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Apr 2026
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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16.4K
Revenue
Apr 26
22.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $279.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$279.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 28%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In April 2026, olfactif.com generated $16,415 in online sales with a conversion rate between 0.50-1.00%, significantly lower than the BEAUTY AND COSMETICS median of 4.38% and close to the lower threshold of 1.08%. Their average order value (AOV) ranged from $75 to $100, under the high benchmark of $195 but above the low of $45. With 22,373 sessions, they exceeded the median of 20,819 but fell far short of sephora.com’s massive 84,653,344 sessions, highlighting the competitive landscape in the lifestyle and beauty industry.
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olfactif.com competitors

In April 2026, olfactif.com reported a revenue of $16,415 from 176 transactions across 22,373 sessions, yielding an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison, twistedlily.com significantly outperformed olfactif.com, generating $188,800 in revenue from 1,403 transactions with an AOV of $125-150 and a similar conversion rate of 0.50-1.00%. Meanwhile, american-perfumer.com achieved $30,328 in revenue from 233 transactions, boasting a higher conversion rate of 2.00-2.50% and an AOV also ranging from $125-150. imaginaryauthors.com led the competition with an impressive revenue of $353,799, 2,250 transactions, an AOV of $150-175, and a conversion rate of 1.50-2.00%. perfumology.com generated $83,558 with 438 transactions and an AOV of $175-200, mirroring olfactif.com's conversion rate. Overall, olfactif.com remains behind its competitors in terms of revenue and transactions.

twistedlily.com screenshot
#1 twistedlily.com
188.8K
Revenue
168.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
30.3K
Revenue
10.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
353.8K
Revenue
126.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
83.6K
Revenue
46.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
luckyscent.com screenshot
#5 luckyscent.com
1.8M
Revenue
756.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In April large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In April large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

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