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Dec 2025
All countries
Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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29.7K
Revenue
Dec 25
34.4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $879K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$879K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced growth of 16%, compared to the preceding three months.

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olfactif.com revenue growth for last six months
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OVERVIEW
In December 2025, olfactif.com generated $29,717 in online sales, below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 0.50-1.00%, significantly lower than the category's high of 4.87%. The average order value (AOV) ranged from $75 to $100, compared to the high of $191. With 34,397 sessions, olfactif.com exceeded the median of 23,270 but fell short of the leading store, sephora.com, which recorded an impressive 76,213,109 sessions. Overall, these metrics indicate potential for growth in a competitive market.
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olfactif.com competitors

In December 2025, olfactif.com generated $29,717 in revenue from 311 transactions and 34,397 sessions with an average order value (AOV) ranging from $75-$100 and a conversion rate of 0.50-1.00%. In comparison, some of its competitors outperformed olfactif.com in terms of revenue, transactions, and sessions. twistedlily.com generated $221,842 in revenue from 1,603 transactions and 203,834 sessions with an AOV of $125-$150 and a conversion rate of 0.50-1.00%. imaginaryauthors.com had the highest revenue among the competitors at $777,714 from 4,956 transactions and 175,417 sessions with an AOV of $150-$175 and a conversion rate of 2.50-3.00%. olfactif.com's competitors, like perfumology.com and zgoperfumery.com, also had higher revenue figures, indicating potential areas for growth and improvement for olfactif.com in the future.

twistedlily.com screenshot
#1 twistedlily.com
221.8K
Revenue
203.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
17.1K
Revenue
6.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
777.7K
Revenue
175.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
76.5K
Revenue
35.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
342.2K
Revenue
156.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In December large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In December large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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