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Sep 2025
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19K
Revenue
Sep 25
28.2K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $879K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$879K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 18%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In September 2025, olfactif.com generated $18,955 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 0.50-1.00%, lagging behind the category's high of 4.54% and near the low of 1.08%. The site's average order value (AOV) ranged from $75 to $100, considerably lower than the industry high of $203, while its 28,155 sessions slightly surpassed the median of 18,928 but were far from leading competitor sephora.com, which recorded 45,764,193 sessions.
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olfactif.com competitors

In September 2025, olfactif.com reported a revenue of $18,955 with 214 transactions and 28,155 sessions. The average order value (AOV) was between $75-100, and the conversion rate ranged from 0.50-1.00. Compared to its competitors, olfactif.com falls behind in terms of revenue and transactions. twistedlily.com leads the pack with a revenue of $172,038 and 1,227 transactions, followed closely by imaginaryauthors.com with $249,022 in revenue and 1,534 transactions. olfactif.com's AOV is on par with american-perfumer.com at $100-125, but both lag behind perfumology.com and zgoperfumery.com with higher AOV ranges of $175-200 and $150-175, respectively. In terms of conversion rate, olfactif.com is consistent with most competitors falling within the 0.50-2.00 range, except for american-perfumer.com with a higher conversion rate of 1.00-1.50.

twistedlily.com screenshot
#1 twistedlily.com
172K
Revenue
150K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
11.6K
Revenue
6.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
249K
Revenue
92.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
76K
Revenue
41.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
240K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In September large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on olfactif.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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