperfumery.com
458.8K
Revenue
131.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
franciskurkdjian.com screenshot
#2 franciskurkdjian.com
1.8M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
luckyscent.com screenshot
#3 luckyscent.com
2.1M
Revenue
823.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
scentsplit.com screenshot
#4 scentsplit.com
3.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
perfumology.com screenshot
#5 perfumology.com
93.7K
Revenue
36.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
twistedlily.com vs top market performers
twistedlily.com
top retailers
conversion rate vs average order value for twistedlily.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at twistedlily.com

In November large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on twistedlily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

twistedlily.com channels

Identify top traffic channels that drive growth for twistedlily.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

twistedlily.com Google Ads spend

Evaluate twistedlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

twistedlily.com devices

Review twistedlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

twistedlily.com top markets

Explore twistedlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

twistedlily.com country & global rank

Assess the ranking of twistedlily.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard