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May 2026
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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16.6K
Revenue
May 26
20.1K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $279.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$279.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 15%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In May 2026, olfactif.com, a lifestyle/beauty and cosmetics retailer, generated $16,617 in online sales, significantly below the median of $41,533 for its industry, with sessions totaling 20,090, just above the median of 16,416. The site reported a conversion rate between 0.50-1.00%, lagging behind the high of 4.55% in the sector, while its average order value (AOV) ranged from $75 to $100, considerably lower than the industry high of $205. Comparatively, the largest competitor, ulta.com, saw sales exceeding $131 million, highlighting the competitive landscape olfactif.com faces.
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olfactif.com competitors

In May 2026, olfactif.com generated a revenue of $16,617 from 173 transactions across 20,090 sessions, achieving an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In contrast, twistedlily.com outperformed significantly with $297,864 in revenue from 2,226 transactions over 202,845 sessions, reflecting an AOV of $125-150 and a conversion rate of 1.00-1.50%. Similarly, imaginaryauthors.com and perfumology.com also showed strong performance, with revenues of $230,615 and $61,710, respectively, along with higher AOVs of $150-175 and $175-200. american-perfumer.com recorded $19,811 in revenue with a notably higher conversion rate of 1.50-2.00%. Overall, olfactif.com trails its competitors in revenue, transaction volume, and conversion rate, highlighting areas for growth in a competitive market.

twistedlily.com screenshot
#1 twistedlily.com
297.9K
Revenue
202.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
19.8K
Revenue
7.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
230.6K
Revenue
118.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
61.7K
Revenue
36.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
luckyscent.com screenshot
#5 luckyscent.com
2.8M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In May large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In May large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries olfactif.com operates in

olfactif.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

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