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Jul 2025
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Home/Insights/Retailers/olfactif.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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19.9K
Revenue
28.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Olfactif.com is a website that offers a wide selection of fragrance samples to customers. They curate a monthly subscription box, delivering niche and luxury fragrances from independent perfumers. The site allows users to browse various scent categories and explore uncommon scents, ensuring a diverse olfactory experience for fragrance enthusiasts.

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olfactif.com's revenueOVER TIME
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Over the past three months, olfactif.com revenue has experienced decline of 22%, compared to the preceding three months.

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olfactif.com revenue decline for last six months
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OVERVIEW
In July 2025, olfactif.com in the BEAUTY AND COSMETICS industry had a revenue of $19,873 with a conversion rate of 0.50-1.00% and an AOV of $75-100. It had 28,097 sessions, compared to the highest sessions of 41,064,568 from sephora.com and a median of 20,909 sessions in the same industry. The largest online store in the category was themancompany.com with a revenue of $113,233,299. A high conversion rate in the industry was 4.31% while a low conversion rate was 1.0%. A very high AOV in the industry was $211 and a very low AOV was $51.
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olfactif.com competitors

In July 2025, olfactif.com reported a revenue of $19,873 with 211 transactions and 28,097 sessions, resulting in an Average Order Value (AOV) of $75-100 and a conversion rate of 0.50-1.00. Compared to its competitors, olfactif.com falls behind in revenue generation and overall performance. twistedlily.com leads the pack with a revenue of $201,437 from 1,379 transactions and 150,009 sessions, boasting a higher AOV of $125-150. Other competitors like imaginaryauthors.com and zgoperfumery.com also outperform olfactif.com in terms of revenue, transactions, and sessions, with higher AOVs and conversion rates ranging from 1.00-2.00. olfactif.com will need to enhance its marketing strategies and optimize its online presence to compete effectively in the niche perfume market based on the July 2025 data.

twistedlily.com screenshot
#1 twistedlily.com
201.4K
Revenue
150K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
american-perfumer.com screenshot
#2 american-perfumer.com
8.4K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
imaginaryauthors.com screenshot
#3 imaginaryauthors.com
268.2K
Revenue
123.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
perfumology.com screenshot
#4 perfumology.com
72.8K
Revenue
31.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zgoperfumery.com screenshot
#5 zgoperfumery.com
263.3K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
olfactif.com vs top market performers
olfactif.com
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conversion rate vs average order value for olfactif.com and its competitors
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Revenue share by device at olfactif.com

In July large majority of sales on olfactif.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on olfactif.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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olfactif.com channels

Identify top traffic channels that drive growth for olfactif.comand discover how performance of traffic channels has changed over time.

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olfactif.com Google Ads spend

Evaluate olfactif.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olfactif.com devices

Review olfactif.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olfactif.com top markets

Explore olfactif.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olfactif.com country & global rank

Assess the ranking of olfactif.com among other retailers within its primary country and worldwide.

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