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May 2025
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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19.1K
Revenue
28K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com's revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 20%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In May 2025, olfactif.com in the BEAUTY AND COSMETICS industry had a revenue of $19,111, conversion rate of 0.50-1.00%, AOV of $75-100, and 28,018 sessions. The median revenue for the industry is $46,882, the highest online store is ulta.com with $96,002,620, the highest conversion rate is 4.51%, the lowest conversion rate is 1.17%, the highest AOV is $213, the lowest AOV is $53, and the highest number of sessions is 38,510,361 from sephora.com, with a median of 19,997 sessions.
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olfactif.com competitors

In May 2025, olfactif.com reported a revenue of $19,111 with 204 transactions and 28,018 sessions, boasting an average order value (AOV) range of $75-$100 and a conversion rate between 0.50-1.00%. Comparing this data to its competitors, zgoperfumery.com leads the pack with a revenue of $246,568, 1,488 transactions, 88,959 sessions, AOV of $150-$175, and a conversion rate of 1.50-2.00%. twistedlily.com follows closely behind with $228,977 in revenue, 1,600 transactions, 171,501 sessions, AOV of $125-$150, and a conversion rate matching olfactif.com. imaginaryauthors.com and perfumology.com also outperform olfactif.com in revenue, transactions, and sessions, with higher AOV and conversion rates. american-perfumer.com, on the other hand, lags behind in all metrics compared to olfactif.com.

twistedlily.com screenshot
#1 twistedlily.com
229K
Revenue
171.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
15.1K
Revenue
7.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
337.6K
Revenue
106.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
perfumology.com screenshot
#4 perfumology.com
88.5K
Revenue
41.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
246.6K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In May large majority of sales on olfactif.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on olfactif.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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