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Nov 2025
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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23.6K
Revenue
Nov 25
28.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $879K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$879K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 4%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In November 2025, olfactif.com generated $23,610 in online sales with a conversion rate between 0.50-1.00%, significantly below the industry median of $52,547 and a high conversion rate of 5.32%. Its average order value (AOV) ranged from $75-100, compared to the sector’s high of $204, and it attracted 28,155 sessions, exceeding the median of 19,748 yet far from the top store, sephora.com, which had 76,114,809 sessions. Overall, olfactif.com demonstrates moderate performance metrics within the competitive BEAUTY AND COSMETICS sector.
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olfactif.com competitors

In November 2025, olfactif.com generated $23,610 in revenue from 255 transactions with 28,155 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00. Compared to its competitors, olfactif.com falls behind in revenue, transactions, and sessions. twistedlily.com leads the pack with $216,414 in revenue from 1,554 transactions and 203,834 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00. american-perfumer.com generated $12,863 in revenue from 96 transactions and 4,857 sessions, with an AOV of $125-150 and a higher conversion rate of 1.50-2.00. imaginaryauthors.com, perfumology.com, and zgoperfumery.com also outperform olfactif.com in various metrics such as revenue, transactions, AOV, and conversion rate.

twistedlily.com screenshot
#1 twistedlily.com
216.4K
Revenue
203.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
12.9K
Revenue
4.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
488.6K
Revenue
199K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
93.7K
Revenue
36.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
458.8K
Revenue
131.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In November large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In November large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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