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Jul 2026
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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17.7K
Revenue
Jul 26
21.9K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $279.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$279.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 12%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
olfactif.com's conversion rate for July 2026 ranged from 0.50-1.00%, which is below the typical range of 1.1% to 4.37% for a typical store in the beauty and cosmetics category. The site generated $17,700 in revenue, significantly less than the typical store's $39,200, while the largest competitor, ulta.com, amassed $161.3 million. olfactif.com’s average order value (AOV) of $100-125 falls within the typical range of $52 to $207 for the category. Additionally, the site attracted 21,900 sessions, exceeding the typical store's 17,100 sessions, although still well below the traffic seen by sephora.com, which receives 63 million sessions.
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olfactif.com competitors

olfactif.com stands out with its respectable conversion rate of 0.50-1.00%, demonstrating a solid performance in turning visitors into buyers compared to its competitors. In July 2026, however, it ranks 4 of 5 in revenue, generating $17,700, which is significantly lower than imaginaryauthors.com's $262,000, trailing by $244,000. In terms of transactions, olfactif.com processed 165 sales, far fewer than imaginaryauthors.com, which had 1,667, falling short by 1,502 transactions. Additionally, olfactif.com recorded 21,900 sessions, a stark contrast to twistedlily.com’s impressive 136,000, resulting in a gap of 114,000 sessions. While olfactif.com maintains an AOV of $100-125, which is competitive, it still lags behind competitors like perfumology.com, with an AOV of $200-225. Overall, while olfactif.com showcases a commendable conversion rate, it struggles significantly in overall revenue and traffic compared to its top competitors.

twistedlily.com screenshot
#1 twistedlily.com
205.4K
Revenue
135.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
14.1K
Revenue
5.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
261.6K
Revenue
136K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
85.5K
Revenue
36.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
luckyscent.com screenshot
#5 luckyscent.com
2.2M
Revenue
877.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In July large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In July large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries olfactif.com operates in

olfactif.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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