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Jan 2026
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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21.3K
Revenue
Jan 26
28.2K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $279.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$279.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced growth of 21%, compared to the preceding three months.

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olfactif.com revenue growth for last six months
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OVERVIEW
In January 2026, olfactif.com, operating in the BEAUTY AND COSMETICS sector, generated $21,336 in online sales, significantly below the median of $51,477, while its conversion rate ranged between 0.50-1.00%, underperforming compared to the high of 4.7% in the industry. The site's average order value (AOV) stood between $75-100, trailing behind the high of $194. With 28,155 sessions, olfactif.com exceeded the industry median of 22,631 but fell short of ulta.com, the category leader, which achieved 47,691,438 sessions. Overall, these metrics indicate room for improvement in revenue and conversion performance.
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olfactif.com competitors

In January 2026, olfactif.com generated $21,336 in revenue from 229 transactions and 28,155 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 0.50% and 1.00%. In comparison, its competitors had varying levels of performance. twistedlily.com outperformed olfactif.com with revenue of $209,793 from 1,544 transactions and 173,612 sessions, and an AOV of $125 to $150, but the same conversion rate. On the other hand, american-perfumer.com had lower revenue of $15,739 but a higher conversion rate of 1.50% to 2.00%. imaginaryauthors.com led the pack with revenue of $578,069, the highest AOV of $150 to $175, and a conversion rate of 2.00% to 2.50%. perfumology.com and zgoperfumery.com also performed well, with revenue of $89,108 and $289,036 respectively, showing a similar AOV range and conversion rate to olfactif.com.

twistedlily.com screenshot
#1 twistedlily.com
209.8K
Revenue
173.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
15.7K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
578.1K
Revenue
162.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
89.1K
Revenue
46.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
289K
Revenue
138.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In January large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In January large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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