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Aug 2025
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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23.7K
Revenue
Aug 25
34.3K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com Annual Revenue and Growth

olfactif.com's annual sales on its online store amounted to $879K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$879K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
olfactif.com revenue by year

olfactif.com's monthly revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 16%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In August 2025, olfactif.com in the BEAUTY AND COSMETICS industry generated $23,663 in revenue from online sales, with a conversion rate of 0.50-1.00% and an Average Order Value (AOV) of $75-100. The website had 34,338 sessions during the month. The highest revenue in the industry was $109,440,426 from themancompany.com, while the highest conversion rate was 4.33% and the highest AOV was $202. The most sessions were recorded by sephora.com with 44,212,513, and the median revenue and sessions in the industry were $43,264 and 22,297, respectively.
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olfactif.com competitors

In August 2025, olfactif.com generated $23,663 in revenue from 254 transactions with 34,338 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, twistedlily.com leads the pack with $179,876 in revenue from 1,292 transactions and 135,461 sessions, with an AOV of $125-150. american-perfumer.com follows with $13,468 revenue, 106 transactions, 6,079 sessions, AOV $125-150, and a higher conversion rate of 1.50-2.00%. imaginaryauthors.com outperforms olfactif.com in revenue, transactions, and sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. perfumology.com sees $72,648 revenue, 363 transactions, 40,215 sessions, AOV $200-225, and a similar conversion rate to olfactif.com. zgoperfumery.com excels with $242,161 revenue, 1,480 transactions, 87,699 sessions, AOV $150-175, and a conversion rate of 1.50-2.00%.

twistedlily.com screenshot
#1 twistedlily.com
179.9K
Revenue
135.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
13.5K
Revenue
6.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
219.3K
Revenue
122.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
perfumology.com screenshot
#4 perfumology.com
72.6K
Revenue
40.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
242.2K
Revenue
87.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
olfactif.com vs top market performers
olfactif.com
top retailers
conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In August large majority of sales on olfactif.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In August large majority of sales on olfactif.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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