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Oct 2025
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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18.9K
Revenue
Oct 25
28.2K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $879K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$879K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced growth of 3.4%, compared to the preceding three months.

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olfactif.com revenue growth for last six months
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OVERVIEW
In October 2025, olfactif.com, operating in the BEAUTY AND COSMETICS industry, generated $18,906 in online sales, below the median of $41,294. Its conversion rate ranged from 0.50-1.00%, notably lower than the industry's high of 4.65% and above its low of 1.19%. The average order value (AOV) stood between $75-100, significantly less than the industry's high of $202. With 28,155 sessions, olfactif.com slightly surpassed the median of 18,156, but fell short of major competitors like themancompany.com, which reported revenue of $119,786,747, highlighting the competitive landscape in this sector.
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olfactif.com competitors

In October 2025, olfactif.com generated a revenue of $18,906 from 209 transactions with 28,155 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00. When compared to its competitors, olfactif.com falls behind in terms of revenue and transactions. twistedlily.com outperformed with a revenue of $180,565 from 1,291 transactions and 132,346 sessions, with an AOV of $125-150. imaginaryauthors.com also excelled with a revenue of $319,036 from 1,958 transactions and 115,580 sessions, boasting a higher AOV of $150-175 and a conversion rate of 1.50-2.00. olfactif.com's performance metrics are below average compared to its competitors in the online fragrance market in October 2025.

twistedlily.com screenshot
#1 twistedlily.com
180.6K
Revenue
132.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
9.7K
Revenue
5.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
319K
Revenue
115.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
63.7K
Revenue
33.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
312.3K
Revenue
111.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In October large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In October large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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