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Sep 2024
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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37.1K
Revenue
25.7K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for olfactif.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

olfactif.com’s revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 55%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In September 2024, olfactif.com in the BEAUTY AND COSMETICS industry had a revenue of $37,051, conversion rate of 1.00-1.50%, AOV of $75-100, and 25,672 sessions. Compared to the median revenue of $53,315, very high conversion rate of 4.62%, very high AOV of $191, and median sessions of 22,216, olfactif.com performed slightly below average. However, it surpassed the very low conversion rate of 1.45% and very low AOV of $49. In terms of online sales, it was outperformed by the largest store ulta.com with $114,902,798 revenue and the store with the highest sessions, sephora.com, at 41,256,765.
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olfactif.com competitors

When comparing olfactif.com to its competitors in the perfumery industry, it is clear that olfactif.com falls behind in terms of revenue and sessions. olfactif.com generated $37,051 in revenue from 25,672 sessions, with 382 transactions and an average order value (AOV) of $75-100. In contrast, the top-performing competitor, twistedlily.com, earned $433,123 in revenue from 203,230 sessions, with 3,230 transactions and an AOV of $125-150. Additionally, imaginaryauthors.com and perfumology.com also outperformed olfactif.com in terms of revenue, transactions, sessions, and AOV. However, olfactif.com does have a comparable conversion rate of 1.00-1.50% to most of its competitors, indicating that it may have a more effective sales funnel despite lower overall metrics. To improve performance, olfactif.com may need to focus on increasing website traffic and enhancing the average order value of its products.

#1 twistedlily.com
433.1K
Revenue
203.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 american-perfumer.com
17.4K
Revenue
5.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 imaginaryauthors.com
430.6K
Revenue
138.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 perfumology.com
73.1K
Revenue
20.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#5 zgoperfumery.com
142K
Revenue
50.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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olfactif.com brandsby revenue

olfactif.com categoriesby revenue

1
Perfume & Cologne
2
Apparel & Accessories
3
Arts & Entertainment
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olfactif.com channels

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olfactif.com Google Ads spend

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olfactif.com devices

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olfactif.com top markets

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olfactif.com country & global rank

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